Book picks similar to
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman
biography
business
marketing
biographies
Invent and Wander: The Collected Writings of Jeff Bezos
Jeff Bezos - 2020
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:● The importance of a Day 1 mindset● Why “it’s all about the long term”● What it really means to be customer obsessed● How to start new businesses and create significant organic growth in an already successful company● Why culture is an imperative● How a willingness to fail is closely connected to innovation● What the Covid-19 pandemic has taught usEach insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
Enchantment: The Life of Audrey Hepburn
Donald Spoto - 2006
Over the course of her extraordinary life and career, Audrey Hepburn captured hearts around the world and created a public image that stands as one of the most recognizable and beloved in recent memory. But despite her international fame and her tireless efforts on behalf of UNICEF, Audrey was also known for her intense privacy. With unprecedented access to studio archives, friends and colleagues who knew and loved Audrey, bestselling author Donald Spoto provides an intimate and moving account of this beautiful, elusive and talented woman. Tracing her astonishing rise to stardom, from her harrowing childhood in Nazi-controlled Holland during World War II to her years as a struggling ballet dancer in London and her Tony Award-winning Broadway debut in "Gigi," Spoto illuminates the origins of Audrey's tenacious spirit and fiercely passionate nature. She would go on to star in some of the most popular movies of the twentieth century, including" Roman Holiday," "Sabrina," "Funny Face," " The Nun's Story," "Breakfast at Tiffany's" and "My Fair Lady." A friend and inspiration to renowned designer Hubert de Givenchy, Audrey emerged as a fashion icon as well as a film legend, her influence on women's fashion virtually unparalleled to this day. But behind the glamorous public persona, Audrey Hepburn was both a different and a deeper person and a woman who craved love and affection. Donald Spoto offers remarkable insights into her professional and personal relationships with her two husbands, and with celebrities such as Gregory Peck, William Holden, Fred Astaire, Gary Cooper, Robert Anderson, Cary Grant, Peter O'Toole, Albert Finney and Ben Gazzara. The turbulent romances of her youth, her profound sympathy for the plight of hungry children, and the thrills and terrors of motherhood prepared Audrey for the final chapter in her life, as she devoted herself entirely to the charity efforts of an organization that had once come to her rescue at the end of the war: UNICEF. Donald Spoto has written a poignant, funny and deeply moving biography of an unforgettable woman. At last, "Enchantment" reveals the private Audrey Hepburn--and invites readers to fall in love with her all over again. "She was as funny as she was beautiful. She was a magical combination of high chic and high spirits." --Gregory Peck "In spite of her fragile appearance, she's like steel." --Cary Grant "Audrey was known for something which has disappeared, and that is elegance, grace and manners . . . God kissed her on the cheek, and there she was." --Billy Wilder "There is not a woman alive who does not dream of looking like Audrey Hepburn." --Hubert de Givenchy "Her magnetism was so extraordinary that everyone wanted to be close to her. It was as if she placed a glass barrier between herself and the world. You couldn't get behind it easily. It made her remarkably attractive." --Stanley Donen "She has authentic charm. Most people simply have nice manners." --Alfred Lunt
American Caesar: Douglas MacArthur 1880-1964
William Manchester - 1978
MacArthur, the public figure, the private man, the soldier-hero whose mystery and appeal created a uniquely American legend, portrayed in a biography that will challenge the cherished myths of admirers and critics alike.IllustrationsPreamble: ReveilleFirst Call Ruffles & Flourishes (1880-1917)Charge (1917-1918) Call to Quarters (1919-1935)To the Colors (1935-1941)Retreat (1941-1942) The Green War (1942-1944)At High Port (1944-1945)Last Post (1945-1950) Sunset Gun (1950-1951) Recall (1951) Taps (1951-1964)AcknowledgmentsNotesBibliographyCopyright AcknowledgmentsIndex
The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
Jeffrey L. Cruikshank - 2010
Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet.Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker.Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats.As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people.The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century.
The Rise of Theodore Roosevelt
Edmund Morris - 1979
The publication of The Rise of Theodore Roosevelt on September 14th, 2001 marks the 100th anniversary of Theodore Roosevelt becoming president.
Undisputed Truth
Mike Tyson - 2013
Philosopher, Broadway headliner, fighter, felon—Mike Tyson has defied stereotypes, expectations, and a lot of conventional wisdom during his three decades in the public eye. Bullied as a boy in the toughest, poorest neighborhood in Brooklyn, Tyson grew up to become one of the most thrilling and ferocious boxers of all time—and the youngest heavyweight champion ever. But his brilliance in the ring was often compromised by reckless behavior. Years of hard partying, violent fights, and criminal proceedings took their toll: by 2003, Tyson had hit rock bottom, a convicted felon, completely broke, the punch line to a thousand bad late-night jokes. Yet he fought his way back; the man who once admitted being addicted �to everything” regained his success, his dignity, and the love of his family. With a triumphant one-man stage show, his unforgettable performances in the Hangover films, and his newfound happiness and stability as a father and husband, Tyson’s story is an inspiring American original. Brutally honest, raw, and often hilarious, Tyson chronicles his tumultuous highs and lows in the same sincere, straightforward manner we have come to expect from this legendary athlete. A singular journey from Brooklyn’s ghettos to worldwide fame to notoriety, and, finally, to a tranquil wisdom, Undisputed Truth is not only a great sports memoir but an autobiography for the ages.
