What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    With her signature style, Cathy Zielske shares expert ideas on design, photography, journaling and typography in Clean and Simple Scrapbooking. From the back cover: 'Scrapbooking' and 'cool' belong in the same sentence, proclaims Cathy Zielske, author of Clean & Simple Scrapbooking. Known for her signature style, captivating photography and candid approach to journaling, Cathy has inspired a new breed of scrapbookers who want to preserve their memories simply, and with a classic, hip style. A graphic designer by trade, Cathy began scrapbooking as a way to give more context and meaning to the photographs she cherished. What she didn't realize initially was the powerful way in which scrapbooking allows us to examine and celebrate the very essence of what our lives are truly about. This ho

    Kay Whitt of Serendipity Studio proves all you need to re-make your wardrobe are a few key things: great fabric; easy-to-make patterns; a handful of simple skills; and your own personal sense of style! Included in the book are tissue pattern inserts for the skirt; tunic/dress; and jacket-each with six variations detailed in the book for a total of eighteen new projects and looks to try. Kay provides master instructions for each basic garment and individual instruction for each unique look. Plus this book includes handy 'Tools of the Trade' and 'Sewing Techniques' sections for a quick overview of everything you'll need to make the clothes shown in the book. Full color photos of each finished project accompany each set of instructions. Author: Kay Whitt. Spiral-Bound Hardcover: 159 pages. Imported.

    In addition to clear directions and step-by-step illustrations for machine-sewn patchwork and quilted projects, Fresh Quilting includes a detailed section of techniques from basic piecing, cutting, and measuring methods to more advanced techniques such as inserting zippers into pillow backs and using bias binding to finish a quilt. Throughout Fresh Quilting, Malka will teach you how to adventurously and confidently mix colors and prints. You'll be inspired to infuse your own brilliant palettes into each project and discover just how irresistible and beautiful contemporary quilting can be!

    Michael Miller fabric designer Sandi Henderson holds to the adage "waste not, want not" to deliver a collection of innovative sewing projects that lets you make the most of bits and pieces of your beloved fabrics.From a market skirt to a butterfly pin, from an embellished table cloth to hip hair accessories, Sewing Bits and Pieces gives you 35 sewing projects to make unique pieces that are perfect for gift-giving (or keeping for yourself)!Features gorgeous full-color photography throughoutDetailed instructions walk you through each projectSandi's popular Portabello Pixie blog is read by thousands every dayPacked with tons of fun, innovative projects, Sewing Bits and Pieces will have you creating sewing masterpieces in no time.Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    There is a wealth of information included as well as projects with patterns and color photographs on nearly every page of the book.

    Let go of your fear of knitting, and take hold of The Chicks with Sticks® Guide to Knitting. With more than 30 simple, chic projects plus simple step-by-step instructions, this book is the complete guide to starting and enjoying this fun, rewarding hobby. New knitters can finish up their first projects in a weekend; more advanced beginners (that is, the ones who have knitted scarves before) can move to the next level. Call your posse and settle down in the living room or at the coffeehouse. The Chicks with Sticks will take care of the rest, from essential tools and materials to basic lessons to more than 30 doable projects, including cool belts, beautiful scarves, felted bags, stylish wraps, and snuggly sweaters.

    Cutting hundreds of pieces and joining angled seams can be tough work! But log cabin quilting—an artful and simple way to piece strips of fabric around a central square—is different. From the intuitive construction through the straight-line stitching, this style of quilting is simple as can be. In Modern Log Cabin Quilting, Susan Beal outlines the entire process from start to finish, including basic quilting how-to as well as extensive design, fabric, and embellishment information. Since all log cabin designs follow the same formula, once you master straight lines and right angles, any of the 25 projects in this book are possible. From stash-friendly designs like the Charming Camera Case to more ambitious undertakings like the Vintage Linens Quilt, there’s sure to be a project that will get you into (or bring you back to) quilting!

