(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com) SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today’s economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it’s about capturing demand — grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your website needs to be at the top of Internet search results. Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they’re "doing SEO" — but that’s not what it takes to get those coveted first page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising — one you can’t afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices. John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they’ve acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. SEO for Growth is Your One-Stop Digital Marketing Guide The first part of the book provides an overview of search engines, ranking algorithms, and website design changes, so you can understand the way that Google “thinks.” The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion). From this book, you’ll learn how to: • create and re-purpose content and plan an editorial calendar • use different social media channels to generate engagement with your content • build and manage your online reputation, plus handle negative reviews • do quality link building without resorting to the shady practices Google now penalizes • conduct keyword research to optimize your website and all of your content • use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck • build a revenue generating website that will help power your company’s growth for years to come Whether you want to adapt your small business to the digital age or you’re a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

    

    Mastering the fat hormone leptin is the single most important factor in preventing obesity, diabetes, and heart disease. The Leptin Diet contains five simple lifestyle guidelines to get the hormone leptin into balance for permanent weight loss, increased energy, and optimum health. What is Leptin? Fat cells produce the powerful hormone leptin, a primary force instructing metabolism, weight loss, and hormone balance. Leptin communicates directly to your brain, telling the brain how much fat is in storage. It controls appetite, energy, and metabolic rate. Leptin problems are the primary reason for food cravings, overeating, faulty metabolism, the obsession with food, and heart disease. Read The Leptin Diet and notice the difference!

    Offering numerous examples and a step-by-step approach, it covers both the Assembly and C programming languages and devotes separate chapters to interfacing with peripherals such as Timers, LCD, Serial Ports, Interrupts, Motors and more. A unique chapter on hardware design of the PIC system and the PIC trainer round out coverage. Systematic coverage of the PIC18 family of Microcontrollers. Assembly language and C language programming and interfacing techniques. Thorough coverage of Architectures and Assembly language programming of the PIC18. Thorough coverage of C language programming of the PIC18. Separate chapters on programming and interfacing the PIC with peripherals - Includes information on how to interface the PIC with LCD, keyboard, ADC, DAC, Sensors, Serial Ports, Timers, DC and Stepper Motors, Optoisolators, and RTC. Covers how to program each peripheral, first using the Assembly language and then using the C language. Those involved with PIC programming and interfacing using Assembly and C languages."

    If we don't candidly answer the pertinent questions, we will only paint a false picture.We are standing at a crucial and pivotal point in history. It's time for diversity in AI. This unprecedented technology will affect society as a whole and we need individuals from diverse disciplines and backgrounds to join the discussion. The issues surrounding AI can't be left to a small group of scientists, technologists or business executives to address. Our future and our children's future are at stake.More than ever, we need leaders who will stand on integrity and who will put people first.Do you want to take a glimpse into the future of leadership? The Future of Leadership: Rise of Automation, Robotics and Artificial Intelligence offers the most comprehensive view of what is taking place in the world of AI and emerging technologies, and gives valuable insights that will allow you to successfully navigate the tsunami of technology that is coming our way.

    As bestselling authors Ben Lindbergh and Travis Sawchik reveal in The MVP Machine, the Moneyball era is over. Fifteen years after Michael Lewis brought the Oakland Athletics' groundbreaking team-building strategies to light, every front office takes a data-driven approach to evaluating players, and the league's smarter teams no longer have a huge advantage in valuing past performance.Lindbergh and Sawchik's behind-the-scenes reporting reveals:How the 2017 Astros and 2018 Red Sox used cutting-edge technology to win the World SeriesHow undersized afterthoughts José Altuve and Mookie Betts became big sluggers and MVPsHow polarizing pitcher Trevor Bauer made himself a Cy Young contenderHow new analytical tools have overturned traditional pitching and hitting techniquesHow a wave of young talent is making MLB both better than ever and arguably worse to watchInstead of out-drafting, out-signing, and out-trading their rivals, baseball's best minds have turned to out-developing opponents, gaining greater edges than ever by perfecting prospects and eking extra runs out of older athletes who were once written off. Lindbergh and Sawchik take us inside the transformation of former fringe hitters into home-run kings, show how washed-up pitchers have emerged as aces, and document how coaching and scouting are being turned upside down. The MVP Machine charts the future of a sport and offers a lesson that goes beyond baseball: Success stems not from focusing on finished products, but from making the most of untapped potential.

    Each innovator comes from diverse backgrounds from those who hold a PhD to those who have had no formal education! Despite this difference, what unites them is their passion for innovation, the grit with which they have fought adversities and their vision for a better world.Each story celebrates the triumphant spirit of these determined individuals in a society that places little incentive on innovation. These innovators have resolved to break the status quo in the Indian innovation landscape!

