The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom


David Kupelian - 2005
    Why?Why have thousands of years of Judeo-Christian moral standards suddenly been abandoned? What's behind today's divorce epidemic? Why is public prayer being criminalized? Why are 3,000 innocent unborn children aborted daily? In this widely acclaimed exposé, veteran journalist David Kupelian reveals the brilliant marketing strategies that have turned America upside down."Within the space of our lifetime, much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped, and sold to us as though it had great value. By skillfully playing on our deeply felt national values of fairness, generosity, and tolerance, these marketers have persuaded us to embrace as enlightened and noble that which every other generation has regarded as grossly self-destructive—in a word, evil.”

Internal Time: Chronotypes, Social Jet Lag, and Why You're So Tired


Till Roenneberg - 2010
    Sleep patterns may be the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. Living at odds with our internal timepieces, Till Roenneberg shows, can make us chronically sleep deprived and more likely to smoke, gain weight, feel depressed, fall ill, and fail geometry. By understanding and respecting our internal time, we can live better.Internal Time combines storytelling with accessible science tutorials to explain how our internal clocks work—for example, why morning classes are so unpopular and why “lazy” adolescents are wise to avoid them. We learn why the constant twilight of our largely indoor lives makes us dependent on alarm clocks and tired, and why social demands and work schedules lead to a social jet lag that compromises our daily functioning.Many of the factors that make us early or late “chronotypes” are beyond our control, but that doesn’t make us powerless. Roenneberg recommends that the best way to sync our internal time with our external environment and feel better is to get more sunlight. Such simple steps as cycling to work and eating breakfast outside may be the tickets to a good night’s sleep, better overall health, and less grouchiness in the morning.[Description taken from publisher's web site.]

How Eskimos Keep Their Babies Warm: And Other Adventures in Parenting (from Argentina to Tanzania and everywhere in between)


Mei-Ling Hopgood - 2012
    Could there really be social and developmental advantages to this custom? Driven by a journalist’s curiosity and a new mother’s desperation for answers, Hopgood embarked on a journey to learn how other cultures approach the challenges all parents face: bedtimes, potty training, feeding, teaching, and more.Observing parents around the globe and interviewing anthropologists, educators, and child-care experts, she discovered a world of new ideas. The Chinese excel at potty training, teaching their wee ones as young as six months old. Kenyans wear their babies in colorful cloth slings—not only is it part of their cultural heritage, but strollers seem outright silly on Nairobi’s chaotic sidewalks. And the French are experts at turning their babies into healthy, adventurous eaters. Hopgood tested her discoveries on her spirited toddler, Sofia, with some enlightening results.This intimate and surprising look at the ways other cultures raise children offers parents the option of experimenting with tried and true methods from around the world and shows that there are many ways to be a good parent.

The Knowledge Illusion: Why We Never Think Alone


Steven Sloman - 2017
    How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us. We're constantly drawing on information and expertise stored outside our heads: in our bodies, our environment, our possessions, and the community with which we interact--and usually we don't even realize we're doing it. The human mind is both brilliant and pathetic. We have mastered fire, created democratic institutions, stood on the moon, and sequenced our genome. And yet each of us is error prone, sometimes irrational, and often ignorant. The fundamentally communal nature of intelligence and knowledge explains why we often assume we know more than we really do, why political opinions and false beliefs are so hard to change, and why individually oriented approaches to education and management frequently fail. But our collaborative minds also enable us to do amazing things. This book contends that true genius can be found in the ways we create intelligence using the world around us.

Social: Why Our Brains Are Wired to Connect


Matthew D. Lieberman - 2013
    It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

Genesis: The Deep Origin of Societies


Edward O. Wilson - 2019
    Of these, Wilson demonstrates that at least seventeen—among them the African naked mole rat and the sponge- dwelling shrimp—have been found to have advanced societies based on altruism and cooperation.Whether writing about midges who “dance about like acrobats” or schools of anchovies who protectively huddle “to appear like a gigantic fish,” or proposing that human society owes a debt of gratitude to “postmenopausal grandmothers” and “childless homosexuals,” Genesis is a pithy yet path-breaking work of evolutionary theory, braiding twenty-first-century scientific theory with the lyrical biological and humanistic observations for which Wilson is known.

