Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    In doing so, they considerably enhance this book which continues at its core to be about the subject that Anita and Harsha are best-equipped to write on: Winning!As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores.

    As Walt Disney World continues to grow and evolve, trust Birnbaum as your 2020 guide for:insider tips on how to see and do it alldetailed descriptions of all attractions, resorts, and eateriesmoney-saving strategiesNew at Walt Disney World:Harness the Force in a dazzling new land: Star Wars: Galaxy's Edge.Toy Story Land, a cheery play zone, bearing a happy resemblance to Andy's backyard, continues to wow visitors with the bouncy new coaster called Slinky Dog Dash, the dizzying Alien Swirling Saucers ride, and the ever-popular Toy Story Mania!Mickey & Minnie's Runaway Railway, a new journey through the wild and wacky cartoon world, aims to please riders of all ages.Lightning Queen's Academy is just one of the new shows to recently debut.The upcoming Ratatouille-themed attraction is expected it to open in Epcot's France pavilion, and Birnbaum has the latest scoop!Inside we'll also tell you how to:Plan a Walt Disney World vacation that's right for you, including deciding when to goStretch your dollar with money-saving tips and great value resorts like the Art of Animation and Pop CenturyUse coupons worth up to 20 percent off Disney dining, shopping, behind-the-scenes tours and adventures, and recreational pursuitsCut the time spent in line by using Disney's FastPass+Enter the parks before the crowds arrive, or stay for hours after closing time, with Extra Magic HoursGet a handle on maximizing the services of the handy accessory known as the MagicBandChoose (and book) a Disney dining experience with our extensive restaurant coverageUnderstand the Disney Dining Plan programReserve a breakfast with Mickey Mouse and his Disney palsMeet Anna and Elsa (and visit Arendelle) at Epcot's Frozen Ever After attractionEnjoy Disney Springs, a vibrant dining, shopping, and entertainment districtSign up for behind-the-scenes toursDetect dozens of Hidden Mickeys throughout the theme parksSoar on the back of a mountain banshee at Animal Kingdom's thrilling attraction: Avatar Flight of PassagePlan the ultimate "land and sea" vacation with our Disney Cruise Line bonus chapterPlanning a trip to the Walt Disney World? Be sure to have all the official guides from Disney Editions:Birnbaum's 2020 Walt Disney World for KidsThe Hidden Mickeys of Walt Disney World

    Peter Westwick and Peter Neushul weren't surprised by the popularity of the class (UC Santa Barbara is a surfing school, after all, and together they have more than a century of experience in the water), but they were surprised that their non-surfing students outnumbered the surfers. There is something about surfing that people yearn to understand--and this is the book that examines the enduring worldwide appeal of the sport both in myth and reality.     Drawing on the authors' expertise as, respectively, a cold war historian and a historian of environmental history, The Surfing Professors Explain the World brings alive the colorful history of surfing by drawing readers into the ideas that have fueled the sport's expansion: colonialism, the military-industrial complex, globalization, capitalism, and race and gender roles. In a highly readable and provocative narrative history of the sport's signal moments--from the spread of surfing to the US, to the development of surf culture, to the introduction of women into the sport--Neushul and Westwick draw an indelible portrait of surfing and surfers as actors on the global stage.

    In this remarkable book, Steve Backshall offers an unflinching account of his adventures into these uncharted territories around the globe, in search of world firsts. Each location brings its own epic challenges - whether it's the first climb of an arctic ice fall in Greenland, the first recorded navigation of a South American river, or the first exploration of the world’s longest cave system in Mexico. But all of them represent new tests of the limits of human endeavour.Accompanying a major 10-part series on BBC and Dave, Expedition is a breathtaking journey into the unknown, and a brilliantly written celebration of the pleasures of genuine discovery.

    This work features Europe's 50 greatest cycling climbs specially selected as scenes of sporting heroism, marvels of nature, spiritual places of pilgrimage that every bike rider or fan wishes to one day visit and conquer.

