As soon as you name an emotion, readers go into thinking mode. And when they think about an emotion, they distance themselves from feeling it. A great way to show anger, fear, indifference, and the whole range of emotions that characterize the human experience, is through beats. These action snippets that pepper dialogue can help describe a wide range of emotions while avoiding lazy writing. The power of beats lies in their innate ability to create richer, more immediate, deeper writing. This emotional thesaurus includes hundreds of examples that you can use for your inspiration, so that you, too, can harness this technique to easily convert your writing into palpable feelings. Genre fiction authors can use Emotional Beat as a feeling thesaurus and watch their writing take off! Emotional Beats was an award-winning Finalist in the IPA 2017 Awards.

    The land mine is me. After the explosion, I spend the rest of the day putting the pieces back together. Now, it's your turn. Jump!"Zest. Gusto. Curiosity. These are the qualities every writer must have, as well as a spirit of adventure. In this exuberant book, the incomparable Ray Bradbury shares the wisdom, experience, and excitement of a lifetime of writing. Here are practical tips on the art of writing from a master of the craft—everything from finding original ideas to developing your own voice and style—as well as the inside story of Bradbury's own remarkable career as a prolific author of novels, stories, poems, films, and plays.Zen in the Art of Writing is more than just a how-to manual for the would-be writer: it is a celebration of the act of writing itself that will delight, impassion, and inspire the writer in you. Bradbury encourages us to follow the unique path of our instincts and enthusiasms to the place where our inner genius dwells, and he shows that success as a writer depends on how well you know one subject: your own life.

    Are you unsure which series structure is best for you? Or are you several books into a series, but you’re stuck? Do you want to expand your literary universe but aren’t sure how to do it? Perhaps you have a series languishing in your backlist, and you need ideas on how to market it.  Get the knowledge you need to make smart decisions about your series with How to Write a Series.  You’ll learn:  The three basic types of series The benefits and drawbacks of writing each type of series Tips for extending your series beyond your original plan Ideas for creating spinoffs and expanding your literary universe How to know when it’s time to end a series How to save time writing your series and how to keep track of details How to deal with the problems that result from being locked into a story world  How to refresh your interest in a series if you’ve grown bored Creative ways to market your series I’ve been writing for fifteen years as both a hybrid and independent author. I’ve published over twenty-five fiction books in four different series. Everything I’ve learned about writing a series has been through trial and error. I hope my lessons-learned will give you a shortcut when it comes to writing your series plus tips for troubleshooting problems and ideas for promoting your series. Unlock the power of a series in your author career with How To Write a Series.

    Along with a clever plot, well-drawn characters make us want to continue reading a novel or finish watching a movie. In Creating Characters, Dwight V. Swain shows how writers can invent interesting characters and improve them so that they move a story along.“The core of character,” he says in chapter 1, “lies in each individual story person’s ability to care about something; to feel implicitly or explicitly, that something is important.” Building on that foundation—the capacity to care—Swain takes the would-be writer step-by-step through the fundamentals of finding and developing “characters who turn you on.” This basic but thought-provoking how-to is a valuable tool for both the novice and the seasoned writer.

    With Story Trumps Structure, you can shed those rules - about three-act structure, rising action, outlining, and more - to craft your most powerful, emotional, and gripping stories.Award-winning novelist Steven James explains how to trust the narrative process to make your story believable, compelling, and engaging, and debunks the common myths that hold writers back from creating their best work. Ditch your outline and learn to write organically. Set up promises for readers - and deliver on them. Discover how to craft a satisfying climax. Master the subtleties of characterization. Add mind-blowing twists to your fiction. When you focus on what lies at the heart of story - tension, desire, crisis, escalation, struggle, discovery - rather than plot templates and formulas, you'll begin to break out of the box and write fiction that resonates with your readers. Story Trumps Structure will transform the way you think about stories and the way you write them, forever.

