Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, “There must be a better way.”With Shawn Welch, a tech wizard, I wrote APE to help people take control of their writing careers. APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing"--that is, when writers who love their craft control the publishing process and produce high-quality books.APE is 300 pages of tactical and practical inspiration. People who want a hype-filled, get-rich-quick book should look elsewhere. On the other hand, if they want a comprehensive and realistic guide to self-publishing,APE is the answer.

    She shows how you, too, can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters—and much, much more. She advises you about what to do when you feel stuck—and how to use helpful criticism. Best of all, she offers writing exercises that will set your imagination on fire.With humor, honesty, and wisdom, Gail Carson Levine shows you that you, too, can make magic with your writing.

    In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    Let’s just go ahead and call that, “25 bonus tips,” shall we? Boom. Value added.)The book features sections such as:“The Transubstantiation of Trope,” “Why Bad Decisions Are A Good Decision,” “Nobody Sees Themselves As A Supporting Character,” "I Want To Buy The Semi-Colon A Private Sex Island," and “Plot Is Promise.”Contained within are things you should know about plot holes, self-publishing versus legacy publishing, "on-the-nose" dialogue, story versus plot, metaphors, copy-editing, killing darlings with a claw hammer, cursing like an undead pirate, and generally being a cranky and irreverent creative type.

    Employing an accessible, example-rich approach, Wonderbook energizes and motivates while also providing practical, nuts-and-bolts information needed to improve as a writer. Aimed at aspiring and intermediate-level writers, Wonderbook includes helpful sidebars and essays from some of the biggest names in fantasy today, such as George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, Catherynne M. Valente, and Karen Joy Fowler, to name a few.Praise for Wonderbook: “Jammed with storytelling wisdom.” —Fast Company’s Co.Create blog“This is the kind of book you leave sitting out for all to see . . . and the kind of book you will find yourself picking up again and again.” —Kirkus Reviews online“If you’re looking for a handy guide to not just crafting imaginative fiction like sci-fi, fantasy, and horror, but to writing in general, be sure to pick up a copy of Steampunk Bible author Jeff Vandermeer’s lovingly compiled Wonderbook."  —Flavorwire“Jeff Vandermeer and Jeremy Zerfoss have created a kaleidoscopically rich and beautiful book about fiction writing.”  —Star Tribune“Because it is so layered and filled with text, tips, and links to online extras, this book can be read again and again by both those who want to learn the craft of writing and those interested in the process of others.” —Library Journal

    These tales gain their power through plots that connect with the audience on both an emotional and intellectual level.Inside, Ronald B. Tobias details these 20 time-tested plots. Each is discussed and analyzed, illustrating how a successful plot integrates all the elements of a story. Tobias then shows you how to use these plots effectively in your own work.Tobias then goes to the next level, showing you how to choose and develop plot in fiction. He shows you how to craft plot for any subject matter, so that you develop your work evenly and effectively. As a result, your fiction will be more cohesive and convincing, making your story unforgettable for readers everywhere.

    The land mine is me. After the explosion, I spend the rest of the day putting the pieces back together. Now, it's your turn. Jump!"Zest. Gusto. Curiosity. These are the qualities every writer must have, as well as a spirit of adventure. In this exuberant book, the incomparable Ray Bradbury shares the wisdom, experience, and excitement of a lifetime of writing. Here are practical tips on the art of writing from a master of the craft—everything from finding original ideas to developing your own voice and style—as well as the inside story of Bradbury's own remarkable career as a prolific author of novels, stories, poems, films, and plays.Zen in the Art of Writing is more than just a how-to manual for the would-be writer: it is a celebration of the act of writing itself that will delight, impassion, and inspire the writer in you. Bradbury encourages us to follow the unique path of our instincts and enthusiasms to the place where our inner genius dwells, and he shows that success as a writer depends on how well you know one subject: your own life.

    If your query is weak, unfocused, or uninspired, an editor or agent won't even bother to request your article, novel manuscript, or nonfiction book proposal. But a well-crafted, compelling query sent to the right editor or agent is an essential sales tool for fiction writers and the most effective way for nonfiction writers to pre-sell your idea.In this book, professional freelance writer and magazine editor Wendy Burt-Thomas shares practical advice on how to craft persuasive letters that connect with editors and agents and ultimately generate sales for you. You'll learn how to:Conduct targeted research to find suitable editors and agentsHook an editor with a tantalizing lead and shape a summary that compels editors to buySelect the strongest slant for your book or articleUse research and interview shortcuts that keep your query prep profitableMake your query rejection-proof by weeding out subtle mistakes that can sabotage your projectCommunicate your author platform and sell yourself as the best writer for the subjectComplete with dozens of sample queries–some that landed article assignments, agents, or book deals, and others that never stood a chance–this book offers you a comprehensive strategy for presenting your writing ideas in a way that will increase your chances of publication. Though the title may lead some to believe it's strictly to be shelved as a reference manual, The Writer's Digest Guide to Query Letters is a smooth read from cover to cover.

    There are over 1.5 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn’t a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you. In Let’s Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:* Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposure* Position your books for discoverability on other sales venues* Minimize the time you spend promoting so you have more time to spend writing* Promote in a cost-effective way that actually worksBy using these tips, you will get your book noticed. And getting noticed is the key to growing your sales.

