Book picks similar to
Fighting Churn with Data: The science and strategy of customer retention by Carl S. Gold
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R Cookbook: Proven Recipes for Data Analysis, Statistics, and Graphics
Paul Teetor - 2011
The R language provides everything you need to do statistical work, but its structure can be difficult to master. This collection of concise, task-oriented recipes makes you productive with R immediately, with solutions ranging from basic tasks to input and output, general statistics, graphics, and linear regression.Each recipe addresses a specific problem, with a discussion that explains the solution and offers insight into how it works. If you're a beginner, R Cookbook will help get you started. If you're an experienced data programmer, it will jog your memory and expand your horizons. You'll get the job done faster and learn more about R in the process.Create vectors, handle variables, and perform other basic functionsInput and output dataTackle data structures such as matrices, lists, factors, and data framesWork with probability, probability distributions, and random variablesCalculate statistics and confidence intervals, and perform statistical testsCreate a variety of graphic displaysBuild statistical models with linear regressions and analysis of variance (ANOVA)Explore advanced statistical techniques, such as finding clusters in your dataWonderfully readable, R Cookbook serves not only as a solutions manual of sorts, but as a truly enjoyable way to explore the R language--one practical example at a time.--Jeffrey Ryan, software consultant and R package author
The Alignment Problem: Machine Learning and Human Values
Brian Christian - 2020
Today’s "machine-learning" systems, trained by data, are so effective that we’ve invited them to see and hear for us?and to make decisions on our behalf. But alarm bells are ringing. Recent years have seen an eruption of concern as the field of machine learning advances. When the systems we attempt to teach will not, in the end, do what we want or what we expect, ethical and potentially existential risks emerge. Researchers call this the alignment problem.Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole?and appear to assess Black and White defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And as autonomous vehicles share our streets, we are increasingly putting our lives in their hands.The mathematical and computational models driving these changes range in complexity from something that can fit on a spreadsheet to a complex system that might credibly be called “artificial intelligence.” They are steadily replacing both human judgment and explicitly programmed software.In best-selling author Brian Christian’s riveting account, we meet the alignment problem’s “first-responders,” and learn their ambitious plan to solve it before our hands are completely off the wheel. In a masterful blend of history and on-the ground reporting, Christian traces the explosive growth in the field of machine learning and surveys its current, sprawling frontier. Readers encounter a discipline finding its legs amid exhilarating and sometimes terrifying progress. Whether they—and we—succeed or fail in solving the alignment problem will be a defining human story.The Alignment Problem offers an unflinching reckoning with humanity’s biases and blind spots, our own unstated assumptions and often contradictory goals. A dazzlingly interdisciplinary work, it takes a hard look not only at our technology but at our culture—and finds a story by turns harrowing and hopeful.
Planning for Big Data
Edd Wilder-James - 2004
From creating new data-driven products through to increasing operational efficiency, big data has the potential to makeyour organization both more competitive and more innovative.As this emerging field transitions from the bleeding edge to enterprise infrastructure, it's vital to understand not only the technologies involved, but the organizational and cultural demands of being data-driven.Written by O'Reilly Radar's experts on big data, this anthology describes:- The broad industry changes heralded by the big data era- What big data is, what it means to your business, and how to start solving data problems- The software that makes up the Hadoop big data stack, and the major enterprise vendors' Hadoop solutions- The landscape of NoSQL databases and their relative merits- How visualization plays an important part in data work
Business Analysis for Dummies
Kupe Kupersmith - 2013
Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like, and define how it should behave in the end. As a BA, you lay out the plans for the process ahead."Business Analysis For Dummies" is the go to reference on how to make the complex topic of business analysis easy to understand. Whether you are new or have experience with business analysis, this book gives you the tools, techniques, tips and tricks to set your project's expectations and on the path to success.Offers guidance on how to make an impact in your organization by performing business analysisShows you the tools and techniques to be an effective business analysis professionalProvides a number of examples on how to perform business analysis regardless of your roleIf you're interested in learning about the tools and techniques used by successful business analysis professionals, "Business Analysis For Dummies" has you covered.
Taming Text: How to Find, Organize, and Manipulate It
Grant S. Ingersoll - 2011
This causes real problems for everyday users who need to make sense of all the information available, and for software engineers who want to make their text-based applications more useful and user-friendly. Whether building a search engine for a corporate website, automatically organizing email, or extracting important nuggets of information from the news, dealing with unstructured text can be daunting.Taming Text is a hands-on, example-driven guide to working with unstructured text in the context of real-world applications. It explores how to automatically organize text, using approaches such as full-text search, proper name recognition, clustering, tagging, information extraction, and summarization. This book gives examples illustrating each of these topics, as well as the foundations upon which they are built.Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.
Naked Statistics: Stripping the Dread from the Data
Charles Wheelan - 2012
How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more.For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions.And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
Machine Learning for Dummies
John Paul Mueller - 2016
Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible, and this is only showcasing just a few of its capabilities. Written by two data science experts, Machine Learning For Dummies offers a much-needed entry point for anyone looking to use machine learning to accomplish practical tasks.Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, this guide quickly helps you make sense of the programming languages and tools you need to turn machine learning-based tasks into a reality. Whether you're maddened by the math behind machine learning, apprehensive about AI, perplexed by preprocessing data--or anything in between--this guide makes it easier to understand and implement machine learning seamlessly.Grasp how day-to-day activities are powered by machine learning Learn to 'speak' certain languages, such as Python and R, to teach machines to perform pattern-oriented tasks and data analysis Learn to code in R using R Studio Find out how to code in Python using Anaconda Dive into this complete beginner's guide so you are armed with all you need to know about machine learning!
