But when people think about economics, they tend to place importance on the bigger picture - macroeconomics - including issues such as unemployment, inflation, and the competitiveness of nations.In this Very Short Introduction, Avinash Dixit argues that the microeconomy has a large impact on the economic world, arguably as much as the issues of macroeconomics.Dixit steers a clear path through the huge number of issues related to microeconomics, explaining what happens when things go well, as well as showing how they fail, why that happens, and what can be done about it. Using real-life examples from around the world, using a minimum of mathematics and including simple graphs, he provides insights into economics from psychology and sociology to explain economic behavior and rational choice.About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.

    Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too.The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    More than twice the size of the United States, it was the great threat of the Cold War until it suddenly collapsed in 1991. Now, almost twenty years after the dissolution of this vast empire, what are we to make of its existence? Was it a heroic experiment, an unmitigated disaster, or a viable if flawed response to the modern world? Taking a fresh approach to the study of the Soviet Union, this Very Short Introduction blends political history with an investigation into Soviet society and culture from 1917 to 1991. Stephen Lovell examines aspects of patriotism, political violence, poverty, and ideology, and provides answers to some of the big questions about the Soviet experience. Throughout, the book takes a refreshing thematic approach to the history of the Soviet Union and it provides an up-to-date consideration of the Soviet Union's impact and what we have learnt since its end.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    They changed the course of history, but the myth theyestablished was even stranger than their real achievements. This Very Short Introduction deploys the latest scholarship to shatter and replace the traditional narrative. Chapters explore New World civilizations prior to the invasions, the genesis of conquistador culture on both sides of theAtlantic, the roles black Africans and Native Americans played, and the consequences of the invasions. The book reveals who the conquistadors were and what made their adventures possible.

    But who were these artists, why did they produce such memorable images, and how would their original beholders have viewed these objects? Was the Renaissance only about great masters and masterpieces, or were women artists and patrons also involved? And what about the "minor" pieces that Renaissance men and women would have encountered in homes, churches and civic spaces? This Very Short Introduction answers such questions by considering both famous and lesser-known artists, patrons, and works of art within the cultural and historical context of Renaissance Europe. The volume provides a broad cultural and historical context for some of the Renaissance's most famous artists and works of art. It also explores forgotten aspects of Renaissance art, such as objects made for the home and women as artists and patrons. Considering Renaissance art produced in both Northern and Southern Europe, rather than focusing on just one region, the book introduces readers to a variety of approaches to the study of Renaissance art, from social history to formal analysis.

    Gilbert offers insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering. She shows us how to tackle what we most love, and how to face down what we most fear. She discusses the attitudes, approaches, and habits we need in order to live our most creative lives. Balancing between soulful spirituality and cheerful pragmatism, Gilbert encourages us to uncover the “strange jewels” that are hidden within each of us. Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

    Yet Vikings were also traders, settlers, and farmers, with a complex artistic and linguistic culture, whose expansion overseas led them to cross the Atlantic for the first time in European history. Highlighting the latest archaeological evidence, Julian Richards reveals the whole Viking world: their history, their culture, and their legacy of overseas expansion for trade, colonization, and plunder. Viking identity is explored through what we have learned about their towns, art, shipbuilding, and religious rituals. Here the Viking story is brought up to the present, from the tales of adventure found in medieval Icelandic sagas, to their exploitation as a symbol of nationalism in the nineteenth century by Wagner, and later by Hitler and the Nazi party. The author also highlights their impact and influence on the history and people of Northern Europe. Vikings, a fascinating new look at a people and culture that have been reinvented throughout history, will take readers closer to discovering who they really were.

    Though he was a prolific writer and an original thinker of vast erudition, Jung lacked a gift for clear exposition, and his ideas are less widely appreciated than they deserve to be. Now, in this extremely accessible introduction, Anthony Stevens--one of Britain's foremost Jungian analysts--clearly explains the basic concepts of Jungian psychology: the collective unconscious, complex, archetype, shadow, persona, anima, animus, and the individualization of the Self. A small masterpiece of insight and concision, this volume offers a clear portrait of one of the twentieth century's most important and controversial thinkers.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    Johnson, this brilliant, compact survey stretches across the centuries, exploring the major literary forms (poetry, novel, drama, essay and more), the many histories and theories of the very idea of literature, and the role of writers in shaping English, British, and post-imperial identities. Bate illuminates the work of Chaucer, Shakespeare, Wordsworth, Dickens, and many other major figures of English literature. He looks at the Renaissance, Romanticism, and Modernism, at the birth of the novel and the Elizabethan invention of the idea of a national literature, and at the nature of writing itself. Ranging from children's literature to biography, this is an indispensable guide and an inspiration for anyone interested in England's magnificent literary heritage.

