Book picks similar to
Television and Me: The Autobiography of John Logie Baird by John Logie Baird
exploration
histoire-sciences-et-techniques
history
mémoires-journaux-témoignages
How To Build Your Successful Online Teaching Business (Online Entrepreneurship Book 1)
Vladimir Raykov - 2016
Do you want to turn your passion into passive income streams? Yes, you can get paid and do, teach what you love! Do you want to build an online teaching business with little to no investment up front? Do you want to become an entrepreneur? Do you want to work from home? If you’ve answered “yes” to even one of these questions then reading this eBook may turn out to be the best decision you’ve made this year!The ultimate purpose of this training (eBook, PDF files, 3 in-depth video sessions) is to teach you how to create products for your online teaching in a form of video courses. Howdy,My name is Vladimir Raykov.I’m a best-selling online instructor teaching over 12000 students and 20 online courses. I’m also the creator of STEP-BY-STEP TO YOUR FIRST 1000 STUDENTS program. During the last year, I’ve been gathering the best techniques for creating an online course and I’ve put them into this free training that is intended especially for beginners. I will completely reveal the exact 3-Step System for producing high-quality courses that I used to reach 5 figures for my online teaching business, doing it part-time and without spending money on advertising.HERE IS JUST A FRACTION OF WHAT YOU WILL LEARN FROM MY EBOOK AND FREE VIDEO TRAINING• Top 7 reasons why you should create an online course that generates income.• Top 7 (costly) mistakes beginner online instructors make and how to avoid them.• The 3-Step System for producing online courses with the velocity of light.• The top 4 mega-niches which are responsible for over 80% of the revenue generated by online instructors.• How to structure and organize your course. More specifically, how to make an outline for your course and the most effective internal structure of ALL your lectures.• All the tools (software) you will need to create products for your online teaching business of an utmost quality.• 6 Steps of a lecture creation.• The exact technical specifications for your video lectures.• The microphone I use to record crystal clear audio files.• How to get a professionally designed thumbnail for your course for free.• How to write a winning title for your course – basic copywriting skills part 1.• How to write a winning description for your course – basic copywriting skills part 2.• The best platforms to launch your course as a self-published instructor and their business models. • And much, much more!THE BEST PART• You don’t need to have a website.• You don’t have to pay for advertising.• You don’t have to FILM yourself. • You don’t have to be a technical savvy.• You don’t have to worry about video hosting. • You don’t have to have a higher academic degree.
The Real Thing: Truth and Power at the Coca-Cola Company
Constance L. Hays - 2004
With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.
Sikhs: The Untold Agony Of 1984
Nilanjan Mukhopadhyay - 2015
She claimed the police had inserted a stick inside her… Swaranpreet realised that she had been cruelly violated; He spoke a single sentence but repeated it twice in chaste Punjabi: ‘Please give me a turban? I want nothing else…’ These are voices begging for deliverance in the aftermath of Indira Gandhi’s assassination in October-November 1984 in which 2,733 Sikhs were killed, burnt and exterminated by lumpens in the country. Nilanjan Mukhopadhyay walks us through one of the most shameful episodes of sectarian violence in post Independent India and highlights the apathy of subsequent governments towards Sikhs who paid a price for what was clearly a state-sponsored riot. Poignant, raw and most importantly, macabre, the personal histories in the book reveal how even after three decades, a community continues to battle for its identity in its own country.
The New Commander: The great saga of England continues (The Company of Archers)
Martin Archer - 2018
The Christians have broken the truce and the Fifth Crusade has begun, the irate Saracens are expelling Christians and Jews from their lands, and desperate refugees are pouring into Jerusalem's port city of Acre which is expected to fall. There are coins to be earned carrying those most favoured by God to safety, meaning those with the most coins to pay for a place on one of the company's galleys. And the French governor of Acre wants to leave his young wife behind and flee with the chests of coins he collected from the city's Saracen merchants before he expelled them despite the bribes they paid him. It is a rollicking good story and a very good read.
