This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.Coverage includes: Understanding Search Engine OptimizationRelearning How You See the WebPicking the Right SEO ToolsFinding SEO ProblemsSolving SEO ProblemsSEO Best PracticesThe SEO Consulting ProcessComprehensive Site Audit (Informational Website)Comprehensive Site Audit (E-Commerce Website)Understanding the SEO IndustrySearch Engine VerticalsOptimizing for Alternative Search EnginesSetting Up a Testing PlatformSEO ResourcesAttending SEO Conferences

    Now you can extend it for personal, corporate and enterprise use with advanced plugins and this professional development guide. Learn how to create plugins using the WordPress plugin API: utilize hooks, store custom settings, craft translation files, secure your plugins, set custom user roles, integrate widgets, work with JavaScript and AJAX, create custom post types. You'll find a practical, solutions-based approach, lots of helpful examples, and plenty of code you can incorporate!Shows you how to develop advanced plugins for the most popular CMS platform today, WordPress Covers plugin fundamentals, how to create and customize hooks, internationalizing your site with translation files, securing plugins, how to create customer users, and ways to lock down specific areas for use in corporate settings Delves into advanced topics, including creating widgets and metaboxes, debugging, using JavaScript and AJAX, Cron integration, custom post types, short codes, multi site functions, and working with the HTTP API Includes pointers on how to debug, profile and optimize your code, and how to market your custom plugin Learn advanced plugin techniques and extend WordPress into the corporate environment.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    The book reads in a conversational style and is more like having a chat with a bloke that knows his stuff than any kind of "how-to" manual. This is the sequel to Know Your Onions: Graphic Design by the same author.

    This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer--a leading teacher and developer in the Laravel community--provides the definitive introduction to one of today's most popular web frameworks.The book's high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch.Dive into several features of this framework, including:Blade, Laravel's powerful, custom templating toolTools for gathering, validating, normalizing, and filtering user-provided dataLaravel's Eloquent ORM for working with the application's databasesThe Illuminate request object, and its role in the application lifecyclePHPUnit, Mockery, and PHPSpec for testing your PHP codeLaravel's tools for writing JSON and RESTful APIsInterfaces for file system access, sessions, cookies, caches, and searchTools for implementing queues, jobs, events, and WebSocket event publishingLaravel's specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

    Multicore machines and 64-bit operating systems are now standard even for casual users, and Java itself has introduced new features to manage applications. The base JVM has kept pace with those developments and offers a very different performance profile in its current versions. By guiding you through this changing landscape, Java Performance: The Definitive Guide helps you gain the best performance from your Java applications.You’ll explore JVM features that traditionally affected performance—including the just-in-time compiler, garbage collection, and language features—before diving in to aspects of Java 7 and 8 designed for maximum performance in today's applications. You’ll learn features such as the G1 garbage collector to maximize your application’s throughput without causing it to pause, and the Java Flight Recorder, which enables you to see application performance details without the need for separate, specialized profiling tools.Whether you’re new to Java and need to understand the basics of tuning the JVM, or a seasoned developer looking to eek out that last 10% of application performance, this is the book you want.

    This tenth edition reflects the needs of students and assures the development of practical and marketable skills. It helps them learn: how to query data and obtain results, by presenting the SQL Select. It provides a framework to help students learn this material.

    But there is more power waiting to be unlockedJavaScript is capable of full objectoriented capabilities, and by applyingobject-oriented principles, best practices, and design patterns to your code, you can make it more powerful, more efficient, and easier to work with alone or as part of a team.With Pro JavaScript Design Patterns, you'll start with the basics of objectoriented programming in JavaScript applicable to design patterns, including making JavaScript more expressive, inheritance, encapsulation, information hiding, and more. With that covered, you can kickstart your JavaScript development in the second part of the book, where you'll find detail on how to implement and take advantage of several design patterns in JavaScript, including composites, decorators, facades, adapters, and many more.Each chapter is packed with realworld examples of how the design patterns are best used and expert advice on writing better code, as well as what to watch out for. Along the way you'll discover how to create your own libraries and APIs for even more efficient coding.Master the basics of objectoriented programming in JavaScript, as they apply to design patterns Apply design patterns to your kickstart your JavaScript development Work through several realworld examples What you'll learn How to apply objectoriented programming techniques in JavaScript How to take advantage of inheritance, interfaces, and encapsulation and information hiding to kickstart your JavaScript development How to implement several design patterns in your JavaScript projects, including factory, facade, bridge, composite, adapter, decorator, flyweight, proxy, command, observer, and chain of responsibility How to make your code easier to manage in a team environment, as well as on your own How to create your own libraries and APIs Who this book is forThis book will be an invaluable learning tool for any experienced JavaScript developer. Table of Contents Expressive JavaScript Interfaces Encapsulation and Information Hiding Inheritance The Singleton Pattern Chaining The Factory Pattern The Bridge Pattern The Composite Pattern The Facade Pattern The Adapter Pattern The Decorator Pattern The Flyweight Pattern The Proxy Pattern The Observer Pattern The Command Pattern The Chain of Responsibility Pattern

