Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

     Stories have the power to captivate listeners and to ignite their imaginations. Our brains crave stories - it's how history was recorded before people learned how to write - but what makes a great story? How can you create and deliver stories which keep your listeners transfixed? Based on Intensive Research on Brain Science, Storytelling, Screenwriting and Public Speaking I spent the last four years studying and evaluating thousands of speakers - some great ones, and others who (to put it mildly) needed a lot of help. I read over two hundred books on the art of public speaking, storytelling and screenwriting, attended countless seminars on the subject and devoured every piece of information I could get on the art of presenting. This book is the result of my intensive research. In it, you will find powerful storytelling and speaking techniques that are used by some of the world’s best speakers to help win audiences over to their way of thinking. If you want to master the art of public speaking, you must master the art of storytelling. In this book, you will discover the public speaking and storytelling techniques used by some of the best public speakers in the world. More specifically, you will learn how to: •Create an opening that instantly hooks your audience into your speech •Keep your audience on the edge of their seats with a spellbinding story •Use the suspended story to keep your audience intrigued •Bring your characters to life •Turn your stories into mental movies for your audience •Create and deliver a speech your audience will remember and talk about for years •Keep ratcheting up the suspense by increasing the intensity of your conflicts •Customize your speech (and your story) for your audience •Add organic humor to your speeches and stories without resorting to jokes •Use anchors to make your points memorable •Use tough-watch logic to inspire your audience •Create smooth transitions to ensure your speech flows logically •Create analogies and metaphors to make your message memorable •Give your audience dialogue to build rapport with them •Add a you-focused check-in to relate with your audience •Use vocal variety to spice up your speech •Create a memorable and repeatable catch-phrase using “the rule of opposites” •Add credibility to your speeches and stories •Take an element out of your story and put it into your audience’s lives •Creatively summarize your main points •Tell a story and deliver a speech that your audience will remember and talk about for years What Makes This Book Different? This book is unlike most books on the subjects of public speaking and storytelling.

     Napoleon Bonaparte These prophetic words are the beginning of an adventure. When two intrepid Aussies decide to buy a house in France after living on a boat for 11 years, they get more than baguettes and stinky cheese. Wonderful neighbours, horrible drains, fabulous wine, French taxes. Boat to Baguette is a humorous rollercoaster ride as Hettie and Boomie make France their new home.

    With the logic which is the great instrument of French thought, [Ellul] explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world."--Los Angeles Times"The theme of Propaganda is quite simply...that when our new technology encompasses any culture or society, the result is propaganda... Ellul has made many splendid contributions in this book."--Book Week"An exhaustive catalog of horrors. It shows how modern, committed man, surrounded and seized by propaganda, more often than not surrenders himself to it only too willingly, especially in democracies--because he is educated for his rule as dupe. 'The most favorable moment to seize a man and influence him,' Ellul writes, 'is when he is alone in the mass; it is at this point that propaganda can be most effective. This is the situation of the 'lonely crowd,' or of isolation in the mass, which is a natural product of modern-day society, which is both used and deepened by the mass media.' "--Los Angeles Free Press

    He’d given me my first taste of love, and he helped me to see just how stupid our hearts could be. Because of Cory, I learned that love was the only thing we couldn’t see in the physical that could completely screw up the physical – mainly our hearts. Love had the ability to break your heart into small pieces and feed it to the idiot you loved just to make him stronger while you grew weak. If love wasn’t for the weak, may I never be strong. – Nola Williams For Nola Williams, until she achieves every dream and goal on her to-do list, love was to be avoided at all costs. That had been an easy task… until she met Logan Hart. Not only is Logan devilishly handsome, wealthy, and charming, but he also has the power to help Nola achieve her dreams in a fraction of the time it would take for her to do it on her own. In exchange for her dreams, Logan is asking for Nola’s hand, heart, and commitment, and they all seem to be an easy trade in the beginning. As their exchange unfolds, Nola finds herself wondering if her dreams were worth the risk of tying herself to a man like Logan. A man who has an effortless ability to seep into the crevices of her cracked heart. The problem? Their union is only to last for a year, and though the world thinks it’s real, Nola and Logan know it’s fake. Will she be able to leave Logan with her dreams and her heart unscathed, or will she learn firsthand how love has the power to destroy just as her father did?

    Fully revised, and with new student-friendly features, McQuail′s Mass Communication Theory offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the Internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.

    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

    In order to help students connect theory to everyday life, the text includes colorful examples and case studies from the real world.

    From the laws of libel and privacy to the regulation of advertising and telecommunications, Mass Media Law examines timely issues that are shaping the United States' legal system and the future of media content.

    Carey's lively thought, lucid style, and profound scholarship propel the reader through a wide and varied intellectual landscape, particularly as these issues have affected Modern American thought. As entertaining as it is enlightening, Communication as Culture is certain to become a classic in its field.

    

     In the midst of a deteriorating war in 1967 a senior CIA operative seeking to rearm the Mekong Delta’s anti-communist Buddhists in the hopes of transforming a failing military strategy is killed under mysterious circumstances. This changes everything for Navy Commander Michael Teague who was about to work with the Buddhists who’d been disarmed over a decade ago by Saigon. Within hours of the death of the CIA operative, Teague is recruited to lead the clandestine mission, code named The Third Force, knowing the secret operation to rearm the Buddhists is opposed by Saigon and MACV. By taking the assignment he accepts that it could cost him his career and might well trigger a major, bloody war-within-the-war in the jungles of the Mekong Delta. With the support of the powerful young female Buddhist leader, Thi Xam, the operation grows and spreads. It success triggers an explosive conflict between the CIA backed Buddhists and Saigon’s Special Forces who are supported by the American military command led by Colonel Stennride, to put an end to the Buddhist rebellion and continue with a strategy of body count.

    Sequel to laugh-out-loud romantic comedy Blame it on the OnesieIt’s all change for Ella.•Nathan has declared his love: ‘It was only ever you I wanted, only ever you I loved.’•Sleaze weasel Hal is but a distant memory•Spring Cottage ‘rules’ are getting in the way•And Christmas seems a long way offPull on your onesie, light the fire, grab a hot chocolate and join Ella, Nathan, Sam, Charlie, Walt and the cavalry for another riotous read.

    As the runaway winner of I'm a Celebrity Get Me Out of Here 2017, Toff surprised us all, not least herself, with her positive, happy-go-lucky attitude and kindness to others, no matter what challenge came her way in the jungle.In ALWAYS SMILING, Toff is here to share her experiences, some funny, some sad, some that make her cringe with embarrassment. So whether it is friendships, family dramas, heartbreak and relationships, or how she coped with living her life in front of millions of viewers of Made in Chelsea, Toff reveals how she has learnt to keep a smile on her face, whatever life throws at her.Told with her trademark honesty, humour and endless sense of fun, ALWAYS SMILING is a must-have for any fan.

    Can Danny Pearson stop them or will this be his downfall...Since leaving the SAS, Danny Pearson passes time doing freelance security jobs. Still mourning the loss of his wife and son, Danny’s just trying to live the quiet life getting by day by day.When his best friend Scott is asked for help from an old work colleague, Danny and Scott investigate. What they find leads them into a dangerous world of terrorists, mercenary killers and a plot to change the balance of world power. Will Danny live long enough to stop a global disaster…Execution of faith is the first in the Danny Pearson Thriller Series. If you like sharp humour and fast-paced action and adventure, then you’ll love Stephen Taylor’s first rollercoaster action thriller.Readers are saying“Jack Reacher, Mitch Rapp, Jason Bourne and now Danny Pearson.”