Sid’s philosophy is simple: the closer the human species moves by degrees to its natural design, the healthier and therefore happier it will be.In the years he has been a practicing nutritionist and health coach, Sid has honed an approach that makes achieving health and happiness a real possibility for virtually everyone. He has done this by addressing both the mental and physical aspects of achieving sustainable long-term health, and goes well beyond what any quick-fix diet/health plan can ever achieve. He passionately argues that health profoundly affects our happiness, and vice-versa, and applies his philosophy to nutrition, exercise, the mind, the family, and the world as a whole.Approaching the Natural: A Health Manifesto is accessible, clear, edgy and humorous. Sid distills his years of research into a book readers will want to carry with them as a quick reference when negotiating our most unnatural world – especially gen-x and gen-y’ers for whom there is a substantial lack of result-oriented health books that are this easy and actually fun to read.

    Veganism, already a top food trend and diet, is taking off in the sports world. The lifestyle has been adopted by Olympians, body builders, and boxers, as well as top athletes in the NBA and NFL. Hollywood is on board, too. James Cameron (director of Avatar and Titanic) has produced a film on the topic called The Gamechangers, which follows vegan athletes, including Arnold Schwarzenegger, U.S. Olympian Kendrick James Farris, and surfer Tia Blanco.In No Meat Athlete, author, blogger, and hundred-mile ultramarathoner Matt Frazier will show you the many benefits to embracing a plant-based athletic lifestyle, including:Weight loss, which often leads to increased speedEasier digestion and faster recovery after workoutsImproved energy levels to help not only athletic performance, but your daily lifeReduced impact on the planetIn this revised and updated edition, you'll also find new recipes, advice, and an all-new 12-week strength training plan designed to improve your overall fitness. Section I of the book provides practical advice for transitioning to a plant-based lifestyle, while ensuring you are getting all the nutrition you need. In Section II, Matt delivers training manuals of his own design for runners of all ability levels and ambitions, including tips for creating healthy habits, improving performance, and avoiding injuries.No Meat Athlete is your road map to top-notch performance, the plant-based way!

    Unless the train is stopped, it will inevitably kill all five men. You are standing on a footbridge looking down on the unfolding disaster. However, a fat man, a stranger, is standing next to you: if you push him off the bridge, he will topple onto the line and, although he will die, his chunky body will stop the train, saving five lives. Would you kill the fat man?The question may seem bizarre. But it's one variation of a puzzle that has baffled moral philosophers for almost half a century and that more recently has come to preoccupy neuroscientists, psychologists, and other thinkers as well. In this book, David Edmonds, coauthor of the bestselling Wittgenstein's Poker, tells the riveting story of why and how philosophers have struggled with this ethical dilemma, sometimes called the trolley problem. In the process, he provides an entertaining and informative tour through the history of moral philosophy. Most people feel it's wrong to kill the fat man. But why? After all, in taking one life you could save five. As Edmonds shows, answering the question is far more complex--and important--than it first appears. In fact, how we answer it tells us a great deal about right and wrong.

    This irresistibly entertaining book recounts the random incidents and soul-searching that inspired a reluctant party boy to devote his life to a cause, without ever abandoning his sense of mischief and fun. "Everyone has a tense moment in their career that makes them wonder, how the hell did I get into this mess?" writes Mathews. "For me, it was when I was dressed as a carrot to promote vegetarianism outside an elementary school in Des Moines, and a pack of obese pig farmers showed up and peeled off slices of bologna for kids to throw at me." As the irreverent force behind the colorful crusades carried out by People for the Ethical Treatment of Animals (PETA), one of the most effective and enduring pressure groups in the world, Mathews has strutted naked before a fur convention in Tokyo, halted GM's use of animals in crash tests by storming the carmaker's float in the Rose Parade dressed as a rabbit, and crashed a fashion show in Milan dressed as a priest. With self-deprecating wit and candor, Mathews reveals all the edgy details of his unorthodox coming-of-age and equally outrageous career.With backdrops such as the rock scene in Hollywood and London, the inner sanctums of New York high fashion, jails in Hong Kong and Boston, and a psychiatric ward in Paris, "Committed" spotlights the adventures life can offer when you don't abandon your youthful ideals and imagination.