    Joseph Sugarman defied the experts by developing his own style of advertising that not only produced spectacular results but started a new wave in direct response marketing. Sugarman's style and his JS&A ads are legendary. He created advertising that grabbed the reader's attention and didn't let go. In print ads that were motivational, entertaining and often educational, his copy enriched the lives of those who read his words. A lucky few have been literally enriched by learning at Sugarman's $3,000 seminars. And that's the point of this book. Advertising Secrets of the Written Word takes you through his entire seminar process - from the techniques he uses to write copy to the psychological triggers that cause people to buy, plus plenty of ad examples that illustrate his points. This book is full of compelling insights into the buying process, the use of salesmanship in advertising and the techniques that Sugarman uses to grab attention and keep it while convincing prospects to exchange their hard-earned money to buy a product or service. He also relates numerous case histories - stories of his successes (and failures) and those of others. And Sugarman has been highly recognized by his peers. He was selected Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim Award for his career contributions to direct marketing and became a role model for many in sales and marketing. If you are a copywriter, a marketing person, somebody who enjoys a few fabulous success stories or if you just plain like Sugarman's writing style, this book will grab you and keep you fascinated - just like one of his uniquely innovative ads.

    It's the unique worldview that intrigues readers–persuading them to empathize with your characters and invest in their tale. It's the masterful concealing and revealing of detail that keeps pages turning and plots fresh. It's the hidden agenda that makes narrators complicated and compelling.It's also something most writers struggle to understand. In The Power of Point of View, RITA Award-winning author Alicia Rasley first teaches you the fundamentals of point of view (POV)–who is speaking, why, and what options work best within the conventions of your chosen genre. Then, she takes you deeper to explain how POV functions as a crucial piece of your story–something that ultimately shapes and drives character, plot, and every other component of your fiction.Through comprehensive instruction and engaging exercises, you'll learn how to:choose a point of view that enhances your characters and plots and encourages reader involvementnavigate the levels of a character's point of view, from objective viewing to action to emotioncraft unusual perspectives, including children, animal narrators, and villainsA story changes depending on who's telling it, and The Power of Point of View will help you determine which of your characters can make your story come to life.

    Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.” For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.   As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as:   • Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. • If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. • Do not assume that general agreement will lead to change—it takes substantial energy to move a group, even when all are on board.

    But the truth is that the world's most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don't Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with timeless strategies for thriving, including:steal from your influences (don't wait for inspiration),collaborate with others (working alone is a surefire way to starve),take strategic risks (instead of reckless ones),make money in order to make more art (it's not selling out), andapprentice under a master (a "lone genius" can never reach full potential).Through inspiring anecdotes of successful creatives both past and present, Goins shows that living by these rules is not only doable but it's also a fulfilling way to thrive.From graphic designers and writers to artists and business professionals, creatives already know that no one is born an artist. Goins' revolutionary rules celebrate the process of becoming an artist, a person who utilizes the imagination in fundamental ways. He reminds creatives that business and art are not mutually exclusive pursuits. In fact, success in business and in life flow from a healthy exercise of creativity.Expanding upon the groundbreaking work in his previous bestseller The Art of Work, Goins explores the tension every creative person and organization faces in an effort to blend the inspired life with a practical path to success. Being creative isn't a disadvantage for success; rather, it is a powerful tool to be harnessed.

    What can it do for you?....

    It’s great to know that – but while you’re reading about it you’re not writing your book.And what these books don’t tell you is how to use this learning and get the job done.Nail Your Novel is a writing buddy – and mentor - in a book.In 10 easy steps it will tell you:*how to shape your big idea and make a novel out of it*how to do your research and how to use it*how to organise your time*how to plot and build characters*when you’re going to hit problems and what to do about them*how to write on the days you don’t feel inspired*how to reread what you’ve written and polish it.Along the way, Thumbnail Notes give tutorials about storytelling and storycraft – strictly when you need them. The author has written nearly a dozen novels that have made it into print – and this is how she did it.You don’t even need to read the whole book before you get started. You read a section, then do as it says. And, once you’re finally satisfied, Nail Your Novel will tell you how to sell it to publishers and agents.

    Did you ever wish you could tell a story that leaves others spellbound? Storytelling teacher and champion Margot Leitman will show you how! With a fun, irreverent, and infographic approach, this guide breaks a story into concrete components with ways to improve content, structure, emotional impact, and delivery through personal anecdotes, relatable examples, and practical exercises.

    Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.

    Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Iglesias not only encourages you to deliver emtional impact on as many pages as possible, he shows you how, offering hundreds of dramatic techniques to take your writing to the professional level.

    Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature. Providing conversational advice that spans multiple disciplines - from fiction to film to creative nonfiction - Matt Bird's insightful techniques allow characters to come alive and stories to reach a new level of appeal.