Big Data, Analytics, and the Future of Marketing & Sales


McKinsey Chief Marketing & Sales Officer Forum - 2013
    The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace. The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That’s an advantage no company can afford to ignore.

301 Smart Answers to Tough Interview Questions


Vicky Oliver - 2005
    If you want to stand a head above the rest of the pack, 301 Smart Answers to Tough Interview Questions is the definitive guide you need to the real, and sometimes quirky, questions employers are using to weed out candidates.Do you know the best answers to:--It looks like you were fired twice. How did that make you feel?--Do you know who painted this work of art? --What is the best-managed company in America?--If you could be any product in the world, what would you choose?--How many cigars are smoked in a year?--Are you a better visionary or implementer? Why?Leaning on her own years of experience and the experiences of more than 5,000 recent candidates, Vicky Oliver shows you how to finesse your way onto a company's payroll."Everything I always wanted to know about job interviews but was afraid to be asked."-Claude Chene, Senior Vice President, Head of Business Development, U.K. and Europe, Sanford Bernstein & Co.

Beginning PHP and MySQL 5: From Novice to Professional


W. Jason Gilmore - 2004
    Essentially three books in one: provides thorough introductions to the PHP language and the MySQL database, and shows you how these two technologies can be effectively integrated to build powerful websites. Provides over 500 code examples, including real-world tasks such as creating an auto-login feature, sending HTML-formatted e-mail, testing password guessability, and uploading files via a web interface. Updated for MySQL 5, includes new chapters introducing triggers, stored procedures, and views.

Web Development and Design Foundations with Html5


Terry Felke-Morris - 2012
    A well-rounded balance of hard skills (HTML5, XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

Daytripper (2009-) #1


Fábio Moon
    But those questions mean little when compared to a surprise that segues into an exploration of the meaning of life itself.

Zomnibus, Volume 1


Shane McCarthy - 2009
    What's not to love about zombies?! Well, it's not all fun and yucks as this collection of three zombies tales will show, ranging from the seriously scary "Feast!" to the urban sprawl "Eclipse of the Undead," and finally ending with the surreal stylings of the one-and-only Ashley Wood in "The Complete Zombies vs. Robots." For readers who enjoyed;THE WALKING DEAD VOLUME 1 9781582406725MARVEL ZOMBIES 9780785122777THE ZOMBIE SURVIVAL GUIDE: RECORDED ATTACKS 9780307405777WORLD WAR ROBOT 9781600106491

How to Hack: Hacking Secrets Exposed: A Beginner's Guide


Srikanth Ramesh - 2015
    But Don't Know Where to Start..? If so, this book is specially designed for you. Hacking Secrets Exposed is an easy-to-follow, complete course on ethical hacking that takes readers right from the basics to some of the highly advanced concepts. The book starts with basic concepts like footprinting, scanning, network reconnaissance, OS fingerprinting etc. and advances to higher level concepts like password cracking, Windows hacking, network sniffing, wireless hacking, steganography, DoS, XSS, SQL injection, buffer overflow, session hijacking, email hacking and much more.Most of the popular books that are currently available in the market are suitable only for those who have a considerable amount of background knowledge in the field. Also, these books may dive too much into the theoretical part and use a lot technical jargon making it hard for beginners to follow and comprehend. However, this book will take you through the concepts of computer hacking in a very simple and easy to follow manner so that even the readers with no prior knowledge of hacking should be able to easily understand the concept. To start off, all you need is a little working knowledge of computers, operating system (Windows) and an Internet connection. Each topic in the book is presented in an extremely simple manner by including bullet points, illustrations and practical examples. The following are some of the highlighting features of the book: Learn Hacking from the Basics. Extremely Easy to Follow. No Prior Knowledge of Hacking is Required. Get Latest Hacking Techniques and Practical Examples. So, if you are a beginner with a little or no prior background of hacking but looking to take off, Hacking Secrets Exposed is for you! We promise that you will never be disappointed by opting for this book.

