It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

    On one side the alt right ranges from the once obscure neo-reactionary and white separatist movements, to geeky subcultures like 4chan, to more mainstream manifestations such as the Trump-supporting gay libertarian Milo Yiannopolous. On the other side, a culture of struggle sessions and virtue signalling lurks behind a therapeutic language of trigger warnings and safe spaces. The feminist side of the online culture wars has its equally geeky subcultures right through to its mainstream expression. Kill All Normies explores some of the cultural genealogies and past parallels of these styles and subcultures, drawing from transgressive styles of 60s libertinism and conservative movements, to make the case for a rejection of the perpetual cultural turn.

    The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. People are using shame as a form of social control.

    Major political parties are seeing their power eroded by grassroots forces through online fund-raising. Universities are scrambling to preserve their student populations in the face of less expensive, more accessible online courses. Print and broadcast news outlets are struggling to compete with citizen journalists and bloggers. Our traditional institutions are being disrupted in revolutionary ways, some for the better. But, as Nicco Mele argues, the benefits of new technology come with unintended consequences. In The End of Big, Mele examines:- How fringe political forces enter the mainstream and gain traction using everyday technology - with the enormous potential to undermine central power- What happens when investigative journalism is replaced by ad hoc bloggers, mobile video, and instantaneous tweets...and whether they challenge or simply enable power- Why Web-based micro-businesses are outcompeting major corporations, and what innovations will alter the way we work, own things, and pay for goods and services- The collapse of traditional party politics, and the rise of a new kind of democracy, one which could produce dynamic and effective leaders...or demagogues- How citizen initiatives can replace local and state government functions, such as safety regulations, tax collection, and garbage pickup, and do so cheaper, faster, and betterMele argues that unless we exercise caution in our use of these new technologies, we risk a dark and wildly unstable future, one in which our freedoms and basic human values could be destroyed rather than enhanced. Both hopeful and alarming, The End of Big is a thought-provoking, passionately argued book that offers genuine insight into the ways we are using technology, and how it is radically changing our world in ways we are only now beginning to understand.

    (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces.Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods.The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons.Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.

    She received scores of hateful tweets, including a death threat. A picture of Ginger heavily pregnant alongside her husband and two-and-half year old daughter appeared on a fascist website. Understandably she was terrified, but once the attack subsided, she found herself curious. Who were these trolls? How and why did they coordinate such an attack? And how does someone fight back against a troll?Over the next five years  Gorman spoke to psychologists, trolling victims, law enforcement, academics and, most importantly, the trolls themselves, embedding herself into their online communities and their psyches in ways she had never anticipated. What she discovered was both profoundly shocking and fascinating. Syndicates of highly organised predator trolls across the globe systematically set out to disrupt and disturb. Some want to highlight the media's alleged left-wing bias, some want to bring down capitalism, and some just want to have fun. Even if it means destroying someone's life...An intense and compelling read, Troll Hunting is an important window into not just the mindset and motivation of trolls, but the history of this kind of aberrant behaviour. Ginger Gorman has gained unprecedented access to trolls, even formed strange and enduring relationships with them, and her comprehensive investigation into what makes them tick has given us a brilliant book that is impossible to put down.

    For fans of corporate fairy-tales there are no shortage of official histories that celebrate the innovative genius of Steve Jobs, liberal commentators who fall over themselves to laude Bill Gates's selfless philanthropy, or politicians who will tell us to listen to Mark Zuckerberg for advice on how to protect our democracy from foreign influence.In this highly unauthorized account of the Big Five's origins, Rob Larson sets the record straight, and in the process shreds every focus-grouped bromide about corporate benevolence he could get his hands on. Those readers unwilling to smile and nod as every day we become more dependent on our phones and apps to do our chores, our jobs, and our socializing can take heart as Larson provides us with maps to all the shallow graves, skeleton filled closets, and invective laced emails Big Tech left behind on its ascent to power. His withering analysis will help readers crack the code of the economic dynamics that allowed these companies to become near-monopolies very early on, and, with a little bit of luck, his calls for digital socialism might just inspire a viral movement for online revolution.

    But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society.In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance - operating as a source for email, a major vehicle for primary and secondary school learning, and beyond - understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.An original, surprising and, at times, disturbing account of bias on the internet, Algorithms of Oppression contributes to our understanding of how racism is created, maintained, and disseminated in the 21st century.

    But how true is this claim? In a seminal dismantling of techno-utopian visions, "The People's Platform" argues that for all that we "tweet" and "like" and "share," the Internet in fact reflects and amplifies real-world inequities at least as much as it ameliorates them. Online, just as off-line, attention and influence largely accrue to those who already have plenty of both.What we have seen so far, Astra Taylor says, has been not a revolution but a rearrangement. Although Silicon Valley tycoons have eclipsed Hollywood moguls, a handful of giants like Amazon, Apple, Google, and Facebook remain the gatekeepers. And the worst habits of the old media model--the pressure to seek easy celebrity, to be quick and sensational above all--have proliferated online, where "aggregating" the work of others is the surest way to attract eyeballs and ad revenue. When culture is "free," creative work has diminishing value, and advertising fuels the system. The new order looks suspiciously like the old one.We can do better, Taylor insists. The online world does offer a unique opportunity, but a democratic culture that supports diverse voices and work of lasting value will not spring up from technology alone. If we want the Internet to truly be a people's platform, we will have to make it so.

