Today, says Dale Purves, the dominant research agenda may have taken us as far as it can--and neuroscientists may be approaching a paradigm shift. In this highly personal book, Purves reveals how we got to this point and offers his notion of where neuroscience may be headed next. Purves guides you through a half-century of the most influential ideas in neuroscience and introduces the extraordinary scientists and physicians who created and tested them. Purves offers a critical assessment of the paths that neuroscience research has taken, their successes and their limitations, and then introduces an alternative approach for thinking about brains. Building on new research on visual perception, he shows why common ideas about brain networks can't be right and uncovers the factors that determine our subjective experience. The resulting insights offer a deeper understanding of what it means to be human. - Why we need a better conception of what brains are trying to do and how they do it Approaches to understanding the brain over the past several decades may be at an impasse - The surprising lessons that can be learned from what we see How complex neural processes owe more to trial-and-error experience than to logical principles - Brains--and the people who think about them Meet some of the extraordinary individuals who've shaped neuroscience - The -ghost in the machine- problem The ideas presented further undermine the concept of free will

    get this book now!*** Do you wonder about the future... what things will be like some day, how long it might take, and what we can do about it? Substantive yet imaginative, readable, occasionally humorous, and science oriented, this book proposes possible future scenarios spanning from the current century to nearly eternity. Most chapters offer a concluding section with recommendations and often, agree or disagree, the author's occasionally inimitable opinions. Some of the recommended actions can be done by individuals, others by nations or other groups, and still others by the entire world. Over 300 references. Discover "What it Means That an Hour’s Work Yields a Week’s Food" (chapter 1). Foresee the "Teeming Cities of Mars" (chap. 21). Learn why it’s "Keyboards Yesterday, Mind Reading Tomorrow" (chap. 3). Have you ever wondered — "Will Artificial Intelligence Threaten Civilization?" (See chap. 12.) Find out what happens "When Genomes Get Cheap" (chap. 6). Prepare for an "Asteroid Apocalypse" (chap. 25). Explore why you would benefit from "Wiki-Wiki-Wikipedia" (chap. 4). How we will "Live Anywhere, Work Anywhere Else" (chap. 2). Realize how the future "Tastes Like the Singularity" (chap. 15). Get smarter with "Smart Pills’n Such" (chap. 5). Experience a "Soylent Spring" (chap. 9). Understand nukes better by "Deconstructing Nonproliferation" (chap. 13). Get ready for a "Space Empire" (chap. 14). What is "Sic Transit Humanitas: The Transcent of Man" (chap. 26)? There’s global warming, and there’s "Warm, Poison Planet" (chap. 17). But let’s not forget about "Big Ice" (chap. 22). Things may really grow on trees with "New Plant Paradigms" (chap. 24). We all have "Questions" (chap. 31). And much more! This book is aimed at the reader who is interested in the future, and intrigued by science and technology.

    All over the world scientists, psychologists, and philosophers are waiting to read Antonio Damasio's new theory of the nature of consciousness and the construction of the self. A renowned and revered scientist and clinician, Damasio has spent decades following amnesiacs down hospital corridors, waiting for comatose patients to awaken, and devising ingenious research using PET scans to piece together the great puzzle of consciousness. In his bestselling Descartes' Error, Damasio revealed the critical importance of emotion in the making of reason. Building on this foundation, he now shows how consciousness is created. Consciousness is the feeling of what happens-our mind noticing the body's reaction to the world and responding to that experience. Without our bodies there can be no consciousness, which is at heart a mechanism for survival that engages body, emotion, and mind in the glorious spiral of human life. A hymn to the possibilities of human existence, a magnificent work of ingenious science, a gorgeously written book, The Feeling of What Happens is already being hailed as a classic.

    Based on her work at the Santa Fe Institute and drawing on its interdisciplinary strategies, Mitchell brings clarity to the workings of complexity across a broad range of biological, technological, and social phenomena, seeking out the general principles or laws that apply to all of them. Richly illustrated, Complexity: A Guided Tour--winner of the 2010 Phi Beta Kappa Book Award in Science--offers a wide-ranging overview of the ideas underlying complex systems science, the current research at the forefront of this field, and the prospects for its contribution to solving some of the most important scientific questions of our time.

    Since his release from federal prison, in 1998, Mitnick has turned his life around and established himself as one of the most sought-after computer security experts worldwide. Now, in The Art of Deception, the world's most notorious hacker gives new meaning to the old adage, "It takes a thief to catch a thief." Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked-down information systems are to a slick con artist impersonating an IRS agent. Narrating from the points of view of both the attacker and the victims, he explains why each attack was so successful and how it could have been prevented in an engaging and highly readable style reminiscent of a true-crime novel. And, perhaps most importantly, Mitnick offers advice for preventing these types of social engineering hacks through security protocols, training programs, and manuals that address the human element of security.

    Harness the students interest in film to help them engage critically with a range of media including visual and printed texts.

