Learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes colors, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. Order your copy today!

    With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people.Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

    Taken from a Dutch collection, this exuberant selection traverses the evolution of the printed letter in all its various incarnations via exquisitely designed catalogs displaying not only type specimens in roman, italic, bold, semi-bold, narrow, and broad, but also characters, borders, ornaments, initial letters and decorations as well as often spectacular examples of the use of the letters. The Victorian fonts, sumptuous and sometimes unbelievably outrageous, are accorded a prominent place in this book. In addition to lead letters, examples from lithography and letters by window-dressers, inscription carvers, and calligraphers are also displayed and described. Featuring works by type designers including: William Caslon, Fritz Helmuth Ehmcke, Peter Behrens, Rudolf Koch, Eric Gill, Jan van Krimpen, Paul Renner, Jan Tschichold, A. M. Cassandre, Aldo Novarese, Adrian FrutigerIn order to include a vast amount of material, we have divided this text into two volumes. The first volume displays pre 20th Century type specimens, and the second covers the period from 1900 to the middle of the century. In the first volume, editor Cees de Jong and collector Jan Tholenaar write about single specimens and types; in the second, Alston Purvis outlines the history of types.

    In a perfect world, where every day is a breezy 72 degrees with partial cloud coverage, we would all have a 5,000-square-foot studio-and the entire catalog of B&H(TM) in our equipment lockups. But the reality is that you may have an outdated DSLR with two decent lenses (which took you several years to save up for), and all you have at your disposal is an unfinished basement, your garage, or the empty conference room at your office. That's where "Studio Anywhere" comes in. With photographer Nick Fancher as your guide, you'll learn how to get portfolio-ready photos while working in some of the most problematic scenarios imaginable. Whether shooting a corporate portrait, a test shoot with a model, or a promo shoot with a band, you'll discover that most of the time, there's no need for an expensive studio-you just have to get creative." ""Studio Anywhere" is a resource for photographers to learn through behind-the-scenes photos and lighting diagrams from a range of photo shoots-but it doesn't stop there. Because directing a photo shoot involves more than simply knowing how to wield a camera or process a raw file, Nick also lets you in on the aesthetic decisions he makes in his signature photos, inspiring you to develop your own vision. And, finally, he describes his Lightroom and Photoshop workflow so you can learn how to deftly navigate post-processing. Shows how to create images with minimal equipment that is within reach of anyone's budgetTakes you through the entire shoot, from concept to lighting to exposure to post-processing in Lightroom and PhotoshopTeaches how to build a portfolio without a dedicated studio space

    

    Divided into three parts, this book offers a methodology for artistic and professional work and also offers technical advice for translating this to the web.

    The latest in the best-selling Isms series, which includes Isms: Understanding Art, Isms: Understanding Architectural Styles and Isms: Understanding Religion, is Isms: Understanding Fashion. Concisely written, this book packs loads of detail into a handy small format, tracing the evolution of costume history and fashion through a series of interconnected trends and movements (a.k.a. "isms") from the Greco-Roman toga and the antebellum hoop skirt to the latest from the runway. This guide is organized chronologically and covers the evolution of costume, the beginning of haute couture, and the rise of fashion as we know it— documented throughout with a combination of line drawings, costume illustration, and fashion photography. It includes an overview of designers from the classic—Coco Chanel, Dior—to the contemporary design greats, such as Tom Ford and Marc Jacobs. While the book traces the influences and links between designers, it also includes patrons, from Marie-Antoinette to Jackie Kennedy and Princess Diana, as well as fashion muses from Sarah Bernhardt to Sarah Jessica Parker. Related topics such as accessories and accoutrements are included as well. Anyone interested in costume and fashion will delight in this book.

    The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn:The psychological processes determining users' perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users' needsWho This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector.

    Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.