    Stories about weaknesses in cybersecurity like the "Heartbleed" leak, or malicious software on the cash registers at your local Target have become alarmingly common. Even more alarming is the sheer number of victims associated with these crimes--the identities and personal information of millions is stolen outright as criminals drain bank accounts and max out credit cards. The availability of stolen credit card information is now so common that it can be purchased on the black market for as little as four dollars with potentially thousands at stake for the victims. Possibly even more catastrophic are hackers at a national level that have begun stealing national security, or economic and trade secrets. The world economy and geopolitics hang in the balance.In Cyberphobia, Edward Lucas unpacks this shadowy, but metastasizing problem confronting our security--both for individuals and nations. The uncomfortable truth is that we do not take cybersecurity seriously enough. Strong regulations on automotive safety or guidelines for the airline industry are commonplace, but when it comes to the internet, it might as well be the Wild West. Standards of securing our computers and other internet-connected technology are diverse, but just like the rules of the road meant to protect both individual drivers and everyone else driving alongside them, weak cybersecurity on the computers and internet systems near us put everyone at risk. Lucas sounds a compelling and necessary alarm on behalf of cybersecurity and prescribes immediate and bold solutions to this grave threat.

    "This book examines the history and future of Section 230 of the Communications Decency Act, which provides websites extraordinary legal immunity for user-generated content and is responsible for the modern Internet in the United States"--

    It all points to a world that is getting faster at a dizzying pace.Azeem Azhar, renowned technology analyst and host of the Exponential View podcast, offers a revelatory new model for understanding how technology is evolving so fast, and why it fundamentally alters the world. He roots his analysis in the idea of an “exponential gap” in which technological developments rapidly outpace our society’s ability to catch up. Azhar shows that this divide explains many problems of our time—from political polarization to ballooning inequality to unchecked corporate power. With stunning clarity of vision, he delves into how the exponential gap is a near-inevitable consequence of the rise of AI, automation, and other exponential technologies, like renewable energy, 3D printing, and synthetic biology, which loom over the horizon.And he offers a set of policy solutions that can prevent the growing exponential gap from fragmenting, weakening, or even destroying our societies. The result is a wholly new way to think about technology, one that will transform our understanding of the economy, politics, and the future.

    WikiLeaks brought to light a new form of whistleblowing, using powerful cryptographic code to hide leakers’ identities while they spill the private data of government agencies and corporations. But that technology has been evolving for decades in the hands of hackers and radical activists, from the libertarian enclaves of Northern California to Berlin to the Balkans. And the secret-killing machine continues to evolve beyond WikiLeaks, as a movement of hacktivists aims to obliterate the world’s institutional secrecy.This is the story of the code and the characters—idealists, anarchists, extremists—who are transforming the next generation’s notion of what activism can be.With unrivaled access to such major players as Julian Assange, Daniel Domscheit-Berg, and WikiLeaks’ shadowy engineer known as the Architect, never before interviewed, reporter Andy Greenberg unveils the world of politically-motivated hackers—who they are and how they operate.

    We depend on it for everything we do. We have reengineered our business, governance, and social relations around a planetary network unlike any before it. But there are dangers looming, and malign forces are threatening to transform this extraordinary domain.In Black Code, Ronald J. Deibert, a leading expert on digital technology, security, and human rights, lifts the lid on cyberspace and shows what’s at stake for Internet users and citizens. As cyberspace develops in unprecedented ways, powerful agents are scrambling for control. Predatory cyber criminal gangs such as Koobface have made social media their stalking ground. The discovery of Stuxnet, a computer worm reportedly developed by Israel and the United States and aimed at Iran’s nuclear facilities, showed that state cyberwar is now a very real possibility. Governments and corporations are in collusion and are setting the rules of the road behind closed doors.This is not the way it was supposed to be. The Internet’s original promise of a global commons of shared knowledge and communications is now under threat. Drawing on the first-hand experiences of one of the most important protagonists in the battle — the Citizen Lab and its global network of frontline researchers, who have spent more than a decade cracking cyber espionage rings and uncovering attacks on citizens and NGOs worldwide — Black Code takes readers on a fascinating journey into the battle for cyberspace. Thought-provoking, compelling, and sometimes frightening, it is a wakeup call to citizens who have come to take the Internet for granted. Cyberspace is ours, it is what we make of it, Deibert argues, and we need to act now before it slips through our grasp.

    "Dirty Electricity" tells the story of Dr. Samuel Milham, the scientist who first alerted the world about the frightening link between occupational exposure to electromagnetic fields and human disease. Milham takes readers through his early years and education, following the twisting path that led to his discovery that most of the twentieth century diseases of civilization, including cancer, cardiovascular disease, diabetes, and suicide, are caused by electromagnetic field exposure.Dr. Milham warns that because of the recent proliferation of radio frequency radiation from cell phones and towers, terrestrial antennas, Wi-Fi and Wi-max systems, broadband internet over power lines, and personal electronic equipment, we may be facing a looming epidemic of morbidity and mortality. In "Dirty Electricity," he reveals the steps we must take, personally and as a society, to coexist with this marvelous but dangerous technology.