In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist

    A few highlights:"The Pigeon Man from Manhattan" Legendary inventor Nikola Tesla had abnormally long thumbs, a peculiar love of pigeons, and a horror of women's pearls."The Worm Man from Devonshire" Forefather of modern electric-circuit design Oliver Heaviside furnished his home with granite blocks and sometimes consumed only milk for days (as did Nikola Tesla and Thomas Edison)."The Rabbit-Eater from Lichfield" Renowned scholar Samuel Johnson had so many tics and quirks that some mistook him for an idiot. In fact, his behavior matches modern definitions of obsessive-compulsive disorder and Tourette's syndrome.Pickover also addresses many provocative topics: the link between genius and madness, the role the brain plays in alien abduction and religious experiences, UFOs, cryonics -- even the whereabouts of Einstein's brain!

    This student textbook includes research on implicit memory, feature integration, neuropsychology and brain imaging.

    But one natural psychedelic in particular towers above the rest in its astonishing power to replace the normal waking world with a bizarre alternate reality replete with a diverse panoply of intelligent alien beings. As well as being the most powerful, N, N-dimethyltryptamine, more commonly known as DMT, is also the most common naturally-occurring psychedelic and can be found in countless plant species scattered across the Earth. DMT carries a profound message embedded in our reality, a message that we are now beginning to decode.In Alien Information Theory, neurobiologist, chemist, and pharmacologist, Dr. Andrew R. Gallimore, explains how DMT provides the secret to the very structure of our reality, and how our Universe can be likened to a cosmic game that we now find ourselves playing.Gallimore explains how our reality was constructed using a fundamental code which generated our Universe -- and countless others -- as a digital device built from pure information with the purpose of enabling conscious intelligences, such as ourselves, to emerge. You will learn how fundamental digital information self-organises and complexifies to generate the myriad complex forms and organisms that fill our world; how your brain constructs your subjective world and how psychedelic drugs alter the structure of this world; how DMT switches the reality channel by allowing the brain to access information from normally hidden orthogonal dimensions of reality. And, finally, you will learn how DMT provides the secret to exiting our Universe permanently -- to complete the cosmic game and to become interdimensional citizens of hyperspace.Alien Information Theory is a unique account of this hidden structure of reality and our place within it, drawing on a diverse range of disciplines -- including neuroscience, computer science, physics, and pharmacology -- to carefully explain these complex ideas, which are illustrated with full-colour diagrams throughout.

    Drawing on examples from familiar domains such as the kitchen and the office, the author, Venkatesh Rao, illustrates the subtleties underlying everyday behavior, and explains how you can strengthen the foundations of your decision-making skills."TEMPO is one of the most insightful and original books on decision-making I've ever read..." -- Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND"An uncannily accurate analysis of our choice-making behaviors" -- David Allen, author of GETTING THINGS DONE"Tempo is a highly original and engaging book...In a world where timing is increasingly central to success, this is an essential read, not just for executives, but for everyone."-- John Hagel, co-author of THE POWER OF PULL

    It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

    The text is divided into three parts: the problems posed for anthropology by universals; six important studies that have forced anthropologists to rethink; and the distinctions between linguistic, cultural and social universals.

    The book now includes and interactive CD with a lab section, 3D rotations, interactive anatomy, tutorial on neurologic localization, and quiz. Third edition.

    In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it’s why we gamble and squander. From dopamine’s point of view, it’s not the having that matters. It’s getting something—anything—that’s new. From this understanding—the difference between possessing something versus anticipating it—we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion – and we can even predict those behaviors in ourselves and others. In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.

    This invaluable treasure of the Western philosophical canon has eluded us so far because Schopenhauer's argument has been consistently misunderstood and misrepresented, even at the hands of presumed experts. Hoping to change this situation, Decoding Schopenhauer's Metaphysics, offers a conceptual framework, a decoding key for unlocking the sense of Schopenhauer's metaphysical contentions in a way that renders them mutually consistent. With this key in mind, even those who earlier dismissed Schopenhauer's metaphysics should be able to return to it with fresh eyes and at last grasp its meaning. And for those as yet unacquainted with Schopenhauerian thought, this volume offers a succinct and accessible entry path.

    Pulitzer prize-winning New York Times science writer John Markoff argues that we must decide to design ourselves into our future, or risk being excluded from it altogether.In the past decade, Google introduced us to driverless cars; Apple debuted Siri, a personal assistant that we keep in our pockets; and an Internet of Things connected the smaller tasks of everyday life to the farthest reaches of the Web. Robots have become an integral part of society on the battlefield and the road; in business, education, and health care. Cheap sensors and powerful computers will ensure that in the coming years, these robots will act on their own. This new era offers the promise of immensely powerful machines, but it also reframes a question first raised more than half a century ago, when the intelligent machine was born. Will we control these systems, or will they control us?In Machines of Loving Grace, John Markoff offers a sweeping history of the complicated and evolving relationship between humans and computers. In recent years, the pace of technological change has accelerated dramatically, posing an ethical quandary. If humans delegate decisions to machines, who will be responsible for the consequences? As Markoff chronicles the history of automation, from the birth of the artificial intelligence and intelligence augmentation communities in the 1950s and 1960s, to the modern-day brain trusts at Google and Apple in Silicon Valley, and on to the expanding robotics economy around Boston, he traces the different ways developers have addressed this fundamental problem and urges them to carefully consider the consequences of their work. We are on the brink of the next stage of the computer revolution, Markoff argues, and robots will profoundly transform modern life. Yet it remains for us to determine whether this new world will be a utopia. Moreover, it is now incumbent upon the designers of these robots to draw a bright line between what is human and what is machine.After nearly forty years covering the tech industry, Markoff offers an unmatched perspective on the most drastic technology-driven societal shifts since the introduction of the Internet. Machines of Loving Grace draws on an extensive array of research and interviews to present an eye-opening history of one of the most pressing questions of our time, and urges us to remember that we still have the opportunity to design ourselves into the future—before it's too late.

    Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief." Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.

    Although we are unaware of it, our brains sift through and discard billions of pieces of data in order to allow us to understand the world around us. In fact, most of what we call thought is actually the unconscious discarding of information. What our consciousness rejects constitutes the most valuable part of ourselves, the "Me" that the "I" draws on for most of our actions--fluent speech, riding a bicycle, anything involving expertise. No wonder that, in this age of information, so many of us feel empty and dissatisfied. As engaging as it is insightful, this important book encourages us to rely more on what our instincts and our senses tell us so that we can better appreciate the richness of human life.

    Taken literally, it implies that there are many universes “parallel” to the one we see around us. This multiplicity of universes, according to Deutsch, turns out to be the key to achieving a new worldview, one which synthesizes the theories of evolution, computation, and knowledge with quantum physics. Considered jointly, these four strands of explanation reveal a unified fabric of reality that is both objective and comprehensible, the subject of this daring, challenging book. The Fabric of Reality explains and connects many topics at the leading edge of current research and thinking, such as quantum computers (which work by effectively collaborating with their counterparts in other universes), the physics of time travel, the comprehensibility of nature and the physical limits of virtual reality, the significance of human life, and the ultimate fate of the universe. Here, for scientist and layperson alike, for philosopher, science-fiction reader, biologist, and computer expert, is a startlingly complete and rational synthesis of disciplines, and a new, optimistic message about existence.

    A cutting-edge work that brings together neuropsychology, cognitive science, and Freudian and Jungian approaches to mythology and narrative, Maps of Meaning presents a rich theory that makes the wisdom and meaning of myth accessible to the critical modern mind.