    Well, you can breathe a sigh of relief because a vegan pregnancy is not only possible, it's also healthy and completely safe. With this helpful guide, you will learn about all aspects of vegan pregnancy from conception to bringing home baby, including:Which foods to eat (and avoid!) to get optimum nutrients for you and babyHow to deal with disapproval from family and friendsMethods to ensure a vegan-friendly hospital birthSetting up a vegan nursery for the babyPacked with information for both moms and dads, including 150 nutritious and healthy recipes for the whole family, this book is the ultimate resource for parents who want the best for their baby--without sacrificing the vegan life!

    In this witty, moving, persuasive, and impeccably researched argument, Wise demonstrates that the cognitive, emotional, and social capacities of these apes entitle them to freedom from imprisonment and abuse.

    Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.

    The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more," and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and ef?cient advocacy.

    A dynamic table of contents enables to jump directly to the chapter selected. Table of Contents - About This Book - The Duty Of Inquiry - The Weight Of Authority - The Limits Of Inference

    Why do we love meat to so much that we’re happy to let it kill us?In this witty tour of our love affair with meat, Zaraska takes us to India’s unusual steakhouses, animal sacrifices at temples in Benin, and labs in the Netherlands that grow meat in petri dishess. From the power of advertising to the influence of the meat lobby, and from our genetic makeup to the traditions of our foremothers, she reveals the interplay of forces that keep us hooked on animal protein.Explaining one of the most enduring features of human civilization, Zaraska shows why meat-eating will continue to shape our bodies and our world into the foreseeable future.Kirkus Reviews:"A well-researched, refreshingly optimistic look at a serious issue, free of ideological preconceptions."Mark Kurlansky, bestselling author of Salt and Cod :"Sometimes the secret is asking the right questions. By examining the positive and negative history of meat rather than vegetarianism Marta Zaraska leads us to a thoughtful and broad array of issues. Meathooked is a book people need to read."Richard Wrangham, Ruth B. Moore Professor of Biological Anthropology at Harvard University and author of Catching Fire: How Cooking Made Us Human:"Meathooked bursts with interest all the way from Pleistocene ecology to the politics of modern food production. But Meathooked is more than just a fast-paced tour of the quirks of human carnivory. It is also a well-researched plea for nutritional sanity and ecological common-sense. Marta Zaraska's sparkling argument for a future with a reduced reliance on meat deserves wide attention."Neal D. Barnard, MD, FACCAdjunct Associate Professor of Medicine, George Washington University School of MedicinePresident, Physicians Committee for Responsible Medicine:"This is a book to devour! Meticulously researched and written with a sense of humor, Meathooked illuminates the peculiar love affair that so many people have with meat. How did it start, why is it so pervasive, and inevitably, why does the love affair end badly--from a health standpoint--for so many people?"David Robinson Simon, Author of Meatonomics: How the Rigged Economics of Meat and Dairy Make You Consume Too Much:"We know producing and consuming it is terrible for us, the planet, and billions of farm animals, so what keeps people hooked on meat? Marta Zaraska's fascinating Meathooked provides a lively, compelling look at the many reasons humans are addicted to animal protein. Whether you're a vegan, a hardcore meat-lover, or somewhere in between, this book will help you better understand why you and your loved ones eat what you do."Hal Herzog, Professor of Psychology at Western Carolina University and author of Some We Love, Some We Hate, Some We Eat: Why It’s So Hard to Think Straight About Animals"From the role of meat in the evolution of the human brain to the last meals of death row inmates, from vegan sexuality to why we don’t eat carnivores, Meathooked is a beautifully written and scientifically sound exploration of the complicated relationship between humans and meat. Like The Omnivore’s Dilemma, vegetarians and meat eaters alike will find this book an engaging, provocative ride. And along the way, Marta Zaraska makes an utterly convincing case that our planet cannot survive our growing addiction to animal flesh." Christopher Leonard, author of The Meat Racket, The Secret Takeover of America's Food Business "Meathooked is a fascinating, and often surprising, exploration of the human carnivore. At every step of the way, the story of meat eating is more interesting and more complicated than you'd expect. Zaraska provides convincing, and provocative, evidence that we eat meat today for reasons that few people would imagine. It has less to do with nutrition than with culture, marketing, taste and habit. This is a book that every meat eater should read."

