And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    Now we must face up to its primary cause: capitalism. Our economic system is based on perpetual expansion, which is devastating the living world. There is only one solution that will lead to meaningful and immediate change: degrowth.If we want to have a shot at surviving the Anthropocene, we need to restore the balance. We need to change how we see the world and our place within it, shifting from a philosophy of domination and extraction to one that’s rooted in reciprocity with our planet’s ecology. We need to evolve beyond the dusty dogmas of capitalism to a new system that’s fit for the twenty-first century.But what about jobs? What about health? What about progress? This book tackles these questions and offers an inspiring vision for what a post-capitalist economy could look like. An economy that’s more just, more caring, and more fun. An economy that enables human flourishing while reversing ecological breakdown. By taking less, we can become more.

    In this brilliant book, labor historian Erik Loomis recounts ten critical workers' strikes in American labor history that everyone needs to know about (and then provides an annotated list of the 150 most important moments in American labor history in the appendix). From the Lowell Mill Girls strike in the 1830s to Justice for Janitors in 1990, these labor uprisings do not just reflect the times in which they occurred, but speak directly to the present moment.For example, we often think that Lincoln ended slavery by proclaiming the slaves emancipated, but Loomis shows that they freed themselves during the Civil War by simply withdrawing their labor. He shows how the hopes and aspirations of a generation were made into demands at a GM plant in Lordstown in 1972. And he takes us to the forests of the Pacific Northwest in the early nineteenth century where the radical organizers known as the Wobblies made their biggest inroads against the power of bosses. But there were also moments when the movement was crushed by corporations and the government; Loomis helps us understand the present perilous condition of American workers and draws lessons from both the victories and defeats of the past.In crystalline narratives, labor historian Erik Loomis lifts the curtain on workers' struggles, giving us a fresh perspective on American history from the boots up.Strikes includeLowell Mill Girls Strike (Massachusetts, 1830-40)Slaves on Strike (The Confederacy, 1861-65)The Eight-Hour Day Strikes (Chicago, 1886)The Anthracite Strike (Pennsylvania, 1902)The Bread and Roses Strike (Massachusetts, 1912)The Flint Sit-Down Strike (Michigan, 1937)The Oakland General Strike (California, 1946)Lordstown (Ohio, 1972)Air Traffic Controllers (1981)Justice for Janitors (Los Angeles, 1990)

    On the eve of this centenary, journalist Johann Hari set off on an epic three-year, thirty-thousand-mile journey into the war on drugs. What he found is that more and more people all over the world have begun to recognize three startling truths: Drugs are not what we think they are. Addiction is not what we think it is. And the drug war has very different motives to the ones we have seen on our TV screens for so long.In Chasing the Scream, Hari reveals his discoveries entirely through the stories of people across the world whose lives have been transformed by this war. They range from a transsexual crack dealer in Brooklyn searching for her mother, to a teenage hit-man in Mexico searching for a way out. It begins with Hari's discovery that at the birth of the drug war, Billie Holiday was stalked and killed by the man who launched this crusade--and it ends with the story of a brave doctor who has led his country to decriminalize every drug, from cannabis to crack, with remarkable results.Chasing the Scream lays bare what we really have been chasing in our century of drug war--in our hunger for drugs, and in our attempt to destroy them. This book will challenge and change how you think about one of the most controversial--and consequential--questions of our time.

    Weaver unsparingly diagnoses the ills of our age and offers a realistic remedy. He asserts that the world is intelligible and that man is free. The catastrophes of our age are the product of unintelligent choice and the cure lies in man's recognition that ideas--like actions--have consequences. A cure, he submits, is possible. It lies in the right use of man's reason, in the renewed acceptance of an absolute reality, and in the recognition that ideas like actions have consequences.

    It was a time of backward-seeming notions, when almost everyone still accepted the biblical account of creation as the literal truth and authoritarianism as the most natural and viable social order. But by the time both men died, the world had changed: ordinary people understood that life on earth was a story of continuous evolution, and the Civil War had proved that a democracy could fight for principles and endure. And with these signal insights much else had changed besides. Together, Darwin and Lincoln had become midwives to the spirit of a new world, a new kind of hope and faith.""Searching for the men behind the icons of emancipation and evolution, Adam Gopnik shows us, in this captivating double life, Lincoln and Darwin as they really were: family men and social climbers; ambitious manipulators and courageous adventurers; the living husband, father, son, and student behind each myth. How do we reconcile Lincoln, the supremely good man we know, with the hardened commander who wittingly sent tens of thousands of young soldiers to certain death? Why did the relentlessly rational Darwin delay publishing his "Great Idea" for almost twenty years? How did inconsolable grief at the loss of a beloved child change each man? And what comfort could either find - for himself or for a society now possessed of a sadder, if wiser, understanding of our existence? Such human questions and their answers are the stuff of this book."Above all, we see Lincoln and Darwin as thinkers and writers - as makers and witnesses of the great change in thought that marks truly modern times: a hundred years after the Enlightenment, the old rule of faith and fear finally yielding to one of reason, argument, and observation not merely as intellectual ideals but as a way of life; the judgment of divinity at last submitting to the verdicts of history and time. Lincoln considering human history, Darwin reflecting on deep time - both reshaped our understanding of what life is and how it attains meaning. And they invented a new language to express that understanding.Angels and Ages is an original and personal account of the creation of the liberal voice - of the way we live now and the way we talk at home and in public. Showing that literary eloquence is essential to liberal civilization, Adam Gopnik reveals why our heroes should be possessed by the urgency of utterance, obsessed by the need to see for themselves, and endowed with the gift to speak for us all.

