For the first time ever, these 48 invaluable answers have all been compiled into one handy reference – no stone is left unturned. Amongst other things, you’ll finally know how to: Market, sell, and keep clients (pg 33) Get your career started right (pg 13) Deal with all possible objections (pg 65) Deal with difficult client types (pg 79) Become more organized and efficient every day (pg 91) Turn your job into a career by making more money both in-training, and beyond (pg 139). With the Personal Trainer Pocketbook by your side, you’ll never be alone again.

    Features a three-phase, six-month program for the entire body, helping readers increase their lean body mass, build muscle, and dramatically transform their bodies. Instruction revolves around MAX (Mitogen Activated Xtreme training) Mitogens being the chemical substances that encourage cells to divide, a process essential to muscle growth. Includes over 100 exercises and more than 200 photos that demonstrate the exercises and ready-to-use prescriptive program guides. Program's goal is to systematically utilize featured exercises to enhance mitogenic and other growth-oriented training responses in a way that promotes optimal muscle development. Complemented by cardio guidelines and nutritional recommendations based on the latest scientific research.

    

    Anyone who trains will enhance their injury resilience and performance employing these principles proven over and over with athletes. In the highly competitive world of strength athletics, a back injury is seen by many as the ultimate career-ender. In truth, if handled properly, it is far from a death sentence. Follow the journey of international powerlifting champion Brian Carroll, who can attest to this first hand. This remarkable athlete went from 1100 lb squats and 800 lb deadlifts to unending pain and disability after a massive spinal compression injury. After a fortuitous meeting with leading back expert Professor Stuart McGill, he reset his training and his life to fight his way back to the top of the winner’s podium. Glean expertise from McGill and Carroll, both masters in their field, and learn how to orchestrate your own triumphant comeback. Whether you are a former champion yourself who has fallen on hard times, or someone starting a new foray into the world of strength training who wants to avoid injury and maximize training, the wisdom found within these pages is sure to take your resilience and lifts to the next level. Over 200 full color, rich illustrations demonstrate technique.

    From 5K to ultramarathon, a power meter can make you faster—but only if you know how to use it. Just viewing your numbers is not enough; you can only become a faster, stronger, more efficient runner when you know what your key numbers mean for your workouts, races, and your season-long training. In Run with Power, TrainingBible coach Jim Vance offers the comprehensive guide you need to find the speed you want.Run with Power demystifies the data and vocabulary so you can find and understand your most important numbers. You’ll set your Running Power Zones so you can begin training using 8 power-based training plans for 5K, 10K, half-marathon, and marathon. Vance shows you how you can compare wattage, heart rate, pace, and perceived exertion to gain the maximum insight into your performances, how you respond to training, and how you can train more effectively. Run with Power will revolutionize how you train and race. Armed with Vance’s guidance, you can train more specifically for races, smooth your running technique, accurately measure your fitness, predict a fitness plateau, monitor injuries, know exactly how hard you’re training, get more fitness from every workout, recover fully, perfect your tapers, warm up without wasting energy, pace your race on any terrain, know when to open the throttle, and create an unprecedented picture of yourself as an athlete.If you’re just glancing at the number on your wrist or computer monitor, you’ve got a lot more speed potential. Knowledge is power and understanding your power numbers can open the gate to new methods and new PRs. Run with Power introduces the use of power meters to the sport of running and will show you how to break through to all-new levels of performance.Key concepts explored in Run with Power: 3/9 Test, 30-minute Time Trial Test, Running Functional Threshold Power (rFTPw), Running Functional Threshold Pace (rFTPa), Averaged and Normalized Power (NP), Intensity Factor (IF), Peak Power, Variability Index, Efficiency Index (EI), speed per watt, Vance’s Power Zones for Running, Training Stress Score (TSS), and Periodization with Power. Includes 6 testing methods and 8 power-based training schedules and workouts for 5K, 10K, half-marathon, and marathon.

    And who better to help you to achieve your ultimate strength and power gains than 6-time world champion and multiple record holder, Andy Bolton—backed by the expertise of renowned strength authority, Pavel Tsatsouline? The first section of Deadlift Dynamite "How to Lift", provides a safe, progressive, technically-detailed plan on how to get started right in the iron game, avoid the typical mistakes and years of frustration, and see extraordinary results in even the first year of training. Intermediate lifters will appreciate the world of subtle tips and masterly insights—which will help them bust through plateaus and surge forward in their gains. And the savvy coach will recognize he now owns the ultimate blueprint for producing champions—in many athletic fields. Whether your goal is to excel in the sport of powerlifting or you just want to become stronger and more muscular— Deadlift Dynamite is for you. There are many approaches to muscle and strength building, some effective, more marginal, most nearly worthless. Powerlifting’s half century of existence has undeniably proven that this sport offers the most time-efficient methods for making you BIG and STRONG. As one of the strongest men on the planet, Andy Bolton’s contribution to Deadlift Dynamite is unassailable—yet couched in a simple, direct and totally accessible style. Pavel’s goal is to compress the period it would take you to master championship lifting technique, like Andy’s, from decades to years and even months—while avoiding the many health problems lifters who train incorrectly develop along the way. Discover also Pavel’s state of the art flexibility and mobility exercises specific to lifting—exercises which have received a strong thumbs up from the elite of the iron game. The secondary goal of these exercises is health and longevity. The primary goal is strength.