    Every year, the chain conveyors that set the pace of slaughter have continually accelerated to keep up with America’s growing appetite for processed meat. Acclaimed journalist Ted Genoways uses the story of Hormel Foods and soaring recession-era demand for its most famous product, Spam, to probe the state of the meatpacking industry, including the expansion of agribusiness and the effects of immigrant labor on Middle America. Genoways interviewed scores of industry line workers, union leaders, hog farmers, and local politicians and activists. He reveals an industry pushed to its breaking point and exposes alarming new trends: sick or permanently disabled workers, abused animals, water and soil pollution, and mounting conflict between small towns and immigrant workers.The narrative moves across the heartland, from Minnesota, to witness the cut-and-kill operation; to Iowa, to observe breeding and farrowing in massive hog barns; to Nebraska, to see the tense town hall meetings and broken windows caused by the arrival of Hispanic workers; and back to Minnesota, where political refugees from Burma give the workforce the power it needs to fight back. A work of brilliant reporting, The Chain is a mesmerizing story and an urgent warning about the hidden cost of the food we eat.

    After spending the first half of his life as an adamant omnivore, Lindstrom went 100% vegan. Reluctantly. Overnight. From burgers to beets, from pork to parsnips.It’s time for a down-to-earth book that proves anyone can go vegan (even someone who once ate sixty-eight chicken wings in a sitting). How can a man adopt a vegan approach? Won’t he die of protein deficiency? What if he is married to a vegan woman? How would he order a salad at a Minnesota steakhouse? What should he bring to a gluten-free, nut-free, macrobiotic, nightshade-free, oil-free, vegan potluck (true story)?The Skeptical Vegan explains how simple it really is to be vegan, covering topics from food and nutrition to social challenges and lifestyle. Snarky, witty, and opinionated to a fault, Lindstrom speaks as a male vegan, contesting the notion that “real men” should only eat meat. With twenty original “veganized” recipes including portobello steaks, carrot hot dogs, tofu wings, “meaty” chili, and cauliflower bites (which helped him shed thirty pounds), Lindstrom demonstrates how to take control of your diet while still eating “meatily” and taking into account the ethical considerations of living a better life for the animals, the environment, and yourself.

    No longer a fringe extremist cause, it has become a social concern that leading members of society endorse and young people embrace. From Michael Vick's dog fighting scandal to the incredible success of the bestselling Skinny Bitch veggie diet book, animal rights issues have hit the headlines—and are being championed by students and senators, pop stars and producers, and actors and activists.Don't you want to be part of the conversation? In Thanking the Monkey, Karen Dawn covers pets, fur, fashion, food, animal testing, activism, and more. But as the title playfully suggests, this isn't like any previous animal rights book. Thanking the Monkey is light on lectures meant to make you feel guilty if you're not a leather-eschewing vegan. It lets you have fun as you learn about Paul McCartney's love of lambs and why Prince won't wear wool. You'll meet Fall Out Boy's Andy Hurley and Pete Wentz—and their favorite traveling companion, Hemingway, Pete's dog. You'll read why Natalie Portman, Alicia Silverstone, and so many of those skinny but not bitchy actresses won't eat or wear animals. And you'll laugh over dozens of cartoons from Dan Piraro's Bizzaro to other animal-friendly comics.This fun primer for a smart and socially committed generation delivers some serious surprises in the form of facts and figures about the treatment of animals. Yes, it will shock you with tales of primates still used in animal testing on nicotine or killed for oven cleaner. But it will also let you lighten up and laugh a little as we work out how to do a better job of thanking the monkey.

    John McDougall breaks through cultural taboos with a candid, humorous look at how the digestive tract functions. Join Dr. McDougall in his office as he motivates two of his middle-aged patients to make wiser lifestyle choices in order to regain their digestive health. Learn how a low-fat, cholesterol-free, plant-based diet can prevent and cure constipation, hemorrhoids, IBS, and other chronic intestinal disorders. Anyone with digestive problems will be able to benefit from this noninvasive approach for healing intestinal conditions. You'll find information on how to understand the workings of your digestive system, identify the root causes of digestive discomfort, find out why friendly bacteria are necessary for overall health, and avoid surgical procedures and expensive medications. This knowledge will enable you to take control of the healing process. Dr. John McDougall has been studying, writing and speaking out about the effects of nutrition on disease for over 30 years. He offers his changing approach to optimal health through his books, dvds, seminars, and live-in treatment programs. Color illustrations.

    Ms Cupcake brings her north American influences to the flavourings with peanut butter cookie sandwiches, snickerdoodles and fried cookie dough balls, plus she puts her own twist on British classics like her victoria sponge cake and bakewell tart cupcakes.With fun, fifties-style photography featuring Ms Cupcake's quiffed and tattooed staff, this will be a retro treat for modern foodies, oozing Ms Cupcake's unique, larger-than-life personality and filled with useful hints, hot tips and trade secrets for vegan and food-intolerant cooks.