How to Be You: Stop Trying to Be Someone Else and Start Living Your Life


Jeffrey Marsh - 2016
    Through Jeffrey's own story of "growing up fabulous in a small farming town"--along with the stories of hero/ines who have transcended the stereotypes of race, age, and gender--you will discover that you are not alone, can deepen your relationship with yourself, and find the courage to take a leap that will change your life.

Cruise Control: Understanding Sex Addiction in Gay Men


Robert Weiss - 2005
    A timely and important contribution to the body of recovery literature, Cruise Control provides understanding, empathy and encouragement to gay men seeking healthy sexual expression.

Self-Made Man: One Woman's Journey Into Manhood and Back Again


Norah Vincent - 2006
    For more than a year and a half she ventured into the world as Ned, with an ever-present five o'clock shadow, a crew cut, wire-rim glasses, and her own size 11 1/2 shoes—a perfect disguise that enabled her to observe the world of men as an insider. The result is a sympathetic, shrewd, and thrilling tour de force of immersion journalism that's destined to challenge preconceptions and attract enormous attention. With her buddies on the bowling league she enjoyed the rough and rewarding embrace of male camaraderie undetectable to an outsider. A stint in a high-octane sales job taught her the gut-wrenching pressures endured by men who would do anything to succeed. She frequented sex clubs, dated women hungry for love but bitter about men, and infiltrated all-male communities as hermetically sealed as a men's therapy group, and even a monastery. Narrated in her utterly captivating prose style and with exquisite insight, humor, empathy, nuance, and at great personal cost, Norah uses her intimate firsthand experience to explore the many remarkable mysteries of gender identity as well as who men are apart from and in relation to women. Far from becoming bitter or outraged, Vincent ended her journey astounded—and exhausted—by the rigid codes and rituals of masculinity. Having gone where no woman (who wasn't an aspiring or actual transsexual) has gone for any significant length of time, let alone eighteen months, Norah Vincent's surprising account is an enthralling reading experience and a revelatory piece of anecdotally based gender analysis that is sure to spark fierce and fascinating conversation.

Hooked: Five Addicts Challenge Our Misguided Drug Rehab System


Lonny Shavelson - 2001
    With court-mandated rehab being debated across the country, Shavelson’s in-depth look at the struggles of five addicts as they travel through the treatment maze makes a powerful case for reform.Highly readable and shaped by Shavelson’s experience as a journalist and physician, Hooked takes us through the anguishing “intake” and controversial House meetings, inside counselors’ and judges’ offices where many treatment decisions are made, and to prison cells where, under current policies, many addicts end up. It explores the links between drug addiction, mental illness, and trauma, including child abuse—links often ignored by current rehab efforts—and argues for an integrated approach that treats the roots of drug abuse, not just the behavior itself.Hailed as “compelling” and “heartbreaking” (Time Out), Hooked offers a provocative, honest look at the seemingly intractable issue of drug addiction, and offers powerful alternatives to our current policies.

Every Moment Matters: How the World's Best Coaches Inspire Their Athletes and Build Championship Teams


John O'Sullivan - 2019
     Great coaches realize something that others do not: every moment matters! You must be intentional about everything you do. Whether you are coaching your local youth soccer team, leading your high school football program, or competing for an NCAA championship, Every Moment Matters will give you the tools and strategies to become the coach you always wished you had, and the coach today's athletes are craving. Get ready to have your best season ever!

Guerrilla Marketing for the Home-Based Business


Jay Conrad Levinson - 1991
    Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that.

Freud for Beginners


Richard Osborne - 1993
    His influence on 20th-century thinking and issues is arguably unparalleled, affecting attitudes on sex, religion, art, culture, and more. Written for the layperson, Freud for Beginners explains the doctor's dogma with wit and clarity, all in a contemporary context.

The Will


Mardria Portuondo - 2021
    

Sounders FC: Authentic Masterpiece: The Inside Story Of The Best Franchise Launch In American Sports History


Mike Gastineau - 2013
    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

How to Self-Promote without Being a Jerk


Bruce Kasanoff - 2014
    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

Authenticity: A Guide to Living in Harmony with Your True Self


David Posen - 2018
    David Posen, the bestselling author of Is Work Killing You? and The Little Book of Stress Relief, comes a book about listening to your body, understanding your mind, and making better choices in your life.For over thirty years, Dr. David Posen has counselled patients suffering from severe stress, anxiety, and depression. Over that time, he noticed a pattern. As our lives have become faster and increasingly fragmented, many of us have become disconnected from our true selves. Using a holistic approach that combines elements of physiology, psychology, and philosophy, Authenticity teaches readers to acknowledge and accept their true selves in order to make better and more informed life choices. Drawing on real-life examples from his experience in stress management, Dr. Posen has identified five common sources of conflict: personality traits, time and speed, sleep, values, and passions. For each of these areas, the solution is surprisingly simple. We must learn to live in a way that is authentic and true to our unique selves; we must live in harmony with who we truly are.

How to Work Without Losing Your Mind


Cate Sevilla - 2021
    Cate Sevilla is insightful, inventive and so supportive' Viv Groskop 'Entertaining and practical; moving and funny and, most importantly, a helping hand from someone who's been through it' Emma Gannon, Sunday Times bestselling author 'A timely and provocative book that is at once empathetic about the challenges work presents and empowering on how to overcome them' Bruce Daisley, author of The Joy of Work Bosses are maddening. Colleagues are profoundly irritating. And balancing family and work is daunting. So how do we balance success with sanity? How do we progress without burning out? Whether you're drowning in a toxic working environment, battling burnout, recovering from redundancy, or just struggling to figure out what you actually want from your career, Cate Sevilla is here to help coach you through the shittiness of your work day, and help you shift your relationship with your career.Having worked at giant corporations like Google (where her days consisted of aggressive bosses, complimentary pastries and lots of tears) and scrappy start-ups like The Pool (where she was Editor-in-Chief when it all went pear-shaped), Cate Sevilla has laboured through a lot of stressful and downright ridiculous work situations so that you don't have to. Drawing from lessons learned in her career and interviews with other women, How to Work Without Losing Your Mind is a relatable and reassuring guide to the messy, stressful and sometimes bizarre side of work that everyone experiences but no one talks about. It'll be your tonic after a long, hard working week, where you've ugly cried with your colleagues and are exhausted from endless video calls - and are wondering what the hell to do next.

Do Fly: Find Your Way. Make a Living. Be Your Best Self


Gavin Strange - 2016
    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

The Story of Coca Cola


Valerie Bodden - 2008
    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties


Avery Carl - 2021
    Avery Carl, CEO and Founder of the Short Term Shop, will show you how to identify, acquire, and manage a short-term rental from anywhere in the country, plus how to avoid common pitfalls and overcome limitations that keep many would-be investors from ever getting started!In this book, you’ll learn how to:• Identify the best markets for short-term rental investing• Analyze the potential income and profitability of a short-term rental property• Self-manage a short-term rental right from your smartphone• Build a local boots-on-the-ground team for an out-of-state investment• Automate your self-management systems• Use the income from short-term rentals to scale your investment portfolio