    It is not a text book nor a biography, but more of a cheat sheet for reading on the bus or in the bathroom, so that you can pick out the most significant points without having to carry around a bag of weighty tomes. You can read it all in one sitting, or look up specific case studies as and when you are looking for inspiration or direction. The 50 lessons outlined here are drawn from interviews Mark Zuckerberg has given, from the numerous blogs and books written about him, and, most importantly, from the successes and failures on his road to success. Additionally You Get 2 Bonus Ebooks - 69 Ways to Make Money From Home - Bitcoins Beginner’s Guide

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    As the size and complexity of commercial software have grown, the gap between academic computer science and industry has widened. It's an open secret that there is little engineering in software engineering, which continues to rely not on codified scientific knowledge but on intuition and experience.Barr, who worked as a programmer for more than twenty years, describes how the industry has evolved, from the era of mainframes and Fortran to today's embrace of the cloud. He explains bugs and why software has so many of them, and why today's interconnected computers offer fertile ground for viruses and worms. The difference between good and bad software can be a single line of code, and Barr includes code to illustrate the consequences of seemingly inconsequential choices by programmers. Looking to the future, Barr writes that the best prospect for improving software engineering is the move to the cloud. When software is a service and not a product, companies will have more incentive to make it good rather than "good enough to ship."

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    As the petroleum minister for Saudi Arabia and the leading force behind OPEC, he was the biggest player in the world's biggest business - oil.His is a story of ultimate political power, of the Middle East, of the "oil weapon" and the embargoes, of a brilliant young Saudi lawyer who emerged from the desert sands to walk comfortably through the halls of power in Washington DC, in London, in Paris, and throughout much of the rest of the world.It is also the story of a man who, in 1975, faced sudden death not once but twice. His mentor and lifelong support, the legendary King Faisal, was shot dead at his feet; and nine months later Yamani himself was kidnapped by the terrorist who was known as, "Carlos the Jackal," only narrowly escaping with his life.Co-starring Richard Nixon, Henry Kissinger, Margaret Thatcher, Yassir Arafat, Saddam Hussein, Colonel Qaddafi, Jimmy Carter, the CIA, the Shah of Iran, Ronald Reagan and Nat King Cole, this is the up close and personal story of a man who strode across the world's stage a superstar in the media, was heralded as "the best friend the West had in the Middle East," and yet became the face of the oil embargoes that threatened to cripple Western economies.A brilliant and enormously charming man who could move markets with a few simple words, Sheikh Yamani earned the respect of political leaders in the West while suffering the jealousy of kings and princes back home. His sudden and abrupt firing in October 1986 made front page headlines throughout the world.Written in 1988 with the unprecedented cooperation of Sheikh Yamani - meeting with him regularly over the course of a year in five countries - plus hundreds of interviews with the people who knew him best, Jeffrey Robinson's gripping and intimate account opens a door to the very heart of one of the world's most controversial and fascinating statesmen.Heralded in the West as "the best book ever written about the oil business," and banned in Saudi Arabia when it was first published, this #1 international bestseller is now, finally, available as an eBook for the first time.*** "A sizzler" - Today*** "Bestselling writer Jeffrey Robinson has taken the lid off Yamani's life" - Sunday Express*** "Rich in entertaining anecdote" - Financial Times*** "Superb" - The Sunday Times*** "Robinson provides the reader with a portrait of a man who, while claiming he was nothing more than a simple Bedouin, became a deft politician and media personality indelibly associated in the public mind with the rise in OPEC economic power and Saudi Arabia's leading position in global oil production" - Washington Report*** "In crisp, straightforward sentences, Robinson describes how Ahmed Zaki Yamani's close relationship with King Faisal, and his own urbane intelligence, made him the dominant industry figure worldwide" - Publishers Weekly*** "Yamani emerges from the book as a man of intelligence and charm, deeply devoted to his family and his Muslim faith, who rose from a Mecca boyhood to become a jet-setting world figure and custodian of one-third of the non-communist world's oil" - Houston Post*** "Riveting, fast paced" - Globe and Mail*** "Robinson weaves a fascinating tale" - San Francisco Chronicle*** "A colorful, well rounded biography." - Philadelphia Inquirer*** "Oil gagsters were referring to the hot book as "the OPEC version of the Andy Warhol Diaries" - Liz Smith*** "A Fascinating portrait of this master politician" - Wall Street Journal

    Measurement methods and measurement precision are also covered.

    Industry experts Jacqueline Nolis and Emily Robinson lay out the soft skills you’ll need alongside your technical know-how in order to succeed in the field. Following their clear and simple instructions you’ll craft a resume that hiring managers will love, learn how to ace your interview, and ensure you hit the ground running in your first months at your new job. Once you’ve gotten your foot in the door, learn to thrive as a data scientist by handling high expectations, dealing with stakeholders, and managing failures. Finally, you’ll look towards the future and learn about how to join the broader data science community, leaving a job gracefully, and plotting your career path. With this book by your side you’ll have everything you need to ensure a rewarding and productive role in data science.

    The aim of The Node Beginner Book is to get you started with developing applications for Node.js, teaching you everything you need to know about advanced JavaScript along the way on 59 pages.