Book picks similar to
The Advertising Research Handbook by Charles E. Young
communication
market-research
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Building Trust: In Business, Politics, Relationships, and Life
Robert C. Solomon - 2001
But what, precisely, is trust? How can it be achieved and sustained? And, most importantly, how can it be regained once it has been broken?In Building Trust, Robert C. Solomon and Fernando Flores offer compelling answers to these questions. They argue that trust is not something that simply exists from the beginning, something we can assume or take for granted; that it is not a static quality or social glue. Instead, they assert thattrust is an emotional skill, an active and dynamic part of our lives that we build and sustain with our promises and commitments, our emotions and integrity. In looking closely at the effects of mistrust, such as insidious office politics that can sabotage a company's efficiency, Solomon and Floresdemonstrate how to move from na�ve trust that is easily shattered to an authentic trust that is sophisticated, reflective, and possible to renew. As the global economy makes us more and more reliant on strangers, and as our political and personal interactions become more complex, Building Trust offers invaluable insight into a vital aspect of human relationships.
So That Others May Live: Caroline Hebard & Her Search-And-Rescue Dogs
Hank Whittemore - 1995
Disaster team Canine Unit has been called "remarkable," "compelling," and "inspiring" by reviewers coast-to-coast. From the rubble of earthquakes in El Salvador to the tragic site of the Oklahoma City bombing, Caroline and her dogs convey an unforgettable lesson in teamwork and sheer bravery that is not to be missed. HC: Bantam.
The Smart Girl's Guide to Getting What You Want: How to be assertive with wit, style and grace
Mary Hartley - 2014
Mary reveals the simple steps you can take to help you relate to other people honestly and openly in every area of your life – at work, with your friends and family and in your love life. You will discover that you can be true to yourself and your needs without hurting or diminishing other people. • What assertiveness is and why it matters • How to avoid aggression, passivity and manipulation • Tips for handling tricky situations including put-downs and dealing with bullies • Mastering assertive body language and communication Packed with practical strategies and exercises, this book will show you how to be confident, assured and proactive – with style.
HBR Guide to Delivering Effective Feedback (HBR Guide Series)
Harvard Business Review - 2016
But the prospect of sharing potentially negative news can be overwhelming. How do you construct your message so that it’s not only well received but also expressed in a way that encourages change?Whether you’re commending exemplary work or addressing problem behavior, the
HBR Guide to Delivering Effective Feedback
provides you with practical advice and tips to transform any performance discussion—from weekly check-ins to annual reviews—into an opportunity for growth and development. You’ll learn to:• Establish trust with your direct reports• Assess their performance fairly• Emphasize improvement, even in criticism• React calmly to a defensive feedback recipient• Recognize and motivate star performers• Create individualized development plansArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
David Meerman Scott - 2011