Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Don’t panic—slowly remove the shoe from your pup’s mouth and open this book, because it’s time to start successfully training.Puppy Training in 7 Easy Steps is a practical, step-by-step guide to guarantee that your cute and curious friend stays cute. From puppy proofing your home to mastering need-to-know commands, this fool-proof training manual sets you and your canine companion up for a lifetime of positively reinforced obedience and tail-wagging fun!In this dog training book, you’ll find: Puppy Prep—Stock up on all of the supplies you need to start training with helpful checklists and insider tips. Dog Training in 7-Steps—This includes bringing your puppy home, crate training, potty training, preventing food aggression, socializing your puppy, the six key commands, leash walking and coming when called. Troubleshooting Tips—Get quick advice to make sure your dog training goes according to plan, no matter how many squirrels, birds, or other temptations catch your pup’s attention. Sit. Stay. Heel. Fetch. This no-nonsense guide to dog training will teach you and your pup how to do it all in just 7 easy steps.

    

    To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

    Don’s plane went down over occupied France in 1943. He was captured and sent to Stalag Luft III made famous by the 1963 movie The Great Escape. On January 28, 1945, Stalag Luft III was evacuated so the camp would not be captured by the Russians. After several days of walking and being transported by boxcars, the prisoners eventually ended up in Stalag VIIA at Moosburg. Don was liberated on April 29, 1945. His story is told by letters written home to his parents.

    Some mammoths were smaller than children. Owls are the dumbest birds in the world. Very few people with Tourette's syndrome swear. You can't get a six-pack from doing sit-ups. King Arthur's sword wasn't called Excalibur. Milk doesn't make your bones strong. There's no bones in your fingers. The Bible states that humans can't become angels. Humans have more than two nostrils. It's impossible to slide down a bannister. At a wedding, the bride doesn't walk down the aisle. Ties were invented for war, not fashion. Most Disney classics made almost no money. Slavery has only been illegal in the UK since 2010. George Washington wasn't the first American President. Velcro doesn’t exist. Nobody knows why we sleep.

    She believes you can too.

    You have an opportunity to learn it quickly and easily in just a few hours.</i></h2><br><p>Adjusting APERTURE, DEPTH-OF-FIELD, SHUTTER SPEED, ISO and EXPOSURE will no longer be sources of stress, and your confidence will be greatly enhanced. With very little time and effort you can be well on your way to taking better pictures consistently. </p><br><ul><li>Do your eyes glaze over when people use terms like ISO, Aperture, Shutter Speed, and Exposure?</li><li>Does the term f-stop make your stomach turn?</li><li>Are you enthused about photography but confused by all the technical jargon?</li><li>Would you like to be more consistent with the quality of your images?</li><li>Do you wonder how professional photographers get such great shots?</li></ul><br><h2> Ultimately you will need to understand Exposure and its components Aperture, Shutter Speed, and ISO — also known as the Exposure Triangle — and how they work together if you want to have any control over your results.</h2><br><p><b><i>Mastering Aperture, Shutter Speed, ISO, and Exposure: How They Interact and Affect Each Other </i></b> will painlessly provide help and insight with all these topics and more in just a few hours of your time</p><br><p>Without a guide on your path to better pictures, you run the risk of spending a great deal of time and money heading down the wrong road. Frustration and confusion can easily take the wind from your sails and replace excitement with disappointment. </p><br><p>This guide to EXPOSURE builds a solid foundation of photographic knowledge with easy-to-follow discussions of everything that you need to know in order to create better images with confidence. Every photographic term used in the book is clearly defined and thoroughly explained. All terms are also highlighted by using <b>BOLD CAPS</b> so that you can easily find them again to refresh your memory. </p><br><h2>What reviewers have said about Mastering Aperture......!</h2><br><p><b>Despite this book's rather advanced topics, it is perfect for beginners wanting to learn more.</b> Jeff</p><br><p><b>A great guide for all levels of photography, well written and illustrated!!!</b> Albert</p><br><p><b>This is another great book of Al's. He does a wonderful job at explaining all the needed information to better understand photography. Very easy to understand and lots of pointers.</b> DJ</p><br><p><b>As I am about to commence a photography diploma this book has come in handy as a warm up for me.</b> Craig </p><br><h2> By the time you finish reading this book, you will be well on your way to Mastering Aperture, Shutter Speed, ISO and Exposure </h2><br><p>To learn about Al's other photography books, please go to his author page at: http://www.amazon.com/author/al.judge </p><br><h2>Why spend any more time “Shooting in the Dark?” Scroll up and grab a copy today for less than the cost of a cup of coffee.</h2>

