The User's Journey: Storymapping Products That People Love
Donna Lichaw - 2016
The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
From the Graveyard of the Arousal Industry
Justin Pearson - 2010
There, he fell in with a subculture of young musicians playing some of the most original and brutal music in the world. Turns out the chaos of Pearson’s bands — The Locust, Swing Kids, and Some Girls — is nothing compared to the madness of his life.An icon of the West Coast noise and punk scene, Pearson managed to arrive at adulthood by outsmarting skinheads and dodging equally threatening violence at home. Once there, the struggle continued, with Pearson getting beat up on Jerry Springer and, on more than one occasion, chased out of town by ferociously angry audiences.From the Graveyard of the Arousal Industry is the outrageously candid story of Pearson’s life. In loving, meticulous detail, Pearson gives readers the dirt behind each rivalry, riff, and lineup change.
Fighting The Migraine Epidemic: Complete Guide: How to Treat & Prevent Migraines Without Medicines
Angela A. Stanton - 2014
It is a self-help guide with full explanation about how to successfully abort and prevent all migraines. The book also provides a full explanation of the cause of migraines from a physiological, biological, and genetics perspective. This book is an extended edition of the "Fighting the Migraine Epidemic: How to Treat and Prevent Migraines without Medicines. An Insider's View" book published and now discontinued. The book is laid out in five parts: Part I: migraineurs who read the 1st edition of the book comment and introduction Part II: quick guide to get rid of an ongoing migraine Part III: the heart of the book, describing the physiology and biology or migraines, who is susceptible to migraines and why. Also includes all prodrome types, all triggers, and detailed analysis on how triggers can be cancelled. Part IV: a more complex explanation of migraine-cause specifically for doctors, scientists, and migraineurs more interested in the genetics and bio-physiology of migraines. It also contains a part titled “Drugs of Shame” describing the 30 most often prescribed medicines for migraine pain prevention, their side effects, and FDA warnings. Part V: a huge citation list of over 800 citations of academic literature. Each academic article adds a little bit of information to complete the whole picture of migraines. In this book I pull together information from many fields of science and connect the dots to help the reader to conclude the same thing I did: migraine is preventable and completely treatable without the use of any medicines.
Authority Content: The Simple System for Building Your Brand, Sales, and Credibility
David Jenyns - 2016
The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com
Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences
Kitty Burns Florey - 2006
"Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences is a 2006 book by author Kitty Burns Florey about the history and art of sentence diagramming. Florey learned to diagram sentences as a Catholic school student at St. John the Baptist Academy in Syracuse, New York. Diagramming sentences is useful, Florey says, because it teaches us to "focus on the structures and patterns of language, and this can help us appreciate it as more than just a vehicle for expressing minimal ideas". Florey said in a 2012 essay "Taming Sentences":When we unscrew a sentence, figure out what makes it tick and reassemble it, we interact with our old familiar language differently, more deeply, responding to the way its individual components fit together. Once we understand how sentences work (what's going on? what action is taking place? who is doing it and to whom is it being done?), it's harder to write an incorrect one.Sentence diagramming was introduced by Brainerd Kellogg and Alonzo Reid, professors at the Brooklyn Polytechnic Institute, in their book History of English published in 1877."Keywords: KITTY BURNS FLOREY SISTER BERNADETTE DOG BARKING DIAGRAMMING SENTENCES ENGLISH GRAMMAR REFERENCE LANGUAGE
I Am Jessica: A Surivor's Powerful Story of Healing and Hope
Jamie Collins - 2019
As a child, I was known as "Jessica Pelley." When I was nine, I went to a sleepover at a friend's house for the weekend. While I was away, my entire family was murdered. I would spend the next 30 years fighting, crawling, and clawing my way through the darkness. This wasn't just a national news headline, a cold case, or a true crime show. It was my family. And my life. I was the broken little girl left behind to tell this story. I am now "Jessi," in the pages of this unapologetic memoir, set free. *** JESSI - APRIL 29, 2016 April 29, 1989. A date I cannot forget. Numbers forever seared deep into my soul. It was 27 years ago, today. Jesus. Get a grip, Jessi. They’re just numbers. They don’t mean anything. You’re giving them power over you, again. That’s what I tell myself. But the numbers—those damn numbers—they haunt me. They always will. I cannot escape them. Not now. Not ever. For most people, dates are just numbers on a calendar. No big deal. Random markers of time affixed to the top left corner of small, white squares on a page to depict days filled with choices, chances, and opportunities. At least that’s what they are for the normal people. But I’m no longer one of them. For me, they serve as numeric reminders of the girl I used to be. A tragedy that would irrevocably and mercilessly alter the life of a little girl wearing dark blue jeans, canvas lace-up sneakers, and a white tee shirt, accessorized by prominent coke bottle glasses, her hair hanging in a messy bob. Her life would be forever dismantled. Gone. The moment they told me the words. The ones that I will never forget. At that moment, my life froze and shattered into pieces, splintering like bits of broken glass, dropping down onto the ground around me, like the remnants of a cracked windshield, falling fast before the spinning mind and broken heart of a wide-eyed little girl. Life, as I knew it, was over in that moment. What happened on April 29, 1989, has scarred me forever. A day that started out normally, before it became ensnared in marred memories, tucked between folds of tragedy and darkness. The lingering memories cut straight to the core of the hollow girl left behind. The darkness delivers itself to me, every year, on schedule. Steadily. Greedily. On the 29th day of April. Relentless. Haunting. It taunts the pieces of me that remain. Every single year. I try to lift myself out of the darkness. I tell myself the numbers shouldn’t matter. Not after 27 years have passed. Jessi, It’s just another day. You can do anything you want with it. Don’t slip into the darkness. But not even the voice in my head believes those lies I tell myself. Year after year, my happiness recoils, my thoughts run to a dark place filled with foggy memories and a void that swallows me whole. The door of despair opens and I’m trapped: alone, numb to the bone, emotionally deplete, void of all reality, space, and time. I hate the helplessness as I slip further into that dark place. A place that, long ago, was filled with light. A place where three little girls would sing happy songs, pick flowers, hold hands while skipping through tall blades of grass, and sit down at the dining room table, where they would bow their heads to pray before plates filled with food, in a home filled with laughter. Then it hits me—the life-defining, self-inflicted images of horror—of their final moments—dragging me deep into the darkness.
