In this newest translation of The Art of War readers will benefit from the interpretations from other translators and strategist, as well as the 50 strategic rules, including: -- How to look for strategic turns to meet the competition-- How to attain strategic superiority and crush the competition-- How to plan surprise and stay ahead of the game-- And more timeless wisdom that will allow you to compete and win in the dynamic business environment!Business managers around the world have tapped into this ancient wisdom; it is time to master The Art of War for Manager for the existence and growth of your business!

    What it has not done is consider the stark reality that most of the time we humans are thinking about social processes, comparing ourselves to and estimating the intentions of others. In Human, Gazzaniga explores a number of related issues, including what makes human brains unique, the importance of language and art in defining the human condition, the nature of human consciousness, and even artificial intelligence.

    This among others is a fundamental reason why a thorough and truthful study and retelling of this history is needed. The study of Hindu history is also a study of values and inspiration and a profound spiritual yearning that subconsciously continues to guide Hindus. It is also what makes India a unique and distinctive country which is not primarily defined by its politics but by its philosophy and spirituality. The essays in this work both tangentially and explicitly bring out these aspects. "10 Lessons from Hindu History in 10 Episodes" is envisaged as a popular narrative without overlooking or taking liberties with historical accuracy.

    In this much-anticipated book, Michael Tomasello weaves his twenty years of comparative studies of humans and great apes into a compelling argument that cooperative social interaction is the key to our cognitive uniqueness. Once our ancestors learned to put their heads together with others to pursue shared goals, humankind was on an evolutionary path all its own.Tomasello argues that our prehuman ancestors, like today's great apes, were social beings who could solve problems by thinking. But they were almost entirely competitive, aiming only at their individual goals. As ecological changes forced them into more cooperative living arrangements, early humans had to coordinate their actions and communicate their thoughts with collaborative partners. Tomasello's "shared intentionality hypothesis" captures how these more socially complex forms of life led to more conceptually complex forms of thinking. In order to survive, humans had to learn to see the world from multiple social perspectives, to draw socially recursive inferences, and to monitor their own thinking via the normative standards of the group. Even language and culture arose from the preexisting need to work together. What differentiates us most from other great apes, Tomasello proposes, are the new forms of thinking engendered by our new forms of collaborative and communicative interaction.A Natural History of Human Thinking is the most detailed scientific analysis to date of the connection between human sociality and cognition.

    Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extraordinary, 200-million-year-long story as never before.In this captivating narrative (enlivened with more than seventy original illustrations and photographs), Steve Brusatte, a young American paleontologist who has emerged as one of the foremost stars of the field—naming fifteen new species and leading groundbreaking scientific studies and fieldwork—masterfully tells the complete, surprising, and new history of the dinosaurs, drawing on cutting-edge science to dramatically bring to life their lost world and illuminate their enigmatic origins, spectacular flourishing, astonishing diversity, cataclysmic extinction, and startling living legacy. Captivating and revelatory, The Rise and Fall of the Dinosaurs is a book for the ages.Brusatte traces the evolution of dinosaurs from their inauspicious start as small shadow dwellers—themselves the beneficiaries of a mass extinction caused by volcanic eruptions at the beginning of the Triassic period—into the dominant array of species every wide-eyed child memorizes today, T. rex, Triceratops, Brontosaurus, and more. This gifted scientist and writer re-creates the dinosaurs’ peak during the Jurassic and Cretaceous, when thousands of species thrived, and winged and feathered dinosaurs, the prehistoric ancestors of modern birds, emerged. The story continues to the end of the Cretaceous period, when a giant asteroid or comet struck the planet and nearly every dinosaur species (but not all) died out, in the most extraordinary extinction event in earth’s history, one full of lessons for today as we confront a “sixth extinction.”Brusatte also recalls compelling stories from his globe-trotting expeditions during one of the most exciting eras in dinosaur research—which he calls “a new golden age of discovery”—and offers thrilling accounts of some of the remarkable findings he and his colleagues have made, including primitive human-sized tyrannosaurs; monstrous carnivores even larger than T. rex; and paradigm-shifting feathered raptors from China.An electrifying scientific history that unearths the dinosaurs’ epic saga, The Rise and Fall of the Dinosaurs will be a definitive and treasured account for decades to come.

    Beginning with the study of DNA in Egyptian mummies in the early 1980s and culminating in the sequencing of the Neanderthal genome in 2010, Neanderthal Man describes the events, intrigues, failures, and triumphs of these scientifically rich years through the lens of the pioneer and inventor of the field of ancient DNA.We learn that Neanderthal genes offer a unique window into the lives of our hominin relatives and may hold the key to unlocking the mystery of why humans survived while Neanderthals went extinct. Drawing on genetic and fossil clues, Pääbo explores what is known about the origin of modern humans and their relationship to the Neanderthals and describes the fierce debate surrounding the nature of the two species’ interactions. His findings have not only redrawn our family tree, but recast the fundamentals of human history—the biological beginnings of fully modern Homo sapiens, the direct ancestors of all people alive today.A riveting story about a visionary researcher and the nature of scientific inquiry, Neanderthal Man offers rich insight into the fundamental question of who we are.

