Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    With this book, discover how to get the best sound for your money, how to identify the weak links in your system and upgrade where it will do the most good, how to set up and tweak your system for maximum performance, and how to become a more perceptive and appreciative listener. Just a few of the secrets you will learn cover high-end sound on a budget, how to do it cheap and still do it right; five system set-up mistakes and how to avoid them; how to make your speakers sound up to 50% better, at no cost; how to choose and set up a computer-based music system; how to find the one speaker in 50 worth owning; and why all 100-watt amplifiers don't sound the same. Since the first edition's publication in 1994, The Complete Guide to High-End Audio has been considered the essential reference on high-quality music reproduction, with more than 150,000 copies sold in five languages.

    It is within the realm of possibility that their work may usher in a change in global economics as profound as the Industrial Revolution. As may be expected, press reports dealing with asteroid mining have been numerous, ranging in scope from short and breezy to broad and serious, and in quality from accurate to impressionistic to simply uninformed. There is good reason to be curious about what may be the biggest game-changer in human economic history. And there is good reason to look closely at the underlying science and engineering that form the foundation of this work.

    Global warming and associated climate change exists - but the role of humans in that change is entirely debatable. A little-known aspect of modern climate science is that the warming of the global atmosphere-ocean system over the last 100 years, even if entirely human-caused, has progressed at a rate that reduces the threat of future warming by 50% compared to the climate model projections. To the extent warming is partly natural (a possibility even the IPCC acknowledges), the future threat is reduced even further. This, by itself, should be part of the debate over energy policy – but it isn’t. Why? The news media, politicians, bureaucrats, rent-seekers, government funding agencies, and a “scientific-technological elite” (as President Eisenhower called it) have collaborated to spread what amounts to fake climate news. Exaggerated climate claims appear on a daily basis, sucking the air out of more reasoned discussions of the scientific evidence which are too boring for a populace increasingly addicted to climate change porn. Upon close examination it is found that the "97% of climate scientists agree" meme is inaccurate, misleading, and useless for decision-making; human causation of warming is simply assumed by the vast majority of climate researchers. In contrast to what many have been taught, there have been no obvious changes in severe weather, including hurricanes, tornadoes, droughts or floods. Despite an active 2018 wildfire season, there has actually been a long-term decrease in wildfire activity, although that will change if forest management practices are not implemented. Proxy evidence of past temperature and Arctic sea ice changes suggest warming and sea ice decline over the last 50 years or so is not out of the ordinary, and partly or even mostly natural. The Antarctic ice sheet isn't collapsing, but remains stable. The human component of sea level rise is shown to be, at most, only 1 inch per 30 years (25% of the observed rate of rise); and the latest evidence is that more CO2 dissolved in ocean water will be good for marine life, not harmful. Admittedly, continued emissions of CO2 from fossil fuel burning can be expected to cause (and probably has caused) some of our recent warming. But the Paris Agreement, even if extended through the end of the 21st Century, will have no measurable effect on global temperatures because the governments of the world realize humanity will depend upon fossil fuels for decades to come. Despite news reports and politicians' proclamations, international agreements to reduce CO2 emissions are all economic pain for no observable climate gain. What government-mandated reliance on expensive and impractical energy sources will do is increase energy poverty, and poverty kills. This downside to illusory efforts to “Save the Earth” is already being experienced in the UK and elsewhere. If people are genuinely concerned about humanity thriving, they must reject global warming alarmism. In terms of environmental regulation, the end result of the U.S. EPA's Endangerment Finding will be reduced prosperity for all, and climate gain for none. The good news is that there is no global warming crisis, and this book will inform citizens and help guide governments toward decisions which benefit the most people while doing the least harm.

    From the months each of us spent suspended in the womb anticipating birth to the moments when we wait for sleep to transport us to other realities, we are always aware of gravity. In On Gravity, physicist A. Zee combines profound depth with incisive accessibility to take us on an original and compelling tour of Einstein's general theory of relativity.Inspired by Einstein's audacious suggestion that spacetime could ripple, Zee begins with the stunning discovery of gravity waves. He goes on to explain how gravity can be understood in comparison to other classical field theories, presents the idea of curved spacetime and the action principle, and explores cutting-edge topics, including black holes and Hawking radiation. Zee travels as far as the theory reaches, leaving us with tantalizing hints of the utterly unknown, from the intransigence of quantum gravity to the mysteries of dark matter and energy.Concise and precise, and infused with Zee's signature warmth and freshness of style, On Gravity opens a unique pathway to comprehending relativity and gaining deep insight into gravity, spacetime, and the workings of the universe.

    It features a “60-Second Secret Plan” for starting off, tips on running shoes and other equipment, and sample structured programs for improving health and endurance. In addition, there are quizzes to help newcomers assess their current fitness levels, a runner’s diary to track progress, and inspirational stories about sport’s life-changing effects. Colorful sidebars cover everything from how running produces chemical changes in the brain that improve one’s mood to strategies for adding distance to a weekly program.

    In 2009, he founded StarTalk, the wildly popular podcast that became an Emmy-nominated talk show on the National Geographic Channel this year. Tyson’s pioneering, provocative book will take the greatest hits from the airwaves to the page in one smart, richly illustrated compendium. Featuring vivid photography, thought-provoking sidebars, enlightening facts, and fun quotes from science and entertainment luminaries like Bill Nye and Dan Aykroyd, StarTalk reimagines science’s most challenging topics—from how the brain works to the physics of comic book superheroes—in a relatable, humorous way that will delight fans and new readers alike.

