While other books on this subject are either aimed at more seasoned practitioners or else are too focused on a particular medium like software, this guide will take a more holistic approach to the discipline, looking at interaction design for the Web, software, and devices. It is the only interaction design book that is coming from a designers point of view rather than that of an engineer. This much-needed guide is more than just a how-to manual. It covers interaction design fundamentals, approaches to designing, design research, and more, and spans all mediums Internet, software, and devices. Even robots! Filled with tips, real-world projects, and interviews, you ll get a solid grounding in everything you need to successfully tackle interaction design. Designing for Interaction is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA."

    But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

    

    Kleinman, a logical man in a mad world, is indecisive and insecure; he doesn't want to get involved but everyone is after him to make a choice. He is even accused of being the culprit. When Kleinman confronts the maniac (who looks no different from anyone els

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    This is it. Don't Call It That is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand. The book is like that friend who isn't afraid to tell you what you need to hear. It'll help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. How do you find a name that's available? How do you find a name that grabs people's attention? How do you tell the difference between a good name and a bad name? How do you test names in the real world? How do you find a name that elevates you above the competition Don't Call It That will set you straight.

    Yesterday's web design deliverables fail to take into account the demands of responsive solutions. Design workflow hasn't really changed, but best practices have. This book shows you how to adapt to the new paradigm and create sites for today's web. Some of the strategies you'll learn include: how to better manage client expectations and development requirementsa practical approach for designing in the browserdocumentation methods that outperform static Photoshop compsa method for visualizing the points where responsive designs changeAfter absorbing the lessons in this book, you'll leave behind old-school workflows and start working in ways that are uniquely suited to today's multi-platform web.

    You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design.Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read.Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here.How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written.However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions.But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.

    It is a much-needed alternative to the commentators who blather on about the perils of the Internet and social media. Tell Everyone is a manifesto on the power of social media and the ways in which it can be harnessed for good.Bringing together journalistic flair and academic rigour, online news pioneer and social media maven Alfred Hermida debunks the idea of Twitter as an echo chamber or Instagram as a place for narcissists. Instead Hermida places our fears about social media in context by showing how we have always been suspicious about new ways to communicate. He takes on the notion of slacktivism to show how individuals come together through social media to push for the common good.Tell Everyone reveals how social media is becoming the planet's nervous system. It highlights how we are using social media to amplify the power of individuals, challenge elites and make decisions, from choosing politicians to doing business to raising money for charity. Tell Everyone is a must-read tour of journalistic blunder, corporate PR fiascos, social movements and revolutions.

     Attu was the westernmost island in the Aleutian chain, located one thousand miles from Alaska, and subject to brutal weather all year round. Prior to the war it had been home to two Americans and forty-five Aleut hunters and their families, but in June 1942 the Japanese had seized the island and now had over two-thousand troops on the barren island threatening the security of the U.S. mainland. The Battle of the Komandorski Islands in the Bering Sea on March 26, 1943, cleared the way for attempt to retake the island of Attu. Code-named Operation Landgrab, the U.S. military planned for the invasion to take place in May. Army planners had initially thought this would be a quick operation, but instead of being a short invasion it dragged on for over two weeks. The Japanese had realized that their options were limited and so launched a last-ditch banzai charge against the American frontline that was suffering from brutal Arctic conditions, equipment failures and food shortages. Although the U.S. military was able to recapture the island it had cost the lives of over five hundred American soldiers. Robert J. Mitchell, Sewell T. Tyng and Nelson Drummond’s book The Capture of Attu provides fascinating insight into this ferocious conflict. Part One of the book provides an overview of the military campaign while Part Two provides personal narratives of the soldiers who fought. This book attempts to put the reader on the battlefield with the ground soldier. Men who fought on Attu, officers and enlisted men, told their stories to Lieutenant Robert J. Mitchell of the 32d Infantry, one of the regiments engaged. These stories tell of the discomforts and perils, the failures and successes, the fear and courage, the many fights between small groups and the occasional humor, of which battle consists. Robert J. Mitchell served as a lieutenant in the US Army's 7th Infantry Division in World War II, being stationed on Attu Island off of Alaska as well as other areas of the Pacific. He was shot in the chest while on Attu and carried the bullet for the rest of his life. While recuperating, he wrote the stories of the other men in his hospital tent. For this he was made an aide to the general in charge of media for the rest of the war. He passed away in 1992. His co-authors Sewell T. Tyng and Nelson Drummond also served on Attu and passed away in 1946 and 1999 respectively. Their book The Capture of Attu was first published in 1944.

    A series of scenes that gradually tell the story of how the financial collapse affects a British couple and how fiscal worry, stress, and fear can strain mankind's greatest emotion.

    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

    This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

    

    He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.