People click to it from the cover. They click to it from ads. They click to it from other books. But how do you write one that turns views into sales?Do you get conflicting advice on how to write a blurb from books, blogposts and internet comments? Have you tried gimmicks from blurb gurus only to see no difference in sales?This book delivers methods that will work for you. It studies blurbs from a copywriting, neuroscience and artistic perspective.Because a good blurb is all these things.This book will dispel blurb myths, and explain effective tactics. Finally, it’ll deconstruct great blurbs so you see their moving parts.Enter the cutting-edge world of advanced blurbs and learn: The neuroscience behind persuasion The bad advice that’s killing your sales Copywriting super-hooks other than teasers How blurbs really work Distilled here is decades of knowledge from a full-time author who used to be employed to persuade people.You’ll never look at blurbs the same way again. Are you ready to unleash the power of yours?

    A principal component of these resources is 'cohesion'. This book studies the cohesion that arises from semantic relations between sentences. Reference from one to the other, repetition of word meanings, the conjunctive force of but, so, then and the like are considered. Further, it describes a method for analysing and coding sentences, which is applied to specimen texts.

    Note: These texting fails contain profanity, not for children.When are people going to learn that autocorrect can't be trusted? With FAILS like these, we actually hope that's not for a long time.This book complies 101 of the funniest, most viral and cringeworthy autocorrect screenshots to date.Guaranteed to put you on the floor laughing!

    He has perfected the perfect way for anyone to have a garden without weeding, bending over, or using chemicals. If you follow his step by step methods and suggestions you will be assured to grow a beautiful and productive garden this year, even if you have never gardened before. The best part is that if the soil in your backyard is less than productive it doesn't matter at all. If you have sunlight and water, you will have a great garden this year. From the Arctic Circle in Northern Alaska to the heat of the desert in Saudi Arabia, people are using this method, and having great success. The booklet is full color with 78 pages, and has a perfect bind booklet binding.

    In this book, he undertakes a profound reexamination of some of criticism's most basic assumptions. He penetrates to the core of the modern debate about interpretation, explodes numerous misleading formulations, and offers a stunning proposal for a new way of thinking about the way we read.Fish begins by examining the relation between a reader and a text, arguing against the formalist belief that the text alone is the basic, knowable, neutral, and unchanging component of literary experience. But in arguing for the right of the reader to interpret and in effect create the literary work, he skillfully avoids the old trap of subjectivity. To claim that each reader essentially participates in the making of a poem or novel is not, he shows, an invitation to unchecked subjectivity and to the endless proliferation of competing interpretations. For each reader approaches a literary work not as an isolated individual but as part of a community of readers. 'Indeed," he writes, "it is interpretive communities, rather than either the text or reader, that produce meanings."The book is developmental, not static. Fish at all times reveals the evolutionary aspect of his work--the manner in which he has assumed new positions, altered them, and then moved on. Previously published essays are introduced by headnotes which relate them to the central notion of interpretive communities as it emerges in the final chapters. In the course of refining his theory, Fish includes rather than excludes the thinking of other critics and shows how often they agree with him, even when he and they may appear to be most dramatically at odds. Engaging, lucid, provocative, this book will immediately find its place among the seminal works of modern literary criticism.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    At another level, Villanueva ponders his experiences in light of the history of rhetoric, the English Only movement, current socio- and psycholinguistic theory, and the writings of Gramsci and Freire, among others.Winner of the David H. Russell Award for Distinguished Research in the Teaching of English.

    and without chasing after clients!In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time.This isn’t the typical “pay your dues and work for peanuts” advice often given to rookie copywriters or people who are thinking of getting into the business of copywriting. It’s a unique way you can get paid... and paid very well... while you learn the craft of direct response copywriting.Dan reveals the exact plan he used to break free from a low paying dead-end job and went on to make MILLIONS while becoming one of the most in-demand copywriters in the country. Dan has used his copywriting skills to “bootstrap” numerous businesses over the past 20 years... with nothing but a yellow notepad, pen and the gray matter between his ears. Time and time again... in a plethora of markets and niches.You’ll discover the highly profitable secrets from a battle-hardened grizzled veteran entrepreneur, marketer and copywriter that can only be gained from decades of hard-won “in the trenches” experience.Who is Doberman Dan?After twelve years as a full-time inner city police officer and 9 years of part-time consecutive entrepreneurial failures, Dan finally discovered the secrets of the most successful copywriters and direct marketers in the world. After his 9 years of “trial by fire” business failures, he finally “hit a home run” in the mail order business. He went on to apply his successful marketing and copywriting experience to online marketing... for his own businesses and also as a consultant to some of the most successful businesses in the country.

