In Dataclysm, Christian Rudder uses it to show us who we truly are.   For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.   In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.   Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

    Economists Ivan and Tuvana Pastine explain why, in these situations, we sometimes cooperate, sometimes clash, and sometimes act in a way that seems completely random.Stylishly brought to life by award-winning cartoonist Tom Humberstone, Game Theory will help readers understand behaviour in everything from our social lives to business, global politics to evolutionary biology. It provides a thrilling new perspective on the world we live in.

    Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks, why negotiations disintegrate into tit-for-tat disputes, and why money does not make us happy. He brings together astonishing findings from psychology, biology, and other sciences to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation unleashes biochemicals similar to those released during sex, why free trade promises to build alliances between nations, and how even capuchin monkeys get indignant if they don't get a fair reward for their work.

    As author Jeffrey Needham points out in this eye-opening book, big data can provide unprecedented insight into user habits, giving enterprises a huge market advantage. It will also inspire organizations to change the way they function."Disruptive Possibilities: How Big Data Changes Everything" takes you on a journey of discovery into the emerging world of big data, from its relatively simple technology to the ways it differs from cloud computing. But the big story of big data is the disruption of enterprise status quo, especially vendor-driven technology silos and budget-driven departmental silos. In the highly collaborative environment needed to make big data work, silos simply don't fit.Internet-scale computing offers incredible opportunity and a tremendous challenge--and it will soon become standard operating procedure in the enterprise. This book shows you what to expect.

    Or the "Phantom of Fine Hall," a figure many students had seen shuffling around the corridors of the math and physics building wearing purple sneakers and writing numerology treatises on the blackboards. The Phantom was John Nash, one of the most brilliant mathematicians of his generation, who had spiraled into schizophrenia in the 1950s. His most important work had been in game theory, which by the 1980s was underpinning a large part of economics. When the Nobel Prize committee began debating a prize for game theory, Nash's name inevitably came up—only to be dismissed, since the prize clearly could not go to a madman. But in 1994 Nash, in remission from schizophrenia, shared the Nobel Prize in economics for work done some 45 years previously.Economist and journalist Sylvia Nasar has written a biography of Nash that looks at all sides of his life. She gives an intelligent, understandable exposition of his mathematical ideas and a picture of schizophrenia that is evocative but decidedly unromantic. Her story of the machinations behind Nash's Nobel is fascinating and one of very few such accounts available in print (the CIA could learn a thing or two from the Nobel committees).

    These noteworthy accounts of the lives of David Hilbert and Richard Courant are closely related: Courant's story is, in many ways, seen as the sequel to the story of Hilbert. Originally published to great acclaim, both books explore the dramatic scientific history expressed in the lives of these two great scientists and described in the lively, nontechnical writing style of Contance Reid.

    Currency, combines multiple historical strands that converge on the number one issue of our time, the geographic location of economic and military power in the 21st century. Economic Thriller! An incredible story of power, romance, revenge and international finance spanning three centuries. The issues could not be more timely!"Currency combines history, finance, romance and action into a timely and entertaining read on a subject that has serious economic and national security implications. My wife and I both enjoyed reading it." Hon. David M. Walker Former U.S. Comptroller General.In Currency, Wood has pulled off a first novel that captures the reader with a page-turning adventure, while it addresses head-on the most pressing and intense global economic, military and political issues of our very challenging current times.Wood's real world experience on both Wall Street and at the center of the US Military Special Operations world, combine with his love of history and command of current global issues, to create a story that is as intense and gripping as it is timely.Currency weaves the historical adventures of our US Founding Fathers who built the country's early economic structure, with current day hero Connor Murray. Connor unexpectedly finds himself thrust into a world shaped as much by greed, betrayal and violence as it by heroism, loyalty, love and the quest for personal peace.Fate forces Murray to navigate events that play out on the world stage. The United States' current economic weakness collides with its international rival's very real drive for economic, political and military influence. This collision produces an intense drama and adventure that is as scary as it is possible amidst the world's current state of affairs and balance of power.If you love a good adventure story on both the personal and international level - Currency is a must read. If you're concerned about how the United State's current economic challenges could play out for the country in a very real way - Currency is a must read. And if you want to be an early reader of a new author who has tremendous promise - Currency is definitely a must read.

