The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts
Dani Marie - 2015
What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.
What We Leave Behind
Anna Mansell - 2020
This little girl, dressed in white, her face bright as she swirls and twirls, dancing in the sunshine. ‘Mummy!’ she says, running towards me. I catch her, no question. ‘Mummy, you’re here,’ she says.’ And I hold her tight.Imagine you get home one day… and waiting for you on your doorstep is a gift.It is wrapped beautifully, and inside is a notebook, its pages empty. There is no message.But its sender has a story to tell.About a secret. About the little girl you once were. About everything you know about your family.The gifts keep arriving. But when tragedy strikes – leaving your beloved only daughter fighting for her life – the person who has been sending the gifts will have no choice but to come forward. And to finally tell the truth.Even if it’s the very thing that will tear your family apart…A heartbreakingly beautiful novel about motherhood, loss and family secrets, for fans of Kerry Fisher, Susan Lewis and Jodi Picoult.
A Fractured Winter
Alison Baillie - 2019
But when she starts receiving notes, she knows her perfect life is under threat.
She thought she’d managed to put the past behind her, but someone seems determined to reveal her secret.Meanwhile, girls are vanishing in the area and Olivia fears for her family’s safety.Has someone discovered the real reason she left Scotland all those years ago?And does her secret have links to the recent disappearances?
When someone is out to get you, is there anywhere you can hide?
Fractured Winter is a compelling and suspenseful psychosocial mystery it will appeal to fans of authors like LJ Ross, Lesley Kara and Faith Martin.
From Ireland with Love
Liz Hurley - 2021
Independent, motivated, and successfully running her own business - she has never settled for anything less. And certainly, never used her family estate to give her a leg up.But as an investigation is launched into her trading company, Nick’s world begins to crumble. Suddenly out of work, her mind wanders to her father - what would he do? She hardly knows anything of her orphaned parent and longs to find answers - some which will hopefully guide her.With her newly gifted dog for company, Nick sets off to Ireland to retrace her family history. However, the high-flying city girl soon learns that every adventure comes with a few surprises - even in the shape of a romance.Will Nick discover more about her father’s hidden past - or will she take home more than she bargained for...?
Crown Noble
Bianca Phipps - 2020
Phipps ruminates on the ways we are shaped as humans. Is it nature or nurture? Is it fate or a happen chance? What teaches us to love our generational inheritance, no matter how harmful? Phipps takes us to the most intimate parts of family matters in hopes of underantdatning conflict as a means of overcoming.
Off-Camera Flash: Techniques for Digital Photographers
Neil van Niekerk - 2011
Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.
Trailer Dogs: Life in America's New Middle Class (The Trailer Dog Chronicles Book 1)
Ellen Garrison - 2016
After losing their small business and life savings to the government’s unfathomable shutdown, the author and her husband are forced to sell their home and move into a travel trailer. Still reeling from financial loss and the deaths of two of their beloved dogs, the pair embark on a new life in a trailer park, populated with some of the most unconventional characters you’d ever hope not to meet. There’s Gretchen, the park’s unsympathetic and conniving manager, and her puny, perverted husband, Lloyd, who “maintains” the park grounds and who gives pool algae a bad name. Daisy and Lonnie May are the author’s closest neighbors, and are, perhaps, the park’s most devoted couple. Only Daisy May happens to be Lonnie’s dog. Trailer Dogs will make you laugh, cry, and maybe even a little angry. But it will never make you bored.
So Big the Land
Sue Grocke - 2019
With little prelude she is thrown into the deep end of a gritty farming life in a man's world. A life of hard work on untamed lands, a two year odyssey through the outback, and months spent in a remote Aboriginal community, reveal to Sue the very character of the Australian landscape. This is the story of one woman's metamorphosis, from timid, imaginative child to resilient, worldly woman - a profound journey of self discovery through tragedy, unfettered and often life-threatening adventure, and overwhelming joy.
