Taken for a Ride: How Daimler-Benz Drove Off With Chrysler


Bill Vlasic - 2000
    Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

You Were Born Again to be Together


Dick Sutphen - 1976
    Book by Dick Sutphen

Babaji and the 18 Siddha Kriya Yoga Tradition


Marshall Govindan - 1991
    Reveals the stories of the deathless masters, the siddhas Agastyar and Boganathar, who belonged to the '18 Siddha Tradition', famous among the Tamil speaking people of southern India and Babaji, the immortal master made famous by Yogananda's Autobiography of a Yogi.

Roar (Kindle Singles)


Nicole Trope - 2014
    The man on the bed breathes his way into the darkness, filled with rage.Was there ever really a choice?From the queen of searing family drama and suspense comes a short story about the fierce bonds between mother and child, the things we sacrifice to protect the ones we love and the desperate choices we make when there's nowhere left to run.'Powerful and thought provoking writing with a telling edge of reality.' Women's Weekly on Nicole Trope's The Secrets in Silence, AWW Pick of the Month.

In Search of the Obvious: The Antidote for Today's Marketing Mess


Jack Trout - 2008
    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

The Untold Story of Imelda Marcos


Carmen Navarro Pedrosa - 1969
    As late as 1953, she was a starry-eyed, penniless, provincial lass in search of a good fortune in Manila. Then came Ferdinand E. Marcos, literally a knight in shining armor who rescued her from poverty and misery. "I will make you the First Lady of the land," he promised her.Complete, detailed replete with facts and documents which have been painstakingly hidden from the public by the administration's image-makers, her life story as told in generations. It explains Imelda's much vaunted charisma which in President Marcos' own words garnered one million votes in the 1965 elections.She is a person who is difficult to be indifferent to. This book tells us why.