1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    People are realizing that if alternative medicine is better for them, it's better for their pets, too. Dogs are visiting acupuncturists, chiropractic doctors, and homeopaths. Still, many dog owners are unaware that such simple measures as changing their pet's diet and using vitamins, herbs, and other natural cures can help prevent or heal ailments ranging from excessive scratching to depression to a host of serious diseases. The Veterinarians' Guide to Natural Remedies for Dogs is both an introduction and a guide to the vast world of natural healing methods, treatments, and foods now available for dogs. Author Martin Zucker offers advice from dozens of holistic practitioners and licensed veterinarians, who share their recipes, insights, and "prescriptions." Here dog owners will find information on everything from nutritional supplements to massage therapy, as well as how these treatments can be used alone or in conjunction with traditional medications and surgical techniques.

    

     So what's different about this book, "The Assassination of JFK - Who Really Did It And Why"? Written by a lawyer, it cuts through all the misinformation surrounding the Kennedy assassination and focuses only on the evidence available. Something the Warren Commission strangely failed to do. It also reveals how the assassination went wrong and why the subsequent cover-up was so important for the perpetrators. This is something that almost all other studies into the John F Kennedy assassination overlook. And it takes us back to the early days of the Kennedy family business empire, in the 1920s, and throws light on aspects ignored by other Kennedy assassination investigators. Such as the activities and boundless ambition of Joe Kennedy, the family patriarch and father of the president. Talking of boundless ambition, how did Johnson, JFK's Vice-President, feel at the 1960 Democratic Party Convention, when JFK won the nomination in the first round? Why did he accept the comparatively menial post of Vice-President under Kennedy? Especially when throughout much of the preceding Eisenhower administration he had been more senior in rank to JFK as Senate Majority Leader? And at 52 years of age he wasn't getting any younger. Did he know something even then? Since 1978 the official version of the Kennedy assassination acknowledges that it took place "probably as the result of a conspiracy". So there WAS a Kennedy conspiracy! Who, then, were the conspirators and why did they plan and carry out this murder? Who benefited? How did US policy towards certain foreign countries change after November 1963? What happened with domestic and financial policy? The clues are there. Craig Newman takes us behind the scenes for a glimpse of who really makes the decisions, and who has the power to murder the President of the United States and then order an "investigation" that covers up their crimes? This is one book that no-one remotely interested in the JFK Assassination Conspiracy should be without. This Second Edition contains some new material, including an additional Appendix on the Warren Whitewash/Report.

    It has inspired songs, poetry and imaginations across the globe – as well as providing a very real service for the nation’s seafarers who might fall prey to storms and gales. In 1995, a plan to move the late-night broadcast by just 12 minutes caused a national outcry and was ultimately scrapped.Published with Radio 4 and the Met Office, The Shipping Forecast is the official miscellany for seafarers and armchair travellers alike. From the places themselves – how they got their names, what’s happened there through the ages – to the poems and parodies that it’s inspired, this is a beautifully evocative tribute to one of Britain's – and Radio 4's – best-loved broadcasts.

    Captivated by the secrets, the scandal and the servant-master divide of an Edwardian household, viewers religiously watched in their millions. In Life Below Stairs, bestselling author Alison Maloney responds to the public's desire to know more, going behind the scenes to reveal a detailed picture of what really went on 'downstairs', describing the true-life trials and tribulations of the servants in a gripping non-fiction account. Thoroughly researched and reliably informed, it also contains first-hand stories from the staff of the time. This charming and beautifully presented volume is a must-read for anyone interested in the lifestyle and conduct of a bygone era.

    Each lesson should be concluded with the corresponding lecture from the DVD or CD series, which contains expert commentary presented by Jeff Cavins. The Bible Timeline Study Kit includes:Study Set: Questions and ResponsesAn in-depth, 176-page set of Study Questions (including maps, charts, tables and note-pages) with a corresponding 88-page set of Responses provides you with a guide for your reading and Scripture study.Bible Timeline ChartA 33" full-color chart provides a visual overview of the books of the Bible. It allows you to track the growth of God's family from Creation to the establishment of the Church and see Bible history in context of world events.Bible Timeline BookmarkA full-color bookmark provides the significance for the color assigned to each time period and serves as a reference tool to mark your place in your Bible.Memory Bead WristbandThe t