Marie Antoinette: The Journey
Antonia Fraser - 2001
To many people, she is still 'la reine méchante', whose extravagance and frivolity helped to bring down the French monarchy; her indifference to popular suffering epitomised by the (apocryphal) words: 'let them eat cake'. Others are equally passionate in her defence: to them, she is a victim of misogyny.Antonia Fraser examines her influence over the king, Louis XVI, the accusations and sexual slurs made against her, her patronage of the arts which enhanced French cultural life, her imprisonment, the death threats made against her, rumours of lesbian affairs, her trial (during which her young son was forced to testify to sexual abuse by his mother) and her eventual execution by guillotine in 1793.
His Excellency: George Washington
Joseph J. Ellis - 2004
Ellis brings the exacting scholarship, shrewd analysis, and lyric prose that have made him one of the premier historians of the Revolutionary era. Training his lens on a figure who sometimes seems as remote as his effigy on Mount Rushmore, Ellis assesses George Washington as a military and political leader and a man whose “statue-like solidity” concealed volcanic energies and emotions.Here is the impetuous young officer whose miraculous survival in combat half-convinced him that he could not be killed. Here is the free-spending landowner whose debts to English merchants instilled him with a prickly resentment of imperial power. We see the general who lost more battles than he won and the reluctant president who tried to float above the partisan feuding of his cabinet. His Excellency is a magnificent work, indispensable to an understanding not only of its subject but also of the nation he brought into being.
Who Is Michael Ovitz?
Michael Ovitz - 2018
As the co-founder of Creative Artists Agency, Michael Ovitz earned a reputation for ruthless negotiation, brilliant strategy, and fierce loyalty to his clients. He reinvented the role of the agent and helped shape the careers of hundreds of A-list entertainers, directors, and writers, including Steven Spielberg, Martin Scorsese, Meryl Streep, Sean Connery, Bill Murray, Robin Williams, and David Letterman. But this personal history is much more than a fascinating account of celebrity friendships and bare-knuckled dealmaking. It's also an underdog's story: How did a middle-class kid from Encino work his way into the William Morris mailroom, and eventually become the most powerful person in Hollywood? How did an agent (even a superagent) also become a power in producing, advertising, mergers & acquisitions, and modern art? And what were the personal consequences of all those deals? After decades of near-silence in the face of controversy, Ovitz is finally telling his whole story, with remarkable candor and insight.
When Pride Still Mattered: A Life Of Vince Lombardi
David Maraniss - 1999
The son of an Italian immigrant butcher, Lombardi toiled for twenty frustrating years as a high school coach and then as an assistant at Fordham, West Point, and the New York Giants before his big break came at age forty-six with the chance to coach a struggling team in snowbound Wisconsin. His leadership of the Green Bay Packers to five world championships in nine seasons is the most storied period in NFL history. Lombardi became a living legend, a symbol to many of leadership, discipline, perseverance, and teamwork, and to others of an obsession with winning. In When Pride Still Mattered, Pulitzer Prize-winning author David Maraniss captures the myth and the man, football, God, and country in a thrilling biography destined to become an American classic.
Gonzo: The Life of Hunter S. Thompson
Jann S. Wenner - 2007
Thompson. Born a rebel in Louisville, Kentucky, Thompson spent a lifetime channeling his energy and insight into such landmark works as Fear and Loathing in Las Vegas - and his singular and provocative style challenged and revolutionized writing.Now, for the first time ever, Jann Wenner and Corey Seymour have interviewed the Good Doctor's friends, family, acquaintances and colleagues and woven their memories into a brilliant oral biography. From Hell's Angels leader Sonny Barger to Ralph Steadman to Jack Nicholson to Jimmy Buffett to Pat Buchanan to Marilyn Manson and Thompson's two wives, son, and longtime personal assistant, more than 100 members of Thompson's inner circle bring into vivid focus the life of a man who was even more complicated, tormented, and talented than any previous portrait has shown. It's all here in its uncensored glory: the creative frenzies, the love affairs, the drugs and booze and guns and explosives and, ultimately, the tragic suicide. As Thompson was fond of saying, "Buy the ticket, take the ride."