    "I am a woman. I am a fisherman. . . I am not a fisherwoman, fisherlady, or fishergirl. If anything else, I am a thirty-seven-year-old tomboy. It's a word I have never outgrown." Greenlaw also happens to be one of the most successful fishermen in the Grand Banks commercial fleet, though until the publication of Sebastian Junger's The Perfect Storm, "nobody cared." Greenlaw's boat, the Hannah Boden, was the sister ship to the doomed Andrea Gail, which disappeared in the mother of all storms in 1991 and became the focus of Junger's book.The Hungry Ocean, Greenlaw's account of a monthlong swordfishing trip over 1,000 nautical miles out to sea, tells the story of what happens when things go right -- proving, in the process, that every successful voyage is a study in narrowly averted disaster. There is the weather, the constant danger of mechanical failure, the perils of controlling five sleep-, women-, and booze-deprived young fishermen in close quarters, not to mention the threat of a bad fishing run: "If we don't catch fish, we don't get paid, period. In short, there is no labor union." Greenlaw's straightforward, uncluttered prose underscores the qualities that make her a good captain, regardless of gender: fairness, physical and mental endurance, obsessive attention to detail. But, ultimately, Greenlaw proves that the love of fishing -- in all of its grueling, isolating, suspenseful glory -- is a matter of the heart and blood, not the mind. "I knew that the ocean had stories to tell me, all I needed to do was listen." -- Svenja Soldovieri

    Along the way Stephen Baxter looks at our place in the universe, considers the possibility that we are in fact alone, and wonders whether that fact gives us the right to inherit everything. He also looks at how we might strive to overcome the limitations of the physical universe and win the deepest future. Stephen Baxter has brought his trademark narrative flair and imaginative brilliance to the latest ideas in physics and cosmology and produced a breathtaking guide to our possible futures.

    Indeed, the expeditions of both Back (1837) and Ross (1849) were forced to retreat because of the rapacious illness that stalked their ships. The authors make the case that this illness was due to the crews’ overwhelming reliance on a new technology: tinned foods. This not only exposed the seamen to lead, an insidious poison, but also left them vulnerable to scurvy.The revised "Frozen in Time" will also update the research outlined in the original edition, and will introduce independent confirmation of Dr. Beattie’s lead hypothesis, along with corroboration of his discovery of physical evidence for both scurvy and cannibalism. In addition, the book includes a new introduction written by Margaret Atwood, who has long been fascinated by the role of the Franklin Expedition in Canada’s literary conscience.Includes never before seen photographs from the exhumations on Beechey Island and rarely seen historical illustrations.

    It was a feat that had never been accomplished and one that would forever change the face of sailing. Ten months later, only one of the nine men would cross the finish line and earn fame, wealth, and glory. For the others, the reward was madness, failure, and death.In this extraordinary book, Peter Nichols chronicles a contest of the individual against the sea, waged at a time before cell phones, satellite dishes, and electronic positioning systems. A Voyage for Madmen is a tale of sailors driven by their own dreams and demons, of horrific storms in the Southern Ocean, and of those riveting moments when a split-second decision means the difference between life and death.

    David W. Shaw, who brings decades of experience as a seaman to his writing, has based this riveting tale on the firsthand testimony of the few who survived the wreck, including its heroic captain, James C. Luce. It is the story of the brave and dutiful Luce fighting his mutinous crew as they take the lifeboats, leaving hundreds of men, women, and children to suffer a cruel and painful death. It is also the story of those who survived the frigid waters and those who perished -- including Luce's own frail son, who died as the grief-stricken captain helplessly watched. Not only did 400 people die by daybreak, the wreck brought to an end the domination of the seas by the American maritime fleet.Utterly compelling, beautifully written, and a fascinating, heretofore little-known slice of American history, "The Sea Shall Embrace Them" is a stirring narrative that puts the reader on the deck as a shipful of men, women, and children do battle both with a mighty ocean and with their own baser instincts to survive.

    We also write books and newspaper columns; run a thriving website, a Facebook page, a Twitter feed; and produce an iPhone App and a sister Radio 4 programme. At the core of what we do is the astonishing fact - painstakingly researched and distilled to a brilliant and shocking clarity. In Einstein's words: 'Everything should be as simple as possible, but not simpler.' Did you know that: cows moo in regional accents; the entire internet weighs less than a grain of sand; the dialling code from Britain to Russia is 007; potatoes have more chromosomes than human beings; the London Underground has made more money from its famous map than it has from running trains; Tintin is called Tantan in Japanese because TinTin is pronounced 'Chin chin' and means penis; the water in the mouth of a blue whale weighs more than its body; Scotland has twice as many pandas as Conservative MPs; Saddam's bunker was designed by the grandson of the woman who built Hitler's bunker; Under the Wildlife and Countryside Act of 1981, it is explicitly illegal in Britain to use a machinegun to kill a hedgehog. 1,227 QI Facts To Blow Your Socks Off will make you look at the universe (and your socks) in an alarming new way.

    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

    Written by A330 Captain, Bill Palmer, this book opens to understanding the actions of the crew, how they failed to understand and control the problem, and how the airplane works and the part it played. All in easy to understand terms.Addressed are the many contributing aspects of weather, human factors, and airplane system operation and design that the crew could not recover from. How each contributed is covered in detail along with what has been done, and needs to be done in the future to prevent this from happening again.Also see the book's companion website: UnderstandingAF447.com for supplemental materials referred to in the book or to contact the author.