The Comeback: How Larry Ellison's Team Won the America's Cup (Kindle Single)
G. Bruce Knecht - 2016
New Zealand needed just one more win. Oracle ultimately beat back the odds in what's been called the greatest comeback in sport. But was it? G. Bruce Knecht set out to investigate how Oracle turned things around and, most particularly, the source of extra horsepower that seemed to come from nowhere during the final races. What he discovered was that the team was using a sailing technique that was prohibited under the rules. The Comeback is a pulse-pounding account of Oracle's desperate stop-at-nothing campaign.G. Bruce Knecht, a former staff reporter and foreign correspondent for The Wall Street Journal, is the author of three books, including The Proving Ground: The Inside Story of the 1998 Sydney to Hobart Race. Larry Ellison was a major character in that book as well and it explains how his experience in the race led to his pursuit of the America's Cup. A sailor himself, Knecht raced across the Atlantic in 2005 on the yacht that broke the 100-year-old transatlantic race record.Cover design by Charles Rue Woods.
A Farmhouse in Tuscany
Victoria Springfield - 2021
It's been a decade since her husband Giovanni walked out, convinced she was having an affair. When the truth finally comes to light, can everything return to the way it was ten years ago? Or is it too late to start over?When self-confessed workaholic Harriet takes an impromptu holiday to Tuscany, she quickly discovers that the relaxing yoga holiday she had been anticipating will be anything but. She's shocked when she's asked to swap her yoga mat and leggings for riding jodhpurs and a helmet! But the longer she stays at serene Bella Vista, the more she begins to rethink the way she's been living for so long...Shy artist Jess has had a crush on Donna's son Marco from the first moment she saw him. This is her second summer at Bella Vista, and while it is a riding holiday, Jess was secretly hoping to pick up where they left off last summer with an almost-kiss. But is Marco still interested or will this be a summer of sadness?
First Steps to Free-Motion Quilting: 24 Projects for Fearless Stitching
Christina Cameli - 2013
With a refreshingly new approach to free-motion stitching, First Steps to Free-Motion Quilting encourages you to make something beautiful while improving your free-motion quilting skills. You'll find 24 projects and quilts that are light on assembly so you can spend most of your time stitching. A handy troubleshooting guide ensures success every step of the way.
When No One Is Watching
Linathi Makanda - 2020
It is a depiction of sides that people don't readily show, sides of vulnerability, insecurity and tiny amounts of hope. One could say it is the result of shedding light into a world of secrecy, escapism, an alternate reality belonging to an alternate version of an individual. When No One Is Watching is the truth in its purest form.
The Everyday Halogen Oven Cookbook: Quick, Easy and Nutritious Recipes for All the Family
Sarah Flower - 2010
It can grill, defrost, roast, steam and brown, and is a perfect one pot cooker. This book's recipes are about getting the best out of a halogen cooker.
Click, Click
Joyce Kavanagh - 2012
Their father abused all three of them in the family home throughout their childhood. In 1989, the sisters made the brave decision to bring charges against their father and, in 1990, the state took a successful case against him. He was convicted and imprisoned.Click, Click is the story of their abuse; the exposure of a man prolific in his paedophilia; and an Irish childhood lost in a dysfunctional, abusive and torturous environment. Importantly, however, it is also the story of three women's healing; their coming to terms with their abuse, and their forgiveness of themselves and others. The Kavanagh sisters have refused to allow their abuse to define them. With fierce humour, insight and honesty, they now share their story and show that with love and determination, you can indeed conquer all.
How to Run a Marathon: The Go-to Guide for Anyone and Everyone
Vassos Alexander - 2021
You might have caught the bug after experiencing that adrenaline rush of completing your first 5k; it might be a desire to finally cross something off your bucket list; or, perhaps it was a bit of an absentminded afterthought while watching TV, crisps in hand, and a niggling voice saying ‘maybe I could do that’ – it was for Vassos, at least. However far along you are in your journey, How to Run A Marathon shows us that absolutely anyone can take those first steps to defeating the distance. In fact, you’ll probably end up enjoying it a lot more than you think.Including inspiring interviews with runners from all walks of life, delightful tales of remarkable marathons all over the world, crucial training and nutrition tips and so much more, Vassos shares all the lessons he’s learnt — from start line to finisher’s medal.Funny, candid and motivating, this book will not only help you succeed in your marathon quest but empower you to complete the distance any way you want. Whether that’s achieving a particular time or simply finishing in one piece, How to Run a Marathon will guide you through.