Getting Started with SQL: A Hands-On Approach for Beginners
Thomas Nield - 2016
If you're a business or IT professional, this short hands-on guide teaches you how to pull and transform data with SQL in significant ways. You will quickly master the fundamentals of SQL and learn how to create your own databases.Author Thomas Nield provides exercises throughout the book to help you practice your newfound SQL skills at home, without having to use a database server environment. Not only will you learn how to use key SQL statements to find and manipulate your data, but you'll also discover how to efficiently design and manage databases to meet your needs.You'll also learn how to:Explore relational databases, including lightweight and centralized modelsUse SQLite and SQLiteStudio to create lightweight databases in minutesQuery and transform data in meaningful ways by using SELECT, WHERE, GROUP BY, and ORDER BYJoin tables to get a more complete view of your business dataBuild your own tables and centralized databases by using normalized design principlesManage data by learning how to INSERT, DELETE, and UPDATE records
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios
Steve Wexler - 2017
It's great to have theory and evidenced-based research at your disposal, but what will you do when somebody asks you to make your dashboard 'cooler' by adding packed bubbles and donut charts?The expert authors have a combined 30-plus years of hands-on experience helping people in hundreds of organizations build effective visualizations. They have fought many 'best practices' battles and having endured bring an uncommon empathy to help you, the reader of this book, survive and thrive in the data visualization world.A well-designed dashboard can point out risks, opportunities, and more; but common challenges and misconceptions can make your dashboard useless at best, and misleading at worst. The Big Book of Dashboards gives you the tools, guidance, and models you need to produce great dashboards that inform, enlighten, and engage.
Practical Statistics for Data Scientists: 50 Essential Concepts
Peter Bruce - 2017
Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not.Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you're familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format.With this book, you'll learn:Why exploratory data analysis is a key preliminary step in data scienceHow random sampling can reduce bias and yield a higher quality dataset, even with big dataHow the principles of experimental design yield definitive answers to questionsHow to use regression to estimate outcomes and detect anomaliesKey classification techniques for predicting which categories a record belongs toStatistical machine learning methods that "learn" from dataUnsupervised learning methods for extracting meaning from unlabeled data
Effective Data Visualization: The Right Chart for the Right Data
Stephanie D.H. Evergreen - 2016
H. Evergreen, Effective Data Visualization shows readers how to create Excel charts and graphs that best communicate data findings. This comprehensive how-to guide functions as a set of blueprints--supported by research and the author's extensive experience with clients in industries all over the world--for conveying data in an impactful way. Delivered in Evergreen's humorous and approachable style, the book covers the spectrum of graph types available beyond the default options, how to determine which one most appropriately fits specific data stories, and easy steps for making the chosen graph in Excel.
The Guru's Guide to Transact-Sql
Ken Henderson - 2000
Beginners and intermediate developers will appreciate the comprehensive tutorial that walks step-by-step through building a real client/server database, from concept to deployment and beyond -- and points out key pitfalls to avoid throughout the process. Experienced users will appreciate the book's comprehensive coverage of the Transact-SQL language, from basic to advanced level; detailed ODBC database access information; expert coverage of concurrency control, and more. The book includes thorough, up-to-the-minute guidance on building multi-tier applications; SQL Server performance tuning; and other crucial issues for advanced developers. For all database developers, system administrators, and Web application developers who interact with databases in Microsoft-centric environments.
Data Analysis with Open Source Tools: A Hands-On Guide for Programmers and Data Scientists
Philipp K. Janert - 2010
With this insightful book, intermediate to experienced programmers interested in data analysis will learn techniques for working with data in a business environment. You'll learn how to look at data to discover what it contains, how to capture those ideas in conceptual models, and then feed your understanding back into the organization through business plans, metrics dashboards, and other applications.Along the way, you'll experiment with concepts through hands-on workshops at the end of each chapter. Above all, you'll learn how to think about the results you want to achieve -- rather than rely on tools to think for you.Use graphics to describe data with one, two, or dozens of variablesDevelop conceptual models using back-of-the-envelope calculations, as well asscaling and probability argumentsMine data with computationally intensive methods such as simulation and clusteringMake your conclusions understandable through reports, dashboards, and other metrics programsUnderstand financial calculations, including the time-value of moneyUse dimensionality reduction techniques or predictive analytics to conquer challenging data analysis situationsBecome familiar with different open source programming environments for data analysisFinally, a concise reference for understanding how to conquer piles of data.--Austin King, Senior Web Developer, MozillaAn indispensable text for aspiring data scientists.--Michael E. Driscoll, CEO/Founder, Dataspora
Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
Avinash Kaushik - 2009
"Web Analytics 2.0" presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight
Piyanka Jain - 2014
Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors’ streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps…using only Excel as a tool. Readers will learn how to: Clarify the business question • Lay out a hypothesis-driven plan • Pull relevant data • Convert it to insights • Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn’t rocket science—it’s a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn’t want to do that?