    Do you ever stop to wonder why some people look so good and others simply look terrible? It took Dr. Madow more than thirty years to figure it out, but he can now teach you the answer in seven days! "IMPRESS THE WORLD WITH YOUR BODY IN SEVEN DAYS" is serious stuff that anyone can read and put into practice immediately. There is no question that the readers of "IMPRESS THE WORLD WITH YOUR BODY IN SEVEN DAYS" will be thrilled with the changes that they will see with themselves in a very short time. And unlike other books that make promises (but either don't work or don't last), the "SEVEN DAYS" lifestyle will stick with you forever!

    

    You needn't be most golfers.A Golf Swing You Can Trust is an original work by John Hoskison, a deep-thinking PGA tour player and teacher. Inside, John reveals how, after years of slicing, he went from the worst player on the European Tour to the National PGA Professional Champion by using these simple techniques.From the grip to the finish position, John coaches using humor, photos and unique analogies to explain how the golf swing works and how to build a swing you can trust.  Whether a golfer wants to improve their driving off the tee, iron shots to the green or their chipping and pitching, the tips and drills in this book will make it easier to hit the shots consistently.  If any golfer wants to build a swing that works, this is a must read. *Don't miss John's new biography about his days on the European Tour called - No Hiding in The Open.*  Excerpt from A Golf Swing You Can Trust:The correct stance is vital if you want to build a simple swing that repeats. But most golfers switch off and skip these chapters of a golf instruction book. I understand that. The grip and aim are not as alluring as advice on the theoretical advantages of pronation or supination through impact. And hey! You've been told you have a nice practice swing--you can't be that far off. Aiming correctly is for beginners!So just to dispel any reservations you may have that this book is not for you, here's one last piece of motivational talk before we move on to check your stance. It's very often a golfer makes a great practice swing but when they come to hit the ball the swing's completely different. That's because the hands and body don't communicate on a practice swing--they let you get on with it on your own. They only bother to 'talk' to each other when you're about to hit a shot at a specific target.When the crunch comes and you're ready to swing back, if the aim of the club doesn't match up to your intended swing path, they hit the panic button, take control and stick the swing on autopilot. They program in what they have to do and you can't override it. You might try to take the club back in one piece but it you're not aiming correctly--they quickly take over. And if you think you can kid them you'd have done it by now.If you are aiming at a target 250 yards away and your club face is only 3 degrees to the right, it will be pointing 13 yards right of target. If you try to replicate your nice square practice swing, but your hands pick up where the club is aiming the two angles are so conflicting your orthodox swing becomes impossible.The only time you can override your natural alarm system is when you're standing in front of a pro and he's watching you like a hawk. Then the alarm system becomes dormant--it trusts the pro to watch over you. Soon as you walk out the teaching bay, it switches back on.REVIEWS:"John taught himself great technique and knows as much about the golf swing as anyone I've met.  His explanation of the swing is fantastic." ~Nick Mitchell, Former European TourPGA Player"I went to John for the usual stuff; head in hands, not knowing what shot was coming next. John kept it simple... got me back enjoying my golf again.

    For each phase of training, Joe lays out the path to success, outlining clear objectives and the guidelines to meet them.Joe Friel’s highly refined training plans for sprint, Olympic, half-Ironman®, and Ironman® race distances will help serious triathletes deliver a breakout performance, even those with countless races under their belt. Joe offers a tool kit of proven workouts that will isolate and develop specific abilities. Within each workout and plan, he offers easy modifications to better manage personal limiters and improve performance.Hundreds of thousands of triathletes have relied on Joe Friel and his groundbreaking best seller, The Triathlete’s Training Bible, to develop their own self-coached training programs. Now Joe Friel, the most experienced coach in triathlon, reveals his formula for advanced training and coaches triathletes to their best race ever.

    It’s an inspiring and straightforward look at the qualities that define the most competitive females, and what separates the ones who get it from the ones who don't.

    

    That is why so many top trainers recommend dynamic stretches.Dynamic Stretching teaches how to effectively prepare your body for physical activity while simultaneously improving strength, power, speed, agility and endurance. With more than 50 exercises—fully illustrated with step-by-step photos—this book shows how to take your workouts and abilities to the next level:•Develop full-body range of motion•Enhance full-body motor control•Increase flexibility, balance and muscular endurance•Improve force generation and reaction time•Correct major and minor muscle imbalances

    Every detail of how to train for a triathlon of any distance, an off-road triathlon, or a duathlon is packed into this essential book, including plenty of swim, bike, and run workouts to keep training fresh and breakthrough workouts to make training more rewarding. Bernhardt's unparalleled coaching experience is the basis of her proven training methodology, which she applies to each of the 15 unique training plans, removing the hassle of creating a plan from scratch. The second edition includes: Easy tips on modifications that allow triathletes to further personalize the plans according to their needs. A new chapter on 13 Weeks to a Sub-13 Hour Ironman 8 training plans requiring only 510 hours of training each week. 5 training plans to go farther3 training plans for finishing an Ironman and 2 plans for finishing a Half-Ironman race. Training Plans for Multisport Athletes has a challenge to suit everyone, from beginners to accomplished triathletes, for those who are short on training time and those who are training for a faster time. Paperback. 7 3/8" x 9 1/4", 256 pp.VP-PLAN2

    From humble beginnings in a barn in Pennsylvania to soaring victories in the French Alps, Team 7-Eleven is the complete history that has never been fully told-until now.