In " An Introduction to the Event-Related Potential Technique," Steve Luck offers the first comprehensive guide to the practicalities of conducting ERP experiments in cognitive neuroscience and related fields, including affective neuroscience and experimental psychopathology. The book can serve as a guide for the classroom or the laboratory and as a reference for researchers who do not conduct ERP studies themselves but need to understand and evaluate ERP experiments in the literature. It summarizes the accumulated body of ERP theory and practice, providing detailed, practical advice about how to design, conduct, and interpret ERP experiments, and presents the theoretical background needed to understand why an experiment is carried out in a particular way. Luck focuses on the most fundamental techniques, describing them as they are used in many of the world's leading ERP laboratories. These techniques reflect a long history of electrophysiological recordings and provide an excellent foundation for more advanced approaches.The book also provides advice on the key topic of how to design ERP experiments so that they will be useful in answering questions of broad scientific interest. This reflects the increasing proportion of ERP research that focuses on these broader questions rather than the "ERPology" of early studies, which concentrated primarily on ERP components and methods. Topics covered include the neural origins of ERPs, signal averaging, artifact rejection and correction, filtering, measurement and analysis, localization, and the practicalities of setting up the lab.

    It's also a book full of entertainment and wonders. In The Song of the Dodo, we follow Quammen's keen intellect through the ideas, theories, and experiments of prominent naturalists of the last two centuries. We trail after him as he travels the world, tracking the subject of island biogeography, which encompasses nothing less than the study of the origin and extinction of all species. Why is this island idea so important? Because islands are where species most commonly go extinct -- and because, as Quammen points out, we live in an age when all of Earth's landscapes are being chopped into island-like fragments by human activity. Through his eyes, we glimpse the nature of evolution and extinction, and in so doing come to understand the monumental diversity of our planet, and the importance of preserving its wild landscapes, animals, and plants. We also meet some fascinating human characters. By the book's end we are wiser, and more deeply concerned, but Quammen leaves us with a message of excitement and hope.

    In the process, Roberts looks at how the taming of the oceans has shaped human civilization and affected marine life.We have always been fish eaters, from the dawn of civilization, but in the last twenty years we have transformed the oceans beyond recognition. Putting our exploitation of the seas into historical context, Roberts offers a devastating account of the impact of modern fishing techniques, pollution, and climate change, and reveals what it would take to steer the right course while there is still time. Like Four Fish and The Omnivore’s Dilemma, The Ocean of Life takes a long view to tell a story in which each one of us has a role to play.

    They unearthed a treasure trove of Cretaceous dinosaurs and mammals, including several new species, that has already helped to reshape our understanding of the dinosaur age. In Dinosaurs of the Flaming Cliffs, team leader Michael Novacek, Provost of Science of the American Museum of Natural History and Curator of Vertebrate Paleontology, re-creates the day-to-day drama of field exploration over the past six years in the Gobi and recounts his and his colleagues' historic discoveries, reported in front-page headlines across the world. In a remarkable narrative that interweaves expedition chapters with in-depth scientific discussions on the nature and importance of the fossil record, Novacek takes us on a journey that explores the very nature of scientific inquiry and dinosaur research.

    In this brand new edition of the popular work, David Coghlan and Teresa Brannick provide an easy-to-follow, hands-on guide to every aspect of conducting an action research project in your own organization.Revised and updated, this Third Edition contains: An expanded discussion on politics and ethics of insider action researchAn expanded chapter on writing an action research dissertation and an action research report More case examples and reflective exercises taken from a wide variety of organizational settings

    He gives an objective look at the facts in a field mined with hoaxes and sensationalism. Meldrum reports on the work of a team of experts from a wide variety of fields who were assembled to examine the evidence for a large, yet undiscovered, North American primate. He reviews the long history of this mystery--which long predates the "Bigfoot" flap of the late fifties--and explains all the scientific pros and cons in a clear and accessible style, amplified by over 150 illustrations. Anyone who has pondered the mysteries of human evolution will be fascinated and eager to join Dr. Meldrum in drawing their own conclusion.

    And before there were fish in the sea, there were cephalopods - the ancestors of modern squid and Earth’s first truly substantial animals. Cephalopods became the first creatures to rise from the seafloor, essentially inventing the act of swimming. With dozens of tentacles and formidable shells, they presided over an undersea empire for millions of years. But when fish evolved jaws, the ocean’s former top predator became its most delicious snack. Cephalopods had to step up their game. Many species streamlined their shells and added defensive spines, but these enhancements only provided a brief advantage. Some cephalopods then abandoned the shell entirely, which opened the gates to a flood of evolutionary innovations: masterful camouflage, fin-supplemented jet propulsion, perhaps even dolphin-like intelligence. Squid Empire is an epic adventure spanning hundreds of millions of years, from the marine life of the primordial ocean to the calamari on tonight’s menu. Anyone who enjoys the undersea world—along with all those obsessed with things prehistoric—will be interested in the sometimes enormous, often bizarre creatures that ruled the seas long before the first dinosaurs.

    The rumors are convincing enough to have inspired a handful of scientific expeditions over the years, including a recent solo effort by American explorer and cryptozoologist Rory Nugent. After a ritual exorcism in Brazzaville, Nugent made his way by plane, boat, and foot to the lake's muddy shores, an environment little changed since the age of the dinosaurs. Paddling and trekking for weeks, living on snakes and snails, he finally spotted a brontosaurus-like shape far across the water. But when he tried to get closer, his guides ordered him back at gunpoint, explaining that "the god can approach man, but man never approaches the god."