    This stunning book was inspired by Vanessa’s convictions that healthy eating doesn’t have to equal self-deprivation and that guilty pleasures don’t have to be riddled with remorseWith a perfect combination of more than 150 sweet and savory recipes, this book breaks the mold (and all the rules), its core principle being that just because your food is nutritious doesn’t mean it has to taste that way! Recipes like Pizza Soup, Sour Cherry Crumble Bars, Death by Chocolate Cake, and Salted Caramel Ice Cream are sure to satisfy even the most demanding sweet tooth—and they are all gluten-free, grain-free, guilt-free, and Paleo-friendly. Whether you’re gluten-free or Paleo, you want to “bake the world a better place,” or you simply love eating amazing food, Clean Eating with a Dirty Mind will cater to your every indulgence, leaving you with a whole lot less to confess and a whole lot more to enjoy

    This book shows you writing methods to get best qualified, referred to a supervisor, interviewed, and hired! Effectively include KSAs in your resume with accomplishments. Maximize readability with the Outline Format federal resume. Analyze vacancy announcements for keywords. Master the Assessment Questionnaire. Format your USAJOBS federal resume for readability. Includes dozens of sample federal resumes in the Outline Format with KSAs!

    What exactly makes us tick? For many people, the question may have only popped up in their heads from time to time, though it’s not hard to imagine such a question has also led to many a sleepless night as some naturally curious people are very often compelled to wonder.Whether you belong to the first or the second group of people, wonder no more as this book will provide you the answer to the question “Why do we do what we do?” Through extensive, detailed, and well-researched facts and other information, Sociology: A Practical Understanding of Why We Do What We Do aims to explain the uniqueness of human behavior as well as the tendency of people to act the way they act under different circumstances—either driven by instinct or after much thought—despite the notion of free will which is perhaps the one thing that separates us from all other living creatures.Yes, we human beings are still free to act as we please, but considering the growing influence of our surroundings, it may be surprising to know just how much freedom we get to exercise in any given situation (though that’s not necessarily a bad thing as this book will also explain).

    disappeared without leaving a trace. This book shed lights on some of the most intriguing missing person cases.There are countless stories all over the globe of average, everyday people suddenly vanishing under the strangest and most inopportune of circumstances. These cases have baffled the experts and remained unsolved for decades. The missing person cases presented in this book have diverse backgrounds, but they are all equally mysterious. Here we will dive headfirst into some of the most unusual disappearing acts on record. Rational explanations have been put forward for some, but many lack any plausible theories whatsoever.This book relates the true yet astonishing tales of prime ministers lost at sea, esteemed physicists vanishing without a trace, great explorers lost in the wilderness. From the World War II veteran who seemed to literally disappear into thin air on a bus ride home, to the ill-fated singer-songwriter Connie Converse who right around her 50th birthday decided to pull a 'Bilbo Baggins' (Connie’s own words) on the ones she loved by slipping on her very own ring of invisibility and vanishing out of sight, this book takes us through some of the saddest, the most intriguing, and the most downright bizarre accounts of lost souls that you will ever find.

    Here is the ultimate guide for work at home moms who want to blog, vlog, skype, tweet, and Facebook their way to a successful career by doing what they already do online…only better. The Digital Mom Handbook shows the way to truly have it all, with step-by-step advice and indispensible information on how to be a mom blogger and more--ideal for the stay-at-home mom (or stay-at-home wannabe) who wants to add to the household income and improve her family’s financial situation.

    Written by Amanda Ruggeri, Rome resident, travel journalist, and the blogger behind www.revealedrome.com, it's full of advice to help you enjoy every aspect of your trip, including tips like:-how to pick an authentic Roman restaurant at a glance-budget accommodation options you may not have considered-how to skip the lines at the Colosseum and the Vatican-how to protect yourself from pickpocketing in Rome-which Roman dishes you have to try-where to find drinking water, and bathrooms, while out and about-how to navigate Rome's public transportation system-the best neighborhoods in Rome for shopping...and much more!Armed with these tips, both first-time and frequent visitors to Rome will come away feeling like true Rome insiders!