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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising by Kenneth Roman
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biographies
The Wild Truth: A Memoir
Carine McCandless - 2014
Krakauer's book, Into the Wild, became an international bestseller, translated into thirty-one languages, and Sean Penn's inspirational film by the same name further skyrocketed Chris McCandless to global fame. But the real story of Chris's life and his journey has not yet been told—until now. The missing pieces are finally revealed in The Wild Truth, written by Carine McCandless, Chris's beloved and trusted sister. Featured in both the book and film, Carine has wrestled for more than twenty years with the legacy of her brother's journey to self-discovery, and now tells her own story while filling in the blanks of his. Carine was Chris's best friend, the person with whom he had the closest bond, and who witnessed firsthand the dysfunctional and violent family dynamic that made Chris willing to embrace the harsh wilderness of Alaska. Growing up in the same troubled household, Carine speaks candidly about the deeper reality of life in the McCandless family. In the many years since the tragedy of Chris's death, Carine has searched for some kind of redemption. In this touching and deeply personal memoir, she reveals how she has learned that real redemption can only come from speaking the truth.
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger - 2019
Morale had deteriorated, competition was more intense, and technology was changing faster than at any time in the company's history. "I knew there was nothing to be gained from arguing over the past," Iger writes. "The only thing that mattered was the future, and I believed I had a clear idea of the direction Disney needed to go." It came down to three clear ideas: 1) Create the highest quality content Disney could produce. 2) Embrace and adopt technology instead of fighting it. And 3) Think bigger--think global--and turn Disney into a stronger brand in international markets.Twelve years later, Disney is the largest, most respected media company in the world counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and Iger is recognized as one of the most innovative and successful CEOs of our time.Now, he's sharing the lessons he's learned while running Disney and leading its 200,000 employees--taking big risks in the face of historic disruption; learning to inspire the people who work for you; leading with fairness and communicating principles clearly. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as a studio supervisor at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the evolving Star Wars myth."Over the past fourteen years, I think I've learned so much about what real leadership is," Iger writes. "But I couldn't have articulated all of this until I lived it. You can't fake it--and that's one of the key lessons in this book."Librarian Note: This is an Advance Reader Copy issued with ISBN 9780399592096. That ISBN has been moved to the final published copy, found here
Johnny Carson
Henry Bushkin - 2013
In the ’70s and ’80s he was the country’s highest-paid entertainer and its most enigmatic. He was notoriously inscrutable, as mercurial (and sometimes cruel) off-camera as he was charming and hilarious onstage. During the apex of his reign, Carson’s longtime lawyer and best friend was Henry Bushkin, who now shows us Johnny Carson with a breathtaking clarity and depth that nobody else could. From the moment in 1970 when Carson hired Bushkin (who was just twenty-seven) until the moment eighteen years later when they parted ways, the author witnessed and often took part in a string of escapades that still retain their power to surprise and fascinate us. One of Bushkin’s first assignments was helping Carson break into a posh Manhattan apartment to gather evidence of his wife’s infidelity. More than once, Bushkin helped his client avoid entanglements with the mob. Of course, Carson’s adventures weren’t all so sordid. He hosted Ronald Reagan’s inaugural concert as a favor to the new president, and he prevented a drunken Dean Martin from appearing onstage that evening. Carson socialized with Frank Sinatra, Jack Lemmon, Jimmy Stewart, Kirk Douglas, and dozens of other boldface names who populate this atmospheric and propulsive chronicle of the King of Late Night and his world. But this memoir isn’t just dishy. It is a tautly rendered and remarkably nuanced portrait of Carson, revealing not only how he truly was, but why. Bushkin explains why Carson, a voracious (and very talented) womanizer, felt he always had to be married; why he loathed small talk even as he excelled at it; why he couldn’t visit his son in the hospital and wouldn’t attend his mother’s funeral; and much more. Bushkin’s account is by turns shocking, poignant, and uproarious — written with a novelist’s eye for detail, a screenwriter’s ear for dialogue, and a knack for comic timing that Carson himself would relish. Johnny Carson unveils not only the hidden Carson, but also the raucous, star-studded world he ruled.
American Son: A Portrait of John F. Kennedy, Jr.
