Committed to sharing what the scientific community already knew about self-control, McGonigal created a course called "The Science of Willpower" for Stanford University's Continuing Studies Program. The course was an instant hit and spawned the hugely successful Psychology Today blog with the same name.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, McGonigal's book explains exactly what willpower is, how it works, and why it matters. Readers will learn:Willpower is a mind-body response, not a virtue. It is a biological function that can be improved through mindfulness, exercise, nutrition, and sleep. People who have better control of their attention, emotions, and actions are healthier, happier, have more satisfying relationships, and make more money. Willpower is not an unlimited resource. Too much self-control can actually be bad for your health. Temptation and stress hijack the brain's systems of self-control, and that the brain can be trained for greater willpower.In the groundbreaking tradition of Getting Things Done, The Willpower Instinct combines life-changing prescriptive advice and complementary exercises to help readers with goals ranging from a healthier life to more patient parenting, from greater productivity at work to finally finishing the basement.

    Key questions and an amazingly clear "map" are now at your fingertips to begin your journey to "Live by Design." These are questions that, with the help of this book, you can answer and bring into action-oriented focus:What are the ten most defining moments of your life?What are the seven most critical choices you have made to put you on your current path?Who are the five most pivotal people in your world and how have they shaped you? Identifying and working with these key elements are at the heart of Dr. Phillip C. McGraw's latest work, Self Matters, and soon they will be at the heart of your own new work: you. Through his books, McGraw has changed the lives of millions. In introducing the world to his matter-of-fact, tell-it-like-it-is philosophy of life, Dr. Phil, as he is known to his legions of fans, has put an end to the "everyone's a victim" attitude that had taken hold of our culture. Published in over twenty-five countries, and with millions of books sold, his two number one bestsellers, Life Strategies and Relationship Rescue, forced readers to take a serious look at the excuses they had so long been clinging to as to why they were not happy, not successful, and not enjoying their one chance at living. Now, Dr. Phil takes those lessons a great leap further and explores one of the most challenging questions facing us all: When you look in the mirror, who is truly hiding beneath that face? Instead of taking a surface look at the way we live our lives, Dr. Phil demystifies how your self-concept came to be and gives a nuts-and-bolts approach to creating a new plan for living and, in turn, for discovering the real you. In this groundbreaking work, Dr. Phil challenges you to find your "authentic self" -- that person you once were before life took its toll. It is you at your greatest, most fulfilled, most real moment. It is the person you have always wanted to be, but were too distracted, busy, or scared to become. Instead, you have created a "fictional self" -- taking on the identity of who you believe you are supposed be, the person people tell you you are. The incongruence between these two selves is what leads you to feel that your life is incomplete, unbalanced, and altogether more difficult than it really should be. The good news is it no longer needs to be that way. By using the plan set forth in Self Matters, Dr. Phil helps you to demystify your self-concept and learn how to reclaim your authentic self. In evaluating your life by only the facts, you can learn to think beyond the excuses and fears that have masked the person you have always wanted to be. Self Matters is one of the most forward-thinking works on self-concept and self-esteem ever published. For the first time, an author tells it how it is and, in the process, teaches us all how to live the lives we have always wanted but prevented ourselves from living. We get only one chance in this world, and now, Dr. Phil shows all how to make the most of it.

    This practical book explains how this incredible thinking tool works and how you can use it to achieve your full potential.

    It is perhaps the liveliest and most entertaining reference work for writers of our time—delighting while it instructs and amusing even as it scolds and cajoles the reader into skillful, persuasive, and vivid writing. The Careful Writer, Mr. Bernstein’s major work on usage, is an indispensible desk reference, and a perennial source of continuing reading pleasure.