Dive Beneath the Sun
R. Cameron Cooke - 2016
A secret cargo is headed for Japan. The Japanese High Command has entrusted it to a veteran destroyer captain - the best in the Imperial Navy - and he will stop at nothing to see that it reaches its final destination... Carrier-based dive bombers could not stop it, nor could the guerilla-commandos of the Philippine Islands. Now, the submarine Wolffish is the last ditch hope of the Allied Command. Still shaken by a recent tragedy, and desperately low on fuel, torpedoes, and morale, the war-weary submarine and her eighty-man crew must pull together to track down and destroy the cargo before it reaches Japan, and changes the course of the war...
The AIG Story
Maurice R. Greenberg - 2013
They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.
Sound Pictures: The Life of Beatles Producer George Martin, The Later Years, 1966–2016
Kenneth Womack - 2018
Sound Pictures offers a powerful and intimate account of how he did so. The second and final volume of the definitive biography of the man, Sound Pictures traces the story of the Beatles' breathtaking artistic trajectory after reaching the creative heights of Rubber Soul. As the bandmates engage in brash experimentation both inside and outside the studio, Martin toils along with manager Brian Epstein to consolidate the Beatles' fame in the face of growing sociocultural pressures, including the crisis associated with the "Beatles are more popular than Jesus" scandal. Meanwhile, he also struggles to make his way as an independent producer in the highly competitive world of mid-1960s rock 'n' roll. As Martin and the Beatles create one landmark album after another, including such masterworks as Revolver, Sgt. Pepper's Lonely Hearts Club Band, The Beatles (The White Album), and Abbey Road, the internal stakes and interpersonal challenges become ever greater. During his post-Beatles years, Martin attempts to discover new vistas of sound recording with a host of acts, including Jeff Beck, America, Cheap Trick, Paul McCartney, and Elton John, his creative breakthroughs followed by unprecedented commercial success. Eventually, though, all roads bring Martin back to the Beatles, as the group seeks out new ways to memorialize their achievement under the supervision of the man who has come to be known as Sir George. Now, more than fifty years after the Beatles' revolutionary triumphs, Martin's singular stamp on popular music has become more vital than ever, as successive generations discover the magic of the Beatles and their groundbreaking sound.
Surface at the Pole: The Extraordinary Voyages of the USS Skate
James Calvert - 1961
Under the guidance of James Calvert this nuclear submarine had navigated through polar ice packs, braved atrociously cold conditions, and broken through layers of thick ice to arrive at their destination; the northernmost point of the world. This mission, however, was not just about completing a seemingly impossibly feat of Arctic exploration. It also had huge implications for military strategy during the height of the Cold War. Now that submarines were able to travel under and break through the ice, it gave the U.S. military the capability of being avoid detection under the ice while being able to launch their Polaris missiles from points far closer to the Soviet Union. James Calvert’s remarkable account of his two voyages to the Arctic with the USS Skate provides vivid insight into life in a nuclear submarine and how these men were able to complete this treacherous mission. “a frank, honest and humorous account of the problems faced in penetrating this vast unknown.” Naval War College Review “he brought a keen eye for detail to his account of that first rise to the North Pole” The New York Times “[James Calvert] proves as handy with pen as with periscope. … the two penetrations of the ice pack, in August of 1958 and March of 1959, make fresh and original reading.” Kirkus Reviews Surface at the Pole: The Extraordinary Voyages of the USS Skate should be essential reading for anyone interested in naval history and how U.S. Navy made innovative strides in arctic exploration through the 1950s. James Calvert served in the United States Navy, where he commanded USS Skate, the third nuclear submarine commissioned and the second submarine to reach the North Pole, which became the first to surface at the pole. His account of this journey, Surface at the Pole: The Extraordinary Voyages of the USS Skate was published in 1960 and Calvert passed away in 2009.
