Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

    It's Tuesday morning and on his drive into the office, Bill gets a call from the CEO. The company's new IT initiative, code named Phoenix Project, is critical to the future of Parts Unlimited, but the project is massively over budget and very late. The CEO wants Bill to report directly to him and fix the mess in ninety days or else Bill's entire department will be outsourced. With the help of a prospective board member and his mysterious philosophy of The Three Ways, Bill starts to see that IT work has more in common with manufacturing plant work than he ever imagined. With the clock ticking, Bill must organize work flow streamline interdepartmental communications, and effectively serve the other business functions at Parts Unlimited. In a fast-paced and entertaining style, three luminaries of the DevOps movement deliver a story that anyone who works in IT will recognize. Readers will not only learn how to improve their own IT organizations, they'll never view IT the same way again.

    But he soon learns that rats in suits are even worse. What do you do when rats invade your barn? Kill them or negotiate? Mason finds out the hard way that force does not always work! An allegory of war and violence? A statement on the arms race? Neal Asher’s work takes Orwell’s Animal Farm into a grimly humorous future where evolution is outrunning humanity. You may never trust a rat again! “I’ve never read anything like MASON’S RATS before … it’s sharp, funny and highly inventive. There’s more fun in this one slim volume than in many a full-length novel!” – Stephen Gallagher

    The language features full support for regular expressions, object-oriented modules, network programming, and process management. Perl is extensible, and supports modular, cross-platform development.In "Effective Perl Programming," Perl experts Joseph Hall and Randal Schwartz share programming solutions, techniques, programming pointers, rules of thumb, and the pitfalls to avoid, enabling you to make the most of Perl's power and capabilities.The authors will help you develop a knack for the right ways to do things. They show you how to solve problems with Perl, and how to debug and improve your Perl programs. Offering examples, they help you learn good Perl style. Geared for programmers who have already acquired Perl basics, the book will extend your skill range, providing the tactics and deeper understanding you need to create Perl programs that are more elegant, effective, and succinct. This book also speaks to those who want to become more fluent, expressive, and individualistic Perl programmers.To help you design and write effective Perl progams, Effective Perl Programming includes: Perl basics Idiomatic Perl Regular expressions Subroutines References Debugging Usage of packages and modules Object-oriented programming Useful and interesting Perl miscellanyNumerous thought-provoking examples appear throughout the book, highlighting many of the subtleties that make Perl such a fascinating, fun, and effective language to work with.

    As the industry standard for platform-independent reusable business components, EJB has just become Sun Microsystem's latest developer certification. Whether you want to be certifiable or just want to learn the technology inside and out, Head First EJB will get you there in the least painful way. And with the greatest understanding.You'll learn not just what the technology is, but more importantly, why it is, and what it is and isn't good for. You'll learn tricks and tips for EJB development, along with tricks and tips for passing this latest, very challenging Sun Certified Business Component Developer (SCBCD) exam. You'll learn how to think like a server. You'll learn how to think like a bean. And because this is a Head First book, you'll learn how to think about thinking.Co-author Kathy Sierra was one of Sun's first employees to teach brave, early adopter customers how to use EJB. She has the scars. But besides dragging you deep into EJB technology, Kathy and Bert will see you through your certification exam, if you decide to go for it. And nobody knows the certification like they do - they're co-developers of Sun's actual exam!As the second book in the Head First series, Head First EJB follows up the number one best-selling Java book in the US, Head First Java. Find out why reviewers are calling it a revolution in learning tough technical topics, and why Sun Chairman and CEO Scott McNealy says, "Java technology is everywhere...if you develop software and haven't learned Java, it's definitely time to dive in "Head First."And with Head First book, you don't even have to feel guilty about having fun while you're learning; it's all part of the learning theory. If the latest research in cognitive science, education, and neurobiology suggested that boring, dry, and excruciatingly painful was the best way to learn, we'd have done it. Thankfully, it's been shown that your brain has a sense of style, a sense of humour, and a darn good sense of what it likes and dislikes.In Head First EJB, you'll learn all about:Component-based and role-based development The architecture of EJB, distributed programming with RMI Developing and Deploying an EJB application The Client View of a Session and Entity bean The Session Bean Lifecycle and Component Contract The Entity bean Lifecycle and Component Contract Container-managed Persistence (CMP) Container-managed Relationships (CMR) EJB-QL Transactions Security EJB Exceptions The Deployment Descriptor The Enterprise Bean Environment in JNDI Programming Restrictions and PortabilityThe book includes over 200 mock exam questions that match the tone, style, difficulty, and topics on the real SCBCD exam. See why Kathy and Bert are responsible for thousands of successful exam-passers--"The Sun certification exam was certainly no walk in the park, but Kathy's material allowed me to not only pass the exam, but Ace it!" --Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies"Kathy Sierra and Bert Bates are two of the few people in the world who can make complicated things seem damn simple, and as if that isn't enough, they can make boring things seem interesting." --Paul Wheaton, The Trail Boss, javaranch.com"Who better to write a Java study guide than Kathy Sierra, reigning queen of Java instruction? Kathy Sierra has done it again. Here is a study guide that almost guarantees you a certification!" --James Cubetta, Systems Engineer, SGI

