It is based on the assumption that the human mind must have evolved; that self-consciousness must have a biological basis. It then uses plain language to take the reader through some difficult territory: the origins of language, the evolution of habits of thought, and the "mapping" of the world in the brain which creates awareness. It ends up with the controversial conclusion that the human mind is only a few degrees different from an animal's and that self-consciousness, memory, and higher emotions are all simple language-driven abilities which we pick up as children.

    Peter Trudgill examines the close link between language and society and the many factors that influence the way we speak. These range from gender, environment, age, race, class, region and politics. Trudgill's book surveys languages and societies from all over the world drawing on examples from Afrikaans to Yiddish. He has added a fascinating chapter on the development of a language as a result of a non-native speaker's use of it. Compelling and authoritative, this new edition of a bestselling book is set to redraw the boundaries of the study of sociolinguistics.

    In his autobiography, Vladimir Nabokov described this neurological phenomenon, which helped inspire David Hockney's sets for the Metropolitan Opera. Richard Feynman experienced it while formulating the quantum theory that won him a Nobel Prize. Sometimes described as a blending of perceptions, synesthesia occurs when only one of the fives senses is aroused but two respond. Journalist Patricia Lynne Duffy draws from her own struggles and breakthroughs with synesthesia to help us better understand the condition, while describing some of the major theories surrounding it. An illuminating examination of the world of synesthetes, Blue Cats and Chartreuse Kittens is a must-read for science and health buffs, as well as for artists, writers, and creative thinkers-or anyone generally intrigued by the brain, the senses, and perception.

    However, because it leaves no permanent trace, its evolution has long been a mystery, and it is only in the last fifteen years that we have begun to understand how language came into being. "The First Word" is the compelling story of the quest for the origins of human language. The book follows two intertwined narratives. The first is an account of how language developed?how the random and layered processes of evolution wound together to produce a talking animal: us. The second addresses why scientists are at last able to explore the subject. For more than a hundred years, language evolution was considered a scientific taboo. Kenneally focuses on figures like Noam Chomsky and Steven Pinker, along with cognitive scientists, biologists, geneticists, and animal researchers, in order to answer the fundamental question: Is language a uniquely human phenomenon? "The First Word" is the first book of its kind written for a general audience. Sure to appeal to fans of Steven Pinker's "The Language Instinct" and Jared Diamond's "Guns, Germs, and Steel," Kenneally's book is set to join them as a seminal account of human history.

    In Liquidated, Karen Ho punctures the aura of the abstract, all-powerful market to show how financial markets, and particularly booms and busts, are constructed. Through an in-depth investigation into the everyday experiences and ideologies of Wall Street investment bankers, Ho describes how a financially dominant but highly unstable market system is understood, justified, and produced through the restructuring of corporations and the larger economy.Ho, who worked at an investment bank herself, argues that bankers’ approaches to financial markets and corporate America are inseparable from the structures and strategies of their workplaces. Her ethnographic analysis of those workplaces is filled with the voices of stressed first-year associates, overworked and alienated analysts, undergraduates eager to be hired, and seasoned managing directors. Recruited from elite universities as “the best and the brightest,” investment bankers are socialized into a world of high risk and high reward. They are paid handsomely, with the understanding that they may be let go at any time. Their workplace culture and networks of privilege create the perception that job insecurity builds character, and employee liquidity results in smart, efficient business. Based on this culture of liquidity and compensation practices tied to profligate deal-making, Wall Street investment bankers reshape corporate America in their own image. Their mission is the creation of shareholder value, but Ho demonstrates that their practices and assumptions often produce crises instead. By connecting the values and actions of investment bankers to the construction of markets and the restructuring of U.S. corporations, Liquidated reveals the particular culture of Wall Street often obscured by triumphalist readings of capitalist globalization.