     In MATH WITH BAD DRAWINGS, Ben Orlin answers math's three big questions: Why do I need to learn this? When am I ever going to use it? Why is it so hard? The answers come in various forms-cartoons, drawings, jokes, and the stories and insights of an empathetic teacher who believes that math should belong to everyone.Eschewing the tired old curriculum that begins in the wading pool of addition and subtraction and progresses to the shark infested waters of calculus (AKA the Great Weed Out Course), Orlin instead shows us how to think like a mathematician by teaching us a new game of Tic-Tac-Toe, how to understand an economic crisis by rolling a pair of dice, and the mathematical reason why you should never buy a second lottery ticket. Every example in the book is illustrated with his trademark "bad drawings," which convey both his humor and his message with perfect pitch and clarity. Organized by unconventional but compelling topics such as "Statistics: The Fine Art of Honest Lying," "Design: The Geometry of Stuff That Works," and "Probability: The Mathematics of Maybe," MATH WITH BAD DRAWINGS is a perfect read for fans of illustrated popular science.

    To what extent do we control our own destiny? Can those who have risen to the top really say it was all down to them? Is lucky success somehow less deserving? Watch Ed Smith talk about Luck

    The authors believe that an effective managerial economics book must go beyond the nuts and bolts of economic analysis to show how these economic analysis techniques are used by practicing managers.

    Mandelbrot, one of the century's most influential mathematicians, is world-famous for making mathematical sense of a fact everybody knows but that geometers from Euclid on down had never assimilated: Clouds are not round, mountains are not cones, coastlines are not smooth. To these classic lines we can now add another example: Markets are not the safe bet your broker may claim. In his first book for a general audience, Mandelbrot, with co-author Richard L. Hudson, shows how the dominant way of thinking about the behavior of markets-a set of mathematical assumptions a century old and still learned by every MBA and financier in the world-simply does not work. As he did for the physical world in his classic The Fractal Geometry of Nature, Mandelbrot here uses fractal geometry to propose a new, more accurate way of describing market behavior. The complex gyrations of IBM's stock price and the dollar-euro exchange rate can now be reduced to straightforward formulae that yield a far better model of how risky they are. With his fractal tools, Mandelbrot has gotten to the bottom of how financial markets really work, and in doing so, he describes the volatile, dangerous (and strangely beautiful) properties that financial experts have never before accounted for. The result is no less than the foundation for a new science of finance.

    Underlining the importance of critical thinking in all matters numerical, Best illustrates his points with examples of good and bad statistics about such contemporary concerns as school shootings, fatal hospital errors, bullying, teen suicides, deaths at the World Trade Center, college ratings, the risks of divorce, racial profiling, and fatalities caused by falling coconuts."More Damned Lies and Statistics" encourages all of us to think in a more sophisticated and skeptical manner about how statistics are used to promote causes, create fear, and advance particular points of view.

    The book explains in easy manner the various investing avenues that you have, the advantages and disadvantages of each. It gives the overall picture of the Indian market.Here are some of the topics that are covered in the book:• Finding and choosing a broker - Online vs traditional broker• How to invest, how much to invest and investment goals• The difference between mutual funds, index funds, and ETFs• How to make your first tradeQuick and easy to read, this will help you start trading and gives you that basic knowlegde that is required before you select a stock to trade

    The book is unique among popular books on mathematics in combining an engaging, easy-to-read history of the subject with a comprehensive mathematical survey text. Intended, in the author's words, "for the benefit of those who never studied the subject, those who think they have forgotten what they once learned, or those with a sincere desire for more knowledge," it links mathematics to the humanities, linguistics, the natural sciences, and technology.Contains more than 1000 original technical illustrations, a multitude of reproductions from mathematical classics and other relevant works, and a generous sprinkling of humorous asides, ranging from limericks and tall stories to cartoons and decorative drawings.

    Beginning at the intermediate level and ending at a level appropriate for the graduate student, this is a core text for upper level undergraduate and taught graduate microeconomics courses.