    Readers profit from its verbal-conceptual exposition and frequent use of examples.The applied emphasis provides clear illustrations of the principles and provides worked examples of the types of applications that are possible. Researchers learn how to specify regression models that directly address their research questions. An overview of the fundamental ideas of multiple regression and a review of bivariate correlation and regression and other elementary statistical concepts provide a strong foundation for understanding the rest of the text. The third edition features an increased emphasis on graphics and the use of confidence intervals and effect size measures, and an accompanying website with data for most of the numerical examples along with the computer code for SPSS, SAS, and SYSTAT, at www.psypress.com/9780805822236 .Applied Multiple Regression serves as both a textbook for graduate students and as a reference tool for researchers in psychology, education, health sciences, communications, business, sociology, political science, anthropology, and economics. An introductory knowledge of statistics is required. Self-standing chapters minimize the need for researchers to refer to previous chapters.

    Amazon has created and entire new industry, a revolution in fact with Kindle.In this book publisher Ryan Deiss will show you the ropes and help you to get published or even start your own publishing company leveraging the Amazon Kindle.Ryan is a master marketer and his promotional strategies will defiantly give you an edge while operating inside Amazon Kindle TOS.Grab this book today and you could be on your way to Author fame with Amazon Kindle publishing.

    Acknowledged by the publishing industry, authors and would-be writers as the indispensable companion to navigating the world of publishing, it appears for the first time as an e-book and in print. The 80 articles are reviewed and updated each year to provide inspirational and how-to guidance on writing for newspapers, magazines, scripts for film, radio and TV; advice on writing and submitting plays, poetry, non-fiction and fiction of all genres - from fantasy to thrillers to romance; how to contact publishers and agents; managing finances as a writer; negotiating legal issues, such as copyright; understanding the editing process; self-publishing and conventional routes; digital and print.Every single one of over 4,500 listings of who to contact, where and for which disciplines across the whole media, are reviewed and most updated, with new listings added every year. The combination of up-to-date listings information and expert advice, make the Yearbook a topical and reliable resource; the perfect gift for every writer every year.New articles for the 2014 edition include:Foreword by Martina Cole Writing successful erotic fictionWriting as co-authors by Louise Voss and Mark Edwards authors of thrillers Catch Your Death and Killing CupidHow to be a writer by novelist (The Harbour) and screenwriter Francesca BrillWriting for newspapers by journalist Kate MeadWriting short stories by Tania Hershman Being an agent in the digital age by literary agent Gordon Wise Writng flash fiction by Peter BlairMarketing, publicising and selling self-published books by Ben Cameron, Smith PublicityWhat to look for in a self-publishing provider by Jeremy Thomspon of MatadorArticles from experts and authors, include:Bernard Cornwall on writing historical fictionWilliam Dalrymple on writing about travelDavid Eldridge on writing for the theatreKatie Fforde on writing romantic fictionNeil Gaiman on writing cross-over fictionClaire Tomalin on writing biographiesSimon Winchester on writing non-fictionBenjamin Zephaniah on writing poetry

    When all else fails, Buddhism becomes their last resort: providing them with physical shelter and spiritual refuge. It heals their childhood traumas and gives them a moral framework for living and a better outlook on life. Each individual story, heartrending as it may be, subtly shows what Phra Peter sees and hopes to show to others: the 'human face' of Thai Buddhism.

    A team of contemporary fiction scholars from both sides of the Atlantic has been assembled to provide a thorough and readable analysis of each of the novels in question. The books in the series will all follow the same structure:a biography of the novelist, including other works, influences, and, in some cases, an interview; a full-length study of the novel, drawing out the most important themes and ideas; a summary of how the novel was received upon publication; a summary of how the novel has performed since publication, including film or TV adaptations, literary prizes, etc.; a wide range of suggestions for further reading, including websites and discussion forums; and a list of questions for reading groups to discuss.

    

    This opinion, commonplace among published as well as aspiring writers, struck Nisi as taking the easy way out and spurred her to write an essay addressing the problem of how to write about characters marked by racial and ethnic differences. In the course of writing the essay, however, she realized that similar problems arise when writers try to create characters whose gender, sexual preference, and age differ significantly from their own. Nisi and Cynthia collaborated to develop a workshop that addresses these problems with the aim of both increasing writers' skill and sensitivity in portraying difference in their fiction as well as allaying their anxieties about ''getting it wrong.'' Writing the Other: A Practical Approach is the manual that grew out of their workshop. It discusses basic aspects of characterization and offers elementary techniques, practical exercises, and examples for helping writers create richer and more accurate characters with ''differences.''