Star of BBC's Supersizers and hugely popular Times columnist's works through his anger about everything from dogs to cycle helmets.

    No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    

    Rajesh Soin is the epitome of Indian-American success. He is an inspiring figure, much honored and much-touted when it comes to entrepreneurial vision and success. He is well-known as the founder of Modern Technologies Corporation (MTC), a billion-dollar company, which he started with a capital of $1700.He grew up in straitened circumstances. In his childhood, he faced a devastating tragedy. He arrived in America with only 75 cents in his pocket and no place to stay. When he started college, he had to subsist on $30 for a whole month, and in grad school, he got robbed at gunpoint.When he started his company, there was a time when all his credit cards were maxed out to make payroll, and his finances were in dire straits. At a point in his professional life, he was so down that he felt like he was done for.But Dr. Soin fought all this and emerged a winner in life. Today, he has multiple companies in his portfolio, an enviable net worth, and investments all around the globe. He is a brand in himself, having many schools, colleges, and hospitals named after him, and being the recipient of so many business and philanthropic awards. But every success has its price. Everybody tends to see the shining part, overlooking the darker side, which has so much sweat, blood, hard work, perseverance, insecurities, and failures. In this book, we have covered Dr. Soin’s journey from ordinariness to extraordinariness. How does he see the world? What is his vision? What are his aspirations? You will get all the answers in this book, and in this process, you may find a new perspective on life too.

    

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    While there are myriad books on female friendship in the marketplace, Toxic Femininity is the first book on the special relationship between female coworkers and gender dynamics in the workplace to hit the market in a comedic gifty way.Talented humorist Ginny Hogan explores themes of sexism, workplace gender dynamics, and the challenges facing women at work (particularly in STEM fields) with disarming wit. Toxic Femininity includes fun short pieces (such as, “I'm Not A Sexist; I Also Ask My Male Colleagues If They’re Menstruating” and “How Silicon Valley Created The Perfect Meritocracy If You Specifically Happen To Be A Young, Straight, Well-Educated White Man”), true-false and multiple choice quizzes (including: “Are You Too Aggressive, or "Are You Politely Stating Your Opinion?” and Are You a True Feminist, a Male Feminist, a Feminist Just to Get Laid, or a Loaf of Bread?”),  and even some surrealist essays (such as “A Woman From The Year 3018 Visits a Tech Startup” and  “The Noise-Canceling Headphone’s Lament”). Toxic Femininity is a book that can be enjoyed in little sips or in one long drink.The variety of the pieces and the illustrations make a lovely and gifty package—this product is perfect for a mentor encouraging her mentees, a big sister preparing her little sister for the work place, or shoring up your best friend after a rough day.A conversation piece as much as a gift, the humorous nature of the work makes it possible to face topics that can be difficult to tackle head on; and we hope that this book will be able to serve not just as a gift but as a jumping off point for those hard-to have conversations that are a part of every work place environment.

    By weaving together their own research, interviews with pioneering scientists and Zach's trademark comics, the Weinersmiths investigate why these innovations are needed, how they would work, and what is standing in their way.

    The most legendary name in the history of comic books, he has been the leading creative force behind Marvel Comics, and has brought to life—and into the mainstream—some of the world’s best-known heroes and most infamous villains throughout his career. His stories—filled with superheroes struggling with personal hang-ups and bad guys who possessed previously unseen psychological complexity—added wit and subtlety to a field previously locked into flat portrayals of good vs. evil. Lee put the human in superhuman and in doing so, created a new mythology for the twentieth century.In this beautifully illustrated graphic memoir—illustrated by celebrated artist Colleen Doran—Lee tells the story of his life with the same inimitable wit, energy, and offbeat spirit that he brought to the world of comics. Moving from his impoverished childhood in Manhattan to his early days writing comics, through his military training films during World War II and the rise of the Marvel empire in the 1960s to the current resurgence in movies, Amazing Fantastic Incredible documents the life of a man and the legacy of an industry and career.This funny, moving, and incredibly honest memoir is a must-have for collectors and fans of comic books and graphic novels of every age.

    Description:- The Lean Startup: How Constant Innovation Creates Radically Successful Businesses The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Zero to One: Notes on Start Ups, or How to Build the Future The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. The 7 Habits of Highly Effective People In THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity - principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates. 'Fundamentals are the key to success. Stephen Covey is the master of them. Buy his book, but most importantly, use it!' - Anthony Robbins, author of UNLIMITED POWER.

    Financial & Accounting jargon is used only where it is required and they are well explained.This book will enable you take business decisions with financial prudence.

    YouTube : I Invented You Tube is the true story of how Eric Skaggs gave Chad Hurley the idea for YouTube from domain name to exit strategy and everything else in between in exchange for a promise of one percent of $1.65 billion.

    It also contains material from the BBC archives and reveals how the show was rejected when it was first offered to the BBC, how David Jason nearly missed out on the starring role and the tragedy of the death of one of its stars during filming.Steve Clark was the only author on set for the filming of Only Fools and Horses, spin-off The Green Green Grass and prequel Rock & Chips and his book gives a fascinating and unique insight into this legendary series. Dragon's Den star Theo Paphitis a long-time fan of the series - has written a foreword to the book, which also includes rare photographs and other exclusive material.

    There are crops to plant and harvest, and animals to feed. There is the daily grind of life after a viral apocalypse where things they used to take for granted, like food, water, and safety, are no longer a given, especially with predators prowling at the perimeter of the farm. It is two against the world, and all they have is each other.

    Welcome to the ER. This book is not about life and death struggles. This book is the polar opposite. It is about the absolute, over the top insanity that I have witnessed during my time in the ER. This book is the untold, unseen, and unshared rants and raves of an ER nurse, who has been slowly being driven mad by his patients. I want you, the reader to step into my scrubs, see this bizarre world through my eyes, and understand that once you stop laughing in the ER, it's time to quit. This book is the stupid stories that I still don’t believe. It’s the codes gone crazy. It’s the “I can’t believe you said that.” It’s a testament to everything an ER nurse puts up with on a day in and day out basis that most people don’t know exists. It makes Scrubs, E.R., House, and all the other medical shows look like fairy tales. As an ER nurse, I want to let the world know that when we pull that curtain and leave the room, we are laughing because let’s face it, it’s funny. Please from this moment forward stop and close this book if you think you are about to read about nursing at it’s finest. This is not Florence Nightingale’s kind of nursing; this is the grit, spit, vomit and s#!t that comes with the job I love/hate so much.