    Brande believed passionately that although people have varying amounts of talent, anyone can write. It's just a question of finding the "writer's magic"--a degree of which is in us all. She also insists that writing can be both taught and learned. So she is enraged by the pessimistic authors of so many writing books who rejoice in trying to put off the aspiring writer by constantly stressing how difficult it all is.With close reference to the great writers of her day--Wolfe, Forster, Wharton and so on--Brande gives practical but inspirational advice about finding the right time of day to write and being very self disciplined about it--"You have decided to write at four o'clock, and at four o'clock you must write." She's strong on confidence building and there's a lot about cheating your unconscious which will constantly try to stop you writing by coming up with excuses. Then there are exercises to help you get into the right frame of mind and to build up writing stamina. She also shows how to harness the unconscious, how to fall into the "artistic coma," then how to re-emerge and be your own critic.This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational and charming approach to writing, it fulfills on finding "the writer's magic."

    Why? If a novel or short story has a bad beginning, then no one will keep reading. It's just that simple. Hooked provides readers with a detailed understanding of what a beginning must include (setup, backstory, the inciting incident, etc.); instruction on how to successfully develop the story problem; tips on how to correct common beginning mistakes; exclusive insider advice from agents, acquiring book editors, and literary journal editors; and much more.

    The book became a national bestseller, won a slew of awards, and is soon to be a major motion picture. Get the first draft down quickly! The 90-Day Novel is a day-by-day guide through the process of getting the first draft of your novel onto the page. The 90-Day Novel has been used at the L.A. Writers' Lab over ten years and has helped hundreds of writers complete their work. Some of Watt's students have gone on to become bestselling authors and win major literary awards.The 90-Day Novel is structured into three parts. Part One describes the process of getting your story from imagination to the page and prepares you, through a few simple, powerful writing exercises to access the story within. Part Two is a series of 90 daily letters that will guide you through the hero's journey. Writers often tend to get stuck halfway through, mired somewhere in their "idea" of the story. The 90-Day Novel will show you how and why you got stuck, and how to get to the end of your first draft. Part Three is a compendium of stream-of-consciousness writing exercises designed to access the primal forces in your story, as well as the Structure Questions that will invite up images at key stages in your hero's journey. The 90-Day Novel teaches you how to distill your plot to its nature, and clarifies the mysterious process of assembling vague disparate images into a coherent narrative. Working in this way, story structure (which is often taught as a formula) becomes a springboard, setting you free to explore the far reaches of your imagination. "There are no rules," Watt tells us. "Stay out of your left brain, and let your unconscious do the heavy lifting." The 90-Day Novel clearly articulates the process of marrying the rigor of story structure to the wildness of the imagination, and in the process reminds us of something we so often forget . . . that writing is actually fun. For more information, go to www.lawriterslab.com."For years I have been fascinated by the industry legend of how Alan Watt wrote his masterful novel, Diamond Dogs, in 90 days. Now, at last, he shares his secrets. The 90-Day Novel is smart, insightful, thorough and wise. It's also one of the best books on novel-writing I have ever seen. I feel confident that anyone who takes this program seriously will have a solid manuscript to show for the effort."- David Liss (national bestselling author and Edgar winner of A Conspiracy of Paper)"Let Al Watt take your heart by its hand and get your 90-Day Novel onto the page. It will be the experience of a lifetime."- Viki King (author of How to Write a Movie in 21 Days: The Inner Movie Method)"The 90-Day Novel is the real deal. Alan Watt gets down to it by brilliantly articulating the fusion of the muse to the rigor of story structure. If you've been struggling with your story, or really want to get dangerous on the page, read this book. Follow it, and you will have a first draft in 90 days."- Eric Miles Williamson (Pen finalist for his novel East Bay Grease, and author of Say It Hot) "The 90-Day Novel provides the inspiration, focus, and structure that every novelist needs to finally put down on paper what has been alive inside him, perhaps for years, struggling to get out."- Allison Burnett (author of Christopher, finalist for Pen Center USA's Literary Award in Fiction)"The 90 daily letters are absolutely worth the price of admission. A friendly nudge, a gentle reminder of our commitment, a powerful blast of insight: all serve to boost our flagging morale, or comb out our confusion, or intercede with the bitter fight against our creative impulses."- Mary Shannon (Professor of Creative Writing, Cal State Northridge/90-Day NovelistAbout the AuthorBestselling author Alan Watt has received many awards for his writing, including France's 2004 Prix Printemps (best foreign novel). He founded LA Writers' Lab in 2002. He lectures on the creative process and teaches The 90-Day Novel workshops to writers throughout the world.

     Johnny Truant and Sean M. Platt -- owners of the Sterling & Stone Story Studio and authors of the how-to-publish cornerstone Write. Publish. Repeat -- have spent the last eight years learning the ins and outs of professional storytelling. Between just the two of them, they've written 100 books. The studio as a whole, in 2020 alone, will publish nearly 200 more. To write and publish that much quality, reader-pleasing fiction, you can't just wing it. You need a formula to keep things streamlined and on-target. With a formula, you can be sure you're writing books that will sell. That you're enjoying writing them, and are doing so without writer's block. When you use the fiction formula, your success becomes predictable -- not a matter of luck. In their 2014 bestseller Write. Publish. Repeat, Platt & Truant showed a generation of indies the path to self-publishing success. In this long-awaited follow-up, they'll show you what they've learned since, plus all the fiction-specific stuff they didn't include the first time around: You'll learn: How to choose a genre that's commercial AND fulfilling The Sterling & Stone planning process that helps you write better books, faster. The complete start to finish path from idea to fully launched books and series Creating an author business that can withstand marketplace changes and last for years to come. The Fiction Formula will help you build a thriving indie publishing career no matter what type of writer you are ... so long as you're willing to do the work. If that's you, welcome aboard! The Formula could be your next step toward the author life you've only dreamed of before.