Richard Blow - 2002
Kennedy, Jr.At thirty-four, John F. Kennedy, Jr. was still a man in search of his destiny. In 1995, all that changed when Kennedy launched George, a bold and irreverent magazine about American politics. Over the next four years, Kennedy's passionate commitment to the magazine-- and to the ideals it stood for-- transformed him. One witness to this transformation was Richard Blow, an editor and writer who joined George several months before the release of its first issue. During their four years together, Blow observed his boss rise to enormous challenges-- starting a risky new business, managing the pressures that attend a high public profile, and beginning life as a married man.In American Son, with Blow as our guide, we see the many sides of Kennedy's personality: the rebel who fearlessly takes on politicians and pundits; the gentleman who sends gracious thank-you notes to his colleagues for their wedding gifts; the vulnerable son struggling under the weight of a mythic family legacy. Simply and sympathetically, Richard Blow offers an affecting portrait of a complicated man at last coming into his own-- sometimes gracefully, sometimes under siege, never without the burden of great expectations.#1 New York Times Bestseller; includes a new introduction
America's Queen: The Life of Jacqueline Kennedy Onassis
Sarah Bradford - 2000
With an extraordinary range of candid interviews--many with people who have never spoken in such depth on record before--Bradford offers new insights into the woman behind the public persona. She creates a coherent picture out of Jackie's tumultuous and cosmopolitan life--from the aristocratic milieu of Newport and East Hampton to the Greek isles, from political Washington to New York's publishing community. She probes Jackie's privileged upbringing, her highly public marriages, and her roles as mother and respected editor, and includes rare photos from private collections to create the most complete account yet written of this legendary life. Jacqueline Kennedy Onassis's life is once again the center of interest with the 2016 release of the Pablo Larrain movie "Jackie," starring Natalie Portman.
Slash
Slash - 2007
Slash spent his adolescence on the streets of Hollywood, discovering drugs, drinking, rock music, and girls, all while achieving notable status as a BMX rider. But everything changed in his world the day he first held the beat-up one-string guitar his grandmother had discarded in a closet.The instrument became his voice and it triggered a lifelong passion that made everything else irrelevant. As soon as he could string chords and a solo together, Slash wanted to be in a band and sought out friends with similar interests. His closest friend, Steven Adler, proved to be a conspirator for the long haul. As hairmetal bands exploded onto the L.A. scene and topped the charts, Slash sought his niche and a band that suited his raw and gritty sensibility.He found salvation in the form of four young men of equal mind: Axl Rose, Izzy Stradlin, Steven Adler, and Duff McKagan. Together they became Guns N' Roses, one of the greatest rock 'n' roll bands of all time. Dirty, volatile, and as authentic as the streets that weaned them, they fought their way to the top with groundbreaking albums such as the iconic Appetite for Destruction and Use Your Illusion I and II.Here, for the first time ever, Slash tells the tale that has yet to be told from the inside: how the band came together, how they wrote the music that defined an era, how they survived insane, never-ending tours, how they survived themselves, and, ultimately, how it all fell apart. This is a window onto the world of the notoriously private guitarist and a seat on the roller-coaster ride that was one of history's greatest rock 'n' roll machines, always on the edge of self-destruction, even at the pinnacle of its success. This is a candid recollection and reflection of Slash's friendships past and present, from easygoing Izzy to ever-steady Duff to wild-child Steven and complicated Axl.It is also an intensely personal account of struggle and triumph: as Guns N' Roses journeyed to the top, Slash battled his demons, escaping the overwhelming reality with women, heroin, coke, crack, vodka, and whatever else came along.He survived it all: lawsuits, rehab, riots, notoriety, debauchery, and destruction, and ultimately found his creative evolution. From Slash's Snakepit to his current band, the massively successful Velvet Revolver,Slash found an even keel by sticking to his guns.Slash is everything the man, the myth, the legend, inspires: it's funny, honest, inspiring, jaw-dropping . . . and, in a word, excessive.
Unfaithful Music & Disappearing Ink
Elvis Costello - 2015
Costello went into the family business and had taken the popular music world by storm before he was twenty-four.Costello continues to add to one of the most intriguing and extensive songbooks of the day. His performances have taken him from a cardboard guitar in his front room to fronting a rock and roll band on your television screen and performing in the world's greatest concert halls in a wild variety of company. Unfaithful Music describes how Costello's career has somehow endured for almost four decades through a combination of dumb luck and animal cunning, even managing the occasional absurd episode of pop stardom.This memoir, written with the same inimitable touch as his lyrics, and including dozens of images from his personal archive, offers his unique view of his unlikely and sometimes comical rise to international success, with diversions through the previously undocumented emotional foundations of some of his best known songs and the hits of tomorrow. The book contains many stories and observations about his renowned co-writers and co-conspirators, though Costello also pauses along the way for considerations on the less appealing side of infamy.Unfaithful Music & Disappearing Ink is destined to be a classic, idiosyncratic memoir of a singular man.
