In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    This new edition specifically features three new care plans, two expanded care plans, updated content and language reflecting the most current clinical practice and professional standards, enhanced QSEN integration, a new emphasis on interprofessional collaborative practice, an improved page design, and more. It's everything you need to create and customize effective nursing care plans!

    Written by highly experienced authors and Cambridge examiners, this book offers full support to students. Simple and clear language, colourful photos and international examples make this book accessible to students from around the world. Exam-style questions at the end of each chapter reinforce knowledge and skills and offer thorough exam practice. This book comes fully endorsed by Cambridge. The coursebook comes with a free CD-ROM which offers guidance on practicals, useful tips to help in revision and interactive material to engage students

    The B-26--dubbed Widow Maker by the press and the aircrews who flew her--was one of the most controversial aircraft produced in the United States during the war. These young men find themselves confronted not only with doubts about the airplane they are given to fly, but also the sometimes fatal choices made by a military organization unprepared to employ them in combat. Against the setting of World War II Europe, the heart and minds of these young men are revealed as they are forces to make a swift and frequently terrifying journey into manhood. The differences between them, seemingly irreconcilable at first, fade away as they form the ancient bond between men whose lives must depend upon one another in combat. But even after these young Americans make the transition into seasoned warriors, they are still faced with the grim reality that some of them will survive--and some will not.

    But a twenty-year affair with steroids led to a life of pissing blood, smuggling drugs, destroying hotel rooms, getting arrested, growing breasts, and lying bloodied in the street after a vicious fight with his best friend.This is Clark's riveting, fiercely candid account of his life, career, and steroid addiction. From an upbringing defined by tragedy and a difficult search for identity to tales of performing center stage at Madison Square Garden and bedding Playboy Bunnies and porn stars, Clark explores the price of fame, the pressure of stardom, and how the whole steroid-fueled fantasy finally imploded.What began in high school as a way to speed up recovery from injury rapidly turned into an all-consuming addiction. With selfdeprecating humor and a trove of incredible stories, Clark provides an eye-opening report on the dangers of steroids both obvious and hidden -- and offers his thoughts on why steroid use remains a persistent problem today. More than just a pulpy expose, "Gladiator" is a triumphant story of self-discovery and redemption.

    

    He was a celebrity during the height of America’s Gilded Age. In this book, you will read about his friendship with Mark Twain, his furious competition with his former employer Thomas Edison, his uneasy relationship with billionaire J.P. Morgan, and his rivalry with Albert Einstein. During his lifetime, Tesla revolutionized the field of electrical engineering with his most famous invention: the induction motor. But that wasn’t all he contributed to the world of technology. His coils, turbines, robotic boats, and mysterious “death ray” continue to beguile the imagination and inspire the inventors of the 21st century. But who was Tesla really? This book will take you from his early childhood in Croatia, where he experienced strange optical visions and “luminous phenomenon” that gave him near super-human powers of memory and visualization, to the “War of the Currents”, Thomas Edison’s bizarre campaign to ruin Tesla’s reputation. From trying to fight the Spanish American War with robots, to electrifying the skies of the Colorado desert, and to starting an earthquake in the middle of New York city, learn how Nikola Tesla shaped the world we live in today.

    Can a computer think? Why is your consciousness like Bitcoin? Will there be an artificial intelligence apocalypse?

    Two ends of the same spectrum. And sometimes the only person standing between is a tired, overworked resident with personal problems of her own.Welcome to the world of Catching Babies. In the halls of a busy metropolitan teaching hospital, a group of OB/GYN doctors complete their residencies and embark on ambitious careers, all while trying to hold their lives together at the seams. Jay is running from a life he’s tried to leave behind, while Katie sacrifices everything she has to serve an endless parade of needy patients. Anna is out trying to save the world, while Tracy is trying to save twins dying in utero. Based on true stories from delivery rooms and labor decks, Catching Babies spins the doctors’ stories into a gripping mosaic of the obsessions, the anxieties, and the heroism of doctors who have chosen to preside over life’s greatest medical drama—high-risk childbirth.

    In the third edition of this best-selling guide, you'll find these topics:- 83 exercises for free weights, machines, bands, and balls- 30 workouts for increasing size, endurance, and strength- Sport-specific programs for tennis, golf, cycling, running, and more- Eating plans and nutrition advice for adding lean muscle and losing fatStrength Training Past 50 will keep you active, healthy, and looking great with workouts and programs designed just for you.

