Total Competition: Lessons in Strategy from Formula One


Ross Brawn - 2016
     Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals. 'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express

Driverless: Intelligent Cars and the Road Ahead


Hod Lipson - 2016
    Google's newest driverless car had no steering wheel and no brakes. The message was clear: cars of the future will be born fully autonomous, with no human driver needed. In the coming decade, self-driving cars will hit the streets, rearranging established industries and reshaping cities, giving us new choices in where we live and how we work and play.In this book, Hod Lipson and Melba Kurman offer readers insight into the risks and benefits of driverless cars and a lucid and engaging explanation of the enabling technology. Recent advances in software and robotics are toppling long-standing technological barriers that for decades have confined self-driving cars to the realm of fantasy. A new kind of artificial intelligence software called deep learning gives cars rapid and accurate visual perception. Human drivers can relax and take their eyes off the road.When human drivers let intelligent software take the wheel, driverless cars will offer billions of people all over the world a safer, cleaner, and more convenient mode of transportation. Although the technology is nearly ready, car companies and policy makers may not be. The authors make a compelling case for why government, industry, and consumers need to work together to make the development of driverless cars our society's next "Apollo moment."

Mini Racer


Kristy Dempsey - 2011
    Take your place. This wonderful rhythmic text will tickle the funny bones of little readers all around the racecourse. The bright Richard Scarry-esque art adds a multilayered story as twelve mini animals zoom around an obstacle course in their mini vehicles. Follow each animal's setbacks and triumphs on the course as Giraffe gets stuck outside a tunnel.

The Reckoning


David Halberstam - 1986
    Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.

Car Guys vs. Bean Counters: The Battle for the Soul of American Business


Bob Lutz - 2011
    The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy, with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes: "It applies in any business. Shoe makers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys.

The Racecar Alphabet


Brian Floca - 2003
     B is for Belts turning, fuel burning, the buzz and bark of engines. C is for Curves and crowds and cars, of course -- A century of racecars, from bare beginnings to present-day marvels, from stock cars to Formula 1, from Ford to Ferrari, caught in crackling action, in fan-friendly pictures, and in words that bounce and jounce for the fun of it.

I'm Fast!


Kate McMullan - 2012
    He’s got to get to Chicago on time and nothing is going to stop him. Mountains? Not a chance! Cows? Out of his way, ladies! He’s going to get there—and fast!

Team 7-Eleven: How an Unsung Band of American Cyclists Took on the World - and Won


Geoff Drake - 2011
    Founded in 1981 by Jim Ochowicz and Olympic medalist Eric Heiden and sponsored by the 7-Eleven chain of convenience stores, the team rounded up the best amateur cyclists in North America and formed them into a cohesive, European-style cycling team. As amateurs, they dominated the American race scene and won seven medals at the 1984 Olympic Games in Los Angeles. As professionals, beginning in 1985, the team went to Europe and soon received invitations to the Tour of Italy and then the Tour de France, putting Americans on the podium in landmark victories that would change the face of American cycling forever. Prepared with the enthusiastic cooperation of the team members and co-authored by the team’s founder, Jim Ochowicz, 7-Eleven is not only the most important missing piece in the story of American cycling, but the book that American cyclists have been waiting for ever since the 7-Eleven cowboys snagged that first yellow jersey.

Enzo Ferrari: A Life


Richard Williams - 2002
    Today's Formula One would be unthinkable without the presence of the Ferrari cars on the grid. Win or lose, Ferrari attract more fans than all the other teams combined. And the cars unique appeal - their mystique, their myth - has its origins in the story of one man with a dictator's will and the cunning of a Machiavelli. Going back to the origins of "The Old Man", tracing his remarkable rise to prominence, and using sources which have hitherto remained silent, Richard Williams tells the story of a man who was one of the key figures of sport in the twentieth century, and whose influence over his sport is undiminished today, more than a decade after his death.

Millions to Spare


Barbara Dunlop - 2008
    When a business trip to Dubai reveals the key to a contentious mystery in the world of Thoroughbred racing, Julia knows her chance has arrived. But then she's caught snooping…and held in the sold custody of Lord Harrison Rochester!As long as it takes. That's what Harrison vows when he holds Julia captive at his desert estate. He'll discover what the beauty has been up to – even if the search leads to an attraction neither could have imagined. But when Julia's safety is compromised, they are faced with saying goodbye…or saying "I do."