Let Us Be Perfectly Clear


Paul Hornschemeier - 2006
    Perfectly Clear brings back into print stories that Hornschemeier published prior to his Three Paradoxes Fantagraphics debut from a variety of sources—his own self-published Forlorn Funnies, as well as strips that originally appeared in independent magazines and papers—none of which has been available to the book trade.The book is designed as a "flip book" in the tradition of the old Ace paperbacks, with one side featuring comedic work (or as comedic as Hornschemeier's mind allows), and the other decidedly more morose. With almost every page, we see a new style, a new direction; with the resultant effect being that of an anthology by creators of vastly contrasting sensibilities.On the "funny" menu, we are treated to Dr. Rodentia (an unfortunate-looking fellow with only apathy as his weapon), a detailed artist's catalogue exploring such modern masterpieces as "Accidental Late-Night Sex With a Radiator," musings on the cancerous nature of civilization as observed by a deceased cat and a cotton-based airbus, the scatological "Feelings Check," the ever pathetic Vanderbilt Millions and his fantasies of self-worth, and the multi-narrative story that started the Forlorn Funnies comics series: "The Men and Women of the Television."Clearly, there is a fine line in the Hornschemeier lexicon between funny and morose.On our "forlorn" plate we are served the cold examination of the dyslexic narcoleptic and his bungled plans of murder, a sea creature's balancing of morality and sustenance, the Western romance "Wanted," a metal man's self-destructive search for meaning, and the story the alternative website Ain't It Cool News describes as delivering "a complicated mixture of disgust and pity."Let Us Be Perfectly Clear demonstrates Paul Hornschemeier's versatility and breadth in an elegantly produced book that will appeal to connoisseurs of contemporary, cutting-edge cartoons and graphic novels.

Trish Trash: Rollergirl of Mars Omnibus


Jessica Abel - 2019
    Trish dreams of only one thing: becoming a hoverderby star. It seems like making the professional derby team is the only way to escape a future of poverty on her parents’ farm. But, what happens when a half-dead Martian shows up on her doorstep and changes everything?

Routing Tcp/Ip, Volume II (CCIE Professional Development)


Jeff Doyle - 2001
    Routing TCP/IP, Volume II, provides you with the expertise necessary to understand and implement Border Gateway Protocol Version 4 (BGP-4), multicast routing, Network Address Translation (NAT), IPv6, and effective router management techniques. Jeff Doyle's practical approach, easy-to-read format, and comprehensive topic coverage make this book an instant classic and a must-have addition to any network professional's library. Routing TCP/IP, Volume II, expands upon the central theme of Volume I: scalability and management of network growth. Volume II moves beyond the interior gateway protocols covered in Volume I to examine both inter-autonomous system routing and more exotic routing issues such as multicasting and IPv6. This second volume follows the same informational structure used effectively in Volume I: discussing the topic fundamentals, following up with a series of configuration examples designed to show the concept in a real-world environment, and relying on tested troubleshooting measures to resolve any problems that might arise. This book helps you accomplish more than earning the highly valued CCIE number after your name; it also helps you develop the knowledge and skills that are essential to perform your job at an expert level. Whether you are pursuing CCIE certification, need to review for your CCIE recertification exam, or are just looking for expert-level advice on advanced routing issues, Routing TCP/IP, Volume II, helps you understand foundation concepts and apply best practice techniques for effective network growth and management.

Pro C# 3.0 and the .NET 3.5 Framework (Pro)


Andrew Troelsen - 2007
    Since that time, this text has been revised, tweaked, and enhanced to account for the changes found within each release of the .NET platform (1.1, 2.0, 3.0 and now 3.5)..NET 3.0 was more of an augmentative release, essentially providing three new APIs: Windows Presentation Foundation (WPF), Windows Communication Foundation (WCF) and Windows Workflow Foundation (WF). As you would expect, coverage of the "W's" has been expanded a great deal in this version of the book from the previous Special Edition text.Unlike .NET 3.0, .NET 3.5 provides dozens of C# language features and .NET APIs. This edition of the book will walk you through all of this material using the same readable approach as was found in previous editions. Rest assured, you'll find detailed coverage of Language Integrated Query (LINQ), the C# 2008 language changes (automatic properties, extension methods, anonymous types, etc.) and the numerous bells and whistles of Visual Studio 2008. What you'll learn Everything you need to knowget up to speed with C# 2008 quickly and efficiently. Discover all the new .NET 3.5 featuresLanguage Integrated Query, anonymous types, extension methods, automatic properties, and more. Get a professional footholdtargeted to appeal to experienced software professionals, this book gives you the facts you need the way you need to see them. A rock-solid foundationfocuses on everything you need to be a successful .NET 3.5 programmer, not just the new features. Get comfortable with all the core aspects of the platform including assemblies, remoting, Windows Forms, Web Forms, ADO.NET, XML web services, and much more. Who this book is forIf you're checking out this book for the first time, understand that it targets experienced software professionals and/or students of computer science (so please don't expect three chapters devoted to "for" loops). The mission of this text is to provide you with a rock-solid foundation to the C# 2008 programming language and the core aspects of the .NET platform (object-oriented programming, assemblies, file IO, Windows Forms/WPF, ASP.NET, ADO.NET, WCF, WF, etc.). Once you digest the information presented in these 33 chapters, you'll be in a perfect position to apply this knowledge to your specific programming assignments, and you'll be well equipped to explore the .NET universe on your own terms. "