It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results.The book contradicts what the author calls the "unicorns and rainbows" strategy that simply encourages companies to love their customers and hug their followers. Instead, the book offers more substantial, proven tactics and tips gathered through scientific research and techniques.Lists what time of day and what day of the week the most retweets occur Explains why weekends are best for Facebook sharing, which blog posts lead to comments, why early mornings are best for emails, and how to blog to acquire links Describes how to avoid crowding your content The Science of Marketing provides the research and tools to help you make a stronger impact in the digital marketing space.

    They don’t have to share allowances, inheritances, or their parents’ attention. But when they get into trouble, they can’t just blame their imaginary friends. In Only Child, twenty-one acclaimed writers tell the truth about life without siblings—the bliss of solitude, the ache of loneliness, and everything in between.In this unprecedented collection, writers like Judith Thurman, Kathryn Harrison, John Hodgman, and Peter Ho Davies reflect on the single, transforming episode that defined each of them as an only child. For some it came while lurking around the edges of a friend’s boisterous family, longing to be part of the chaos. For others, it came in sterile hospital halls, while single-handedly caring for a parent with cancer. They write about the parents who raised them, from the devoted to the dismissive. They describe what it’s like to be an only child of divorce, an only because of the death of a sibling, an only who reveled in it or an only who didn’t. In candid, poignant, and often hilarious essays, these authors—including the children of Erica Jong, Alice Walker, and Phyllis Rose—explore a lifetime of onliness. As adults searching for partners, they are faced with the unique challenge of trying to turn a longtime trio into a quartet. In deciding whether to give junior a sib, they weigh the benefits of producing the friend they never had against the fear that they will not know how to divide their love and attention among multiples. As they watch their parents age, they come face-to-face with the onus of being their family’s sole historian.Whether you’re an only child curious about how your experiences compare to others’, the partner or spouse of an only, a parent pondering whether to stop at one, or someone with siblings who’s always wondered how the other half lives, Only Child offers a look behind the scenes and into the hearts of twenty-one smart and sensitive writers as they reveal the truth about growing up—and being a grown-up—solo.

    Every act can be categorized as either a selfish act or a selfless act. “Selfish or Selfless: Which One Are You?,” discusses how you can discover whether or not you are doing things that are selfish (about your own wants, your own need, and your own desires) or whether you are doing things that are selfless (things that are about other people’s wants, other people’s needs and you do things that benefit others). Do you know which one you are? Have you thought about why you do what you do and how it impacts the people around you? Learn how to discover whether you are selfish or selfless and how to change sides if you need to.

    Robert Meyers spent ten years developing a treatment program that helps Concerned Significant Others (CSOs) both improve the quality of their lives and to learn how to make treatment an attractive option for their partners who are substance abusers. Get Your Loved One Sober describes this multi-faceted program that uses supportive, non-confrontational methods to engage substance abusers into treatment. Called Community Reinforcement and Family Training (CRAFT), the program uses scientifically validated behavioral principles to reduce the loved one's substance use and to encourage him or her to seek treatment. Equally important, CRAFT also helps loved ones reduce personal stress and introduce meaningful, new sources of satisfaction into their life. Key Features CRAFT is more effective than other types of interventions. This breakthrough new system is sweeping the recovery field. This is its first introduction to the general public. Contains simple exercises readers can practice at their own pace, with no costly or heart-breaking interventions. Proven successful for numerous addictions, not just alcoholism. Author Highlights Robert J. Meyers, Ph.D., is an Associate Professor of Psychology at the University of New Mexico. He is also the Associate Director of the Clinical Research Branch of the Center on Alcoholism Substance Abuse and Addictions (CASAA). CASAA is internationally known for its excellence in substance abuse research and treatment development. Dr. Meyers has workedin the substance abuse field for over 27 years and has published several books and dozens of articles. Brenda L. Wolfe, Ph.D., is a Clinical Psychologist specializing in the treatment of Eating Disorders, Substance Abuse, and Post-Traumatic Stress. In addition to her busy private practice, Dr. Wolfe is involved in research collaborations at the University of New Mexico, serves as a corporate consultant for the development of psychologically based services, and is active in various professional organizations. Her books and articles have appeared in both the popular and professional press.