    It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

    Every new reader's brain possesses the extraordinary capacity to rearrange itself beyond its original abilities in order to understand written symbols. But how does the brain learn to read? As world-renowned cognitive neuroscientist and scholar of reading Maryanne Wolf explains in this impassioned book, we taught our brain to read only a few thousand years ago, and in the process changed the intellectual evolution of our species.Wolf tells us that the brain that examined tiny clay tablets in the cuneiform script of the Sumerians is configured differently from the brain that reads alphabets or of one literate in today's technology.There are critical implications to such an evolving brain. Just as writing reduced the need for memory, the proliferation of information and the particular requirements of digital culture may short-circuit some of written language's unique contributions—with potentially profound consequences for our future.Turning her attention to the development of the individual reading brain, Wolf draws on her expertise in dyslexia to investigate what happens when the brain finds it difficult to read. Interweaving her vast knowledge of neuroscience, psychology, literature, and linguistics, Wolf takes the reader from the brains of a pre-literate Homer to a literacy-ambivalent Plato, from an infant listening to Goodnight Moon to an expert reader of Proust, and finally to an often misunderstood child with dyslexia whose gifts may be as real as the challenges he or she faces.As we come to appreciate how the evolution and development of reading have changed the very arrangement of our brain and our intellectual life, we begin to realize with ever greater comprehension that we truly are what we read. Ambitious, provocative, and rich with examples, Proust and the Squid celebrates reading, one of the single most remarkable inventions in history. Once embarked on this magnificent story of the reading brain, you will never again take for granted your ability to absorb the written word.

    C. S. Lewis's Studies in Words explores this fascination by taking a series of words and teasing out their connotations using examples from a vast range of English literature, recovering lost meanings and analysing their functions. It doubles as an absorbing and entertaining study of verbal communication, its pleasures and problems. The issues revealed are essential to all who read and communicate thoughtfully, and are handled here by a masterful exponent and analyst of the English language.

    The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion -- and indeed our future.

    In the tradition of unsolved historical mysteries like David Grann's Killers of the Flower Moon and Douglas Preston's The Lost City of the Monkey God, Brian Muraresku’s 10-year investigation takes the reader through Greece, Germany, Spain, France and Italy, offering unprecedented access to the hidden archives of the Louvre and the Vatican along the way.In The Immortality Key, Muraresku explores a little-known connection between the best-kept secret in Ancient Greece and Christianity. This is the real story of the most famous human being who ever lived (Jesus) and the biggest religion the world has ever known. Today, 2.4 billion people are Christian. That's one third of the planet. But do any of them really know how it all started?Before Jerusalem, before Rome, before Mecca—there was Eleusis: the spiritual capital of the ancient world. It promised immortality to Plato and the rest of Athens's greatest minds with a very simple formula: drink this potion, see God. Shrouded in secrecy for millennia, the Ancient Greek sacrament was buried when the newly Christianized Roman Empire obliterated Eleusis in the fourth century AD.Renegade scholars in the 1970s claimed the Greek potion was psychedelic, just like the original Christian Eucharist that replaced it. In recent years, vindication for the disgraced theory has been quietly mounting in the laboratory. The rapidly growing field of archaeological chemistry has proven the ancient use of visionary drugs. And with a single dose of psilocybin, the psycho-pharmacologists at Johns Hopkins and NYU are now turning self-proclaimed atheists into instant believers. No one has ever found hard, scientific evidence of drugs connected to Eleusis, let alone early Christianity. Until now.Armed with key documents never before translated into English, convincing analysis, and a captivating spirit of quest, Muraresku mines science, classical literature, biblical scholarship and art to deliver the hidden key to eternal life, bringing us to what clinical psychologist William Richards calls "the edge of an awesomely vast frontier."Featuring a Foreword by Graham Hancock, the New York Times bestselling author of America Before: The Key to Earth's Lost Civilization.

