For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…

    In a world that is overflowing with man's traditions, that often put a dark cloud over God's truth, you will be astonished by the answers that now await you concerning the mysteries of death.

    Quine's areas of interest are panoramic, as this lively book amply demonstrates.Moving from A (alphabet) to Z (zero), Quiddities roams through more than eighty topics, each providing a full measure of piquant thought, wordplay, and wisdom, couched in easy and elegant prose--"Quine at his unbuttoned best," in Donald Davidson's words. Philosophy, language, and mathematics are the subjects most fully represented; tides of entries include belief, communication, free will, idiotisms, longitude and latitude, marks, prizes, Latin pronunciation, tolerance, trinity. Even the more technical entries are larded with homely lore, anecdote, and whimsical humor.Quiddities will be a treat for admirers of Quine and for others who like to think, who care about language, and who enjoy the free play of intellect on topics large and small. For this select audience, it is an ideal book for browsing.

    An important feature of the book is the large number of articles on topics of mental life, in which well-known writers discuss subjects in which they have a particular expertise. Noam Chomsky writes on his own theory of language, Idries Shah on Sufism, John Bowlby on attachment theory, B.F. Skinner on behaviorism, Oliver Sacks on nothingness, A.J. Ayer on philosophical views of the relation between mind and body, and R.D. Laing on interpersonal experience. The editor, Richard Gregory, contributes entries on aesthetics, phrenology, physiognomy, and illusions of perception. The Companion includes entries on such everyday events as sleep, humor, forgetting, and hearing, as well as specialized topics such as bilingualism, jet-lag, military incompetence, computer chess, and animal magnetism. What can, and all too often does, go wrong with the mind is also covered--many forms of mental illness are explored, as well as mental handicap, brain damage, and neurological disorders. Perception and the ways in which our senses are often deceived are treated in full, as are elements of personal development and learning, and the puzzling world of parapsychology with its altered states of consciousness, out-of-body experiences, and extra-sensory perception. The workings of the nervous system are explained in a special tutorial article. The text is supplemented by brief definitions of specialist terms and by biographies of major figures who have contributed to our understanding of the mind--individuals as varied as Plato, Johannes Kepler, William James, Sigmund Freud, and Alan Turing. The entries are arranged alphabetically and, following the style of other recent Companions, are linked by a network of helpful cross-references. The 160 illustrations have been carefully chosen to amplify the text, while specialist bibliographies provide suggestions for further reading.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    Because of this, despite ever greater profits, Major League Baseball is bent on finding ways to shorten games, and to tailor baseball to today's shorter attention spans. But for the true fan, baseball is always compelling to watch -and intellectually fascinating. It's superficially slow-pace is an opportunity to participate in the distinctive thinking practice that defines the game. If baseball is boring, it's boring the way philosophy is boring: not because there isn't a lot going on, but because the challenge baseball poses is making sense of it all.In this deeply entertaining book, philosopher and baseball fan Alva No� explores the many unexpected ways in which baseball is truly a philosophical kind of game. For example, he ponders how observers of baseball are less interested in what happens, than in who is responsible for what happens; every action receives praise or blame. To put it another way, in baseball - as in the law - we decide what happened based on who is responsible for what happened. Noe also explains the curious activity of keeping score: a score card is not merely a record of the game, like a video recording; it is an account of the game. Baseball requires that true fans try to tell the story of the game, in real time, as it unfolds, and thus actively participate in its creation.Some argue that baseball is fundamentally a game about numbers. Noe's wide-ranging, thoughtful observations show that, to the contrary, baseball is not only a window on language, culture, and the nature of human action, but is intertwined with deep and fundamental human truths. The book ranges from the nature of umpiring and the role of instant replay, to the nature of the strike zone, from the rampant use of surgery to controversy surrounding performance enhancing drugs. Throughout, Noe's observations are surprising and provocative.Infinite Baseball is a book for the true baseball fan.

