Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven't progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they've never heard of.In today's world, everyone will need to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer or professional, there's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option--it's the price of admission into the business world.Making Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you:How startups come up with breakthrough products and services.How to structure innovation teams.The best ways to identify and vet new ideas.What it takes to foster a culture of innovation.How to establish a process of innovation throughout your organization.By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

    Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newslettersWeb content is an increasingly important asset. It helps sellproducts and deliver services. From travel companies to softwarecompanies, from universities to governments, it's something that has tobe got right.

    He explains why invisible and unmanaged queues are the underlying root cause of poor product development performance. He shows why these queues form and how they undermine the speed, quality, and efficiency in product development.

    Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don’t work) and what your clients really want—and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan’s agency. Whether you’re running a shop or going solo, this is a book you can’t afford to miss.

    This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

    This, and the book's clear red case and silver-gilded pages, seem contrary to the raw, handwritten style he is known for, already setting us up for a wild and very personal ride through almost the entire corpus of the 39-year-old designer's work. Sagmeister once scratched words into his skin for his own lecture poster at Cranbrook, and this is the book version--sometimes enlightening, sometimes embarrassing, always self-conscious, and ultimately touching. The story is a conversation between Peter Hall's text and Sagmeister's handwritten commentary, a perfect and believable device for an absorbing dialogue. Self-indulgent as Made You Look may be, Sagmeister lays himself open with idealism, irony, and humor, creating one of the most moving books about design. --Juliette Cezzar

    Soon, connected technology will be embedded in hundreds of everyday objects we already use: our cars, wallets, watches, umbrellas, even our trash cans. These objects will respond to our needs, come to know us, and learn to think on our behalf. David Rose calls these devices—which are just beginning to creep into the marketplace—Enchanted Objects.Some believe the future will look like more of the same—more smartphones, tablets, screens embedded in every conceivable surface. Rose has a different vision: technology that atomizes, combining itself with the objects that make up the very fabric of daily living. Such technology will be woven into the background of our environment, enhancing human relationships and channeling desires for omniscience, long life, and creative expression. The enchanted objects of fairy tales and science fiction will enter real life.Groundbreaking, timely, and provocative, Enchanted Objects is a blueprint for a better future, where efficient solutions come hand in hand with technology that delights our senses. It is essential reading for designers, technologists, entrepreneurs, business leaders, and anyone who wishes to understand the future and stay relevant in the Internet of Things.