    Like magic, her terminal cancer just melted away. In this truly ground-breaking book, Jane takes us through her remarkable, heart-breaking journey, and the medical discoveries she made on the way. Using herself as a human guinea pig, she worked out the best drugs and supplements to starve her own cancer in an easy-to-follow ‘Metro Map’. She has expanded this route map to show which fuel pipelines you need to block for every type of cancer, so you too can create your own cancer-starving cocktail. Tragically many simple old drugs have been overlooked in the race for the latest patentable 'game changers’. Is the answer already out there? Jane believes it is. Bit by bit she has pieced the puzzle together, demystified its complexity, and produced a simple protocol. This book will answer all the burning questions you face when you begin to explore complementary cancer care. Which ‘off-label’ drugs and supplements should you take? Should you try the ketogenic diet? Should you fast? Is fat safe? How much and when should you exercise? Jane explains why each patient needs a personalised approach and, importantly, how to work this out. This book, part Erin Brockovich, part Dallas Buyers Club, is a compelling story of resilience and determination in the face of impossible odds. If you or a loved one has cancer, you absolutely must read this book. Even if you have been told that nothing more can be done, Jane will show you this is almost certainly not true. “So powerful and relatable. Often in medical books the science overwhelms and dilutes the narrative arc but because of Jane's compelling and dramatic personal story the book promises to hold the reader. Beyond the personal narrative, the strategy Jane used to get well is at the very forefront in the war against cancer. The use of re-purposed drugs in oncology is gaining traction worldwide. Additionally, and perhaps most importantly, is Jane herself. We were both speakers at a recent charity event in London. Jane spoke last, and when she finished, I'm not sure there was a dry eye in the room. She received the only standing ovation at the event. Her story is so powerful; tragic yet triumphant, and relatable to anyone who has had a foot in the realm of the sick. Jane is a fantastic speaker. She has the rare gift of being entirely genuine. Her story: of a terminal diagnosis in the prime of her life, self-discovery, and path to wellness driven by her own conviction and research has the ability to inspire hope and wake the medical community up to a powerful new tool; the use of combinations of repurposed drugs.” Travis Christofferson, author Tripping Over the Truth “All patients and their relatives need to read this book.” Professor Justin Stebbing, Professor of Cancer Medicine and Oncology at Imperial College "Jane’s clinical reasoning is impressive, her experience is compelling and in the combination of these two elements she has crafted a narrative that, like the anti-cancer metabolic cocktail she champions, is destined to positively enhance countless lives.” Dr Ndaba Mazibuko, Clinical Research Fellow, King's College London Care Oncology Clinic “Jane’s story will inspire anyone reeling from the shock of a cancer diagnosis to take control of their own destiny.” Lois Rogers, freelance health journalist, Sunday Times

    Genealogists and adoptees are using them and other DNA tests to identify ancestors, confirm relationships, and measure their ethnicity. Unfortunately, there are many similar sounding tests and some of them have different testing levels. So it’s easy to order the wrong test or pay too much. This Guide to DNA Testing provides an easy-to-understand introduction to the different test types, their strengths and limitations. Author and adoptee, Richard Hill, shared his personal success story in his book, "Finding Family: My Search for Roots and the Secrets in My DNA.” Now he boils down the basics of genetic genealogy into this concise summary. Learn which tests are right for you. Hyperlinks to specific tests and resources are included.

    Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

    Not in an editor, IDE, or design tool. You're well educated on how to work with software and hardware, but what about wetware--our own brains? Learning new skills and new technology is critical to your career, and it's all in your head. In this book by Andy Hunt, you'll learn how our brains are wired, and how to take advantage of your brain's architecture. You'll learn new tricks and tips to learn more, faster, and retain more of what you learn. You need a pragmatic approach to thinking and learning. You need to Refactor Your Wetware. Programmers have to learn constantly; not just the stereotypical new technologies, but also the problem domain of the application, the whims of the user community, the quirks of your teammates, the shifting sands of the industry, and the evolving characteristics of the project itself as it is built. We'll journey together through bits of cognitive and neuroscience, learning and behavioral theory. You'll see some surprising aspects of how our brains work, and how you can take advantage of the system to improve your own learning and thinking skills.In this book you'll learn how to:Use the Dreyfus Model of Skill Acquisition to become more expertLeverage the architecture of the brain to strengthen different thinking modesAvoid common "known bugs" in your mindLearn more deliberately and more effectivelyManage knowledge more efficientlyPrinted in full color.

    It has become known for its engaging writing style, instructional art program and focus on active learning. We are so excited to offer a robust learning program with student-focused learning activities, allowing the student to manage their learning while you easily manage their assessment. Detailed reports show how your assignments measure various learning objectives from the book (or input your own!), levels of Bloom's Taxonomy or other categories, and how your students are doing. The Cowan Learning program will save you time and improve your student's success in this course.

    He is also the Head Teaching Fellow for the most popular course at Harvard, “Positive Psychology,” which is taken by more than 1,000 students per semester and led by Professor Tal Ben-Shahar.  Shawn received his B.A. in English from Harvard and a Master’s from Harvard Divinity School in Christian and Buddhist Ethics. Part of his interest in positive psychology stems from a troubling fact: studies have shown that many of Harvard’s undergraduates suffer from depression at some point in their college careers. One Day University is a unique educational experience  that brings intellectuals together to learn from top rated professors at Yale, Harvard, Stanford, Columbia and other prestigious universities. Chosen for their excellent teaching abilities as rated by their students, these great thinkers represent a wide variety of academic disciplines and share their knowledge in 60 minute, highly entertaining lectures. Offering the ability to learn the highlights of academic thought in world affairs, politics, history, science, art, and more; One Day University is a way to truly enjoy the thrill of learning without the pressures of tests and the high price tag of college tuition. Once reserved only for students who could attend the lectures in New York and other major cities, One Day University courses are now available to everyone from the comfort of their own homes in Kindle format.

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.