Oceans - The Deep Blue Sea: Fun Facts and Pictures for Kids (Oceanography for Kids)


Speedy Publishing - 2015
    They can begin to create their own pictures of sea life, placing them in an ocean that they imagine. The book can be used for school projects to get ideas that are related to science and Earth. Children can also use the information to come up with ideas about new animals that might live in the ocean.

The Economist - US Edition


The Economist - 2011
    Download issues at no extra cost from Archived Items. The Economist is the premier source for the analysis of world business and current affairs, providing authoritative insight and opinion on international news, world politics, business, finance, science and technology, as well as overviews of cultural trends and regular Special reports on industries and countries. Established in 1843 to campaign against the protectionist corn laws, The Economist remains, in the second half of its second century, true to the liberal principles of its founder. James Wilson, a hat maker from the small Scottish town of Hawick, believed in free trade, internationalism and minimum interference by government, especially in the affairs of the market. The Economist also takes a fiercely independent stance on social issues, from gay marriage to the legalisation of drugs, but its main service to its readers is as a global newspaper: To uncover new ideas from all around the world. The Kindle Edition of The Economist contains all of the articles and graphics found in the print edition, but will not include all photos. For your convenience, issues are auto-delivered wirelessly to your Kindle each Friday at the same time the print edition hits the newsstand.

Office Politics: How to Thrive in a World of Lying, Backstabbing and Dirty Tricks


Oliver James - 2013
    Do talent and hard work count for nothing? Is politics everything?In this fascinating exposé, Oliver James reveals the murky underside of modern office life. With cutting-edge research and eye-opening interviews, he highlights the nasty practices that propel people to the top and shows how industries and cultures are fostering this behaviour.He then divulges strategies and techniques for not only surviving but thriving in these difficult environments. With the right mindset, you can distinguish and deal with toxic and overpromoted colleagues, charm your way through interviews and use office politics to your advantage.Office Politics will overthrow your perceptions of office life and set you on a new path to success.

The Age Curve: How to Profit from the Coming Demographic Storm


Kenneth W. Gronbach - 2008
    But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success.Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers:- how to determine their best customers - how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come - why Generation X is a much less valuable market than any of us have been led to believe - and much moreBoth shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

The Politics of Happiness: What Government Can Learn from the New Research on Well-Being


Derek Bok - 2010
    Some have explored the levels of happiness or dissatisfaction associated with typical daily activities, such as working, seeing friends, or doing household chores. Others have tried to determine the extent to which income, family, religion, and other factors are associated with the satisfaction people feel about their lives. The Gallup organization has begun conducting global surveys of happiness, and several countries are considering publishing periodic reports on the growth or decline of happiness among their people. One nation, tiny Bhutan, has actually made Gross National Happiness the central aim of its domestic policy. How might happiness research affect government policy in the United States--and beyond? In The Politics of Happiness, former Harvard president Derek Bok examines how governments could use the rapidly growing research data on what makes people happy--in a variety of policy areas to increase well-being and improve the quality of life for all their citizens.Bok first describes the principal findings of happiness researchers. He considers how reliable the results appear to be and whether they deserve to be taken into account in devising government policies. Recognizing both the strengths and weaknesses of happiness research, Bok looks at the policy implications for economic growth, equality, retirement, unemployment, health care, mental health, family programs, education, and government quality, among other subjects. Timely and incisive, The Politics of Happiness sheds new light on what makes people happy and how government policy could foster greater satisfaction for all.

Radical Technologies: The Design of Everyday Life


Adam Greenfield - 2017
    But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future.We already depend on the smartphone to navigate every aspect of our existence. We're told that innovations--from augmented-reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars--will make life easier, more convenient and more productive. 3D printing promises unprecedented control over the form and distribution of matter, while the blockchain stands to revolutionize everything from the recording and exchange of value to the way we organize the mundane realities of the day to day. And, all the while, fiendishly complex algorithms are operating quietly in the background, reshaping the economy, transforming the fundamental terms of our politics and even redefining what it means to be human.Having successfully colonized everyday life, these radical technologies are now conditioning the choices available to us in the years to come. How do they work? What challenges do they present to us, as individuals and societies? Who benefits from their adoption? In answering these questions, Greenfield's timely guide clarifies the scale and nature of the crisis we now confront --and offers ways to reclaim our stake in the future.

The Man Who Saved the V-8: The Untold Stories of Some of the Most Important Product Decisions in the History of Ford Motor Company


Chase Morsey Jr. - 2014
    joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history. Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang. "To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.

Climate Change Reality Check: Basic Facts that Quickly Prove the Climate Change Crusade is Wrong and Dangerous