    Alexis de Tocqueville, a young French aristocrat, came to the young nation to investigate the functioning of American democracy & the social, political & economic life of its citizens, publishing his observations in 1835 & 1840. Brilliantly written, vividly illustrated with vignettes & portraits, Democracy in America is far more than a trenchant analysis of one society at a particular point in time. What will most intrigue modern readers is how many of the observations still hold true: on the mixed advantages of a free press, the strained relations among the races & the threats posed to democracies by consumerism & corruption. So uncanny is Tocqueville’s insight & so accurate are his predictions, that it seems as tho he were not merely describing the American identity but actually helping to create it.

    The Dream of Enlightenment tells their story and that of the birth of modern philosophy. What does the advance of science entail for our understanding of ourselves and for our ideas of God? How should a government deal with religious diversity - and what is government actually for? Their questions remain our questions, and it is tempting to think these philosophers speak our language and live in our world; but to understand them properly, we must step back into their shoes. Gottlieb puts readers in the minds of these frequently misinterpreted figures, elucidating the history of their times while engagingly explaining their arguments and assessing their legacy. Gottlieb creates a sweeping account of what they amounted to, and why we are still in their debt.

    In this surreal atmosphere created to disorient us and undermine our sense of truth, we’ve lost not only our grip on peace and democracy — but our very notion of what those words even mean.Peter Pomerantsev takes us to the front lines of the disinformation age, where he meets Twitter revolutionaries and pop-up populists, “behavioral change” salesmen, Jihadi fanboys, Identitarians, truth cops, and many others. Forty years after his dissident parents were pursued by the KGB, Pomerantsev finds the Kremlin re-emerging as a great propaganda power. His research takes him back to Russia — but the answers he finds there are not what he expected.Blending reportage, family history, and intellectual adventure, This Is Not Propaganda explores how we can reimagine our politics and ourselves when reality seems to be coming apart.

    From distressed small communities in Central Appalachia to wealthy suburbs; from disparate cities to once-idyllic farm towns; it's a heartbreaking trajectory that illustrates how this national crisis has persisted for so long and become so firmly entrenched. Beginning with a single dealer who lands in a small Virginia town and sets about turning high school football stars into heroin overdose statistics, Macy endeavors to answer a grieving mother's question-why her only son died-and comes away with a harrowing story of greed and need. From the introduction of OxyContin in 1996, Macy parses how America embraced a medical culture where overtreatment with painkillers became the norm. In some of the same distressed communities featured in her bestselling book Factory Man, the unemployed use painkillers both to numb the pain of joblessness and pay their bills, while privileged teens trade pills in cul-de-sacs, and even high school standouts fall prey to prostitution, jail, and death.Through unsparing, yet deeply human portraits of the families and first responders struggling to ameliorate this epidemic, each facet of the crisis comes into focus. In these politically fragmented times, Beth Macy shows, astonishingly, that the only thing that unites Americans across geographic and class lines is opioid drug abuse. But in a country unable to provide basic healthcare for all, Macy still finds reason to hope-and signs of the spirit and tenacity necessary in those facing addiction to build a better future for themselves and their families.

    Increasingly, the decisions that affect our lives--where we go to school, whether we can get a job or a loan, how much we pay for health insurance--are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.

    How today’s jihad terrorists following the Qur’an’s command to make war on Jews and Christians have the same motives and goals as the Muslims who fought the Crusaders Why the Crusades were not acts of unprovoked aggression by Europe against the Islamic world, but a delayed response to centuries of Muslim aggression What must be done today—from reading the Qur’an to reclassifying Muslim organizations—in order to defeat Muslim terrorists

    This ancient civilization prospered in the region of modern-day Tuscany, maintaining extensive trade networks, building impressive fortified cities, making exquisite art, and creating a culture that, while deeply connected to the Greeks and Romans, had striking contrasts.

    And while many of us look to make sense of Russia through its political history, in many ways a real grasp of this awe-inspiring country comes from looking closely at its cultural achievements. The 24 lectures of Understanding Russia: A Cultural History survey hundreds of years of Russian culture, from the world of Ivan the Terrible to the dawn of the Soviet Union to the post-war tensions of Putin's Russia. Blending history with cultural studies, they are designed to bring you closer than ever before to the Russian people - not just the authoritarian rulers like Peter the Great, the Romanovs, and Stalin but the everyday men and women who sought their own meaning in the poetry of Pushkin, the comfort of early folk tales, the faith of medieval iconography, the avant-garde films of Eisenstein, and more. You'll discover surprising insights into centuries of cultural history, including peasant superstitions, such as avoiding whistling indoors, and the culture of queuing for goods and services that defined everyday life for ordinary Soviets. You'll also spend time in the company of novelists, painters, poets, filmmakers, impresarios, composers, revolutionaries, and intellectuals who shaped Russia in myriad ways, including The Five, a group of composers who created a distinctly national sound based in part on Russian folk music; and Sergei Eisenstein, the filmmaker whose Battleship Potemkin revolutionized the language of cinema. In a time when the eyes of the Western world are constantly drawn to Russia, it's amazing how little we really know about its culture. These lectures will help you finally understand that complex, thrilling, and undeniably fascinating spirit.

    The result is an accessible text that has sold well over half a million copies in English, has been translated into eighteen languages, and shows every sign of becoming more and more influential as time goes on.