    But at what cost? In this urgent and revelatory excavation of our Information Age, leading technology thinker Adam Greenfield forces us to reconsider our relationship with the networked objects, services and spaces that define us. It is time to re-evaluate the Silicon Valley consensus determining the future.We already depend on the smartphone to navigate every aspect of our existence. We're told that innovations--from augmented-reality interfaces and virtual assistants to autonomous delivery drones and self-driving cars--will make life easier, more convenient and more productive. 3D printing promises unprecedented control over the form and distribution of matter, while the blockchain stands to revolutionize everything from the recording and exchange of value to the way we organize the mundane realities of the day to day. And, all the while, fiendishly complex algorithms are operating quietly in the background, reshaping the economy, transforming the fundamental terms of our politics and even redefining what it means to be human.Having successfully colonized everyday life, these radical technologies are now conditioning the choices available to us in the years to come. How do they work? What challenges do they present to us, as individuals and societies? Who benefits from their adoption? In answering these questions, Greenfield's timely guide clarifies the scale and nature of the crisis we now confront --and offers ways to reclaim our stake in the future.

    He shows us how much more people can understand about themselves and their world by reflecting on today's moral challenges. Above all, he explores the idea that certain demands and certain pleasures are necessary, not just because of their intrinsic merits but because of what they do for each other. The Good Life or the good life? With exceptional clarity and unrivaled prose, Grayling addresses the everyday ethical choices which confront us all.

    The Golden Retriever's personality is as golden as his outer coat. He was bred to please, and please he does. He started out as a hunting partner who delivered birds to hand and has evolved into modern times delivering whatever suits his owner's fancy. Because Golden Retrievers were originally bred to work in tandem with humans, they are also highly trainable. Golden Retrievers For Dummies is intended for busy 21st century dog owners who don't have time to sit down and read through 300 pages at a crack. This is a reference you can jump in and out of as dog questions rear their furry heads. This handy guide is also for you ifYou own a Golden Retriever or thinking about getting one. You've just brought home a Golden pup. You want to find the best way to raise and train your Golden. You want to help your Golde n to not just survive but to thrive. Find out what it takes to own this active, intelligent, and friendly dog. Explore the Golden's personality traits and living requirements. Discover which diseases are hereditary. This reference guide covers all the aspects of dog ownership, including:Looking at breeders, rescue groups, and animal shelters Adopting and caring for older dogs Selecting a puppy with help from an established testing process Dog-proofing your house and yard Crate training, housetraining, and obedience training Canine communication and growing pains Feeding, exercising, and playing with your Golden Dealing with illness, problem behavior, and treatment Grooming for health and beauty If you're serious about this Golden business and not just caving in to the kids or some other wild impulse, follow the advice of responsible dog owners and breeders. Look deep into your dog-loving soul and carefully consider the big picture. Love alone is not enough.

    Gazzaniga has been called the “father of cognitive neuroscience.” In his remarkable book, Who’s in Charge?, he makes a powerful and provocative argument that counters the common wisdom that our lives are wholly determined by physical processes we cannot control. His well-reasoned case against the idea that we live in a “determined” world is fascinating and liberating, solidifying his place among the likes of Oliver Sacks, Antonio Damasio, V.S. Ramachandran, and other bestselling science authors exploring the mysteries of the human brain

    When we are awake we identify with our body, but if we let our mind wander or daydream, we project a mentally imagined self into the remembered past or anticipated future. As we fall asleep, the impression of being a bounded self distinct from the world dissolves, but the self reappears in the dream state. If we have a lucid dream, we no longer identify only with the self within the dream. Our sense of self now includes our dreaming self, the "I" as dreamer. Finally, as we meditate--either in the waking state or in a lucid dream--we can observe whatever images or thoughts arise and how we tend to identify with them as "me." We can also experience sheer awareness itself, distinct from the changing contents that make up our image of the self.Contemplative traditions say that we can learn to let go of the self, so that when we die we can witness its dissolution with equanimity. Thompson weaves together neuroscience, philosophy, and personal narrative to depict these transformations, adding uncommon depth to life's profound questions. Contemplative experience comes to illuminate scientific findings, and scientific evidence enriches the vast knowledge acquired by contemplatives.

    Through an exhaustive, evidence-based analysis of medical research, the study concludes that MS is a disease largely determined by lifestyle factors. Showing that people with MS who modify their diet, their exercise habits, and other aspects of their lifestyle can stabilize the illness and potentially recover, these recommendations will change the lives of thousands of people with MS and support their loved ones.

    In Bonifacio's Bolo, Ambeth Ocampo adds even more interesting bits to another scrapbook of history.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

    This is the first book to look at fracking from both economic and environmental perspectives."