    When working hand-in-hand, they serve as the standard for the rapid development of dynamic, database-driven websites. This combination is so popular, in fact, that it's attracting manyprogramming newbies who come from a web or graphic design background and whose first language is HTML. If you fall into this ever-expanding category, then this book is for you."Learning PHP and MySQL" starts with the very basics of the PHP language, including strings and arrays, pattern matching and a detailed discussion of the variances in different PHP versions. Next, it explains how to work with MySQL, covering information on SQL data access for language and data fundamentals like tables and statements.Finally, after it's sure that you've mastered these separate concepts, the book shows you how to put them together to generate dynamic content. In the process, you'll also learn about error handling, security, HTTP authentication, and more.If you're a hobbyist who is intimidated by thick, complex computer books, then this guide definitely belongs on your shelf. "Learning PHP and MySQL" explains everything--from basic concepts to the nuts and bolts of performing specific tasks--in plain English.Part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for newcomers. It's also a launching pad for future learning, providing you with a solid foundation for more advanced development.

    A complete overview of shell programming This classic edition deals specifically with the techniques of shell programming.-- Presents information in step-by-step fashion-- Covers all the features of the standard shell, with additional instructions for the Korn Shell-- Teaches how to use the shell to tailor the UNIX environment

    Isn't it time you learned the latest (J2EE 1.4) versions of Servlets & JSPs? This book will get you way up to speed on the technology you'll know it so well, in fact, that you can pass the Sun Certified Web Component Developer (SCWCD) 1.4 exam. If that's what you want to do, that is. Maybe you don't care about the exam, but need to use Servlets & JSPs in your next project. You're working on a deadline. You're over the legal limit for caffeine. You can't waste your time with a book that makes sense only AFTER you're an expert (or worse one that puts you to sleep). No problem. Head First Servlets and JSP's brain-friendly approach drives the knowledge straight into your head (without sharp instruments). You'll interact with servlets and JSPs in ways that help you learn quickly and deeply. It may not be The Da Vinci Code, but quickly see why so many reviewers call it "a page turner". Most importantly, this book will help you use what you learn. It won't get you through the exam only to have you forget everything the next day. Learn to write servlets and JSPs, what makes the Container tick (and what ticks it off), how to use the new JSP Expression Language (EL), what you should NOT write in a JSP, how to write deployment descriptors, secure applications, and even use some server-side design patterns. Can't talk about Struts at a cocktail party? That'll change. You won't just pass the exam, you will truly understand this stuff, and you'll be able to put it to work right away. This new exam is tough--much tougher than the previous version of the SCWCD. The authors of Head First Servlets and JSP know: they created it. (Not that it EVER occurred to them that if they made the exam really hard you'd have to buy a study guide to pass it.) The least they could do is give you a stimulating, fun way to pass the thing. If you're one of the thousands who used Head First EJB to pass the SCWCD exam, you know what to expect!