At the Altar of Speed: The Fast Life and Tragic Death of Dale Earnhardt


Leigh Montville - 2001
    A nightmare in the rear-view mirror. A unique winner in the boardroom. A seven-time Winston Cup champion. A driver whose personal success story and dedication inspired the adoration of millions of fans. Then on February 18, 2001, just seconds from the Daytona 500 finish line, the world of stock-car racing suffered a devastating loss as Dale Earnhardt fatally careened into a track wall. The tragic shock waves, and an unprecedented outpouring of respect and love, have not stopped since.At the Altar of Speed takes readers behind the scenes of Earnhardt's celebrated life, tracing his rags-to-riches journey to the top of America's fastest-growing sport. Beginning with Earnhardt's early days growing up in small-town North Carolina, veteran sports writer Leigh Montville examines how a ninth-grade dropout started on the dusty dirt tracks of the South, went through two marriages and a string of no-future jobs before turning twenty-five, then took about a million left turns to glory. Through the pitfalls and triumphs, Earnhardt would ultimately become a celebrated champion, whose lifetime earnings would top forty-one million dollars. The son of a legendary racer, the father of a NASCAR star, he lived a total auto-racing life filled with triumph and sadness, great joy and great pain.Transporting readers to the colorful, noisy world of stock-car racing, where powerful engines allow drivers to reach speeds of 200 m.p.h., At the Altar of Speed vividly captures the man who drove the black No. 3 car, a man whose determination and inner strength left behind a legacy of greatness that has redefined his sport. Illustrated with a section of full-color photographs, At the Altar of Speed is a tribute to both the man and his unbeatable spirit.

Crashed And Byrned: The Greatest Racing Driver You Never Saw


Tommy Byrne - 2008
    Peppered with dark humour, this book tells Tommy's story from fending for himself as the runt of a big Catholic litter in the 1960s to driving for a deluded billionaire madman and then gun-toting Mexicans in the 1990s.

The Fix Is In: The Showbiz Manipulations of the NFL, MLB, NBA, NHL and NASCAR


Brian Tuohy - 2010
    At least that’s the spin. But could it be a massive showbiz operation filled with greedy owners, crooked referees, and coddled players, all with the unstated goal of grabbing as much money as possible?Author Brian Tuohy provides a full-sourced saga of the corruption that has infected the storied histories of the NBA, MLB, NFL, NHL, and NASCAR.With reality obscured by a complacent and often complicit sports media, The Fix Is In shines a light on a hidden history of clandestine arrangements between television networks and sports leagues, all against a background of drinking, drugging, and crime.Finally, here’s a book that unflinchingly examines the sordid underbelly of the American sports industry.Brian Tuohy maintains the website thefixisin.net and is a frequent contributor to the CBS Sports website bleacherreport.com, where he chronicles sports scandals and conspiracies as the stories break. Brian has been interviewed by The New York Times, ESPN, Fox Sports, and The Power Hour radio program.

Ayrton Senna: The Hard Edge of Genius


Christopher Hilton - 1990
    Yet many regard him as a shy and introverted personality.

Need for Speed


Brian Kelleher - 2014
    While he and his team skillfully build and race muscle cars on the side, it’s not enough to keep the doors open. He reluctantly partners with his longtime rival, a wealthy, arrogant ex–professional racer, Dino Brewster. But just as a major sale to car broker Julia Bonet looks as though it will save Tobey’s business, a disastrous, unsanctioned race results in Dino framing Tobey for manslaughter. Two years later, Tobey is fresh out of prison and eager for revenge. To take Dino down, he plans to enter the high-stakes De Leon race—the biggest contest of underground racing in the world—to get the money to reclaim his family business and expose Dino’s deception. But getting there won’t be easy, as Tobey must run a high-octane, pedal-to-the-floor gauntlet, dodging cops coast to coast and dealing with fallout from a dangerous bounty on his car. Luckily, with his team—and the surprisingly resourceful Julia—on his side, he just might defy the odds . . .