The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain


George Lakoff - 2008
    In The Political Mind, George Lakoff explains why. As it turns out, human beings are not the rational creatures we've so long imagined ourselves to be. Ideas, morals, and values do not exist somewhere outside the body, ready to be examined and put to use. Instead, they exist quite literally inside the brain and they take physical shape there. For example, we form particular kinds of narratives in our minds just like we form specific muscle memories such as typing or dancing, and then we fit new information into those narratives. Getting that information out of one narrative type and into another or building a whole new narrative altogether can be as hard as learning to play the banjo. Changing your mind isn't like changing your body it's the same thing. But as long as progressive politicians and activists persist in believing that people use an objective system of reasoning to decide on their politics, the Democrats will continue to lose elections. They must wrest control of the terms of the debate from their opponents rather than accepting their frame and trying to argue within it. This passionate, erudite, and groundbreaking book will appeal to readers of Steven Pinker and Thomas Frank. It is a fascinating read for anyone interested in how the mind works, how society works, and how they work together.

The Importance of Being Little: What Preschoolers Really Need from Grownups


Erika Christakis - 2016
    But our fears are misplaced, according to Yale early childhood expert Erika Christakis. Children are powerful and inventive; and the tools to reimagine their learning environment are right in front of our eyes.           Children are hardwired to learn in any setting, but they don’t get the support they need when “learning” is defined by strict lessons and dodgy metrics that devalue children’s intelligence while placing unfit requirements on their developing brains. We have confused schooling with learning, and we have altered the very habitat young children occupy. The race for successful outcomes has blinded us to how young children actually process the world, acquire skills, and grow, says Christakis, who powerfully defends the preschool years as a life stage of inherent value and not merely as preparation for a demanding or uncertain future.           In her pathbreaking book, Christakis explores what it’s like to be a young child in America today, in a world designed by and for adults. With school-testing mandates run amok, playfulness squeezed, and young children increasingly pathologized for old-fashioned behaviors like daydreaming and clumsiness, it’s easy to miss what’s important about the crucial years of three to six, and the kind of guidance preschoolers really need. Christakis provides a forensic and far-reaching analysis of today’s whole system of early learning, exploring pedagogy, history, science, policy, and politics. She also offers a wealth of proven strategies about what to do to reimagine the learning environment to suit the child’s real, but often invisible, needs. The ideas range from accommodating children’s sense of time, to decluttering classrooms, to learning how to better observe and listen as children express themselves in pictures and words.           With her strong foundation in the study of child development and early education and her own in-the-trenches classroom experience, Christakis peels back the mystery of early childhood, revealing a place that’s rich with possibility. Her message is energizing and reassuring: Parents have more power (and more knowledge) than they think they do, and young children are inherently creative and will flourish, if we can learn new ways to support them and restore their vital learning habitat.

The Prehistory of the Mind: The Cognitive Origins of Art, Religion and Science


Steven Mithen - 1996
    On the way to showing how the world of our ancient ancestors shaped our modern modular mind, Steven Mithen shares one provocative insight after another as he answers a series of fascinating questions:Were our brains hard-wired in the Pleistocene Era by the needs of hunter-gatherers?When did religious beliefs first emerge?Why were the first paintings made by humankind so technically accomplished and expressive?What can the sexual habits of chimpanzees tell us about the prehistory of the modern mind?This is the first archaeological account to support the new modular concept of the mind. The concept, promulgated by cognitive and evolutionary psychologists, views the mind as a collection of specialized intelligences or "cognitive domains," somewhat like a Swiss army knife with its specialized blades and tools. Arguing that only archaeology can answer many of the key questions raised by the new concept, Mithen delineates a three-phase sequence for the mind's evolution over six million years—from early Homo in Africa to the ice-age Neanderthals to our modern modular minds. The Prehistory of the Mind is an intriguing and challenging explanation of what it means to be human, a bold new theory about the origins and nature of the mind.

The Alphabet Versus the Goddess: The Conflict Between Word and Image


Leonard Shlain - 1998
    Making remarkable connections across brain function, myth, and anthropology, Dr. Shlain shows why pre-literate cultures were principally informed by holistic, right-brain modes that venerated the Goddess, images, and feminine values. Writing drove cultures toward linear left-brain thinking and this shift upset the balance between men and women, initiating the decline of the feminine and ushering in patriarchal rule. Examining the cultures of the Israelites, Greeks, Christians, and Muslims, Shlain reinterprets ancient myths and parables in light of his theory. Provocative and inspiring, this book is a paradigm-shattering work that will transform your view of history and the mind.