    I write poetry... I believe poetry is a primal impulse within all of us. I believe we are all capable of it and furthermore that a small, often ignored corner of us positively yearns to try it. —Stephen Fry, The Ode Less Travelled Stephen Fry believes that if one can speak and read English, one can write poetry. Many of us have never been taught to read or write poetry and think of it as a mysterious and intimidating form. Or, if we have been taught, we remember uncomfortable silence when an English teacher invited the class to "respond" to a poem. In The Ode Less Travelled, Fry sets out to correct this problem by giving aspiring poets the tools and confidence they need to write poetry for pleasure. Fry is a wonderfully engaging teacher and writer of poetry himself, and he explains the various elements of poetry in simple terms, without condescension. His enjoyable exercises and witty insights introduce the concepts of Metre, Rhyme, Form, Diction, and Poetics. Aspiring poets will learn to write a sonnet, on ode, a villanelle, a ballad, and a haiku, among others. Along the way, he introduces us to poets we've heard of, but never read. The Ode Less Travelled is a lively celebration of poetry that makes even the most reluctant reader want to pick up a pencil and give it a try. BACKCOVER: Advanced Praise: “Delightfully erudite, charming and soundly pedagogical guide to poetic form… Fry has created an invaluable and highly enjoyable reference book.” —Publishers Weekly “A smart, sane and entertaining return to the basics… If you like Fry’s comic manner… this book has a lot of charm… People entirely fresh to the subject could do worse than stick with his cheerful leadership.” —The Telegraph (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK) "If you learn how to write a sonnet, and Fry shows you how, you may or may not make a poem. But you will unlock the stored wisdom of the form itself." —Grey Gowrie, The Spectator (UK) “…intelligent and informative, a worthy enterprise well executed.” —Observer (UK)

      Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.         This book explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula; no two talks should be the same. The goal is for you to give the talk that only you can give. But don’t be intimidated. You may find it more natural than you think.         Chris Anderson has worked behind the scenes with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Salman Khan, Dan Gilbert, Mary Roach, Matt Ridley, and dozens more — everything from how to craft your talk’s content to how you can be most effective on stage. This is the 21st-century’s new manual for truly effective communication and it is a must-read for anyone who is ready to create impact with their ideas.

    But wanting to change and actually doing it—and sticking with it—are two very different things.Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits—how we make them and how we can break them. Stick with It is his fascinating look at the science of behavior, filled with crucial knowledge and practical advice to help everyone successfully alter their actions and improve their lives.As Dr. Young explains, you don’t change behavior by changing the person, you do it by changing the process. Drawing on his own scientific research and that of other leading experts in the field, he explains why change can be difficult and identifies the crucial forces that combine to make transformation permanent, from the right way to create new habits to how to harness emotional meaning to motivate change. He also helps us understand how the mind often interferes with creating lasting change and how we can outsmart it, including using "neurohacks" to shortcut the brain’s counterproductive instincts. In addition he provides a powerful corrective to the decades old science of habits, offering a next generation discussion of how habits can change behavior with the right approach.Packed with pragmatic exercises and stories of real people who have used them successfully, Stick with It shows that it is possible to control spending, stick to a diet, become more social, exercise regularly, stop compulsively checking e-mail, and overcome problem behaviors—forever.

    Above all, style begins with a sense of who you are and your self-confidence. Style comes from opening yourself to the world around you -- to books and movies, art, music, travel, and especially to other people. In this upbeat and engaging book, designer Kate Spade talks about the many people and experiences that have inspired her. For Kate, movies as varied as The Swimmer and The Red Balloon have influenced her vision of style, as have such places as Mexico (where she and her husband, Andy, vacation each year), Napa Valley, and her hometown of Kansas City. In the pages of Style, you'll find a large section devoted to the colors Kate most loves and suggestions for combining them. Accessories, which are the backbone of her wardrobe, are given full treatment here, including shoes, handbags, hats, gloves, and jewelry; and a portfolio of Kate's personal favorites from her own closet is showcased. Style in the office, evening style, even ideas for style when you travel and when you play are all featured here. The last section of Style focuses on maintaining your wardrobe, including tips on organizing your closet, caring for vintage clothes, and keeping your jewelry in good condition. Style, with 230 watercolor illustrations, is a wonderfully personal and friendly book intended for readers of all ages and style temperaments. If there's one rule Kate espouses, it's that true style comes when you follow your own rules. Moreover, as the writers William Strunk, Jr., and E. B. White once wrote, "To achieve style, begin by affecting none."