To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
Lawrence Levy - 2016
“This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.
Capital Gaines: Smart Things I Learned Doing Stupid Stuff
Chip Gaines - 2017
But long before the world took notice, Chip was a serial entrepreneur who was always ready for the next challenge, even if it didn’t quite work out as planned. Whether it was buying a neighborhood laundromat or talking a bank into a loan for some equipment to start a lawn-mowing service, Chip always knew that the most important thing was to take that first step.In Capital Gaines, we walk alongside him as he relives some of his craziest antics and the lessons learned along the way. His mentors taught him to never give up and his family showed him what it meant to always have a positive attitude despite your circumstances. Throw in a natural daredevil personality and a willingness to do (or eat!) just about anything, and you have the life and daily activity of Chip Gaines.Capital Gaines is the perfect book for anyone looking to succeed not only in business but more importantly in life.
A Big Life In Advertising
Mary Wells Lawrence - 2002
As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines
Moonwalk
Michael Jackson - 1988
It chronicles his humble beginnings in the Midwest, his early days with the Jackson 5, and his unprecedented solo success. Giving absolutely unrivalled insight into the King of Pop's life, it details his songwriting process for hits like Beat It, Rock With You, Billie Jean, and We Are the World; describes how he developed his signature dance style, including the Moon Walk; and opens the door to his very private personal relationships with his family, including sister Janet, and stars like Diana Ross, Berry Gordy, Marlon Brando, Quincy Jones, Paul McCartney, and Brooke Shields. At the time of its original publication in 1988, MOONWALK broke the fiercely guarded barrier of silence that surrounded Michael Jackson. Candidly and courageously, Jackson talks openly about his wholly exceptional career and the crushing isolation of his fame, as well as the unfair rumors that have surrounded it. MOONWALK is illustrated with rare photographs from Jackson family albums and Michael's personal photographic archives, as well as a drawing done by Michael exclusively for the book. It reveals and celebrates, as no other book can, the life of this exceptional and beloved musician.
The Silent Twins
Marjorie Wallace - 1986
As they grew up, love, hate, and genius united to push them to the extreme margins of society and, following a five-week spree of vandalism and arson, the silent twins were sentenced to a grueling twelve-year detention in Broadmoor.Award-winning investigative journalist Marjorie Wallace delves into the twins' silent world, revealing their genius, alienation, and the mystic bond by which the extremes of good and evil ended in possession and death.
Tesla: Inventor of the Electrical Age
W. Bernard Carlson - 2013
His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius. Even at the end of his life when he was living in poverty, Tesla still attracted reporters to his annual birthday interview, regaling them with claims that he had invented a particle-beam weapon capable of bringing down enemy aircraft.Plenty of biographies glamorize Tesla and his eccentricities, but until now none has carefully examined what, how, and why he invented. In this groundbreaking book, W. Bernard Carlson demystifies the legendary inventor, placing him within the cultural and technological context of his time, and focusing on his inventions themselves as well as the creation and maintenance of his celebrity. Drawing on original documents from Tesla's private and public life, Carlson shows how he was an idealist inventor who sought the perfect experimental realization of a great idea or principle, and who skillfully sold his inventions to the public through mythmaking and illusion.This major biography sheds new light on Tesla's visionary approach to invention and the business strategies behind his most important technological breakthroughs.
My Life So Far
Jane Fonda - 2005
What I did not anticipate was how my journey would also resonate with men.America knows Jane Fonda as actress and activist, feminist and wife, workout guru and role model. In this extraordinary memoir, Fonda shows that she is much more. From her youth among Hollywood’s elite to her film career and her activism today, Fonda reveals intimate details and personal truths she hopes can provide a lens through which others can see their lives and how they can live them a little differently. Surprising, candid, and wonderfully written, My Life So Far is filled with insights into the personal struggles of a woman living a remarkable life.
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
James B. Twitchell - 2000
P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."