    In this business of flying fighter jets, the odds of staying alive are stacked against him. Haunted by the memories of dead friends killed in air mishaps, this Vietnam vet and father of three must deal with a devious commander, an animal-crazed neighbor, whose husband hates pilots, a beautiful, but suspicious wife and a rebellious teenage daughter. The last thing he needs is another war.But when Iraq invades Kuwait in the middle of a muggy Louisiana summer, duty calls. Tuck and the other pilots in his squadron head to the Middle East. Back in Louisiana, Gina Westerfield and other military wives learn that war is hell on the home front, too. Later, when tragedy strikes, everyone at Beauregard Air Force Base must pull together and live on or forever be consumed with grief. “The story pulls you in from the very beginning. The novel's climax and its aftermath are one of the most moving and satisfying I have ever read.”Dwight Jon Zimmerman, New York Times #1 bestselling author of Lincoln's Last Days “A realistic yet heartwarming and reaffirming assessment of life and love and dedication by the very people who guard our own lives.” Parris Afton Bonds, New York Times bestselling author & cofounder of Romance Writers of America.

    Thomas, and readers’ expectations. This edition is packed with wit, wisdom, tips, advice, facts, fun, and recipes, including: • traditionally 80 percent–accurate weather forecasts • how to make sausages at home • “creatures from hell” • grow your own beer (ingredients) • time- and money-saving tips • unmasked mysteries of plant seed dispersal • bale, key, and concrete block gardens • quirky origins of American horse breeds • history, lore, and more about birthstones Plus, Moon phases and other celestial sightings, tides, gardening tables, best days to do things, and more.   Added value this year: • 96 full-color pages • full-color winter and summer weather maps • updated Reference section Often imitated, but never equaled. Accept no substitutes!

    The shocking story of blinded eyes, and the medical school that allowed it.

    But what should we change and how do we do it? Annabel Streets and Susan Saunders spent their 30s climbing the career ladder, having children and caring for elderly parents - all at the same time. By their 40s, they were exhausted, stressed, sleeping too little and rushing too much. They began to ask whether the prolonged ill health and dementia suffered by their parents was their inevitable future too - could they do anything to avoid requiring their own children to care for them in old age? Thus began THE AGE-WELL PROJECT. With incredible tenacity, Annabel and Susan read 50,000 scientific research papers on all aspects of ageing to find what advice cutting-edge research can offer us on how to ensure the longer lives we're living are healthy and happy. Putting their findings into practice, they found that the lifestyle changes they made were having incredible benefits on their health and wellbeing now - as well as for the future. Told with empathy and humour, in THE AGE-WELL PROJECT Annabel and Susan share the 50 key lessons they learned, the meals they cooked and the experts' tips they uncovered to make the second half of your life the best half of your life - happy, healthy and disease-free. Author BiographyAnnabel was a founder member of an award-winning marketing company, advising the chief executives of companies such as Sony, Reuters and the Financial Times. After four children, and at breaking point, she sold her company. Following a stint studying photography and producing a community cook book, she changed tack and wrote an award-winning novel The Joyce Girl which sold in 14 countries and was selected for the 2017 Berlin Film Festival. Since then she has written regularly for a range of titles including the Daily Telegraph, Psychologies, The Author, the Guardian, The Irish Times, Elle, Australian

    Diligently researching how to restore his quality of life, she discovered Vet-Stem, a service that provides cutting-edge regeneration therapy for pets, using stem cells harvested from animals' own tissue. Just hours after receiving IV and intra-joint injections, Sam began aging backward--which left Julia wondering why this simple, effective treatment was not available for humans.            Julia suffered from chronic inflammatory bowel disease, and after witnessing Sam's astonishing recovery, she set out on a curious quest: to be treated like a dog by a doctor as competent as her vet! After a four-year wait, Julia became the first American to be successfully cured of a perirectal fistula with stem cells derived from her own fat. With this amazing true story of how a pack of shelter dogs she rescued from death row came to save her life, Julia hopes to inspire and inform readers about exciting healthcare options available to them and their cherished animal companions.