    Writing fiction is a similar process. Sometimes it might take a while before the story gets some balance and moves forward. Sometimes the story takes off as if motor-driven, then crashes into something not foreseen or expected. Learning to be a writer is all about finding your legs, and doing your best to convince onlookers that you know what you're doing and where you're going.In Pep Talks, Warnings & Screeds, acclaimed Southern story writer and novelist George Singleton serves up everything you ever need to know to become a real writer (meaning one who actually writes), in bite-sized aphorisms. It's Nietzsche's Beyond Good & Evil meets Anne Lamott's Bird by Bird. It's cough syrup that tastes like chocolate cake. In other words, don't expect to get better unless you get a good dose of it, maybe two.Accompanied by more than fifty original full-color illustrations by novelist Daniel Wallace, these laugh-out-loud funny, candid, and surprisingly useful lessons will help you find your own writerly balance so you can continue to move forward.

    Admired for its clarity and zest, Impro lays bare the techniques and exercises used to foster spontaneity and narrative skill for actors. These techniques and exercises were evolved in the actors' studio, when he was Associate Director of the Royal Court and then in demonstrations to schools and colleges and ultimately in the founding of a company of performers called The Theatre Machine.Divided into four sections, 'Status', 'Spontaneity', 'Narrative Skills' and 'Masks and Trance', arranged more or less in the order a group might approach them, the book sets out the specific approaches which Johnstone has himself found most useful and most stimulating. The result is a fascinating exploration of the nature of spontaneous creativity.

    Dr. Ahrons shows couples how they can move beyond the confusing, even terrifying early stages of breakup and learn to deal with the transition from a nuclear to a "binuclear" family--one that spans two households and continues to meet the needs of children.The Good Divorce makes an important contribution to the ongoing "family values" debate by dispelling the myth that divorce inevitability leaves emotionally troubles children in its wake. It is a powerful tonic for the millions of divorcing and long-divorces parents who are tired of hearing only the damage reports. It will make us change the way we think about divorce and the way we divorce, reconfirming our commitment to children and families.

    As it happens, those of us who concluded “the guy’s just nuts” were right: a fair number of those impossible-to-get-along-with employees actually do have full-fledged personality disorders. In Toxic Coworkers, the authors help us to recognize a variety of common personality traits and disorders, understand how they come about, and learn to develop effective strategies for dealing with them. So the next time the narcissist who runs the front desk is bugging you, or you need to squeeze a favor out of the schizoid who handles inventory, you’ll know exactly what to do.

    When your heart breaks, there's nothing more comforting than realizing that you aren't alone—that others can relate to the gut-wrenching pain of saying good-bye to a relationship that once felt so right. Each of us is bound to enter into a relationship or two that doesn't work out, but that doesn't make those months or years spent caring for an ex a total failure. Every heartbreak is a chance to learn, grow, and heal.

    Now she’s distilled what she’s learned about how to live a more exhilarating and meaningful life into three words: find the good. It’s that simple--and that hard. Quirky and profound, individual and universal, Find the Good offers up short chapters that help us unlearn the habit--and it is a habit--of seeing only the negatives. Lende reminds us that we can choose to see any event--starting a new job or being laid off from an old one, getting married or getting divorced--as an opportunity to find the good. As she says, “We are all writing our own obituary every day by how we live. The best news is that there’s still time for additions and revisions before it goes to press.” Ever since Algonquin published her first book, the New York Times bestseller If You Lived Here, I’d Know Your Name, Heather Lende has been praised for her storytelling talent and her plainspoken wisdom. The Los Angeles Times called her “part Annie Dillard, part Anne Lamott,” and that comparison has never been more apt as she gives us a fresh, positive perspective from which to view our relationships, our obligations, our priorities, our community, and our world. An antidote to the cynicism and self-centeredness that we are bombarded with every day in the news, in our politics, and even at times in ourselves, Find the Good helps us rediscover what’s right with the world. “Heather Lende’s small town is populated with big hearts--she finds them  on the beach, walking her granddaughters, in the stories of ordinary peoples’ lives, and knits them into unforgettable tales. Find the Good is a treasure.” —Jo-Ann Mapson, author of Owen’s Daughter “Find the Good is excellent company in unsteady times . . . Heather Lende is the kind of person you want to sit across the kitchen table from on a rainy afternoon with a bottomless cup of tea. When things go wrong, when things go right, her quiet, commonsense wisdom, self-examining frankness, and good-natured humor offer a chance to reset, renew, rebalance.”  —Pam Houston, author of Contents May Have Shifted “With gentle humor and empathy [Lende] introduces a number of people who provide examples of how to live well . . . [Find the Good] is simple yet profound.”  —Booklist “In this cynical world, Find the Good is a tonic, a literary wellspring, which will continue to run, and nurture, even in times of drought. What a brave and beautiful thing Heather Lende has made with this book.” —John Straley, Shamus Award winner and former writer laureate of Alaska “Heather Lende is a terrific writer and terrific company: intimate, authentic, and as quirky as any of her subjects.” —Marilyn Johnson, author of The Dead Beat

