Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    Marvel at clifftop sunsets in Santorini; get lost in the twisting, cobbled alleyways of Rhodes’ Old Town; and indulge in Crete’s unique cuisine -all with your trusted travel companion. Get to the heart of the Greek Islands and begin your journey now! Inside Lonely Planet Greek Islands: Colour maps and images throughout Highlightsand itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential infoat your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights give you a richer, more rewarding travel experience - including customs, history, art, literature, music, dance, architecture, politics, wildlife, cuisine Free, convenient pull-outAthens map (included in print version), plus over 105 local maps Covers Athens, Crete, the Ionian Islands, the Cyclades, Santorini, the Saronic Gulf Islands, Dodecanese, the Northeastern Aegean Islands, Evia, the Sporades, and more The Perfect Choice: Lonely Planet Greek Islands, our most comprehensive guide to the Greek Islands, is perfect for both exploring top sights and taking roads less travelled Looking for more coverage? Check out our Lonely Planet Greeceguide for a comprehensive look at all the country has to offer. Looking for a guide focused on Crete? Check out our Lonely Planet Crete guide for a comprehensive look at all the island has to offer. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You’ll also find our content online, on mobile, video and in 14 languages, 12 international magazines, armchair and lifestyle books, ebooks, and more.eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing

    Marvel at the intricacy of Belem's monastery, experience Lisbon on the golden tram, or enjoy a city view from the Castelo de Sao Jorge; all with your trusted travel companion. Get to the heart of the best of Lisbon and begin your journey now! Inside Lonely Planet's Pocket Lisbon: Full-colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss Free, convenient pull-out Lisbon map (included in print version), plus over 15 colour neighbourhood maps User-friendly layout with helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time Covers Alfama, Castelo, Graca, Baixa, Rossio, Bairro Alto, Chiado, Marques de Pombal, Rato, Saldanha, Estrela, Lapa, Alcantara, Belem, Parques das Nacoes, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalize your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet Pocket Lisbon a colourful, easy-to-use, and handy guide that literally fits in your pocket, provides on-the-go assistance for those seeking only the can't-miss experiences to maximize a quick trip experience. Looking for more extensive coverage? Check out Lonely Planet's Portugal guide for a comprehensive look at all the country has to offer. Authors: Written and researched by Lonely Planet. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

    - An exciting new anthology of travel literature - Features international authors, including Alexander McCall Smith, Joyce Carol Oates and DBC Pierre - Brings to life the idea that travel can inspire, entertain, enlighten and change lives

    The Home Edit mentality is all about embracing your life--whether you're a busy mom, a roommate living with three, or someone who's always traveling for work. You just need to know how to set up a system that works for you.In the next phase of the home organizing craze, Clea Shearer and Joanna Teplin go beyond the pantry and bookshelf to show you how to contain the chaos in all aspects of your life from office space to traveling bags to pet supplies and holiday storage. Take quizzes and get to know your organizing style, tailor it to your family's lifestyle, and lead the low-guilt life as you apply more genius ideas to every aspect of your life.Clea and Joanna are here to remind you that "it's okay to own things" (we all do!) in the quest for pretty and smart spaces. With The Home Edit Life, you'll be corralling phone cords, archiving old photos, packing your suitcase like a pro, and arranging your phone apps by color in no time.

    This book features information on gourmet self-catering, and a food chapter that serves up the cuisine culture, food history and recipes.

    Whether on business or vacation, take the work out of planning any trip with DK's Top 10 Travel Guides. Building on the success of the Eyewitness Travel Guides, DK has created a new series that makes finding the best every destination has to offer even easier than before. Whether searching for the finest cuisine or cheapest places to eat, the most luxurious hotels or best deals on places to stay, the coolest family destination or hottest nightspot, the Top 10 format allows travelers to use the insights of experts to make the most of their vacation. Accompanied by a companion website, readers can share their experiences and vote for their own personal Top 10s.

    With the help of full-color photography and illustrated cutaways, floor plans, and reconstructions of the stunning architecture of both cities, "DK Eyewitness Travel Guide: Beijing & Shanghai" allows you to visualize your destinations. Insider travel tips and DK's indispensable maps and street views of key areas will ensure that you can find your way through the hustle and bustle of these cultural hubs with ease.Detailed listings include the best hotels, restaurants, bars, and shops for all budgets.

    Jorgenson spent 7 years in the Army; three as an infantryman and four as a journalist. After surviving a number of missions as a LRRP with Hotel Company (Airborne), Jorgenson transferred to Alpha (aka Apache) Troop, where he walked point for its reaction force, the Blues. Jorgenson brings his considerable experience as a soldier and journalist to bear in this absorbing account.

    This pocket-size guide is divided by area with restaurant reviews for each, as well as recommendations for hotels, bars, and places to shop. Rely on dozens of Top 10 lists, from the Top 10 museums to the Top 10 events and festivals, hikes, and more. There's even a list of the Top 10 things to avoid.You'll find the insider knowledge you need to explore this city with DK Eyewitness Travel Guide: Top 10 Budapest and its pull-out map.

    Pick your strip of pearly white sand, snorkel with gentle whale sharks at Donsol or dive at Puerto Galera, and cruise through the reefs and islands of the Bacuit Archipelago – all with your trusted travel companion. Get to the heart of Philippines and begin your journey now! Inside Lonely Planet’s Philippines: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, wildlife, landscapes, arts, daily life, food, people Covers Manila & Around, Mindoro, Palawan, Boracay, Western Visayas, Mindanao, Cebu, Eastern Visayas, Southeast Luzon, North Luzon, and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet’s Philippines is our most comprehensive guide to the country, and is designed to immerse you in the culture and help you discover the best sights and get off the beaten track. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. ‘Lonely Planet guides are, quite simply, like no other.’ – New York Times ‘Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.’ – Fairfax Media (Australia) *Source: Nielsen BookScan: Australia, UK, USA, 5/2016-4/2017Important Notice: The digital edition of this book may not contai

    In this unconventional introduction, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Unlike most popular physics books—which give readers a taste of what physicists know but shy away from equations or math—Susskind and Hrabovsky actually teach the skills you need to do physics, beginning with classical mechanics, yourself. Based on Susskind's enormously popular Stanford University-based (and YouTube-featured) continuing-education course, the authors cover the minimum—the theoretical minimum of the title—that readers need to master to study more advanced topics.An alternative to the conventional go-to-college method, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.

    "Eyewitness Travel Guide: China" provides insider tips every visitor needs from taking the Trans-Siberian railway to seeing Hong Kong from a traditional sail boat. There are comprehensive listings of the best hotels, resorts, restaurants and nightlife in each region for all budgets, as well as 3D cutaways and floor-plans of all the must-see sites, from the spectacular Forbidden Palace to China's splendid temples and palaces plus street-by-street maps of all the great cities and towns of China. With up-to-date information on getting around by train, car, walking in cities, scenic tours and all the sights, beaches, parks and gardens listed town by town, "Eyewitness Travel Guide: China" explores the culture, history, architecture and festivals of this diverse country not missing the best in shopping and entertainment in the major cities.

    Includes a new itineraries chapter for easy planning and "weekends to remember" suggestions throughout. of color photos. 128 maps.