    Five years later, Stephen Venables intensified the challenge by leading three unknown American climbers up the East Face - this time without oxygen. The question to most climbing experts wasn't whether they would summit, but whether they would live. They nearly didn't Everest: Alone at the Summit is Venables' rousing account of one of the greatest feats of twentieth century mountaineering, a triumph over doubt, the elements and the limits of human endurance that has never been repeated. "Climbers or not, all will be interested in this mountaineering thriller of a tiny band pulling off an incredible victory-an account so stirring it will be put down only to obtain a moment's breather." -- American Alpine Journal

    Who knew that the man asking the questions was as fascinating as his subject matter?" -Justin Barrasso, Sports Illustrated "'Kayfabe' brings to life a world that once had its own version of ‘omerta’ in a fascinating, well written book that will intrigue long time fans, new fans, and just those who are hoping to take a peek behind the curtain of this unlikely cultural phenomenon." -Eric Bischoff, WCW President "I worked in a business full of liars, cheaters, workers, con artists and of course...politicians. I can name maybe 3 people over the years that I 100% trusted, or even believed for that matter. Sean Oliver is one of those men. In reading 'Kayfabe,' you can believe that 100% of this masterpiece is accurate–yes, even the parts about me. The most stand-up guy perhaps ever associated with the business of Pro Wrestling. You want truth–you'll find it right here." -Vince Russo, Former WWE/WCW Head Writer If you thought the world of pro wrestling was wild, imagine what you haven’t seen on TV and in the ring. Add to that the backdrop of building a renegade production company, negotiating with impossible wrestling talent, and hosting groundbreaking, shoot-style programming, and you have the story of Sean Oliver. Sean has seen industry-wide accolades for the company he co-founded and for which he serves as frontman. But there are also the threats, stories of abuse, and moments of downright hilarity that you haven’t known...until now. Watch the unpredictable and unconventional story through Sean’s eyes.

    But now the oligarchs who profited from the post-Soviet turmoil are supporting the nation's football clubs and their dreams of glory, resulting in unprecedented success. Along this journey into the heart of Russian football, Marc Bennetts meets the managers, oligarchs, players, pundits and fans that define the Russian Premier league, now the fastest-growing and most intriguing football league in the world. From Andrei Arshavin and the national team's adventures at Euro 2008 to the symbolism of a club from war-torn Chechnya lifting the Russian FA Cup, Football Dynamo uncovers shocking revelations about corruption, hooliganism and racism, but also the true beauty of the game and the country.

    Like her father, she came to love the Galapagos and to dream of having a life there. Her experience was filled with the perils and incomparable pleasures of living on the Galapagos.

    It could be you want to work on a cruise ships, you want to or have taken a cruise, maybe you are looking for tips on cruising or maybe you just like fun stories about cruise ships. If you are interested in any of those items I just listed, then this book is for you. Before we begin our journey, I guess I should tell you a little bit about myself and why I have written this book. For my cruise ship experience, I worked about 12 years on cruise ships around the world and 2 years working in shore side offices in Florida. I worked with 4 different cruise lines and worked as a scuba instructor/dive manager, shore excursion manager and then in the shore side offices as an IT geek, and finally a few years as an IT officer (yeah, I know, scuba instructor to computer geek, what can I say, it has been an interesting journey). Stories in this book include ones about: Getting a job on cruise ships Life on board ships On board romance Hurricanes Running aground Adrift at sea Kick backs Falling overboard Living on a tropical island Crazy things the crew and passengers do and much much more........................ I also have photos about my life at sea that can be seen at: www.cruiseshipstories.com Looking at these photos will bring my sea faring stories even more to life.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    It's about where to hit the ball, when, and why. It focuses on playing tennis strategically, which is the quickest and best way to raise your game to the next level. For recreational players, developing a strategic approach to the game is the single, most transformative step you can take. In this book, you will learn how to take advantage of the strengths in your game, how to minimize your weaknesses, and how to attack your opponent's game. Most tennis players start by focusing on the mechanics of their strokes. That makes sense. If you can't hit the ball over the net and inside the lines, the rest doesn't really matter. Later, when you're hitting the ball well, it's fun to keep working on your shots. All tennis players love to hit the ball. Unfortunately, stroke improvement has a diminishing return. Early on you improve rapidly, but then the pace levels off. It can be frustrating to work, week after week, month after month, and not see any progress. Developing your strategic understanding of the game completely changes that dynamic. It's difficult to exaggerate how much focusing on strategy can improve every aspect of your game. At first glance, tennis is a marvelously simple game. All you have to do is hit the ball over the net and inside the lines one time more than your opponent does and you win the point. Do that often enough and you win the match. In truth, however, tennis is endlessly complex. That's why it becomes a lifetime passion for so many of us. It's a demanding amalgamation of muscle memory, hand-eye coordination, geometric understanding, stamina, and split-second decision making. Adding another layer of complexity, most of us model our games on professional tennis players. We see them win points by smacking the felt off the ball, going for the lines, serving aces, and hitting topspin lobs from outside the doubles alley. We want to play like that. The catch is we don't have unbelievable hand-eye coordination and don't practice eight hours a day. Is it any wonder, then, that about 80 percent of points in a recreational match end with an unforced error? That's right. Eight out of 10 points-and often more-end because you or your opponent hit the ball into the net or outside the lines. When we come out of top in a match, we like to think that we won. It's probably more accurate to say that we didn't lose. At the core of strategic success at the recreational level is reducing unforced errors. Cutting them by just one or two per set can lead to an exponential leap in matches won. This book are filled with strategies and tactics that you can adopt and adapt to improve your game. You don't need to apply all of them; use only the concepts that work for you. If altering the strategies better suits your game, go for it. Playing strategically will make your game more consistent. You'll become a better competitor, and you'll have more fun.