    When it comes to creating websites, the PHP scripting language is truly a red-hot property. In fact, PHP is currently used on more than 19 million websites, surpassing Microsoft's ASP .NET technology in popularity. Programmers love its flexibility and speed; designers love its accessibility and convenience. As the industry standard book on PHP, all of the essentials are covered in a clear and concise manner. Language syntax and programming techniques are coupled with numerous examples that illustrate both correct usage and common idioms. With style tips and practical programming advice, this book will help you become not just a PHP programmer, but a good PHP programmer. Programming PHP, Second Edition covers everything you need to know to create effective web applications with PHP. Contents include: Detailed information on the basics of the PHP language, including data types, variables, operators, and flow control statements Chapters outlining the basics of functions, strings, arrays, and objects Coverage of common PHP web application techniques, such as form processing and validation, session tracking, and cookies Material on interacting with relational databases, such as MySQL and Oracle, using the database-independent PEAR DB library and the new PDO Library Chapters that show you how to generate dynamic images, create PDF files, and parse XML files with PHP Advanced topics, such as creating secure scripts, error handling, performance tuning, and writing your own C language extensions to PHP A handy quick reference to all the core functions in PHP and all the standard extensions that ship with PHP Praise for the first edition: "If you are just getting into the dynamic Web development world or you are considering migrating from another dynamic web product to PHP, Programming PHP is the book of choice to get you up, running, and productive in a short time."--Peter MacIntrye, eWeek "I think this is a great book for programmers who want to start developing dynamic websites with PHP. It gives a detailed overview of PHP, lots of valuable tips, and a good sense of PHP's strengths."--David Dooling, Slashdot.org

    Apache: The Definitive Guide, written and reviewed by key members of the Apache Group, is the only complete guide on the market today that describes how to obtain, set up, and secure the Apache software.Apache was originally based on code and ideas found in the most popular HTTP server of the time: NCSA httpd 1.3 (early 1995). It has since evolved into a far superior system that can rival (and probably surpass) almost any other Unix-based HTTP server in terms of functionality, efficiency, and speed. The new version now includes support for Win32 systems. This new second edition of Apache: The Definitive Guide fully describes Windows support and all the other Apache 1.3 features. Contents include:The history of the Apache Group Obtaining and compiling the server Configuring and running Apache on Unix and Windows, including such topics as directory structures, virtual hosts, and CGI programming The Apache 1.3 Module API Apache security A complete list of configuration directives With Apache: The Definitive Guide, web administrators new to Apache can get up to speed more quickly than ever before by working through the tutorial demo. Experienced administrators and CGI programmers, and web administrators moving from Unix to Windows, will find the reference sections indispensable. Apache: The Definitive Guide is the definitive documentation for the world's most popular web server. Includes CD-ROM with Apache manuals and demo sites discussed in the book.

