In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    This new edition specifically features three new care plans, two expanded care plans, updated content and language reflecting the most current clinical practice and professional standards, enhanced QSEN integration, a new emphasis on interprofessional collaborative practice, an improved page design, and more. It's everything you need to create and customize effective nursing care plans!

    In this unconventional introduction, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Unlike most popular physics books—which give readers a taste of what physicists know but shy away from equations or math—Susskind and Hrabovsky actually teach the skills you need to do physics, beginning with classical mechanics, yourself. Based on Susskind's enormously popular Stanford University-based (and YouTube-featured) continuing-education course, the authors cover the minimum—the theoretical minimum of the title—that readers need to master to study more advanced topics.An alternative to the conventional go-to-college method, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.

    Those that have liquid water. And maybe even life.She wonders how we might be able to take the our first ever high resolution picture of an exoplanet using the microchips found in mobile phones. And she meets world-leading astrophysicists to ask if within our lifetimes humans might step foot on an earth-like planet.An ITN production for Audible Originals.

    G. Wells' 1895 classic The Time Machine, readers of science fiction have puzzled over the paradoxes of time travel. What would happen if a time traveler tried to change history? Would some force or law of nature prevent him? Or would his action produce a "new" history, branching away from the original?In the last decade of the twentieth century a group of theoretical physicists at the California Institute of Technology undertook a serious investigation of the possibility of pastward time travel, inspiring a serious and sustained study that engaged more than thirty physicists working at universities and institutes around the world.Many of the figures involved are familiar: Einstein, Stephen Hawking and Kip Thorne; others are names known mostly to physicists. These are the new time travelers, and this is the story of their work--a profoundly human endeavor marked by advances, retreats, and no small share of surprises. It is a fantastic journey to the frontiers of physics.

    This study guide includes the following sections: Plot Summary, Chapter Summaries & Analysis, Characters, Objects/Places, Themes, Style, Quotes, and Topics for Discussion.

    He was a celebrity during the height of America’s Gilded Age. In this book, you will read about his friendship with Mark Twain, his furious competition with his former employer Thomas Edison, his uneasy relationship with billionaire J.P. Morgan, and his rivalry with Albert Einstein. During his lifetime, Tesla revolutionized the field of electrical engineering with his most famous invention: the induction motor. But that wasn’t all he contributed to the world of technology. His coils, turbines, robotic boats, and mysterious “death ray” continue to beguile the imagination and inspire the inventors of the 21st century. But who was Tesla really? This book will take you from his early childhood in Croatia, where he experienced strange optical visions and “luminous phenomenon” that gave him near super-human powers of memory and visualization, to the “War of the Currents”, Thomas Edison’s bizarre campaign to ruin Tesla’s reputation. From trying to fight the Spanish American War with robots, to electrifying the skies of the Colorado desert, and to starting an earthquake in the middle of New York city, learn how Nikola Tesla shaped the world we live in today.

    Not until the nineteenth century would three men, armed with the best telescopes of their age, race to conquer this astronomical Everest. Parallax tells the fast-moving story of their contest, which ended in a dead heat. Against a sweeping backdrop filled with kidnappings, dramatic rescue, swordplay, madness, and bitter rivalry, Alan W. Hirshfeld brings to life the heroes -- and heroines -- of this remarkable chapter in history. Characters include the destitute boy plucked from a collapsed building who grew up to become the world's greatest telescope maker; the hot-tempered Dane whose nose was lopped off in a duel over mathematics; a merchant's apprentice forced to choose between the lure of money and his passion for astronomy; and the musician who astounded the world by discovering a new planet from his own backyard.Generously illustrated with period engravings and paintings, Parallax is an unforgettable ride through time and space.

    Four unknown players would seize the day, rising to become champions in his wake. Mike Weir--considered a good golfer but not a great one--triumphed in The Masters, becoming the first Canadian to win a Major. Jim Furyk emerged victorious in the U.S. Open. In the British Open, Ben Curtis became the only player since Francis Ouimet in 1913 to prevail on his first time out, and Shaun Micheel came from nowhere to prevail at the PGA Championship. How does one moment of glory affect the unsung underdog for years to follow? Feinstein chronicles the champions' ups and downs, giving readers an insider's look into how victory (and defeat) can change players' lives.

    His profound management sutras are derived from his bestselling books on business and management. They show how individuals can realize their potential, create wealth and achieve lasting success by following uniquely Indian principles (based on Hindu, Jain and Buddhist mythology) of goal setting, strategic thinking and decision-making.

    All the tips within come via the author and guest performers, adding up to a combined three hundred years of essential speakers’ know-how!Within this bible:Technical advice: how to effortlessly project your voice, audience manipulation, crowd control, body language, hand gestures and more.Additionally: a frank approach for overcoming stage fright, a foolproof recipe for memorising a speech, how to overcome a sore throat and using the physics of sound to your advantage.Business advice: how to price your speech, approaching agencies, talking overseas, understanding unique selling points, the most complete list of global public speakers’ agencies and more.Children’s author Marcus Alexander, once horrified by the thought of standing on stage, has grown to become one of the most sought-after school speakers. He’s delivered more than 1600 talks in 13 different countries and is booked 18 months in advance. The journey wasn’t easy; he’s tripped, fallen and blundered over every imaginable obstacle. This bible contains all the insights you need to create a similar career at a faster rate and with half the hiccups.'Marcus doesn't just hold the stage he is the stage. Every word spoken is a sledge hammer pinning the audience to their seats.'Adisa the Verbaliser, spoken poet and author.'The first time I saw Marcus Alexander on stage was with a group of other authors. We all watched in amazement as he enthralled both the children and adults with his awesome energy. One of the best author events I have watched.'Andy Briggs, author and scriptwriter.Guest speakers sharing their advice include: best-selling author Chris Bradford, movement icon Dan Edwardes, British actor and producer Joey Ansah, author and teamwork specialist Casper Craven. Other guests include: surgeons, dentist lecturers, thespians, West End singers, polio advisers, educators and coaches.

    Most commonly used medical abbreviations and acronyms.Anyone in the medical profession, from office workers to doctors themselves, will find this guide extremely useful.6-page laminated guide includes:weights & measurementspharmacologydiagnostic testingprofessional designationsmanaged careagencies/organizationshealth assessmentspecialized areas/facilitieslocations & directionsbody systems

    But then, matrimony came along and politics suddenly felt like the non-essential elaichi in this Mughlai Biryani called life. When my ‘loved ones’ subjected me to scenarios unimaginable, when as the groom I had to wait for an hour for my baaraat to arrive, when certain ‘rituals’ scarred me with shame for the rest of my life, I so wanted to give it back to the society! And hence, ‘Lehengey and Lafdey’ was born. LnL will raise your ire, tickle your funny bone, and show you everything except what a wedding is supposed to be: a sacred union. In a world filled with romantic novels, where love always wins in the end; patience, perseverance and the insane ability to bear a butt load of crap is required to emerge victorious in the holy war of matrimony. Enough talk! Jump right in and witness a whirlpool of emotions, with a cup of masala chai and some fryums on the side. Put your seat belts on, for it is going to get crazy. Welcome to the world of Lehengey and Lafdey!