"Applebee's America" cracks the twenty-first-century code for political, business, and religious leaders struggling to keep pace with the times. A unique team of authors -- Douglas B. Sosnik, a strategist in the Clinton White House; Matthew J. Dowd, a strategist for President Bush's two campaigns; and award-winning political journalist Ron Fournier -- took their exclusive insiders' knowledge far outside Washington's beltway in search of keys to winning leadership.They discovered that successful leaders, even those from disparate fields, have more in common than not.Their book takes you inside the reelection campaigns of Bush and Clinton, behind the scenes of hyper-successful megachurches, and into the boardrooms of corporations such as Applebee's International, the world's largest casual dining restaurant chain. You'll also see America through the anxious eyes of ordinary people, buffeted by change and struggling to maintain control of their lives.Whether you're promoting a candidate, a product, or the Word of God, the rules are the same in Applebee's America.- People make choices about politics, consumer goods, and religion with their hearts, not their heads.- Successful leaders touch people at a gut level by projecting basic American values that seem lacking in modern institutions and missing from day-to-day life experiences.- The most important Gut Values today are community and authenticity. People are desperate to connect with one another and be part of a cause greater than themselves. They're tired of spin and sloganeering from political, business, and religious institutions that constantly fail them.- A person's lifestyle choices can be used to predict howhe or she will vote, shop, and practice religion. The authors reveal exclusive new details about the best "LifeTargeting" strategies.- In this age of skepticism and media diversification, people are abandoning traditional opinion leaders for "Navigators." These otherwise average Americans help their family, friends, neighbors, and coworkers negotiate the swift currents of change in twenty-first-century America.- Winning leaders ignore conventional wisdom and its many myths, including these false assumptions: Voters only act in their self-interests; Republicans rule exurbia; and technology drives people apart. "Wrong, wrong, and wrong."- Once you squander a Gut Values Connection, you may never get it back. Bush learned that hard lesson within a year of winning reelection."Applebee's America" offers numerous practical examples of how leaders -- whether from the worlds of politics, business, or religion -- earn the loyalty and support of people by understanding and sharing their values and goals.

    

    With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.

    It features a stunning array of personalities, from the women peering worriedly over the side of the Mayflower to feminists having a grand old time protesting beauty pageants and bridal fairs. Courageous, silly, funny, and heartbreaking, these women shaped the nation and our vision of what it means to be female in America. By culling the most fascinating characters — the average as well as the celebrated — Gail Collins, the editorial page editor at the New York Times, charts a journey that shows how women lived, what they cared about, and how they felt about marriage, sex, and work. She begins with the lost colony of Roanoke and the early southern "tobacco brides" who came looking for a husband and sometimes — thanks to the stupendously high mortality rate — wound up marrying their way through three or four. Spanning wars, the pioneering days, the fight for suffrage, the Depression, the era of Rosie the Riveter, the civil rights movement, and the feminist rebellion of the 1970s, America's Women describes the way women's lives were altered by dress fashions, medical advances, rules of hygiene, social theories about sex and courtship, and the ever-changing attitudes toward education, work, and politics. While keeping her eye on the big picture, Collins still notes that corsets and uncomfortable shoes mattered a lot, too. "The history of American women is about the fight for freedom," Collins writes in her introduction, "but it's less a war against oppressive men than a struggle to straighten out the perpetually mixed message about women's roles that was accepted by almost everybody of both genders." Told chronologically through the compelling stories of individual lives that, linked together, provide a complete picture of the American woman's experience, America's Women is both a great read and a landmark work of history.

    Five years later, one is earning a good salary at a prestigious accounting firm. With no loans to repay, she lives in a fashionable apartment with her fiance. The other woman, saddled with burdensome debt and a low GPA, is still struggling to finish her degree in tourism. In an era of skyrocketing tuition and mounting concern over whether college is "worth it," Paying for the Party is an indispensable contribution to the dialogue assessing the state of American higher education. A powerful expose of unmet obligations and misplaced priorities, it explains in vivid detail why so many leave college with so little to show for it.Drawing on findings from a five-year interview study, Elizabeth Armstrong and Laura Hamilton bring us to the campus of "MU," a flagship Midwestern public university, where we follow a group of women drawn into a culture of status seeking and sororities. Mapping different pathways available to MU students, the authors demonstrate that the most well-resourced and seductive route is a "party pathway" anchored in the Greek system and facilitated by the administration. This pathway exerts influence over the academic and social experiences of all students, and while it benefits the affluent and well-connected, Armstrong and Hamilton make clear how it seriously disadvantages the majority. Eye-opening and provocative, Paying for the Party reveals how outcomes can differ so dramatically for those whom universities enroll.

    The establishment and running of businesses tap into caste networks, both in terms of arranging finance and providing access to a ready workforce.By and large, caste has only been studied from a religious, social and political angle. Though it is widely accepted that caste has economic ramifications, any study of this aspect has been limited to looking at caste groups in terms of their per capita income, their representation in various professions, and other statistical details.Caste as Social Capital examines the workings of caste through the lens of business, economics and entrepreneurship. It interrogates the role caste plays in the economic sphere in terms of facilitating the nuts and bolts of business and entrepreneurship: finance, markets and workforce. Through this qualitative view of caste, an entirely new picture emerges of caste which forces one to view this age-old institution in new light.