    Setting up and maintaining a Linux server requires understanding not only the hardware, but the ins and outs of the Linux operating system along with its supporting cast of utilities as well as layers of applications software. There's basic documentation online but there's a lot beyond the basics you have to know, and this only comes from people with hands-on, real-world experience. This kind of "know how" is what we sought to capture in Linux Server Hacks.Linux Server Hacks is a collection of 100 industrial-strength hacks, providing tips and tools that solve practical problems for Linux system administrators. Every hack can be read in just a few minutes but will save hours of searching for the right answer. Some of the hacks are subtle, many of them are non-obvious, and all of them demonstrate the power and flexibility of a Linux system. You'll find hacks devoted to tuning the Linux kernel to make your system run more efficiently, as well as using CVS or RCS to track the revision to system files. You'll learn alternative ways to do backups, how to use system monitoring tools to track system performance and a variety of secure networking solutions. Linux Server Hacks also helps you manage large-scale Web installations running Apache, MySQL, and other open source tools that are typically part of a Linux system.O'Reilly's new Hacks Series proudly reclaims the term "hacking" for the good guys. Hackers use their ingenuity to solve interesting problems. Rob Flickenger is an experienced system administrator, having managed the systems for O'Reilly Network for several years. (He's also into community wireless networking and he's written a book on that subject for O'Reilly.) Rob has also collected the best ideas and tools from a number of other highly skilled contributors.Written for users who already understand the basics, Linux Server Hacks is built upon the expertise of people who really know what they're doing.

    It is through an understanding of service design that truly service-oriented solution logic can be created in support of achieving the strategic goals associated with SOA and service-oriented computing. Bestselling SOA author Thomas Erl guides you through a comprehensive, insightful, and visually rich exploration of the service-orientation design paradigm, revealing exactly how services should and should not be designed for real-world SOA. concise introduction to SOA and service-oriented computing concepts and benefits* A thorough exploration of the service-orientation design paradigm as represented by eight specific design principles* A comparison of service-oriented and object-oriented concepts and principles and a clear definition of what qualifies as service-oriented logic* Detailed coverage of four different forms of service-related design granularity* An exhaustive examination of service contracts, with an emphasis on standardization, abstraction, and the utilization of WS-Policy, XML Schema, and WSDL definitions* A comprehensive study of various forms of service-related coupling with an emphasis on the requirements to attaining a suitable level of loose coupling.* achieve truly agnostic and reusable service logic* Techniques for maximizing service reliability, scalability, and performance by instilling high levels of autonomy and emphasizing stateless design* Approaches for positioning services as highly discoverable and interpretable enterprise resources* Unprecedented coverage of how to design services for participation in complex compositions* The definition of concrete links between each design principle and the strategic goals and benefits of SOA and service-oriented computing* Numerous cross-references to key design patterns documented separately in SOA: Design Patterns www.soabooks.com supplements this book with a variety of resources, including content updates, corrections, and sample chapters from other books. www.soaspecs.com provides further support by establishing a descriptive portal to industry specifications referenced in all of the series titles. www.soaglossary.com establishes a master glossary for all SOA titles in this series. www.prenhallprofessional.comwww.soabo... Foreword Chapter 1: OverviewChapter 2: Case Study Background Pa

    Vaughn Vernon couples guided approaches to implementation with modern architectures, highlighting the importance and value of focusing on the business domain while balancing technical considerations.Building on Eric Evans’ seminal book, Domain-Driven Design, the author presents practical DDD techniques through examples from familiar domains. Each principle is backed up by realistic Java examples–all applicable to C# developers–and all content is tied together by a single case study: the delivery of a large-scale Scrum-based SaaS system for a multitenant environment.The author takes you far beyond “DDD-lite” approaches that embrace DDD solely as a technical toolset, and shows you how to fully leverage DDD’s “strategic design patterns” using Bounded Context, Context Maps, and the Ubiquitous Language. Using these techniques and examples, you can reduce time to market and improve quality, as you build software that is more flexible, more scalable, and more tightly aligned to business goals.

    Students will find concepts easy-to-understand through the clear writing style and full-color figures that illustrate current technology and trends. Examples and cases are drawn from actual systems projects that enable students to learn in the context of solving problems, much like the ones they will encounter on the job. This approach, combined with motivating tools such as the SCR Associates interactive Web-Based Case Study, Systems Analyst's Toolkit, the Student Study Tool on CD-ROM, and more, makes Systems Analysis and Design, Seventh Edition a wise and exciting choice for your introductory systems analysis and design class.

    NOTE: this Alpha Edition is missing some chapters and may contain errors. See http://saasbook.info for details.