     To be childish is to expect a certain outcome will come your way, that you deserve to hole the putt or that you shouldn’t miss from a certain distance. The Lost Art of Putting will help you become more child-like on the greens and less childish. Leading tour coach Gary Nicol and performance coach Karl Morris have 60 years’ combined coaching experience. It is their belief that the game of golf is not about finding ‘the’ way to do it but more a case of discovering, or perhaps more importantly uncovering, ‘your’ way to do it. The perspective and concepts they share with you in this book have the potential to liberate you so that you can experience what you are truly capable of on the greens.

    It wasn't to get rich, acquire power, or marry into fame. As the man most responsible for creating Silicon Valley, he had done all that. His venture-capital firm, Kleiner Perkins Caufield & Byers, remains the most celebrated money machine since the Medicis. He'd helped found Genentech and fund Google. And in 2006 his resignation from the Hewlett-Packard board triggered the revelation of a spying scandal that dominated the front pages. Along the way, he also managed to get himself convicted of manslaughter in France and become Danielle Steel's Husband No. 5.No, as he hit his seventies, Perkins wanted to create the biggest, fastest, riskiest, highest-tech, most self-indulgent sailboat ever—the "perfect yacht." His fantasy would be a modern clipper ship—as long as a football field, forty-two feet wide, with three masts each rising twenty stories toward the heavens. This $130 million square-rigger—The Maltese Falcon—would evoke the era of magnificent vessels that raced across the oceans in the nineteenth century. But the Falcon is more than a tribute to the past. Gone are all the deckhands to climb the yardarms. Gone is the intricate rigging that helped give the square-riggers of yore their impressive look. Instead, the Falcon's giant carbon-fiber masts are entirely freestanding and rotate by computer. The bridge looks like something out of Star Trek. And the fifteen huge sails unfurl at the touch of a screen. In short, this is a revolutionary machine—the most significant advance in sailing in 150 years.With keen storytelling and biting wit, Newsweek's David A. Kaplan takes us behind the scenes of an extraordinary project and inside the mind of a larger-than-life character. We discover why any sane man would gamble a sizeable chunk of his net worth on a boat; we meet the cast of engineers who conspired with him; and we learn about the other two monumental yachts just built by gazillionaires that Perkins is ever eyeing. In a battle of egos on the high seas, Perkins loves to preen, "Mine's better! Mine's Bigger!" On the Falcon's climactic maiden voyage across the Mediterranean—sixteen hundred nautical miles from Istanbul to Malta to the Riviera—we revel with Perkins as his creation surges along at record-breaking speeds.This is the biography of a remarkable boat and the man who built it. More than a tale of technology, Mine's Bigger is a profile of ambition, hubris, and the imagination of a legendary entrepreneur.