    The ‘top performing’ schools were designing education in completely different ways from the UK and from each other, and yet, despite their differences, they were all getting top marks.Determined to find answers she couldn’t get from reports and graphs, Lucy set off on a journey around the globe to see these schools and students for herself.Cleverlands is the story of her journey through Finland, Canada, Japan, China and Singapore – five countries regularly at the top of the education charts. She spent three weeks immersed in classrooms in each country – living with teachers, listening to parents, teaching, watching and asking questions.The result is a guided tour of the world’s best educational systems and a reflection on what success in the UK might look like in light of these varying possibilities… not just what our politicians would have us believe.

    George Mikes says, 'the English have no soul; they have the understatement instead.' But they do have a sense of humour - they provide it by buying over three hundred thousand copies of a book that took them quietly and completely apart, a book that really took the Mikes out of them.

    Clearly explaining the letters as symbols of precise sounds of speech, the book begins with the earliest known alphabetic inscriptions (circa 1800 b.c.), recently discovered by archaeologists in Egypt, and traces the history of our alphabet through the ancient Phoenicians, Greeks, and Romans and up through medieval Europe to the present day. But the heart of the book is the twenty-six fact-filled “biographies” of letters A through Z, each one identifying the letter’s particular significance for modern readers, tracing its development from ancient forms, and discussing its noteworthy role in literature and other media. We learn, for example, why letter X may have a sinister and sexual aura, how B came to signify second best, why the word mother in many languages starts with M. Combining facts both odd and essential, Letter Perfect is cultural history at its most accessible and enjoyable.

    M. Luhrmann, an anthropologist trained in psychology and the acclaimed author of Of Two Minds, explores the extraordinary process that leads some believers to a place where God is profoundly real and his voice can be heard amid the clutter of everyday thoughts.While attending services and various small group meetings at her local branch of the Vineyard, an evangelical church with hundreds of congregations across the country, Luhrmann sought to understand how some members were able to communicate with God, not just through one-sided prayers but with discernable feedback. Some saw visions, while others claimed to hear the voice of God himself. For these congregants and many other Christians, God was intensely alive. After holding a series of honest, personal interviews with Vineyard members who claimed to have had isolated or ongoing supernatural experiences with God, Luhrmann hypothesized that the practice of prayer could train a person to hear God’s voice—to use one’s mind differently and focus on God’s voice until it became clear. A subsequent experiment conducted between people who were and weren’t practiced in prayer further illuminated her conclusion. For those who have trained themselves to concentrate on their inner experiences, God is experienced in the brain as an actual social relationship: his voice was identified, and that identification was trusted and regarded as real and interactive. Astute, deeply intelligent, and sensitive, When God Talks Back is a remarkable approach to the intersection of religion, psychology, and science, and the effect it has on the daily practices of the faithful.

    Deliberately hiding from the outside world, they are the unconquered, the last survivors of an ancient culture that predates the arrival of Columbus in the New World.  In this gripping first-person account of adventure and survival, author Scott Wallace chronicles an expedition into the Amazon’s uncharted depths, discovering the rainforest’s secrets while moving ever closer to a possible encounter with one such tribe—the mysterious flecheiros, or “People of the Arrow,” seldom-glimpsed warriors known to repulse all intruders with showers of deadly arrows. On assignment for National Geographic, Wallace joins Brazilian explorer Sydney Possuelo at the head of a thirty-four-man team that ventures deep into the unknown in search of the tribe. Possuelo’s mission is to protect the Arrow People. But the information he needs to do so can only be gleaned by entering a world of permanent twilight beneath the forest canopy.Danger lurks at every step as the expedition seeks out the Arrow People even while trying to avoid them. Along the way, Wallace uncovers clues as to who the Arrow People might be, how they have managed to endure as one of the last unconquered tribes, and why so much about them must remain shrouded in mystery if they are to survive. Laced with lessons from anthropology and the Amazon’s own convulsed history, and boasting a Conradian cast of unforgettable characters—all driven by a passion to preserve the wild, but also wracked by fear, suspicion, and the desperate need to make it home alive—The Unconquered reveals this critical battleground in the fight to save the planet as it has rarely been seen, wrapped in a page-turning tale of adventure.