    To grow professionally, you also need soft skills and effective learning techniques. Honing those skills is what this book is all about. Authors Dave Hoover and Adewale Oshineye have cataloged dozens of behavior patterns to help you perfect essential aspects of your craft. Compiled from years of research, many interviews, and feedback from O'Reilly's online forum, these patterns address difficult situations that programmers, administrators, and DBAs face every day. And it's not just about financial success. Apprenticeship Patterns also approaches software development as a means to personal fulfillment. Discover how this book can help you make the best of both your life and your career. Solutions to some common obstacles that this book explores in-depth include:Burned out at work? "Nurture Your Passion" by finding a pet project to rediscover the joy of problem solving.Feeling overwhelmed by new information? Re-explore familiar territory by building something you've built before, then use "Retreat into Competence" to move forward again.Stuck in your learning? Seek a team of experienced and talented developers with whom you can "Be the Worst" for a while. "Brilliant stuff! Reading this book was like being in a time machine that pulled me back to those key learning moments in my career as a professional software developer and, instead of having to learn best practices the hard way, I had a guru sitting on my shoulder guiding me every step towards master craftsmanship. I'll certainly be recommending this book to clients. I wish I had this book 14 years ago!" -Russ Miles, CEO, OpenCredo

    Now introducing Everything You Need to Ace Computer Science and Coding , an essential new title with the potential to run hand-in-hand with—or even outrun—Math (over 1.3 million copies in print) and Science (925,000 copies in print) as the next critical STEM companion.            Instruction is presented in the simple but powerful format of the previous Big Fat Notebooks . The key concepts of coding and computer science easily digested and summarized, with critical ideas clearly explained, doodles that illuminate tricky concepts, and quizzes to recap it all. Kids will explore the concepts of computer science, learn how websites are designed and created, and understand the fundamentals of coding with Scratch, Python, HTML, and CSS.  Written by Grant Smith, a computer science education expert—and vetted by an award-winning computer-science teacher—this  Big Fat Notebook  is for every student who is either taking computer science in school or is a passionate code warrior.

    The books also provides a companion web site that provides the toold and materials necessary to build the hardware and software.

    Through the book’s many examples, you’ll quickly learn how OCaml stands out as a tool for writing fast, succinct, and readable systems code.Real World OCaml takes you through the concepts of the language at a brisk pace, and then helps you explore the tools and techniques that make OCaml an effective and practical tool. In the book’s third section, you’ll delve deep into the details of the compiler toolchain and OCaml’s simple and efficient runtime system.Learn the foundations of the language, such as higher-order functions, algebraic data types, and modulesExplore advanced features such as functors, first-class modules, and objectsLeverage Core, a comprehensive general-purpose standard library for OCamlDesign effective and reusable libraries, making the most of OCaml’s approach to abstraction and modularityTackle practical programming problems from command-line parsing to asynchronous network programmingExamine profiling and interactive debugging techniques with tools such as GNU gdb

    CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities." -Mark Fuller, Chairman, Monitor Group "Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril." -George F. Colony, CEO, Forrester Research, Inc. "Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them." -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. "Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived." -Jeff Taylor, CEO, Eons and Founder of Monster.com "Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas." -Steve Harris, Vice President, Global Communications, General Motors Corporation "As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand." -Nicholas Negroponte, Chairman, One Laptop per Child

    It presents in a unified manner an introduction to the mathematical theory underlying computer graphic applications. It covers topics of keen interest to students in engineering and computer science: transformations, projections, 2-D and 3-D curve definition schemes, and surface definitions. It also includes techniques, such as B-splines, which are incorporated as part of the software in advanced engineering workstations. A basic knowledge of vector and matrix algebra and calculus is required.

    . . . We need a good book in cyberethics to deal with the present and prepare us for an uncertain future. Tavani's Ethics and Technology is such a book." --from the foreword by James Moor, Dartmouth College Is there privacy in a world of camera phones and wireless networking? Does technology threaten your civil liberties? How will bioinformatics and nanotechnology affect us? Should you worry about equity and access in a globalized economy? From privacy and security to free speech and intellectual property to globalization and outsourcing, the issues and controversies of the information age are serious, complex, and pervasive. In this new edition of his groundbreaking book, Herman Tavani introduces computer professionals to the emerging field of Cyberethics, the interdisciplinary field of study that addresses these new ethical issues from all perspectives: technical, social, and philosophical. Using fascinating real-world examples--including the latest court decisions in such cases as Verizon v. RIAA, MGM v. Grokster, Google versus the Bush Administration, and the Children's Online Pornography Act (CIPA) --as well as hypothetical scenarios, he shows you how to understand and analyze the practical, moral, and legal issues that impact your work and your life. Tavani discusses such cutting-edge areas as: * Globalization and outsourcing * Property rights and open source software * HIPAA (privacy laws) and surveillance * The Patriot Act and civil liberties * Bioinformatics and genomics research * Converging technologies--pervasive computing and nanocomputing * Children's online pornography laws Updating and expanding upon the previous edition, Ethics and Technology, Second Edition provides a much-needed ethical compass to help computer and non-computer professionals alike navigate the challenging waters of cyberspace. About the Author Herman T. Tavani is Professor of Philosophy at Rivier College and Co-Director of the International Society for Ethics and Information Technology (INSEIT). He is the author, editor, or co-editor of five books on ethical aspects of information technology. www.wiley.com/college/tavani