Calvin Fray - 2016
    Just the right amount of science. Common sense and rational.” -- Wayne R. The greenhouse effect is always quoted—but that is a METAPHOR. What is the fundamental physical process that drives it? And how exactly does human activity play such a powerful role with it? How did we go from worrying about global warming to climate change…to carbon dioxide (CO2) emissions? "Great book - should me mandatory reading for anyone that uses the term 'Climate Change' " - Amazon purchaser Macsugar Are there gases more powerful and influential in the greenhouse effect than CO2? Yes, by a lot! As you will learn in this book… Why aren’t we spending more time, money, and attention focusing on those? Smart people want to get to the point of a problem and solve it as quickly, inexpensively, and effortlessly as possible. They know about the Pareto Principle, and you will too after you read this book. It is also called the 80/20 rule. What happens when we apply that principle to the global climate change “consensus”? “Thank You! I always thought the numbers were small, but I never took the time to do the math.” -- Mike S. There are many books that are long, technical, and—frankly, irrelevant—on the topic of climate change. Here are the most important questions that nobody has bothered to answer in straightforward, simple and short language, until now: * What are basic facts about our planet’s atmosphere? And what do they tell us about the fundamental physics of climate change? * What are the basic physics and assumptions behind the anthropogenic global warming (AGW) hypothesis or belief? Are they valid? * What element or compound is the single greatest factor in temperature control in our atmosphere? Hint—it isn’t carbon dioxide. How does carbon dioxide compare with this other chemical? "Takes less than an hour to read... A must-read for every official policy-maker at every level... This deserves 6 stars out of 5!" -- Terry Dunleavy (Amazon reviewer) “Brilliant, what a refreshing approach.” -- Christopher K. Before we spend more time, money, and emotional energy on the presumed EFFECTS and CONSEQUENCES of global warming and climate change (things like rising temperatures, rising sea levels, etc., etc.), shouldn’t we all have a BASIC UNDERSTANDING of the FUNDAMENTAL PROCESSES AND PHYSICS of our planet’s atmosphere? If you have any questions, or doubts about that, this book is for you. “Very good. I am a geophysicist.” -- Ben B. Even better, you’ll learn (or re-learn) a very simple and indisputable fact about our atmosphere that makes the entire controversy look ridiculous. Use this information as a test (or a bet) the next time you talk with someone on the “other side” of the climate change debate. “A very useful contribution to bringing sanity and reason back to the analysis of AGW.” – Tom P. The climate change threat is consuming more of our precious time, energy, and resources. So is the debate about what to do about it. Don’t allow yourself be a part of the problem—get this book so that you can be a part of the solution! If you are convinced that AGW is the biggest threat facing our planet, this book has facts and

Wealth for all Africans: How Every African Can Live the Life of Their Dreams


Idowu Koyenikan - 2014
    To build and manage your wealth, you must look at your situation holistically: build your character, standards, dreams, goals, and personal aspirations from the inside out. By developing both self-sufficiency and a connection with your community, it is possible to create wealth for yourself no matter who you are, what you do, or where you come from.

Spent: Sex, Evolution, and Consumer Behavior


Geoffrey Miller - 2009
    In "Spent" Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like "Freakonomics" or "The Tipping Point, Spent" is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

A Short History of Western Thought


Stephen Trombley - 2011
    - help is finally at hand. That help comes in the comfortingly accessible form of Stephen Trombley's Short History of Western Thought, which outlines the 2,500-year history of European ideas from the philosophers of Classical Antiquity to the thinkers of today, No major representative of any significant strand of Western thought escapes Trombley's attention: the Christian Scholastic theologians of the Middle Ages, the great philosophers of the Enlightenment, the German idealists from Kant to Hegel; the utilitarians Bentham and Mill; the transcendentalists Emerson and Thoreau; Kierkegaard and the existentialists; the analytic philosophers Russell, Moore, Whitehead and Wittgenstein; and - last but not least - the four shapers-in-chief of our modern world: the philosopher, historian and political theorist Karl Marx; the naturalist Charles Darwin, proposer of the theory of evolution; Sigmund Freud, the father of psychoanalysis; and the theoretical physicist Albert Einstein, begetter of the special and general theories of relativity and founder of post-Newtonian physics.

Technics and Civilization


Lewis Mumford - 1934
    Mumford has drawn on every aspect of life to explain the machine and to trace its social results. "An extraordinarily wide-ranging, sensitive, and provocative book about a subject upon whichphilosophers have so far shed but little light" (Journal of Philosophy).

The Nature of Happiness


Desmond Morris - 2004
    He shows that there are many ways of achieving happiness; for example, there is the inherent happiness that comes with the love of a child; the competitive happiness of triumphing over your opponents; the sensual happiness of the hedonist. Rather than preaching a particular behavior or way of life, Morris provides knowledge that we can use, if we wish, to make ourselves happier.

Hard Knocks Soft Spots


Paddy Doherty - 2012
    I teach my children to be proud too. Because being a traveller means everything to me. It's not just a label, it goes much deeper. It's an identity that is burned into my heart.Paddy Doherty loves his life as an Irish traveler, but as a child he felt like an outsider. He was different from his siblings. On the rare occasions he went to school, he was bullied. And beyond the gates of the camp he found nothing but hostility. Slowly, Paddy's hurt turned into anger and by the age of 11 he had started out on an illustrious career as a bare-knuckle boxer. This earned him a position as one of the most well-respected (and feared) men in the traveling community. Yet while he won countless brutal fights in the ring, the real battles he faced were very much outside. In this deeply honest autobiography, he tells of how he has loved and lost five children, and plummeted to seven stone while battling depression, drink, and drugs. He describes how it feels to be shot point-blank in the head and the lengths he'll go to to protect his people. Told with all the warmth and humor he is famed for, Paddy's rich and colorful story is one that will stay with you for a long time to come.

What's Yours Is Mine: Against the Sharing Economy


Tom Slee - 2015
    Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the “old order”—and they’ve succeeded in effecting the “biggest change in the American workforce in over a century,” according to former Secretary of Labor Robert Reich.But this new wave of technology companies is funded and steered by very old-school venture capitalists. And in What’s Yours Is Mine, technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk.Drawing on original empirical research, Slee shows that the friendly language of sharing, trust, and community masks a darker reality.