    Proper hard bastards, wannabe villains and cockney wide boys everywhere you went, all looking to make their mark. With trouble at home and more at school, Danny Dyer didn't have many options. He was a rascal, running with a tough crowd, getting himself into scrapes with the Old Bill, on the verge of becoming just another nobody. Until he started to act.It came naturally to him. He landed role after role, working with big stars, making a name for himself. And then came Human Traffic, and his career went into overdrive. Fame opened doors into the best clubs, the best booze and even better drugs. But with the highs came the lows, and as the drinks flowed, the work dried up. Shut out of an industry that didn't understand him, that heard his reputation before bothering with his talent, he had no choice but to turn it around and sort himself out. This is the real story - straight up.Funny, honest, full of swagger, and jammed full of antics and anecdotes, this memoir tears it up proper and delivers on every page.

    The Medicine Wheel, the Curse, the Eagle, the Jaguar, and others spoke to us intimately. In their countless manifestations, they offered hope, expressed caution, illuminated opportunity, inspired creation, courted power, and shared knowledge. The sacred symbols belong to the realm of archetypes and the collective unconscious, the spiritual common ground shared by peoples modern and ancient.Now, three master teachers and healers—Alberto Villoldo, Colette Baron-Reid, and Marcela Lobos—have brought their wisdom and talents together to offer a doorway into the realm of the sacred symbols with the Mystical Shaman Oracle. When you consult the oracle, you summon power and insight that can help you understand the present, heal the past, and influence the course of your future.We can become our own prophets and visionaries. We can converse directly with Spirit, dialogue with the forces of nature, speak with the great archetypes—the ancient gods—without intermediaries. No one needs to stand between the Creator and you, or between you and the great powers of nature.

    Each short story is about a dog, love and the special bond that can form between dogs and people. Love stories for all ages, almost any of these short stories could be a bedtime story for children, although they run the emotional gamut from absurdity to poignancy. The language is clean, and although the loss of a pet is always sad, the idea of dressing a chihuahua in a red corduroy coat is funny, quickly bringing a smile. Almost every true story in this collection is either about a chihuahua or a mix thereof, and/or the abandoned hound that claimed a family as his own. One is about a lost mother dog who depended on the kindness of strangers after delivering her puppies in a cave on the side of a cliff. Another is about a little dog's grief when her master died; although he was important enough to be mourned by an entire city, Mopsy's sorrow was heartbreaking. Most of the dogs in these stories came from an animal shelter, and the fidelity that each rescue dog demonstrates, from utter loyalty to pure devotion, makes a master humble.Perhaps you will recognize and remember some of the dogs you have loved over the years as you read these stories, and realize how important dogs truly are in the emotional lives of humans

    Her father was the deluded and cruel leader of a cult based in South London who brainwashed those around him.Her father's paranoia and his need to completely control others led to Katy being imprisoned indoors and denied any kind of love or friendship. From a young age, Katy's father subjected her to violence and mental abuse. She was not permitted contact with anyone outside the house and on the rare occasions she did have to go out, she was always chaperoned. Katy never gave up hope of one day breaking free from her father's cruel clutches and finally found her freedom. This is her true story of endurance and survival.

    Theme Park Design reveals the secrets behind some of the world's greatest attractions. Take a peek behind the scenes, with a theme park engineer. Aimed at theme park enthusiasts, the book features behind the scenes information based upon author Steve Alcorn's 35 years designing attractions. The story follows the development of an attraction from "Blue Sky" design to opening day. Along the way it reveals the engineering tricks used to build many fan favorite rides. "This book shows you the secrets behind the magic," says Alcorn. Theme Park Design explores ride control, mechanics, audio, video, lighting, special effects, animated figures, art direction, and much more, with insider commentary. The author illuminates the fast-paced world of theme park design through tales of calamity and triumph, sprinkled with many humorous anecdotes. He also offers career tips on becoming an Imagineer. A must-read for every theme park enthusiast!

    With a multiple book buying audience, this book doesn't require a specific background or technical experience. It is designed to help make a more interesting connection between the physical world and the computer world. The audience size is comparable to that of the Robot builder market. In addition to this audience, physical computing is also taught at several universities across the US. This book is a great source of information and knowledge for anyone interested in bridging the gap between the physical and the virtual.