    Sweaters get damaged or go out of style but we still love the prints, colors, and textures. You don't have time to knit it from scratch. It's ecologically correct. And most of all--it's fun!Sweater Surgery shows you how to upcycle all your slightly worn, slightly damaged, or plain old out-of-style sweaters into fabulous new items for your wardrobe and your home. Readers learn how to choose, cut, restitch, felt, and embellish old sweater fabric, transforming it into beautiful handbags, mittens, scarves, hats, hoodies, skirts, jewelry, soft toys, pillows, and more!Complete instructions for 27 projects, plus a huge gallery of exciting ideas for further inspiration.

    Now in The Zentangle Untangled Workbook, you'll get enough Zentangle instruction and inspiration to last all year long. Filled with dozens of new tiles and four never-before seen tangles designed especially for this book, you'll be using Zentangle in ways you never dreamed. Create shapes, letterforms, borders, even Zendalas as you master each new tangle, all while reducing stress through the intentional act of creating repetitive patterns. Perfect for artists of all levels, this workbook will immerse you in a daily meditation of Zentangle. Insides you'll find: Seven step-by-step demonstrations to help you get started. Inspiration and guidance on how to use those tangles to create unique and beautiful tiles throughout the year. More than 400 blank or partially started tiles so you can practice all year inside this book and without the fear of the blank page. It's time to tangle!

    Featuring new and fashionable designs, this book of innovative projects is perfect for new and intermediate crocheters who want to take crochet to the next level with clever stitch motifs, new techniques to shaping, and creative embellishment ideas, such as unusual edgings, color work, and crocheting with beads, lace, ruffles, and tiers. Charts are included for every stitch pattern and motif and each pattern includes diagrams for all constructions, making this a complete resource for the hip crocheter.

    This work features 21 projects - including quilts, pillows, and soft ornaments - that draw their inspiration from the seasons and offer a fresh, modern take on folk art.

    Small knits are also the perfect way to try something new--an unusual stitch pattern, wild multi-colored yarn, or even a touch of sparkle. Laura Nelkin is well-known for designing these fun-to-knit little projects introducing her students and fans to advanced techniques with her signature "You can do it!" enthusiasm. In her first book, she share her 3 favorite types of knitting using wrapped stitches, lacework, and beads. Each chapter begins with a quick knitted cuff to lay the foundations, then gradually ramps up to more complicated designs. The result is an all-new collection of wearable, feminine knits with a slightly rustic aesthetic. Give them as gifts, stockpile for a chilly day, or dress up a casual outfit--these are knockout projects to enjoy knitting again and again.

    By controlling pencil pressure and stroke, understanding light and having knowledge of blending techniques, an artist can enhance their work and offer the “wow” factor needed to produce realistic artworks. Drawing Dimension - A Shading Guide for Teachers and Students offers a series of shading tutorials that are easy to understand and simple to follow. It goes beyond the standard "step by step" instruction to offer readers an in-depth look at a variety of shading techniques and their applications. Inside this book is a series of lessons designed to teach you how to add dimension to your own drawings, how to analyze real life objects and shade, create highlights, blend tones, and produce realistic drawings with ease. We will explore hatching, cross hatching, and stippling techniques and learn how to use contrast to set a mood and create a focal point. At last - we’ll put all of these skills to the test and work together to produce a beautiful piece of art. Drawing Dimension - A Shading Guide for Teachers and Students includes many resources to help you along the way through examples, tips on what you should aim for, and pitfalls to avoid. Each lesson is tailored to help you refine your shading techniques so you can add more depth and realism to your work. The book is perfectly suitable for beginners and moderates of all ages, students and teachers, professionals and novices; anyone can learn how to shade like a pro!

    They’ll also learn whether knitting swatches is really necessary and how big to knit a piece before felting. Twenty-four detailed projects include stylish bags, totes, hats, and mittens; warm and fuzzy vests and slippers; and decorative pillows, placemats, and coasters. With a section on embellishing felting and felting on felt (needle felting), knitters will be inspired to create these beautiful projects for friends and family, from the baby’s first felt hat to the furry slippers for cold winter nights.