Hunt, Gather, Parent: What Ancient Cultures Can Teach Us About the Lost Art of Raising Happy, Helpful Little Humans


Michaeleen Doucleff - 2021
    Michaeleen Doucleff becomes a mother, she examines the studies behind modern parenting guidance and finds the evidence frustratingly limited and the conclusions often ineffective. Curious to learn about more effective parenting approaches, she visits a Maya village in the Yucatán Peninsula. There she encounters moms and dads who parent in a totally different way than we do—and raise extraordinarily kind, generous, and helpful children without yelling, nagging, or issuing timeouts. What else, Doucleff wonders, are Western parents missing out on? In Hunt, Gather, Parent, Doucleff sets out with her three-year-old daughter in tow to learn and practice parenting strategies from families in three of the world’s most venerable communities: Maya families in Mexico, Inuit families above the Arctic Circle, and Hadzabe families in Tanzania. She sees that these cultures don’t have the same problems with children that Western parents do. Most strikingly, parents build a relationship with young children that is vastly different from the one many Western parents develop—it’s built on cooperation instead of control, trust instead of fear, and personalized needs instead of standardized development milestones. Maya parents are masters at raising cooperative children. Without resorting to bribes, threats, or chore charts, Maya parents rear loyal helpers by including kids in household tasks from the time they can walk. Inuit parents have developed a remarkably effective approach for teaching children emotional intelligence. When kids cry, hit, or act out, Inuit parents respond with a calm, gentle demeanor that teaches children how to settle themselves down and think before acting. Hadzabe parents are world experts on raising confident, self-driven kids with a simple tool that protects children from stress and anxiety, so common now among American kids. Not only does Doucleff live with families and observe their techniques firsthand, she also applies them with her own daughter, with striking results. She learns to discipline without yelling. She talks to psychologists, neuroscientists, anthropologists, and sociologists and explains how these strategies can impact children’s mental health and development. Filled with practical takeaways that parents can implement immediately, Hunt, Gather, Parent helps us rethink the ways we relate to our children, and reveals a universal parenting paradigm adapted for American families.

American Mania: When More is Not Enough


Peter C. Whybrow - 2005
    In the world's most affluent nation, epidemic rates of stress, anxiety, depression, obesity, and time urgency are now grudgingly accepted as part of everyday existence they signal the American Dream gone awry.Peter C. Whybrow, director of the Neuropsychiatric Institute at UCLA, grounds the extraordinary achievements and excessive consumption of the American nation in an understanding of the biology of the brain's reward system offering for the first time a comprehensive and physical explanation for the addictive mania of consumerism.American Mania presents a clear and novel vantage point from which to understand the most pressing social issues of our time, while offering an informed approach to refocusing our pursuit of happiness. Drawing upon rich scientific case studies and colorful portraits, "this fascinating and important book will change the way you think about American life" (Karen Olson, Utne Reader).

Talking to Strangers: What We Should Know About the People We Don’t Know


Malcolm Gladwell - 2019
    He was also producing for the ear. In the audiobook version of Talking to Strangers, you'll hear the voices of people he interviewed--scientists, criminologists, military psychologists. Court transcripts are brought to life with re-enactments. You actually hear the contentious arrest of Sandra Bland by the side of the road in Texas. As Gladwell revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, and the suicide of Sylvia Plath, you hear directly from many of the players in these real-life tragedies. There's even a theme song - Janelle Monae's "Hell You Talmbout."Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world.

What Do Women Want? Adventures in the Science of Female Desire


Daniel Bergner - 2013
    Women crave intimacy and emotional connection. Women don't want sex with strangers. Right? Wrong. Could 'the fairer sex' in fact be more sexually aggressive and anarchic than men? In What Do Women Want? Adventures in the Science of Female Desire, critically acclaimed journalist Daniel Bergner looks at the evidence. Recent research, he finds, dismantles the myths to reveal an unprecedented portrait of female lust- the triggers, the fantasies, the mind-body connection (and disconnection), the reasons behind the loss of libido and, most revelatory, that this loss is not inevitable.

The Happiness Myth: Why What We Think Is Right Is Wrong


Jennifer Michael Hecht - 2007
    Our rules for living are more like the history of pop songs. They make weird sense only to the people of each given time period. They aren't true. This book shows you how past myths functioned, and likewise how our myths of today function, and thus lets you out of the trap of thinking you have to pay heed to any of them."The Happiness Myth is a fascinating cultural history that both reveals our often silly assumptions about how we pursue happiness today and offers up real historical lessons that have stood the test of time. Hecht delivers memorable insights into the five practical means we choose to achieve happiness: wisdom, drugs, money, bodies, and celebration.Hecht liberates us from today's scolding, quasi-scientific messages that insist there is only one way to care for our minds and bodies. Hecht looks at contemporary happiness advice and explains why much of it doesn't work. "Modern culture," she writes, "is misrepresenting me and spending a lot of money to do it."Rich with hilarious anecdotes about both failed and successful paths to happiness, Hecht's book traces a common thread of advice—she calls it "sour charm wisdom"—that we can still apply today to create authentic, lasting happiness.