Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!• Explains sophisticated concepts insimple words and pictures • A perfect desk reference for every kind of publishing medium • Vast audience, with equal appeal to designers, writers, publishers, teachers, and students

    Integrated MLA 2003 update

    Giving examples of real usage, this book provides the basic information about grammar and punctuation that people need on a day-to-day basis. Arranged A-Z, it contains entries for standard grammatical terms as well as dealing with related questions of usage. In addition to explaining basic terms such as 'split infinitive', 'participle', and 'adverb', entries also discuss whether to use 'may' or 'might', 'that' or 'which', and 'it's' or 'its'. The Oxford A-Z of Grammar and Punctuation gives the reader quick and easy access to the answers to these, and many other, questions of grammar. It offers clear and coherent explanations, and illustrations across a broad range of topics, and is the first port of call for any reader seeking clear, authoritative help with grammar and punctuation. Both easy to use and comprehensive, the Oxford A-Z of Grammar and Punctuation is an essential tool for writing at home, in the office, at school, and at college.

    The world's foremost expert on the English language takes us on an entertaining and eye-opening tour of the history of our vernacular through the ages.In this entertaining history of the world's most ubiquitous language, David Crystal draws on one hundred words that best illustrate the huge variety of sources, influences and events that have helped to shape our vernacular since the first definitively English word — ‘roe’ — was written down on the femur of a roe deer in the fifth century.Featuring ancient words ('loaf'), cutting edge terms that reflect our world ('twittersphere'), indispensable words that shape our tongue ('and', 'what'), fanciful words ('fopdoodle') and even obscene expressions (the "c word"...), David Crystal takes readers on a tour of the winding byways of our language via the rude, the obscure and the downright surprising.

    "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective. WRITING TOOLS covers everything from the most basic ("Tool 5: Watch those adverbs") to the more complex ("Tool 34: Turn your notebook into a camera") and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools. "Pull out a favorite novel or short story, and read it with the guidance of Clark's ideas. . . . Readers will find new worlds in familiar places. And writers will be inspired to pick up their pens." -Boston Globe"For all the aspiring writers out there-whether you're writing a novel or a technical report-a respected scholar pulls back the curtain on the art." -Atlanta Journal-Constitution"This is a useful tool for writers at all levels of experience, and it's entertainingly written, with plenty of helpful examples." -Booklist

    Entries reveal a usage history, contemporary analysis, and a recommended solution.Quotations illustrating usage help you make informed choices. Over 20,000 illustrative quotations provide concrete examples of how words are used.Special history and pronunciation sections help you build understanding and knowledge. A Brief History of English Usage and a quick-reference guide to Pronunciation Symbols provide background and supplementary data.Alphabetical listings and cross-referencing help you find answers fast. More than 2,300 entries and 600 cross-references facilitate quick look-ups.

    Some of these words appeal because of their aptness, some for their obscurity, some for their euphony, and some for their quirkiness.

    Additionally, 100 Words Every Word Lover Should Know features scores of quotations from classical and contemporary authors, from Henry James and Jane Austen to Sylvia Plath and William Golding, Douglas Coupland and Donna Tartt. A great gift for anyone who appreciates the beauty, history, and depth of the English language, 100 Words Every Word Lover Should Know will appeal to all who are avid readers and take pride in a vibrant, active vocabulary.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    It is democratic, everchanging and ingenious in its assimilation of other cultures. English runs through the heart of the world of finance, medicine and the Internet, and it is understood by around two thousand million people across the world. It seems set to go on. Yet it was nearly wiped out in its early years.Embracing elements of Latin, French, Spanish, Italian, Portuguese, Arabic, Hindi and Gullah, this 1500-year story covers a huge range of countries and people. The Adventure of English is not only an enthralling story of power, religion and trade, but also the story of people, and how their day-to-day lives shaped and continue to change the extraordinary language that is English.

    This easy-to-use guide is updated and expanded to include new computer and technology signs and offers a fast and simple approach to learning. Includes:- Vocabulary reviews- Fingerspelling exercises- Sign matching and memory aids- A complete glossary and a comprehensive index- Clear instructive drawings

    Who hasn't searched for the right word to describe a colleague's maschalephidrosis (runaway armpit perspiration) or a boss's pleonexia (insane greed)? And what better way is there to insult the scombroid landlord (resembling a mackerel) or that tumbrel of a brother-in-law (a person who is drunk to the point of vomiting) than by calling him by his rightful name? A compact compendium of ingenious words for anyone who's been tongue-tied, flabbergasted, or dumbfounded, Depraved and Insulting English supplies the appropriate vocabulary for any occasion. Word lovers, chronic insulters, berayers, bescumbers, and bespewers need fear no more—finding the correct word to wow your friends or silence your enemies just got a whole lot easier.

    It covers topics such as plurals and literary technique, distinctions among like words (homonyms and synonyms), and the use of foreign terms.This book is intended for general; students and teachers of English; anyone wanting guidance on the correct use of English.

     Do you ever leave work wondering whether all of the words exchanged between you and your colleagues in emails and meetings actually had any meaning? You spend the day touching base and networking, workshopping and impacting, strategizing and implementing, going forward with your key performance indicators. No wonder you are exhausted when you leave the office! Even as English spreads around the globe, the language itself is shrinking. Our vocabularies are increasingly trimmed of subtlety and obscure words are forbidden unless they qualify as economic or business jargon. The constant pressure in our society to be efficient and productive is working like a noose around the neck of the English language. Don Watson is one of Australia's foremost writers and intellectuals. In Death Sentences, he takes up the fight against the pestilence of bullet points, the scourge of buzzwords, and the dearth of verbs in public discourse. He encourages us to wage war against the personal mission statement and the Powerpoint essay and to take back our language from the corporate wordsmiths and marketeers. BACKCOVER: Praise for Don Watson’s Death Sentences: “Don Watson has written a fine and necessary book. Any citizen who neglects to read it does so at his or her peril.” –Lewis H. Lapham, editor of Harper’s Magazine "[a] marvelous polemic..." —forbes.com “…captures the powerlessness and frustration we feel when confronted by meaningless words delivered with authority.” —Los Angeles Times Book Review “Watson makes an eloquent, elegant, and sometimes scathing case for taking back language from those who would trip it of all color and emotion and, therefore, of all meaning. —Joanne Wilkinson, Booklist) “…many lessons and insights in this book…” —Leigh Buchanan, Harvard Business Review “[Watson is] always clear and precise, even when exposing the verbal pollution that passes for wisdom in the public realm.” –Toronto Star

    Geared toward students, teachers, readers, and writers alike, The Penguin Dictionary of Literary Terms and Literary Theory explains critical jargon (intertextuality, aporia), schools of literary theory (structuralism, feminist criticism), literary forms (sonnet, ottava rima), and genres (elegy, pastoral) and examines artifacts, historic locales, archetypes, origins of well-known phrases, and much, much more. Scholarly, straightforward, comprehensive, and even entertaining, this is a resource that no word-lover should be without.