Mr Stuart's Track
John Bailey - 2006
The Australian continent stretched for another 2,000 kilometres to the north and 2,500 to the west and no white man had the slightest idea of what was there. It was to be the first of six expeditions mounted by Stuart, then aged 42, as he sought to uncover the mysteries of the interior and forge a path to the north.Ultimately he was to become part of a race across the continent, his rivals being the Burke and Wills expedition. In the end Stuart was to be the first European to cross Australia from south to north and return again, as the cumbersome expedition of Burke and Wills turned from farce to tragedy. Yet his hero's homecoming was to be shortlived.
Mr Stuart's Track
is a fascinating study of a loner, an explorer of no fixed abode, who battled alcoholism and ill-health to push himself to the limits of endurance in crossing straight through the red centre to the northern seas.
Apollo 1: The Tragedy That Put Us on the Moon
Ryan S. Walters - 2021
All three astronauts were experienced pilots and had dreams of one day walking on the moon, but little did they know, nor did anyone else, that once they entered the spacecraft that cold winter day they would never leave it alive. The Apollo program would be perilously close to failure before it ever got off the ground. But rather than dooming the space program, this tragedy caused the spacecraft to be completely overhauled, creating a stellar flying machine to achieve the program’s primary goal: putting man on the moon. Apollo 1 is a candid portrayal of the astronauts, the disaster that killed them, and its aftermath. In it, readers will learn: How the Apollo 1 spacecraft was doomed from the start, with miles of uninsulated wiring and tons of flammable materials in a pure oxygen atmosphere, along with a hatch that wouldn’t open How, due to political pressure, the government contract to build the Apollo 1 craft went to a bidder with an inferior plan How public opinion polls were beginning to turn against the space control before the tragedy and got much worse after Apollo 1 is about America fulfilling its destiny of man setting foot on the moon. It’s also about the three American heroes who lost their lives in the tragedy, but whose lives were not lost in vain.
The Man Behind the Wheel: How Onkar S. Kanwar Created a Global Giant
Tim Bouquet - 2017
However, there was no factory. It was a company registered in name only. Apollo Tyres. Thanks to Onkar Singh Kanwar, Raunaq’s eldest son, Apollo is today one of India’s most successful automotive companies with a turnover in excess of $2 billion and factories across India and in Europe.This is the story, never told before, of how Onkar Singh Kanwar built Apollo from scratch and took it to the world stage. To do it, he had to combat strikes and union intimidation, the restrictions of the Licence Raj, politically motivated nationalisation, and near bankruptcy.As if that was not enough, he also had to endure and survive a traumatic falling-out with the father he so admired. Never before has Onkar Kanwar spoken so openly or movingly about the father he still reveres and his regrets that life should have been so different from what he would have liked it to be.The Man Behind the Wheel recounts these dramatic events in compelling detail as Onkar Kanwar follows his steadfast vision to build not just a company, but also an industrial institution. For the first time Onkar Kanwar’s closest friends and colleagues have spoken about the triumphs and the setbacks that have shaped both his and the company’s life and times. His wife and family share their personal insights of the man who is at the hub and heart of their world and how his values as a Sikh, father, brother and husband have moulded him as an entrepreneur.The Man Behind the Wheel is the insightful and exciting story of a highly successful company and its creator as he takes us on a journey through his early days in the US of the 1960s, importing and exporting in the pre-boom Middle East, to building factories in Vadodara and Chennai, and further expansion to the Netherlands and Hungary with stop-offs in China and a highly charged courtroom battle in the United States.But tellingly, it is also the story of fathers and sons and of family dynasties and responsibilities played out against the backdrop of India’s first seventy years since Independence.
We Want Fish Sticks: The Bizarre and Infamous Rebranding of the New York Islanders
Nicholas Hirshon - 2018
Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising
Phil Dusenberry - 2005
A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.
Hoaxed: The Deadly Consequences of Fake News
Mike Cernovich - 2018
Filmmaker and author Mike Cernovich is also confronted by people who claim he has shared fake news. Find out how he answers these allegations in Hoaxed.