    In Storms Can't Hurt the Sky, Gabriel Cohen bravely delves into his personal experience-along with insights from Buddhist masters, parables, humor, social science studies, and interviews with other divorces-to provide a practical and very helpful guide to surviving the pain of any break-up. Focusing on the emotions most common in the dissolution of a relationship-anger, resentment, loss, and grief -- Storms Can't Hurt the Sky shows how thinking about these feelings in surprisingly different ways can lead to a radically better experience. This compulsively readable book offers sound advice and much-needed empathy for anyone dealing with a break-up.

    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

    

    As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas—but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers—laid out in illuminating chapters such as “Cultivate Empathy,” “Abandon Jargon,” and “Prune Ruthlessly.” Combining boisterous anecdotes with practical advice (relayed in “tracked changes” bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

     As an author and a coach who has been helping women for more than a decade, I noticed some women were in trouble. Not just in their relationships, some had unfulfilling jobs, didn’t get paid what they were worth, had always dreamt of starting their own business but never did, felt lonely even though they had a husband and kids... the list goes on and on. So many women try to be the perfect girlfriends, wives, mothers, friends, sisters, colleagues, business owners, bosses, and more. They love to serve and want to succeed in the many roles they have to play. They are compliant, even to the people who don’t really deserve that kind of treatment. They give it all they have, every single day. Regardless of their tremendous efforts, some women get little in return. They feel used. They get men that keep flaking out, careers that don’t feel meaningful, and possibly a body that starts to feel and look more and more tired. Did you ever notice that burnout tends to afflict women much more often than men? There’s a reason for that, as you’ll learn. This should stop. Some women seem to have found a loophole, a backdoor in the current system. There are women out there who have designed the life they live. I call these women the high-value women. This value has nothing to do with money. It turns out the high-value woman follows a set of strategies and principles. I’ll share them with you throughout this book. You might have seen and met her. She’s the woman who is self-employed, doing the thing she loves, and making a living off of it. She’s the woman who might have decided to have a normal career, with a twist. It’s the type of career she enjoys and she is actually appreciated for the hard work and hours she puts into it. When she speaks, others listen, even the men in her office with overinflated egos. Her job almost never feels like work and is deeply fulfilling. It doesn’t cost her energy; she gets energy from it. When she wakes up, she can’t wait to get started with her day. She is the woman who has found and created herself a loving relationship with a man she loves. She is also the woman who is happily single, the woman who doesn’t need a man to be happy. She has a supportive circle of great friends, and she has the time to hang out with them, even when she has kids. She knows how to set the world to her hand, so it seems, and some women wonder how she does it. That’s what this book is about, I’ll uncover her strategies. I’ve been studying and interviewing her for so long now that I can’t wait to share everything with you. We’ll dive in what to do in your romantic relationships, in your career, in your personal life, and most importantly, in your own mind. I’m sure you already are a high-value woman in many ways. Some parts of the book will reaffirm that you’re on the right track; others will provide a new way of thinking to take you to the next level. Are you curious to find out how the high-value woman does it all? Then hit the buy button at the top of this page and start your high value woman journey right away!