The King of Content: Sumner Redstone's Battle for Viacom, CBS, and Everlasting Control of His Media Empire
Keach Hagey - 2018
Today he controls 80% of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion. He spent decades performing meticulous estate planning so that his control would extend beyond the grave (which he loved telling reporters he would never lie in), constructing trusts designed to make it impossible for his heirs to sell his companies after he died. “Unless they start doing terribly,” he told the Wall Street Journal in 2012, “which they will not.”As readers will discover in The King of Content, Redstone’s confidence at the time was not misplaced. His life up to that point had been a story of exceeding expectations, climbing from the son of a linoleum peddler in the Jewish immigrant tenements of Boston’s West End to Harvard Law School, from the president of his father’s regional drive-in movie chain to the owner of Viacom, from a cerebral lawyer who shopped at Filene’s Basement to the owner of a coveted Hollywood studio, and ultimately, after the Viacom-CBS merger, to the controlling shareholder of the largest merged media entity in U.S. history. The credo that he coined and repeated for decades—“content is king”—turned out to be more true in the digital world than he could have ever guessed.Through exclusive interview and hundreds of pages of legal documents, Keach Hagey reveals the story behind the rise and fall of this remarkable figure, and the details of the family members fighting for control of his vast empire. At the heart of all the dueling lawsuits running through the Redstone family is Sumner Redstone’s tumultuous love life —particularly the fallout from his 2002 divorce from Phyllis, his wife of 52 years. More recently, Redstone’s life has become a tabloid soap opera thanks a lawsuit brought by one of his ex-girlfriends, Manuela Herzer. If the judge finds him incompetent, it will greatly increase the pressure on his trustees to begin the process of placing his controlling stakes in the hands of a seven-person trust who are expected to duke it out over what will become of the companies.Yet the appetite for Redstone’s assets is not what it would have been just a few years ago. While CBS—bolstered by its sports rights and the programming prowess of its former actor CEO, Les Moonves—has experienced modest declines in the age of cord-cutting, Viacom’s fall has been dizzying. Ratings at its biggest cable networks, which include MTV, Comedy Central, Nickelodeon, BET, and Vstrong, have been falling double-digit percentages for years. A few small cable companies, annoyed at Viacom’s demands for price hikes for their entire package of dozens of channels when ratings were so weak, dropped them altogether last year—a move widely viewed as a canary in the industry coal mine.There’s a corporate whodunnit here, as well as a series of mysteries that has captivated both the business and tabloid press. The answers lie in family feuds, corporate battles and alliances that go back decades, and will be laid bare in this ambitious book.
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
Luke Sullivan - 1998
Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
A. Lincoln
Ronald C. White Jr. - 2009
Louis Post-Dispatch. NEW YORK TIMES BESTSELLERWINNER OF THE CHRISTOPHER AWARDEveryone wants to define the man who signed his name “A. Lincoln.” In his lifetime and ever since, friend and foe have taken it upon themselves to characterize Lincoln according to their own label or libel. In this magnificent book, Ronald C. White, Jr., offers a fresh and compelling definition of Lincoln as a man of integrity–what today’s commentators would call “authenticity”–whose moral compass holds the key to understanding his life. Through meticulous research of the newly completed Lincoln Legal Papers, as well as of recently discovered letters and photographs, White provides a portrait of Lincoln’s personal, political, and moral evolution. White shows us Lincoln as a man who would leave a trail of thoughts in his wake, jotting ideas on scraps of paper and filing them in his top hat or the bottom drawer of his desk; a country lawyer who asked questions in order to figure out his own thinking on an issue, as much as to argue the case; a hands-on commander in chief who, as soldiers and sailors watched in amazement, commandeered a boat and ordered an attack on Confederate shore batteries at the tip of the Virginia peninsula; a man who struggled with the immorality of slavery and as president acted publicly and privately to outlaw it forever; and finally, a president involved in a religious odyssey who wrote, for his own eyes only, a profound meditation on “the will of God” in the Civil War that would become the basis of his finest address. Most enlightening, the Abraham Lincoln who comes into focus in this stellar narrative is a person of intellectual curiosity, comfortable with ambiguity, unafraid to “think anew and act anew.” A transcendent, sweeping, passionately written biography that greatly expands our knowledge and understanding of its subject, A. Lincoln will engage a whole new generation of Americans. It is poised to shed a profound light on our greatest president just as America commemorates the bicentennial of his birth.
7 Men: And the Secret of Their Greatness
Eric Metaxas - 2013
Written in a beautiful and engaging style, Seven Men addresses what it means (or should mean) to be a man today, at a time when media and popular culture present images of masculinity that are not the picture presented in Scripture and historic civil life. What does it take to be a true exemplar as a father, brother, husband, leader, coach, counselor, change agent, and wise man? What does it mean to stand for honesty, courage, and charity, especially at times when the culture and the world run counter to those values?Each of the seven biographies represents the life of a man who experienced the struggles and challenges to be strong in the face of forces and circumstances that would have destroyed the resolve of lesser men. Each of the seven men profiled—George Washington, William Wilberforce, Eric Liddell, Dietrich Bonhoeffer, Jackie Robinson, John Paul II, and Charles Colson—call the reader to a more elevated walk and lifestyle, one that embodies the gospel in the world around us.