    From deserts to jungles, from deep caves to mountain tops, from pebble tools to satellite photographs, from excavation to abstract theory, archaeology interacts with nearly every other discipline in its attempts to reconstruct the past.

    Delving into brand-new research, she uncovers the powers of the natural world to improve health, promote reflection and innovation, and strengthen our relationships. As our modern lives shift dramatically indoors, these ideas—and the answers they yield—are more urgent than ever.

    But in this spirited Very Short Introduction, famed critic Terry Eagleton takes a serious if often amusing look at the question and offers his own surprising answer.Eagleton first examines how centuries of thinkers and writers--from Marx and Schopenhauer to Shakespeare, Sartre, and Beckett--have responded to the ultimate question of meaning. He suggests, however, that it is only in modern times that the question has become problematic. But instead of tackling it head-on, many of us cope with the feelings of meaninglessness in our lives by filling them with everything from football to sex, Kabbala, Scientology, New Age softheadedness, or fundamentalism. On the other hand, Eagleton notes, many educated people believe that life is an evolutionary accident that has no intrinsic meaning. If our lives have meaning, it is something with which we manage to invest them, not something with which they come ready made. Eagleton probes this view of meaning as a kind of private enterprise, and concludes that it fails to holds up. He argues instead that the meaning of life is not a solution to a problem, but a matter of living in a certain way. It is not metaphysical but ethical. It is not something separate from life, but what makes it worth living--that is, a certain quality, depth, abundance and intensity of life.Here then is a brilliant discussion of the problem of meaning by a leading thinker, who writes with a light and often irreverent touch, but with a very serious end in mind.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    His contribution to our understanding not only of mental illness but also of the human condition is truly stunning.The Noonday Demon examines depression in personal, cultural, and scientific terms. Drawing on his own struggles with the illness and interviews with fellow sufferers, doctors and scientists, policymakers and politicians, drug designers and philosophers, Solomon reveals the subtle complexities and sheer agony of the disease. He confronts the challenge of defining the illness and describes the vast range of available medications, the efficacy of alternative treatments, and the impact the malady has had on various demographic populations around the world and throughout history. He also explores the thorny patch of moral and ethical questions posed by emerging biological explanations for mental illness.The depth of human experience Solomon chronicles, the range of his intelligence, and his boundless curiosity and compassion will change the reader's view of the world.

    Yet they are an oddity. They are considered wholesome, conservative, and friendly on one hand, and clannish, weird, and self-righteous on the other.Mormonism: A Very Short Introduction explains who Mormons are: what they believe and how they live their lives. Written by Richard Lyman Bushman, an eminent historian and practicing Mormon, this compact, informative volume ranges from the history of the Church of Jesus Christ of Latter-day Saints tothe contentious issues of contemporary Mormonism. Bushman argues that Joseph Smith still serves as the Mormons' Moses. Their everyday religious lives are still rooted in his conceptions of true Christianity. They seek revelation to solve life's problems just as he did. They believe the authority toseal families together for eternity was restored through him. They understand their lives as part of a spiritual journey that started in a council in heaven before the world began just as he taught. Bushman's account also describes the tensions and sorrows of Mormon life. How are Mormons to holdon to their children in a world of declining moral standards and rampant disbelief? How do rational, educated Mormons stand up to criticisms of their faith? How do single Mormons fare in a church that emphasizes family life? The book also examines polygamy, the various Mormon scriptures, and therenegade fundamentalists who tarnish the LDS image when in fact they're not members.In a time when Mormons such as Mitt Romney and Harry Reid are playing prominent roles in American society, this engaging introduction enables readers to judge for themselves how Mormon teachings shape the character of believers.About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchantand provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, theseries will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy andaffordable guide that will likely prove indispensable.

    Using examples from Byzantinearchitecture, art and literature, Sarris shows how their legacy was re-worked and re-invented in the centuries ahead, in the face of external challenges and threats. Charting the impact of warfare with the Persian and Islamic worlds to the east, Sarris explores the creativity of Byzantine statecraftand strategy, as well as the empire's repeated (but ultimately forlorn) attempts to enlist aid from the Christian powers of Western Europe to ensure its survival.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to makeinteresting and challenging topics highly readable.