It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.

    The twelfth edition of "Earth Science "offers a user-friendly overview of our physical environment with balanced, up-to-date coverage of geology, oceanography, astronomy, and meteorology for the undergraduate student with little background in science. The emphasis is on readability, with clear example-driven explanations. The twelfth edition takes full advantage of the subject's visual appeal, with discussions reinforced by incredible color photos and superb illustrations by Earth science illustrator and geologist Dennis Tasa.

    . . .This is a five star recommendation." --Messenger

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    Therefore, while students still learn the skills necessary to design research, the book emphasizes the quantitative reasoning skills students need to become systematic and critical consumers of information. Examples from a variety of sources capture students' interest, and the innovative pedagogical framework ensures that students will retain and be able to apply what they learn.

    The philosophers represent 2,500 years of thought—from Plato, Kant, and Nietzsche to Alasdair MacIntyre, Susan Wolf, and Peter Singer—and cover a broad range of topics, from the timeless questions of justice, morality, and faith to the hot-button concerns of today, such as animal rights, our duties to the environment, and gender issues. Featuring an illuminating preamble, concise introductory essays on the giants of ethical theory, and incisive chapter headnotes to the modern offerings, this Modern Library edition is a perfect single-volume reference for students, teachers, and anyone eager to engage in reflection on ethical questions, including “What is the basis for our ethical views and judgments?” Gordon Marino is professor of philosophy and director of the Hong Kierkegaard Library at St. Olaf College in Northfield, Minnesota. A recipient of the Richard J. Davis Ethics Award for excellence in writing on ethics and the law, he is the author of Kierkegaard in the Present Age, co-editor of The Cambridge Companion to Kierkegaard, and editor of the Modern Library’s Basic Writings of Existentialism. His essays have appeared in The New York Times.

    It explores the pioneering minds of Marx, Durkheim, and Weber, who developed our modern idea of society; and looks at the powerful influence of the works of early the sociologists Mead, Simmel, Freud, and Du Bois.

    --Dr. Patricia Mitchell, University of San FranciscoMeeting the Ethical Challenges of Leadership: Casting Light or Shadow, Third Edition identifies the unique ethical demands of leadership and then equips readers to meet these challenges. This new edition retains the elements of the text that have contributed to its success while broadening its appeal. Written in an informal, accessible style, author Craig E. Johnson takes an interdisciplinary approach to leadership ethics while blending research and theory with practical application. This unique text promotes ethical decision-making and action through skill development, self-assessment, and application exercisesNew to the Third EditionPresents Focus on Follower boxes that broaden coverage of the text and introduce concepts students can apply to their role as followersProvides a new reference section at the end of the book that serves as a starting point for further research and explorationIncludes a new chapter on ethical influenceExpands coverage to reflect the growing interest in leadership ethics, incorporating new topics, theory, and research findingsUpdates cases retained from previous editions and includes new cases that cover such topics as the tenure of Hewlett Packard′s CEO Carly Fiorina and scandals involving stock options and student loansFeatures new films in the Leadership Ethics at the Movies casesAccompanied by High-Quality Ancillaries!Instructors Resources on CD include teaching strategies, a test bank, sample syllabi, assignment descriptions, and more. Qualified instructors may request a copy by contacting Customer Care at 1-800-818-SAGE (7243) from 6 am - 5 pm, PST.Intended AudienceLooking at the leader′s inner life, including character development and values, this student-friendly book is designed as a core text for undergraduate and graduate courses in Leadership and Ethics in a variety of fields of including business and management, communication, psychology, and education.Looking for other titles for your Leadership courses? SAGE has published over 500 books on Leadership, and we′ve developed a web page to help you find just the right one for your class. Click here to browse our selection.

    Garrison takes you on a vivid exploration of the ocean--from submarine canyons to zooplankton, global warming, the growing plastics problem, and our changing coastlines--and explains oceanography's most important concepts. Garrison's engaging, reader-friendly approach helps you understand the complexities involved in how we study and use the ocean. You'll explore topics like Hurricane Katrina; the devastating December 2004 earthquake in the Indian Ocean and the resulting tsunami; the moon and its connection to the ocean; the power of the ocean to influence weather; and uses and abuses of the ocean. Gain an understanding of the wonders of the sea and the scientific questions that surround it with this enjoyable, fascinating book!

    The myths collected here, originally written in cuneiform on clay tablets, include parallels with the biblical stories of the Creation and the Flood, and the famous Epic of Gilgamesh, the tale of a man of great strength, whose heroic quest for immortality is dashed through one moment of weakness. Recent developments in Akkadian grammar and lexicography mean that this new translation--complete with notes, a glossary of deities, place-names, and key terms, and illustrations of the mythical monsters featured in the text--will replace all other versions.

    A Glossary of Literary Terms covers the terminology of literature - from literary history to theory to criticism - making it a valuable addition to any literary theory or literature course.

    Offering accurate, comparative descriptions of religions, it gives background material on religious theory and study, while exploring the historical and cultural factors. Unlike other texts, Religions of the World includes chapters on Native American and African religions as well as Jainism, Sikhism, Zoroastrianism, and Baha'i.

    Rediscover the immortal story of Lemuel Gulliver and his fantastic voyage. Join him on his journey to the land of the six-inch-high Lilliputians...and into the royal court of the sixty-foot-tall Brobdingnagians. Ascend with him to the flying island of Laputa, whose inhabitants are endowed with uncommon intelligence, but no common sense at all. And follow him into the world of the Houyhnhnms, a race of civilized horses -- lords and masters of the brutish human Yahoos. The tale of a lifetime, "Gulliver's Travels" is filled with action, romance, danger, satirical wit, timeless wisdom, and the high drama only a classic of this caliber can convey. Set sail!

    The physical examination unit is organized by body system, pedagogically and clinically the most logical and efficient way to learn and perform health assessment. Each chapter has five major sections: (1) Structure and Function (A&P); (2) Subjective Data (history); (3) Objective Data (skills, expected findings, and common variations for healthy people and selected abnormal findings); (4) Abnormal Findings (illustrations of related disorders and conditions in atlas format); and (5) Application and Documentation (sample charting, clinical case studies, nursing diagnoses, and critical thinking questions tied to the Saunders video series).