    Why, if the human instinct to survive and reproduce is “selfish,” do people engage in self-sacrifice, and even develop ideas like virtue and shame to justify that altruism? Many theories have been put forth, some emphasizing the role of nepotism, others emphasizing the advantages of reciprocation or group selection effects. But evolutionary anthropologist Christopher Boehm finds existing explanations lacking, and in Moral Origins, he offers an elegant new theory.Tracing the development of altruism and group social control over 6 million years, Boehm argues that our moral sense is a sophisticated defense mechanism that enables individuals to survive and thrive in groups. One of the biggest risks of group living is the possibility of being punished for our misdeeds by those around us. Bullies, thieves, free-riders, and especially psychopaths—those who make it difficult for others to go about their lives—are the most likely to suffer this fate. Getting by requires getting along, and this social type of selection, Boehm shows, singles out altruists for survival. This selection pressure has been unique in shaping human nature, and it bred the first stirrings of conscience in the human species. Ultimately, it led to the fully developed sense of virtue and shame that we know today.A groundbreaking exploration of the evolution of human generosity and cooperation, Moral Origins offers profound insight into humanity’s moral past—and how it might shape our moral future.

    By living among the people he studied here, speaking their language and participating in their activities, he invented what became known as participant-observation. This new type of ethnographic study was to have a huge impact on the emerging discipline of anthropology. In this work, Malinowski applied his experiences on the Trobriand Islands to the study of sexuality, and the attendant issues of eroticism, obscenity, incest, oppression, power and parenthood. In so doing, he both utilized and challenged the psychoanalytical methods being popularized at the time in Europe by Freud and others. The result is this book, which, though revolutionary when first published, has since become a standard work on the psychology of sex.

    They were hunter-gatherers, consummate foraging experts, but taking the world as they found it. Then a revolution occurred – our ancestors’ interaction with other species changed. They began to tame them. The human population boomed; civilization began.In her new book, Tamed, Alice Roberts uncovers the amazing deep history of ten familiar species with incredible wild pasts: dogs, apples and wheat; cattle; potatoes and chickens; rice, maize, and horses – and, finally, humans. Alice Roberts not only reveals how becoming part of our world changed these animals and plants, but shows how they became our allies, essential to the survival and success of our own species – and to our future.Enlightening, wide-ranging and endlessly fascinating, Tamed is an epic story, encompassing hundreds of thousands of years of history and archaeology alongside cutting-edge genetics and anthropology. Yet it is also a deeply personal journey that will change how we see ourselves and the species on which we have left our mark.

    This discovery prompted a complete reevaluation of previous evidence for human origins.In the years since this dramatic discovery Johanson has continued to scour East Africa's Great rift Valley for the earliest evidence of human origins. In 1975 this team unearthed the "First Family", an unparalleled fossil assemblage of 13 individuals dating back to 3.2 million years ago; and in 1986 at the Rift's most famous location, Olduvai Gorge, this same team discovered a 1.8 million-year-old partial adult skeleton that necessitated a reassessment of the earliest members of our own genus Homo.Johanson's fieldwork continues unabated and recently more fossil members of Lucy's family have been found, including the 1992 discovery of the oldest, most complete skull of her species, with future research now planned for 1996 in the virtually unexplored regions of the most northern extension of the Rift Valley in Eritrea.From Lucy to Language is a summing up of this remarkable career and a stunning documentary of human life through time on Earth. It is a combination of the vital experience of field work and the intellectual rigor of primary research. It is the fusion of two great writing talents: Johanson and Blake Edgar, an accomplished science writer, editor of the California Academy of Sciences' Pacific Discovery, and co-author of Johanson's last book, Ancestors.From Lucy to Language is one of the greatest stories ever told, bracketing the timeline between bipedalism and human language. Part I addresses the central issues facing anyone seeking to decipher the mystery of human origins. In this section the authors provide answers to the basics -- "What are our closest living relatives?" -- tackle the controversial -- "What is race?" -- and contemplate the imponderables -- "Why did consciousness evolve?"From Lucy to Language is an encounter with the evidence. Early human fossils are hunted, discovered, identified, excavated, collected, preserved, labeled, cleaned, reconstructed, drawn, fondled, photographed, cast, compared, measured, revered, pondered, published, and argued over endlessly. Fossils like Lucy have become a talisman of sorts, promising to reveal the deepest secrets of our existence. In Part II the authors profile over fifty of the most significant early human fossils ever found. Each specimen is displayed in color and at actual size, most of them in multiple views. With them the authors present the cultural accoutrements associated with the fossils: stone tools which evidence increasing sophistication over time, the earliest stone, clay, and ivory art objects, and the culminating achievement of the dawn of human consciousness -- the magnificent rock and cave paintings of Europe, Africa, Australia, and the Americas.In the end From Lucy to Language is a reminder and a challenge. Like no species before us, we now seem poised to control vast parts of the planet and its life. We possess the power to influence, if not govern, evolution. For that reason, we must not forget our link to the natural world and our debt to natural selection. We need to "think deep", to add a dose of geologic time and evolutionary history to our perspective of who we are, where we came from, and where we are headed. This is the most poignant lesson this book has to offer.

