It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    Grammar for English Language Teachers provides an accessible reference for planning lessons and clarifying learners' problems. It includes a typical difficulties section in each chapter, which explores learners' problems and mistakes and offers ways of overcoming them.

    English is now the world's most popular second language, understood by over 700 million people across the globe. Its use is amazingly broad: not only is it the language of Chaucer and Shakespeare, but also of hip-hop, international business and the internet (over 80% of home pages are in English). So where exactly do English words come from? They come from everywhere. English is a vast, rambling conglomeration of words and phrases from a huge variety of times and places, and every word has its own intriguing history. Balderdash & Piffle is a guidebook—an entertaining look at what falls out of the chaotic family tree of English words when you uproot it and give it a damn good shake. Shaking the tree is writer, humourist and word-sleuth Alex Games. If you've ever wondered who first used 'cuppa' in print, what language gave us 'shampoo', when we started saying 'window', where 'minging' comes from, what Shakespeare had to say about 'geeks' and why 'berk' is really, really rude, you'll find it all (and much more) inside. You'll also have the chance to do your own word-sleuthing, through the BBC Wordhunt appeal. Who knows—if you have written evidence of a 'bouncy castle' from before 1986, you could even re-write history.

    Written for aspiring authors, previously published authors, and independent publishers, it explains the ever-shifting publishing landscape and helps indie authors understand that they're up against the status quo, and how to work within the system but also how to subvert the system in order to succeed. Publishing expert and independent publisher Brooke Warner is fearless in her critique of an industry that's lost its mandate, and in so doing has opened the door wide for indie publishers to thrive. While she does not shy away from calling out the bias against indie authors, she also asserts that it's never been a more exciting time to be in book publishing--and her passion and enthusiasm are contagious. "If you're going to green-light your work, you have to wow," Warner writes. But to surpass expectations, you also need to be a student of publishing and to be able to hold your own with book buyers, event coordinators, librarians, wholesalers, distributors, and reviewers. Green-Light Your Book seeks to equip authors and publishers with the language, knowledge, and skill sets they need to play big.

    Hard to find

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    THE GRAMMAR BOOK, Second Edition helps teachers and future teachers grasp the linguistic system and details of English grammar, providing more information on how structures are used at the discourse level.

    Bringing new insight to the comprehensive HODGES' HARBRACE HANDBOOK, Fifteenth Edition, rhetorician Cheryl Glenn and linguist Loretta Gray add their expertise to this market-leading handbook.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

    Learn the most effective speed reading techniques for your personal strengths and challenges, and make visible progress through a series of engaging exercises.Choose from a variety of strategies and practices proven to advance speed and improve reading comprehension. The integrated exercises help develop your skills, allowing you to read quickly—and still enjoy every word. Whether you’re reading an entertaining novel or a challenging textbook, this speed reading guide will help you sail right through.In Essential Speed Reading Techniques, you’ll find: Achievable goals—Improve your speed by setting realistic goals based on your own individual baseline. Track your improvement—Assess your progress with self-tests for knowledge retention, smooth eye movement, and more. Tips and tricks—Discover speed reading strategies to minimize rereading, focus your attention, and reduce eyestrain from screens. With the personalized strategies in Essential Speed Reading Techniques, boosting your speed and reading comprehension will be a breeze.

    Fifty fantastic and surreal illustrations multiply the books dimensions and dementia.

    With wit and good humor, this handy little book not only saves us from sticky linguistic situations but also provides fascinating cocktail-party-ready anecdotes. Entries reveal how to pronounce boatswain like an old salt on the deck of a ship, trompe l'oeil like a bona fide art expert, and haricot vert like a foodie, while arming us with the knowledge of why certain words are correctly pronounced the "slangy" way (they came about before dictionaries), what stalks of grain have to do with pronunciation, and more. With bonus sidebars like "How to Sound like a Seasoned Traveler" and "How to Sound Cultured," readers will be able to speak about foreign foods and places, fashion, philosophy, and literature with authority.

    Stephen King, Hemingway, Vonnegut, and Orwell detest it. Herman Melville, Henry James, and Rebecca Solnit love it. But why? When is it effective? Have we been misusing it? Should we even care?In Semicolon, Cecelia Watson charts the rise and fall of this infamous punctuation mark, which for years was the trendiest one in the world of letters. But in the nineteenth century, as grammar books became all the rage, the rules of how we use language became both stricter and more confusing, with the semicolon a prime victim. Taking us on a breezy journey through a range of examples—from Milton’s manuscripts to Martin Luther King Jr.’s “Letters from Birmingham Jail” to Raymond Chandler’s The Big Sleep—Watson reveals how traditional grammar rules make us less successful at communicating with each other than we’d think. Even the most die-hard grammar fanatics would be better served by tossing the rule books and learning a better way to engage with language.Through her rollicking biography of the semicolon, Watson writes a guide to grammar that explains why we don’t need guides at all, and refocuses our attention on the deepest, most primary value of language: true communication.

    Showing how any reader can gain more pleasure from poetry, it looks at the ways in which poetry interacts with the language we use in our everyday lives and explores how poems use language and form to create meaning.Drawing on examples ranging from Chaucer to children's rhymes, Cole Porter to Carol Ann Duffy, and from around the English-speaking world, it looks at aspects including:how technical aspects such as rhythm and measures work how different tones of voice affect a poem how poetic language relates to everyday language how different types of poetry work, from sonnets to free verse how the form and 'space' of a poem contributes to its meaning.Poetry: The Basics is an invaluable and easy to read guide for anyone wanting to get to grips with reading and writing poetry.

    'The McGraw-Hill Handbook of English Grammar and Usage' does so in an entertaining way.