    Equanimity or ‘inner peace’ is a prerequisite for being a happy and flourishing person according to Stoic philosophy. Therefore, it’s no surprise that ancient Stoic texts contain invaluable wisdom on how to calm the mind. The challenge, however, is to find and translate this wisdom in a way that’s simple and comprehensible in our modern context, while still maintaining its profundity.

    This opinion, commonplace among published as well as aspiring writers, struck Nisi as taking the easy way out and spurred her to write an essay addressing the problem of how to write about characters marked by racial and ethnic differences. In the course of writing the essay, however, she realized that similar problems arise when writers try to create characters whose gender, sexual preference, and age differ significantly from their own. Nisi and Cynthia collaborated to develop a workshop that addresses these problems with the aim of both increasing writers' skill and sensitivity in portraying difference in their fiction as well as allaying their anxieties about ''getting it wrong.'' Writing the Other: A Practical Approach is the manual that grew out of their workshop. It discusses basic aspects of characterization and offers elementary techniques, practical exercises, and examples for helping writers create richer and more accurate characters with ''differences.''

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    The way a teaching machine works is: It asks you a question. If you give the right answer, it goes on to the next question. If you give the wrong answer, it tells you why the answer is wrong and tells you to go back and try again. This is called "programmed learning". The real authors were experts and authorities in the field of programmed learning. Bobby Fischer lent his name to the project. Stuart Margulies is a chess master and also a recognized authority on programmed learning. He is a widely published author of more than 40 books, all in the field of programmed learning, especially in learning how to read. For example, one of his books is "Critical reading for proficiency 1 : introductory level". Donn Mosenfelder is not a known or recognized chess player, but he was the owner of the company that developed and designed this book. He has written more than 25 books, almost all on basic reading, writing and math.

    Short-Cut Math is a concise, remarkably clear compendium of about 150 math short-cuts — timesaving tricks that provide faster, easier ways to add, subtract, multiply, and divide.By using the simple foolproof methods in this volume, you can double or triple your calculation speed — even if you always hated math in school. Here's a sampling of the amazingly effective techniques you will learn in minutes: Adding by 10 Groups; No-Carry Addition; Subtraction Without Borrowing; Multiplying by Aliquot Parts; Test for Divisibility by Odd and Even Numbers; Simplifying Dividends and Divisors; Fastest Way to Add or Subtract Any Pair of Fractions; Multiplying and Dividing with Mixed Numbers, and more.The short-cuts in this book require no special math ability. If you can do ordinary arithmetic, you will have no trouble with these methods. There are no complicated formulas or unfamiliar jargon — no long drills or exercises. For each problem, the author provides an explanation of the method and a step-by-step solution. Then the short-cut is applied, with a proof and an explanation of why it works.Students, teachers, businesspeople, accountants, bank tellers, check-out clerks — anyone who uses numbers and wishes to increase his or her speed and arithmetical agility, can benefit from the clear, easy-to-follow techniques given here.

    Volcanoes. Sharks. Quicksand. Terrorists. The pilot of the plane blacks out and it's up to you to land the jet. What do you do? The Worst-Case Scenario Survival Handbook is here to help: jam-packed with how-to, hands-on, step-by-step, illustrated instructions on everything you need to know FAST-from defusing a bomb to delivering a baby in the back of a cab. Providing frightening and funny real information in the best-selling tradition of the Paranoid's Pocket Guide and Hypochondriac's Handbook, this indispensable, indestructible pocket-sized guide is the definitive handbook for those times when life takes a sudden turn for the worse. The essential companion for a perilous age. Because you never know...

    The best-seller that helps you say: "I just said 'no' and I don't feel guilty!" Are you letting your kids get away with murder? Are you allowing your mother-in-law to impose her will on you? Are you embarrassed by praise or crushed by criticism? Are you having trouble coping with people? Learn the answers in "When I Say No, I Feel Guilty," the best-seller with revolutionary new techniques for getting your own way.