    Shows and describes more than eight hundred species, and provides information on distribution, characteristics, and behavior.

    The Unexplained provides extraordinary insight into some of the planet's most startling and sensational phenomena. Breaking new bounds with its unique structure, this authoritative book presents the world's most compelling mysteries continent-by-continent, allowing worldwide comparison, and also revealing some of the more isolated and mysterious global enigmas.-- Are crop circles meteorological vortices, elaborate hoaxes created by human hand or messages from another world?-- Where can you find mysterious merfolk, falling frogs and fabulous sea monsters?-- Do you believe that religious statues can weep and bleed, or that the Virgin Mary can appear in a vision?

    Find out what should go into the basic toolkit (a stout shovel is helpful and so are reinforced gauntlets); which species thrive in household life and which will cause BIG problems; and what dinosaurs are just right for circuses and zoos, in security, and for giving eggs and meat. For every dinosaur covered, there’s information on feeding, breeding, housing, and availability; maps of where they lived; details on weight and size; as well as other pertinent facts. The illustrations cleverly mix photography and art to bring humans and dinos together for the first time.

    Yet there is much more to the monarch than its distinctive presence and mythic journeying. In Monarchs and Milkweed, Anurag Agrawal presents a vivid investigation into how the monarch butterfly has evolved closely alongside the milkweed--a toxic plant named for the sticky white substance emitted when its leaves are damaged--and how this inextricable and intimate relationship has been like an arms race over the millennia, a battle of exploitation and defense between two fascinating species.The monarch life cycle begins each spring when it deposits eggs on milkweed leaves. But this dependency of monarchs on milkweeds as food is not reciprocated, and milkweeds do all they can to poison or thwart the young monarchs. Agrawal delves into major scientific discoveries, including his own pioneering research, and traces how plant poisons have not only shaped monarch-milkweed interactions but have also been culturally important for centuries. Agrawal presents current ideas regarding the recent decline in monarch populations, including habitat destruction, increased winter storms, and lack of milkweed--the last one a theory that the author rejects. He evaluates the current sustainability of monarchs and reveals a novel explanation for their plummeting numbers.Lavishly illustrated with more than eighty color photos and images, Monarchs and Milkweed takes readers on an unforgettable exploration of one of nature's most important and sophisticated evolutionary relationships.

    But getting started with keto and sticking with it can be tough. That's where Keto Quick Start comes in.In her signature practical style, Diane makes keto doable for everyone, whether you're completely new to very low carb eating or you've tried it before and want to find a better way to make it work for you. Keeping the focus on real foods that nourish your body, she walks you through a gentle transition to keto and helps you figure out how to make it sustainable for the long term. Keto Quick Start targets everyday real-world concerns such as what to expect in the first few weeks and how to know if you're on the right track, how to determine if you need more carbs and how to incorporate those carbs in a healthy way, how to customize keto for your personal goals (especially weight loss), and things to be aware of if you’re concerned about a particular health issue.Keto Quick Start includes 100 delicious keto recipes, four weekly meal plans, more than a dozen easy meal ideas (no recipe required!), and troubleshooting tips and tricks. It also features a unique and easy-to-use template that makes tracking your food quick and simple. The recipes include: Lemon Blueberry Keto Muffins Kale, Bacon & Goat Cheese Frittata Spaghetti Bolognese Bake Powered-Up Bacon Cheeseburger Shrimp Pad Thai Pesto-Stuffed Mushrooms Chocolate Orange Fudge Creamy Peanut Butter Bites

    But what if these beings were more than merely fictions? What if monstrous creatures once roamed the earth in the very places where their legends first arose? This is the arresting and original thesis that Adrienne Mayor explores in The First Fossil Hunters. Through careful research and meticulous documentation, she convincingly shows that many of the giants and monsters of myth did have a basis in fact--in the enormous bones of long-extinct species that were once abundant in the lands of the Greeks and Romans.As Mayor shows, the Greeks and Romans were well aware that a different breed of creatures once inhabited their lands. They frequently encountered the fossilized bones of these primeval beings, and they developed sophisticated concepts to explain the fossil evidence, concepts that were expressed in mythological stories. The legend of the gold-guarding griffin, for example, sprang from tales first told by Scythian gold-miners, who, passing through the Gobi Desert at the foot of the Altai Mountains, encountered the skeletons of Protoceratops and other dinosaurs that littered the ground.Like their modern counterparts, the ancient fossil hunters collected and measured impressive petrified remains and displayed them in temples and museums; they attempted to reconstruct the appearance of these prehistoric creatures and to explain their extinction. Long thought to be fantasy, the remarkably detailed and perceptive Greek and Roman accounts of giant bone finds were actually based on solid paleontological facts. By reading these neglected narratives for the first time in the light of modern scientific discoveries, Adrienne Mayor illuminates a lost world of ancient paleontology. As Peter Dodson writes in his Foreword, "Paleontologists, classicists, and historians as well as natural history buffs will read this book with the greatest of delight--surprises abound."

    Lawrence, traveled to Michigan's Upper Peninsula to live among and observe a captive pack of untamed wolves. The result is an extraordinary look inside the society of a much-maligned, much-persecuted animal. HC: Henry Holt.From the Paperback edition.