A Heart So Big
Rio Hogarty - 2014
Nearly seventy years ago, Rio started to do her bit for vulnerable children, one child at a time. While she was still in school, she thought nothing of bringing home a schoolmate who needed refuge. It was the start of opening her home and her heart to children in need. She has never stopped. A Heart So Big is the astonishing and moving story of Rio's life and how she has tried to make a difference. She has fostered over 140 children and in 2010, in an award created especially for her, she was named Mother of the Year at the annual People of the Year Awards. It includes stories of trauma - Rio has rescued children from the direst of circumstances and seen the price they pay for the failures of adults. And Rio has had her share of heartache along the way. But it is also a story full of humour, searing honesty and good old-fashioned fighting spirit. Rio Hogarty's A Heart So Big is an uplifting account of an amazing and inspiring life. 'She is instinctively protective of children in need, and doesn't take "no" for an answer. She's also fearless.' The Herald
The PMP Exam: Quick Reference Guide
Andy Crowe - 2010
Presenting all 49 processes along with the key inputs, tools, and outputs, this helpful tool also depicts techniques, tables, and graphs to highlight the most important information at a glance. Common formulas are organized for rapid look-up, bringing relevant information for the PMP Exam together in one resource.
Programmable Logic Controllers
Frank D. Petruzella - 1989
It's not intended to replace manufacturer's or user's manuals, but rather complements and expands on the information contained in these materials. All topics are covered in small segments. Students systematically carry out a wide range of generic programming exercises and assignments. All of the information about PLCs has been updated.
The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
William Ellet - 2007
But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
Michael Lewrick - 2018
By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul
Stuart M. Brown Jr. - 2009
Or the blissful abandon of a golden retriever racing with glee across a lawn. This is the joy of play. By definition, play is purposeless and all-consuming. And, most important, it’s fun. As we become adults, taking time to play feels like a guilty pleasure—a distraction from “real” work and life. But as Dr. Stuart Brown illustrates, play is anything but trivial. It is a biological drive as integral to our health as sleep or nutrition. In fact, our ability to play throughout life is the single most important factor in determining our success and happiness. Dr. Brown has spent his career studying animal behavior and conducting more than six thousand “play histories” of humans from all walks of life—from serial murderers to Nobel Prize winners. Backed by the latest research, Play explains why play is essential to our social skills, adaptability, intelligence, creativity, ability to problem solve, and more. Play is hardwired into our brains—it is the mechanism by which we become resilient, smart, and adaptable people. Beyond play’s role in our personal fulfillment, its benefits have profound implications for child development and the way we parent, education and social policy, business innovation, productivity, and even the future of our society. From new research suggesting the direct role of three-dimensional-object play in shaping our brains to animal studies showing the startling effects of the lack of play, Brown provides a sweeping look at the latest breakthroughs in our understanding of the importance of this behavior. A fascinating blend of cutting-edge neuroscience, biology, psychology, social science, and inspiring human stories of the transformative power of play, this book proves why play just might be the most important work we can ever do.
The Homework Myth: Why Our Kids Get Too Much of a Bad Thing
Alfie Kohn - 2006
The predictable results: stress and conflict, frustration and exhaustion. Parents respond by reassuring themselves that at least the benefits outweigh the costs. But what if they don't? In The Homework Myth, nationally known educator and parenting expert Alfie Kohn systematically examines the usual defenses of homework--that it promotes higher achievement, "reinforces" learning, and teaches study skills and responsibility. None of these assumptions, he shows, actually passes the test of research, logic, or experience. So why do we continue to administer this modern cod liver oil -- or even demand a larger dose? Kohn's incisive analysis reveals how a mistrust of children, a set of misconceptions about learning, and a misguided focus on competitiveness have all left our kids with less free time and our families with more conflict. Pointing to parents who have fought back -- and schools that have proved educational excellence is possible without homework -- Kohn shows how we can rethink what happens during and after school in order to rescue our families and our children's love of learning.