    MacNeill examines the surprising - and sometimes unsettling - answers to this most basic of human questions. The remarkable new field of evolutionary psychology takes a scientific approach to the evolution of human nature. Analyzing human behavior in relation to food, clothing, shelter, health care, and sex, Evolutionary Psychology proves an immensely stimulating exploration of human endeavor.

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). This book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.

    Almost immediately after the discovery of LSD less than a hundred years ago, psychedelics began to play a crucial role in the quest to understand the link between mind and matter. With an uncanny ability to reveal the mind’s remote frontiers and the unmapped areas of human consciousness, LSD and MDMA (better known as Ecstasy) have proven extraordinarily effective in treating anxiety disorders such as PTSD—yet the drugs remain illegal for millions of people who might benefit from them.Anchoring Tom Shroder’s Acid Test are the stories of Rick Doblin, the founder and executive director of the Multidisciplinary Association for Psychedelic Studies (MAPS), who has been fighting government prohibition of psychedelics for more than thirty years; Michael Mithoefer, a former emergency room physician, now a psychiatrist at the forefront of psychedelic therapy research; and his patient Nicholas Blackston, a former Marine who has suffered unfathomable mental anguish from the effects of brutal combat experiences in Iraq. All three men are passionate, relatable people; each flawed, each resilient, and each eccentric, yet very familiar and very human.Acid Test covers the first heady years of experimentation in the fifties and sixties, through the backlash of the seventies and eighties, when the drug subculture exploded and uncontrolled use of street psychedelics led to a PR nightmare that created the drug stereotypes of the present day. Meticulously researched and astoundingly informative, this is at once a personal story of intertwining lives against an epic backdrop, and a compelling argument for the unprecedented healing properties of drugs that have for decades been characterized as dangerous, illicit substances.

    Weaving together history, science, and the latest theories of artificial intelligence, Lynch and Granger demystify the complexities of our brains, and show us how our memory, cognition, and intelligence actually function, as well as what mechanisms in the brain can potentially be enhanced, improving on the current design. Author of The Emotional Brain, Joseph LeDoux praised it as "provocative and fascinating," and, writing in the New Scientist, Willian Calvin called it "a popular account of how brains enlarge, in both evolutionary and developmental terms" and "a much needed book."

    By allowing women to control their fertility, the birth control pill has revolutionized women's lives. Women are going to college, graduating, and entering the workforce in greater numbers than ever before, and there's good reason to believe that the birth control pill has a lot to do with this. But there's a lot more to the pill than meets the eye.Although women go on the pill for a small handful of targeted effects (pregnancy prevention and clearer skin, yay!), sex hormones can't work that way. Sex hormones impact the activities of billions of cells in the body at once, many of which are in the brain. There, they play a role in influencing attraction, sexual motivation, stress, hunger, eating patterns, emotion regulation, friendships, aggression, mood, learning, and more. This means that being on the birth control pill makes women a different version of themselves than when they are off of it. And this is a big deal. For instance, women on the pill have a dampened cortisol spike in response to stress. While this might sound great (no stress!), it can have negative implications for learning, memory, and mood. Additionally, because the pill influences who women are attracted to, being on the pill may inadvertently influence who women choose as partners, which can have important implications for their relationships once they go off it. Sometimes these changes are for the better . . . but other times, they're for the worse. By changing what women's brains do, the pill also has the ability to have cascading effects on everything and everyone that a woman encounters. This means that the reach of the pill extends far beyond women's own bodies, having a major impact on society and the world.This paradigm-shattering book provides an even-handed, science-based understanding of who women are, both on and off the pill. It will change the way that women think about their hormones and how they view themselves. It also serves as a rallying cry for women to demand more information from science about how their bodies and brains work and to advocate for better research. This book will help women make more informed decisions about their health, whether they're on the pill or off of it.