    As we reel from the latest horror . . . " So begins a new epilogue, illustrating how Columbine became the template for nearly two decades of "spectacle murders." It is a false script, seized upon by a generation of new killers. In the wake of Newtown, Aurora, and Virginia Tech, the imperative to understand the crime that sparked this plague grows more urgent every year.What really happened April 20, 1999? The horror left an indelible stamp on the American psyche, but most of what we "know" is wrong. It wasn't about jocks, Goths, or the Trench Coat Mafia. Dave Cullen was one of the first reporters on scene, and spent ten years on this book-widely recognized as the definitive account. With a keen investigative eye and psychological acumen, he draws on mountains of evidence, insight from the world's leading forensic psychologists, and the killers' own words and drawings-several reproduced in a new appendix. Cullen paints raw portraits of two polar opposite killers. They contrast starkly with the flashes of resilience and redemption among the survivors.

    An inside-the-dugout account, based on interviews with the key players among the Angels, Astros, Mets and Red Sox, of a remarkable season and arguably the most spectacular comeback in the history of the sport.

    This book shows you how to claim your share. Over 200 pages of valuable metal detecting information designed to get you out there finding treasure on your very first outing.Finding treasure with a metal detector is real and doing it is simple and easy once you read this book. There are people finding incredible old coins made from gold and silver, valuable historical relics and old jewelry made from gold, silver and platinum. But you won't find these great treasures unless you know where and how to look. Metal Detecting: A Beginner's Guide shows you this and much more.Veteran detectorist and treasure enthusiast Mark Smith continues to provide great information to anyone interested in the great hobby of metal detecting. In his second book on the subject, he manages to answer the common questions that every novice has when they are thinking about getting started. From choosing the right machine to identifying your valuable treasure, Mark Smith covers these subjects and everything in between in an easy to understand way.While this metal detecting book may be geared towards the novice treasure hunter, there are plenty of choice tips that even experienced treasure hunters can pick up. Mark Smith reveals some of his best guarded metal detecting secrets in this metal detecting guide that puts more treasure in your find's pouch.Fully illustrated diagrams and real life pictures describe in detail the easiest ways to not only locate treasure, but safely recover it as well.Learn how to find more treasure by: understanding common metal detecting terminology, understanding which metal detectors work the best and where, understanding how and why a metal detector works, other equipment you will need, proper etiquette, what you can expect to find, why you should never throw anything away, how to identify your finds, how to identify jewelry, how to tell if it is real gold, how to metal detect with children, which recovery tools work the best, how to recover treasure, how to metal detect private property, how to identify unknown metal detecting finds, metal detecting creeks, rivers and lakes, pinpointing, making weak targets stronger, cleaning your finds, the best places to use your metal detector, selling your finds and more!What are you waiting for? Find out how you can maximize your treasure with this informative metal detecting book today.

    Helping to bring these forgotten figures into the light, Andrew Gimson's illuminating accounts are accompanied by sketches from Guardian sartirical cartoonist, Martin Rowson, making this the perfect gift for all lovers of history and politics.

    Traversing the country, he encounters a pompous Western businessman swindling his way to millions, a local vendor with a flair for painting nudes, and long ago legends of a western circus. Sensitively written and expertly researched, Greetings from Myanmar: Exploring the Price of Progress in One of the Last Countries on Earth to Open for Business is the story of a flourishing nation still very much in limbo and an answer to the hard questions that arise when tourism not only charts, but shapes a place as well.

    

    Louis housewife who abandoned her family and became the sex-slave of ex-Folsom Prison convict Greg Marlow, known to his fellow inmates as "Folsom Wolf". Together, the pair went on a cross-country spree of sex, torture and murder that ended with their convictions and death sentences.

    The challenges are many, and for the faculty—whose jobs may depend on their students’ ability to improve on the test—the stakes are high.Ten-year-old Hydea is about to start fifth grade—with second-grade reading skills. Her friend Marbella is a little further along, but she’s more interested in socializing than in learning. And then there’s Matthew, a second grader who began the school year below grade level and who, over the course of the year, slipped even more. In past years, these three students and many others would have received help from the literacy specialist Mrs. Schaefer. But with cutbacks and a change in her job description—the third in as many years—she won’t be able to give all struggling students the same attention. This year, she will have to select the few students whom she and the teachers can bet on—the ones who are close to achieving proficiency on the CMT. The hope is that this strategy, though not ideal, will give them the boost they—and the school—need to pass the exams. And, for added measure, Principal Hay has already asked his faculty to teach to the test.Journalist Ron Berler spent a full year at Brookside, sitting in on classes, strategy sessions, and even faculty meetings. In Raising the Curve, he introduces us to the students, teachers, and staff who make up the Brookside community. Though their school is classified as failing—like so many others across the country—they never give up on themselves or on one another. In this nuanced and personal portrait, Berler captures their concerns, as well as their pride, resilience, and spirited faith.